50 Things we Learned from the Collaboration Culture Symposium
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This document discusses key themes and lessons learned from a collaboration event focused on media industries and superhero businesses. Some of the common collaboration themes discussed include the real fear of failure but need to experiment, the importance of having permission to experiment, how work environments can hugely influence collaboration, and how the right tools are invaluable but not the entire story. It also notes that collaboration is harder than Superman's abs. The document provides a number of challenges and considerations for effective collaboration, including issues around control, blurred lines between media and tech, and the need for change management and cross-generational understanding. It emphasizes that the team is greater than the sum of its individual parts.
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50 Things we Learned from the Collaboration Culture Symposium
- 1. COLLABORATION CULTURE 50 THINGS WE LEARNED DURING
- 4. A new “collaboration culture” is emerging and collaboration is becoming the go-to strategy to make things work in media industries the superhero business. @ToTheVictor #rjicollab
- 5. Director Media Innovation — Banjo Media partnerships, Product, Education, Evangelize RJI Academic Fellow — Wearables CNN veteran: editorial + tech SPJ | NAHJ | NABJ | ONA Spiderman @ToTheVictor #rjicollab
- 7. IT’S A BIRD. A PLANE. SUMMARIZE SYNTHESIZE GALVANIZE MOBILIZE @ToTheVictor #rjicollab
- 9. SO WHAT HAVE WE LEARNED?@ToTheVictor #rjicollab
- 10. THIS STUFF IS COMPLICATED. @ToTheVictor #rjicollab
- 12. TEAM ORGANIZATION INDUSTRY AUDIENCE COLLABORATION: VERY DIFFERENT OVERLAYS @ToTheVictor #rjicollab
- 13. Trello Slack Google Docs. Basecamp Skype (video) Adobe Kickbox Grappling Hook KAPOW!
- 14. OUR OWN HALL OF JUSTICE
- 15. The ‘quad of content strategy’ @Halvorson Crowdfunding breakthroughs @kharijohnson Collaborating up, down, and laterally @ChristinaSumi Creating communities, creates expectations @markhorvit Be organized, communicate early @scottgurian Collaboration requires support from the top @katiehawk @ToTheVictor #rjicollab
- 16. New skills, roles, platforms, relationships @lewisdvorkin Driving impact and creative collaborations @beardoblivion Tools, processes that make easier to say YES @billbledsoe Future web will be ‘push-based’ @kimgarretson Interesting parallels: e-commerce + news @andrewheddle Empower, find your coalition of willing @timreganporter
- 17. Interplay: likeability, authenticity, content @tweetJohnHall Big collaboration: need role players @StanSilvey Drunken walk of the entrepreneur @CoreyFord Collaboration is an outcome, not product @NJDavidD Outside perspectives > generate new ideas @colegoins Vintage content (images) can have new life @kpoortinga @ToTheVictor #rjicollab
- 18. Journos + technologists working together @nickdigital VR trends and glimpse into the future @SarahMidMO Collab. in the world of factual television Chris Hoelzl Newsroom collab: clear editorial strategy @jenniferhicks @ToTheVictor #rjicollab Snapchat ‘wide-mouthed’ funnel for content @carlazononi
- 19. GREAT SCOTT! COMMON COLLABORATION THEMES: @ToTheVictor #rjicollab •FEAR OF FAILURE IS REAL, NEED TO EXPERIMENT •PERMISSION TO EXPERIMENT IS ESSENTIAL •WORKSPACE ENVIRONMENTS CAN HAVE HUGE INFLUENCES •RIGHTTOOLS ARE INVALUABLE, BUT NOTTHE STORY •NEVER-ENDING QUEST •COLLABORATION IS HARDER THAN MAN OF STEEL’S ABS
- 22. COLLABORATORS < CO-CONSPIRATORS When to go big vs. when to go stealth?
- 24. NO LONGER IN DRIVER’S SEAT Embrace this loss of control, ensure audience is properly repped!
- 25. BLURRED LINES, EVERYWHERE Who is media? Who is tech? Friend or foe?
- 26. CHANGE AIN’T EASY CHANGE MANAGEMENT APPLY STRUCTURE CONSIDER CULTURE COMMUNICATION! CROSS-GENERATIONAL
- 27. CROSS GENERATION COLLAB. Millennials value: Greater Flexibility Appreciation Team Collaboration Global Opportunities http://www.pwc.com/gx/en/services/people-organisation/publications/nextgen-study.html
- 28. Ready for one final key takeaway?
- 29. TEAM IS GREATER THAN THE SUM OF ITS PARTS In the end, the team is stronger than each individual contributor.