The document discusses various topics related to building a business including team building, community building, social media strategies, sales techniques, and innovation. Specifically, it provides information on creating community through educational content, provocative questions, and branding. It also outlines approaches for social media marketing including setting goals, understanding audiences, researching competition, and testing strategies. Additionally, it discusses sales processes like direct vs indirect sales, blue and red ocean strategies, and influence techniques.

1. Team building, community building, Online and offline tools to increase your
revenue.

2. Lightning growth
Breakthrough
R&D division
We chat (single service
combined the functions
of the other app.)
Facebook
WhatsApp
Messenger
Grub hub

3. Social medium enterprise
• Local markets
• Serve a need
Innovation driven enterprise (IDE)
• Global market
• Risk management

6. What’s
innovation?
Innovation= invention (idea/
survey/ product/
technology)+
commercialization (money
value)

8. Technology
Process innovation
Business model innovation
Position
Other

10. Idea
(market)
Technology
(solution)
Passion
(human
driven)

11. Entrepreneurs
are smart and
energetic person
in the room
Individualists
Are born not
made
Charismatic Love risks undiscplined

12. Knowledge Capability Connections
Financial
assets
Name
recognition
Credibility Passion
Commitment
and
consistency

13. PRACTICALITY AESTHETICS USABILITY

15. Value of community creation.
How to create community?
Strategy
Educational content
Admins
Provocative questions
Branding

16. We are social animals.

17. KNOW PEOPLE
INTEREST
DIG DEEPER (360
QUESTIONS)
BUILD A GROUP
WITH THE SAME
INTEREST
IDEA OF EFFECTIVE
GATHERINGS
MAKE THINGS
TOGETHER

18. Goal statement
Small
achievable
objective
People
gathering will
be chaos
In control
Checklist to sign
up for
Weekly posts
Who shares?

26. You can’t build your business without
great people surrounding you.

27. The right people in the right seats.

28. People analyzer + sharing your core values= right
people.

29. Unique ability + accountability chart= right seats.

30. Accountability chart: sales and marketing, operations and
finances.

31. Doing the right thing is the right thing
The power of pleasing people
The compulsively productive professional
The power of authentic self expression
The knowledgeable, quiet authority
The skeptical, vigilant troubleshooter
The innovative, visionary
The powerful decisive activator
Leading from consenus, modelling inclusion and refusing
conflict

32. Dictatorship
Open and honest
It's not possible to have your hands on sales,
accounting, complaints and everyday basis.
Instill effective communication and
accountability.
Clarity and cohesive team.

33. R&D IDEAS. CREATIVE PROBLEM
SOLVING.
MAJOR
RELATIONSHIPS.
CULTURE. SELLING.

34. Visionaries (strategic business
developers)
Hackers
(CTO)
Hustler (operations)

38.  What’s social media and it’s platforms?
 Social media strategy.
 Content creation (see Ahmed Amin Elfamilia)
 Types of content
 Post structure
 Headlines
 SEO
 Strategy (AIDA and made to stick)
 Theme
 Toolbox
 How to create an online brand?

39. Social media is
Process of gaining traffic to your sites

42. Set social media
marketing goals that
align to business
objectives.

43.  Learn everything
you can about your
audience.

44. Research the
competition.

45. Conduct a social
media audit.

46. Create a social
media content
calendar.

47. Test, evaluate,
and adjust your
strategy.

49. When learning new information, people
look for patterns, generalities,
relationships, and organized structured
wholes, rather than separate details.
‘theme’ is the experience of focus, of
meaning.
Themes are essentially a sense-making
tool, a form of capturing the underlying
phenomenon one seeks to understand.

50. Short, simple, complete sentence.
Contain only one idea.
Reveal the overall work.
Specific.
Interestingly worded (active verbs).

52. Coca-cola.
Vodafone.
Galaxy.
Kitkat.
Panda.

54. Blogs.
Videos.
Infographics.
Case Studies.
eBooks.
Checklists.
Interviews.
Social media posts.
Gifs and memes.

58. Made to
stick
AIDA 80/20
Word cloud
(experience
mapping)

59. Made to stick
SUCCESs model to make an idea sticky.
 S for simple.
 U for unexpected.
 C for concrete.
 C for credible.
 E for emotion.
 S for story.
 Ex.: https://www.youtube.com/watch?v=8FIEZXMUM2I.

60. ATTENTION. INTERSET. DESIRE. ACTION.

61.  LISTEN.
 HEAR.
 FEEL.
 TOUCH.
 SEE.

63.  Search engine optimization

64.  Create something worthy
of attention.
 Any headline that lists a
number of reasons,
secrets, types, or ways
will work.
 Quantifiable return on
attention .
 Example:
 Do you recognize the 7 early
warning signs of high blood
pressure?

66. Catchy phrase.
Paragraph.
Call to action (CTA).

67. Online graphics creation:
• ADOBE SPARK.
• CANVAS.
Boost content:
• 360 PHOTOGRAPHY.
ENGAGEMNET POSTS.

69.  What’s sales?
 How we sell?
 Direct vs indirect sales
 Blue and red oceans
 How to sell anything? (influence toolbox)

70.  is a term used to describe the activities
that lead to the selling of goods or services.
 Businesses have sales organizations that are
broken up into different teams.
 And these sales teams are often
determined based on:
• The region they're selling to
• The product or service they're selling
• The target customer

72. Inside
 Don’t meet face to face
 Tools like:
 Emails
 Videos
 Virtual meetings
Outside
 Speaking engagement
 Industry events
 Conferences

74. Custom solution

75.  Sales are consultants
 Solve pain points

76. Situation,
Problem,
Implication,
Need-Payoff.

77. CORE NEEDS, ECONOMIC
IMPACT,
ACCESS TO
AUTHORITY,
COMPELLING
EVENT

78.  uncover the prospect’s
concept of their
product and seek to
understand the
prospect's decision
process.

79. Salespeople teach the
prospect,
tailor their communications,
take control of the sale.

81.  Reciprocity
 Social proof
 Liking
 Authority
 Scarcity
 Commitment and consistency

88. BUILDING RELATION MEANINGFUL STORY

89. PERSUASIVE EMOTIONAL APPEAL

91. GREED FEAR ENVY PRIDE ALTRUISM SHAME

92. Profitable
Exclusive
Distinguished

93. Consequence
Cost
Harm

94. Influence
Reputation
Powerful

95. Failure

96. Instagram

97. Emphasize benefits

98. USE FAMILIAR
LANGUAGE
CLEAR, CONCISE
AND TIMELY
TRUST SMILE/
EDUCATION