finding your mobile photo
mojo




                           victor hernandez
“THE BEST CAMERA IS THE
ONE THAT’S WITH YOU”
               -- Chase Jarvis
Oh hey, by the way...
Oh hey, by the way...
Every single image in this presentation
was shot on a camera phone
10
10
 things
10
 things
 you
10
 things
 you
 gotta
10
 things
 you
 gotta
 know
100
  things
arning: cliche alert...
power of imagery
Richard ‘Koci’
       Hernandez
• Multimedia Professor
• UC Berkeley Journalism School
• Mobile Reporting Guide
• @koci
“People do not
understand the
unbelievable opportunity
that mobile photography
is giving photographers.
It’s a golden age.”
             -- Richard ‘Koci’ Hernandez
ColorEffect
Tools of the trade
•   Smartphone

•   Lens kit

•   Battery pack

•   Apps (photography, editing, sharing)
Smartphones - iPhone
• 8 megapixel camera
• Better low-light
• Larger file sizes
• Panorama mode
Smartphones -
Android
• Also 8 megapixel
• Burst mode = ultra fast!
• Easy to use
• Fantastic viewfinder

                             Galaxy S III
Smartphones - Nokia
808
• Whopping 41 megapixels!
• Extra-large sensor
• Expensive
• Not intended for U.S. (Symbian)
Telephoto lens kit
• iPhone telephoto lens
• 8X telephoto view
• $35 bucks
• PSA: Gadget Library
All about the extra
JUICE
• Absolutely essential
• rechargeable external battery
• Hard-shell phone case
• TIP: Don’t wait to charge!
Apps
Apps
picture taking




  ProCamera   $2.99   Camera+   $1.99   Camera Awesome free   Camera Zoom FX $2.99
Apps
picture taking




  ProCamera   $2.99       Camera+     $1.99      Camera Awesome free      Camera Zoom FX $2.99




editing




 Snapseed   $4.99     Photoshop Express   free      Filterstorm   $3.99     PicsPlayPro   $3.99
Wait, that’s it?
of course not.
Rise of Instagram
                    Instagram now beating
                    Twitter in Daily Mobile
                    Users for the first time.




                    Average Instagram user
                    spent 257 minutes
                    accessing the photo-
                    sharing site via mobile
                    device in August.


                                        Source: comScore
Rise of Instagram
                    Instagram now beating
                    Twitter in Daily Mobile
                    Users for the first time.

                                         170




                    Average Instagram user
                    spent 257 minutes
                    accessing the photo-
                    sharing site via mobile
                    device in August.


                                        Source: comScore
Creative Filters
Creative Filters   Active Community
Path   Flickr   Hipstamatic   PicPlz   iReport




           But wait, there are othe
SlowShutter
Sweat the Technique
Sweat the Technique
• never use the mobile zoom.
Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
• stability supports everything
Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
• stability supports everything
• go big with full screen trigger
Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
• stability supports everything
• go big with full screen trigger
• organize your game - use folders
Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
• stability supports everything
• go big with full screen trigger
• organize your game - use folders
• *filters for news images requires
  discussion
rule of thirds still applies
let there be light




             Courtesy: iPhoneography Central / Koshi
Shot with 4S native camera
Snapseed>> crop 1:1
black and white >
neutral >
brightness -55
contrast +25
PS Express sharpen
Golden Hour
MarbleCam
pushing boundaries
• magazine covers
• weddings
• award-winning journalism
In 2010 professional photographers
  used Nokia’s 12 megapixel N8 cell
           phone instead
of DSLR camera to shoot the cover for
               S. Africa
     photography magazine, PIX.
   How do you think it turned out?
Earlier this year Sports Illustrated published 20
Instagram photos Senior NFL Writer Peter King
 captured while covering team training camps
Earlier this year Sports Illustrated published 20
Instagram photos Senior NFL Writer Peter King
 captured while covering team training camps




 Time Inc. Sports Group editor Terry McDonell
        told Mashable that the feature
“reflects the ‘socialization’ of photojournalism”
Ladies, would you trust a wedding
photographer that showed on your big
       day with only an iPhone?
An Instagram Wedding
In mid-August, Instagrammers
@kimathomas and @colerise
photographed a wedding at San
Francisco City Hall with just iPhones and
Instagram. The couple -
@jonathanbuckley and @blynnsfbay -
met and fell in love in SF, and they
wanted a wedding day full of the things
that make The City so wonderful,
including a number of startup influences
(Instagram).
In 2011 Damon Winter of The
New York Times won third place
for feature picture story from
Pictures of the Year International
with photographs taken on an
iPhone using the Hipstamatic
app.

Critics have pounced. The
debate over the propriety of
using apps, already hot, is
intensifying.
Winters later wrote in a NYT blog... I have
always loved shooting in a square format.

This program allows you to shoot and —
most importantly — compose in that
format. I could not have taken these
photos using my S.L.R. and that perhaps
is the most important point to be made
about the camera phone in this story.
“We are not walking photocopiers.
We are storytellers. We observe, we
chose moments, we frame little
slices of our world with our
viewfinders.”
                        -- Damon Winters
overshoot but don’t
overshare
overshoot but don’t
overshare
TinyPlanets
TinyPlanets
stay informed
look up!
Photo Credits
  •   http://dpnow.com/galleries/data//500/snooker.jpg

  •   http://cdn.theatlantic.com/static/infocus/afg092812/
      a29_52806658.jpg

  •   http://4.bp.blogspot.com/-Y3m8SGAUQeQ/T62hcUa2qII/
      AAAAAAAABCU/u1GvwcsHwoU/s1600/very.jpg

  •   http://www.poynter.org/how-tos/newsgathering-storytelling/
      177433/the-benefits-drawbacks-of-using-camera-phones-
      as-a-photojournalist/

  •   http://www.flickr.com/photos/isnob/7979005310/

  •   http://cdn.c.photoshelter.com/img-get/I0000w9BgM8mpg4k/
      s/900/900/leeds-city-street-stones-circular-texture-round-
      rocks-black-and-white-iphone-photo.jpg

  •   http://kimathomasblog.squarespace.com/blog-home/
•   http://image.naldzgraphics.net/2012/03/5-rule-of-thirds.jpg


•   http://www.iphoneographycentral.com/tutorial/view-tutorial-
detail/id/157


•   http://statigr.am/p/303000528795533578_202546855


•   http://statigr.am/p/145939018527132435_5462929


•   http://www.justwhatisee.com/images.html


•   http://lens.blogs.nytimes.com/2011/02/11/through-my-eye-
not-hipstamatics/

•   http://www.engadget.com/2010/12/24/nokia-n8-earns-its-
fashion-wings-fills-in-for-dslr-on-magazine/

Finding Your Mobile Photo Mojo

  • 1.
    finding your mobilephoto mojo victor hernandez
  • 2.
    “THE BEST CAMERAIS THE ONE THAT’S WITH YOU” -- Chase Jarvis
  • 4.
    Oh hey, bythe way...
  • 5.
    Oh hey, bythe way... Every single image in this presentation was shot on a camera phone
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
    10 things you gotta know
  • 17.
  • 18.
  • 20.
  • 21.
    Richard ‘Koci’ Hernandez • Multimedia Professor • UC Berkeley Journalism School • Mobile Reporting Guide • @koci
  • 22.
    “People do not understandthe unbelievable opportunity that mobile photography is giving photographers. It’s a golden age.” -- Richard ‘Koci’ Hernandez
  • 25.
  • 26.
    Tools of thetrade • Smartphone • Lens kit • Battery pack • Apps (photography, editing, sharing)
  • 27.
    Smartphones - iPhone •8 megapixel camera • Better low-light • Larger file sizes • Panorama mode
  • 28.
    Smartphones - Android • Also8 megapixel • Burst mode = ultra fast! • Easy to use • Fantastic viewfinder Galaxy S III
  • 29.
    Smartphones - Nokia 808 •Whopping 41 megapixels! • Extra-large sensor • Expensive • Not intended for U.S. (Symbian)
  • 30.
    Telephoto lens kit •iPhone telephoto lens • 8X telephoto view • $35 bucks • PSA: Gadget Library
  • 31.
    All about theextra JUICE • Absolutely essential • rechargeable external battery • Hard-shell phone case • TIP: Don’t wait to charge!
  • 32.
  • 33.
    Apps picture taking ProCamera $2.99 Camera+ $1.99 Camera Awesome free Camera Zoom FX $2.99
  • 34.
    Apps picture taking ProCamera $2.99 Camera+ $1.99 Camera Awesome free Camera Zoom FX $2.99 editing Snapseed $4.99 Photoshop Express free Filterstorm $3.99 PicsPlayPro $3.99
  • 35.
  • 36.
  • 37.
    Rise of Instagram Instagram now beating Twitter in Daily Mobile Users for the first time. Average Instagram user spent 257 minutes accessing the photo- sharing site via mobile device in August. Source: comScore
  • 38.
    Rise of Instagram Instagram now beating Twitter in Daily Mobile Users for the first time. 170 Average Instagram user spent 257 minutes accessing the photo- sharing site via mobile device in August. Source: comScore
  • 40.
  • 41.
    Creative Filters Active Community
  • 42.
    Path Flickr Hipstamatic PicPlz iReport But wait, there are othe
  • 46.
  • 47.
  • 48.
    Sweat the Technique •never use the mobile zoom.
  • 49.
    Sweat the Technique •never use the mobile zoom. • always shoot horizontal
  • 50.
    Sweat the Technique •never use the mobile zoom. • always shoot horizontal • stability supports everything
  • 51.
    Sweat the Technique •never use the mobile zoom. • always shoot horizontal • stability supports everything • go big with full screen trigger
  • 52.
    Sweat the Technique •never use the mobile zoom. • always shoot horizontal • stability supports everything • go big with full screen trigger • organize your game - use folders
  • 53.
    Sweat the Technique •never use the mobile zoom. • always shoot horizontal • stability supports everything • go big with full screen trigger • organize your game - use folders • *filters for news images requires discussion
  • 54.
    rule of thirdsstill applies
  • 57.
    let there belight Courtesy: iPhoneography Central / Koshi
  • 58.
    Shot with 4Snative camera
  • 59.
  • 60.
    black and white> neutral > brightness -55
  • 61.
  • 62.
  • 64.
  • 65.
  • 66.
    pushing boundaries • magazinecovers • weddings • award-winning journalism
  • 67.
    In 2010 professionalphotographers used Nokia’s 12 megapixel N8 cell phone instead of DSLR camera to shoot the cover for S. Africa photography magazine, PIX. How do you think it turned out?
  • 69.
    Earlier this yearSports Illustrated published 20 Instagram photos Senior NFL Writer Peter King captured while covering team training camps
  • 70.
    Earlier this yearSports Illustrated published 20 Instagram photos Senior NFL Writer Peter King captured while covering team training camps Time Inc. Sports Group editor Terry McDonell told Mashable that the feature “reflects the ‘socialization’ of photojournalism”
  • 71.
    Ladies, would youtrust a wedding photographer that showed on your big day with only an iPhone?
  • 72.
    An Instagram Wedding Inmid-August, Instagrammers @kimathomas and @colerise photographed a wedding at San Francisco City Hall with just iPhones and Instagram. The couple - @jonathanbuckley and @blynnsfbay - met and fell in love in SF, and they wanted a wedding day full of the things that make The City so wonderful, including a number of startup influences (Instagram).
  • 80.
    In 2011 DamonWinter of The New York Times won third place for feature picture story from Pictures of the Year International with photographs taken on an iPhone using the Hipstamatic app. Critics have pounced. The debate over the propriety of using apps, already hot, is intensifying.
  • 81.
    Winters later wrotein a NYT blog... I have always loved shooting in a square format. This program allows you to shoot and — most importantly — compose in that format. I could not have taken these photos using my S.L.R. and that perhaps is the most important point to be made about the camera phone in this story.
  • 90.
    “We are notwalking photocopiers. We are storytellers. We observe, we chose moments, we frame little slices of our world with our viewfinders.” -- Damon Winters
  • 91.
  • 92.
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
    Photo Credits • http://dpnow.com/galleries/data//500/snooker.jpg • http://cdn.theatlantic.com/static/infocus/afg092812/ a29_52806658.jpg • http://4.bp.blogspot.com/-Y3m8SGAUQeQ/T62hcUa2qII/ AAAAAAAABCU/u1GvwcsHwoU/s1600/very.jpg • http://www.poynter.org/how-tos/newsgathering-storytelling/ 177433/the-benefits-drawbacks-of-using-camera-phones- as-a-photojournalist/ • http://www.flickr.com/photos/isnob/7979005310/ • http://cdn.c.photoshelter.com/img-get/I0000w9BgM8mpg4k/ s/900/900/leeds-city-street-stones-circular-texture-round- rocks-black-and-white-iphone-photo.jpg • http://kimathomasblog.squarespace.com/blog-home/
  • 98.
    http://image.naldzgraphics.net/2012/03/5-rule-of-thirds.jpg • http://www.iphoneographycentral.com/tutorial/view-tutorial- detail/id/157 • http://statigr.am/p/303000528795533578_202546855 • http://statigr.am/p/145939018527132435_5462929 • http://www.justwhatisee.com/images.html • http://lens.blogs.nytimes.com/2011/02/11/through-my-eye- not-hipstamatics/ • http://www.engadget.com/2010/12/24/nokia-n8-earns-its- fashion-wings-fills-in-for-dslr-on-magazine/