This document provides guidance on social media reporting and engagement during event #EIJ15. It identifies the primary digital tools of Twitter, YouTube, Instagram, Snapchat, and Periscope and provides tips for using each one to share updates, photos, videos and interact with others. The goals are thoughtful reporting, learning new skills, connecting with others, and gaining real-world experience while having fun. Attendees are advised to focus on these five tools and use the #EIJ15 hashtag to engage both during and after the event.

1. #EIJ15 + SOCIAL
A quick guide to social reporting, sharing and engagement during #EIJ15

2. EIJ News
timely, thoughtful
information
updates
— leveraging best
available digital
trends
engage and
influence the
conversations at
EIJ15 and those
following from afar
SOCIAL
VIDEO
TEXTPHOTO
MOBILE
DIGITAL FIRST | REAL-TIME WEB

3. 1. THOUGHTFUL, AGGRESSIVE REPORTING
2. DEVELOP, LEARN, GROW BREADTH & SKILLS
3. CONNECT WITH MENTORS, THOUGHT LEADERS
4. REAL-WORLD EXPERIENCE
5. HAVE FUN
OUR GOALS

4. INTRODUCING THE PRIMARY
DIGITAL TOOLS

6. Let’s agree to focus on these BIG 5 - but certainly not suggesting
you can’t continue using others you may be a big fan of already.
Facebook, Vine, Whats App, Yik Yak, Kik and lots of others are
awesome in their own right - but for the sake of not spreading our
information too thin, we have our ‘big 5.’
Now onto the fun.

7. #TWITTER

8. There are many ways to use Twitter
Share
Connect
Discover
Promote

9. Tweet your beat
For journalists who post a concentrated
number of Tweets in a short time span, follower growth is 50% more
than expected (1.5x).

10. TWITTER 101
•Use #EIJ15 hashtag
•Use Twitter handles every chance
•Tweet early and often
•Short, sweet and strive for timely
•Share links, stats + facts, cite sources
•Quotes are huge
•RT each other, @SPJ_Tweets, @RTDNA, @NAHJ, speakers, attendees
•Leverage advance search and Twitter lists

11. @ handles
photos/video
useful links
EIJ hashtag

12. PHOTOS!
VIDEOS!
VISUALS!
LINKS!

13. #YOUTUBE

14. ・Customize your captions
・Video edit apps: Videolicious, FilmicPro, Vee
・Zoom with your feet, not your fingers!
・ABC: always be charging
・Airplane mode is great for avoiding disruptions
・Get social with connected sharing options
YOUTUBE/VIDEO 101

15. #INSTAGRAM

16. ・Use simple filtering apps if necessary (Snapseed, PS Express)
・Do not use borders. They distract from image.
・Use #EIJ15 hashtag
・Add short and memorable caption
・Add geolocation to integrate mapping
・Connect your Facebook, Twitter, Tumblr and Foursquare for cross-posting
・Most of all: leverage ‘experiential’- take your audience there!
INSTAGRAM 101
-­‐
photos
-­‐

17. ・Different from Vine: 15 secs, filters, editing, no looping
・Lighting is key - natural light optimum
・Think about sound - use external mics when possible
・Select a quality thumbnail (encourages views)
・Edit as you go - add, delete scenes before uploading
INSTAGRAM 101
-­‐
video
-­‐

18. INSTAGRAM

19. #SNAPCHAT

20. ・Attention = Value
・Let friends know on other social networks
・Use Snapchat Stories : 24 hour viewing period
・Insert fun: Draw on your photos (stylus)
・Insert fun: Use emojis
・Be smart, follow interesting accounts, have fun
SNAPCHAT 101

21. #PERISCOPE

22. ・Incredible tool for breaking news/happening now
・Also terrific for behind-the-scenes interactions
・Q&A experiences with audience about your stories
・Store streams in camera roll, use for video pieces later
・Unlike other smartphone video situations, shoot in vertical
・Must be mindful of data/battery drain
PERISCOPE 101

23. SHOWCASE PLATFORMS

24. More
on
the
showcase
platforms
closer
to
Orlando
and
once
we
arrive.
Faith
and
I
will
be
hands-­‐on
to
support
your
exploration
and
execution.
For
now,
recommend
you
focus
on
the
following:
★
Become
even
more
adept
with
Twitter,
Snapchat,
Instagram,
YouTube
and
Periscope.
★
Start
using
them
everyday.
The
more
you
use,
the
more
natural
they
begin
to
feel.
★
Study
the
EIJ
program
schedule.
★
Think
about
the
people,
panels,
topics
and
interesting
areas
you’d
like
to
cover.

25. FINAL PIECE OF ADVICE:
GIVE FAIR WARNING TO YOUR NETWORKS
Ex.
“Hey,
I’ll
be
in
Orlando
next
week
for
#EIJ15.
My
social
feeds
will
be
chock-­‐full
of
great
stuff
from
the
conference.
Just
letting
you
know
in
advance.
Mute/unfollow
me
for
a
few
days
if
you
need
to,
but
don’t
forget
to
come
back!”