More than ever, media outlets are undergoing restructuring and staffing changes. To be successful in today's communication landscape, you must have a strong brand. This session will give you the knowledge and tools you need to brand yourself, whether you are a broadcast, print, online or freelance media professional. You'll be more able to find new assignments, jobs, contacts and resources to keep you happy and fed as a professional journalist. Included in this presentation are interviews and data from a variety of journalists who have successfully rebranded themselves and found new success.

1. BRANDING YOURSELF
in a changing journalism landscape

2. @ToTheVictor @ItsRobynWithaY

3. NO LONGER JUST AN ‘ON-AIR’ ISSUE

4. WHAT’S BRANDING, ANYWAY?
informing others who you are, what you do
HINT: it’s not about your media outlet
(it’s aboutYOU!)

5. ARE YOU OWNING IT?
claim your social media profiles
use same name/photo as much as can!

6. POST ABOUT YOUR WORK
few sentences, then link.

7. MENTIONS

8. TIME MANAGEMENT TIP
spend 15 mins. each morning checking

9. @JohnBerman| CNN Anchor

10. @AshleeEats | AshleeEats.com

11. A good brand starts with quality work. Branding is not a
substitute for quality, but a way to ensure you get credit
for your good work.

17. GOOGLE YOURSELF
Do not underestimate the power of LinkedIn
(with keywords a prospective employer might use)

19. I IMMEDIATELY REGRET THIS DECISION
-- Ron Burgundy