1. Creating a multichannel
experience

2. IDENTIFY THE
PROBLEM

5. DECIDE THE
AUDIENCE

6. Skimmers And Diggers
Who did we want to focus on?

7. 1:30pm 6:30pm 10pm

8. ● Livestream
● Scrollable
● Every update shareable
● Snackable
● Emotional
● 70% via social
● 70% via mobile
● 15% via tablet

9. BUILD THE RIGHT
TOOLS

10. How to feed the livestream?
Newsdesk
Reporters Crews Regions
Programmes Digital

11. ● 500,000uv in Feb 2012
● 14.5million uv in Feb 2015
Has it worked?
● 11 new staff
● Everyone contributes
● Equal weighting with TV programmes

12. WATCH THE
DATA

13. Real time analytics is key
Every Desktop
Every Newsroom
● Why has something taken off?
● Why has something failed to take off?
● Writing
● Time of posting
● Choice of picture, or social network
● How can it influence what we do next time?

14. Social analytics even better
Where our audience lives
What device
How often they return
Where they go to next
What their interests are
Married, single, engaged?
How long they engage with a bit of content

17. What do news and gaming
have in common?

18. ● Need to understand audience
● Understand mobile
What do news and gaming
have in common?
All change in a year’s time!

19. @jasonmillsitv