Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
Bizsmart Lunch & Learn Webinar - Apprenticeships a GuideBizSmart Select
Have you been considering hiring an apprentice? In our next BizSmart Webinar we will discuss why an apprentice would be right for your business and the benefits of taking an apprentice on.
How do you know an apprenticeship is for you
What to look for in an apprentice
What to look for in an apprenticeship
A guide to what to look for in a Training providers
This slide was presented at the CPA The ONE National Conference. The presenter was Bob Wang, CPA, CA. He is the President at Legacy Advantage CPA, one of the fastest growing "start up" CPA firms in Vancouver. His dream is to build the most trusted and competent bookkeeping company in the world.
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
Bizsmart Lunch & Learn Webinar - Apprenticeships a GuideBizSmart Select
Have you been considering hiring an apprentice? In our next BizSmart Webinar we will discuss why an apprentice would be right for your business and the benefits of taking an apprentice on.
How do you know an apprenticeship is for you
What to look for in an apprentice
What to look for in an apprenticeship
A guide to what to look for in a Training providers
This slide was presented at the CPA The ONE National Conference. The presenter was Bob Wang, CPA, CA. He is the President at Legacy Advantage CPA, one of the fastest growing "start up" CPA firms in Vancouver. His dream is to build the most trusted and competent bookkeeping company in the world.
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
‘Do not start with Powerpoint – 7 Pieces of Essential Preparation’ is about sharing with you how the very best suppliers achieve greater influence in their presentations. For most, the need to ‘write a presentation’ or ‘create a deck for me’ begins with opening a new Powerpoint file. Stop. Please do not.
Sherrie Suski defines culture, explains what it entails and how to maintain it with regard to startup companies. Sherrie Suski is an experienced HR professional and the current Vice President of Human Resources at BlueCava.
This presentation contains tips on how to use Joint Ventures, a Customer Reactivation Letter and Free Consultations. This sample is part of an eight part online training series created by Certified Guerrilla Marketing Coach Wendy McClelland. You can find out more about the program at www.gmarketingforyourbiz.com and connect with Wendy at www.WendyMcClelland.com
Personal Business Model Canvas Student_v1.0.4Akili King
Here is a copy of the Personal Business Model Canvas we will work with winter term. Please feel free to give your thoughts and visit www.businessmodelyou.com
A great look on designing startups from a designers' perspective based on the new book "Designing A Better Business" by Patrick van der Pluijm & Maarten van Lieshout.
This module will let individuals see the importance of branding your company, the challenges you will face in relation to growth, the expenses that you will be out that you may have perhaps not thought of and how to resolve problems relating to cost based pricing.
Being a startup founder is hard, tough, frustrating and rewarding - possibly all within the space of a nanosecond. And yet, it is like a high none other. I have experienced it in others. And quietly, I have lived it for over six years. Here are some lessons I learned from my journey. They may not be universal, but these lessons learned have changed me both as a person and as a founder
One of the most helpful ways you can ensure your designer delivers work that wows you is by telling them exactly what you’re looking for up front. That’s where your creative brief comes in.
Here, Tim Reid of The Small Business Big Marketing Show and Aleks Witko of 99designs will walk you through the best practices of writing a great creative brief—one that puts your designer on the right track for delivering you a design solution that truly fits your business and your brand.
‘Do not start with Powerpoint – 7 Pieces of Essential Preparation’ is about sharing with you how the very best suppliers achieve greater influence in their presentations. For most, the need to ‘write a presentation’ or ‘create a deck for me’ begins with opening a new Powerpoint file. Stop. Please do not.
Sherrie Suski defines culture, explains what it entails and how to maintain it with regard to startup companies. Sherrie Suski is an experienced HR professional and the current Vice President of Human Resources at BlueCava.
This presentation contains tips on how to use Joint Ventures, a Customer Reactivation Letter and Free Consultations. This sample is part of an eight part online training series created by Certified Guerrilla Marketing Coach Wendy McClelland. You can find out more about the program at www.gmarketingforyourbiz.com and connect with Wendy at www.WendyMcClelland.com
Personal Business Model Canvas Student_v1.0.4Akili King
Here is a copy of the Personal Business Model Canvas we will work with winter term. Please feel free to give your thoughts and visit www.businessmodelyou.com
A great look on designing startups from a designers' perspective based on the new book "Designing A Better Business" by Patrick van der Pluijm & Maarten van Lieshout.
This module will let individuals see the importance of branding your company, the challenges you will face in relation to growth, the expenses that you will be out that you may have perhaps not thought of and how to resolve problems relating to cost based pricing.
Being a startup founder is hard, tough, frustrating and rewarding - possibly all within the space of a nanosecond. And yet, it is like a high none other. I have experienced it in others. And quietly, I have lived it for over six years. Here are some lessons I learned from my journey. They may not be universal, but these lessons learned have changed me both as a person and as a founder
One of the most helpful ways you can ensure your designer delivers work that wows you is by telling them exactly what you’re looking for up front. That’s where your creative brief comes in.
Here, Tim Reid of The Small Business Big Marketing Show and Aleks Witko of 99designs will walk you through the best practices of writing a great creative brief—one that puts your designer on the right track for delivering you a design solution that truly fits your business and your brand.
Many start-ups have great ideas but struggle when it comes time to bring the product to market and have difficulty in selecting a market to focus on. Defining your optimal target market and identifying the ideal prospect will help you streamline the effectiveness of your marketing, shorten the sales cycle and close more business.
In this program we’ll cover:
• Comparing mass marketing to target marketing
• How segmentation can improve your market position
• Practical ideas to segment and prioritize market opportunities
• Developing detailed customer profiles that will improve sales
• Learn the stages of the customer buying process
• How incorporate target marketing into your overall strategy
Stephen N. Davis, Principal and Founder of The CXO Advisory Group (http://www.cxoadvisorygroup.com/about-us/Stephen-Davis.htm), advises businesses on how to optimize and improve operations, accelerate sales and profits, and seize the most attractive growth opportunities. Steve has worked with companies in North America, Europe and Asia to assist them in establishing US market operations, strategic alliances, joint ventures, business development and sales management. He has also assisted clients with due diligence and preparation for venture financing.
Brand building is the very core of any brand. Build your brand by right targeting & segmentation. We also share some essential tips to keep in mind for great branding.
It is type of hybrid energy system consist of a photovoltaic array coupled with a wind turbine.This would create more output from the wind turbine during the winter, whereas during the summer, the solar panels would produce their peak output.Solar Photovoltaic (PV) – Wind Turbine (WT) Hybrid System is the best way to utilize not just one local available RE resource but multiple renewable RE resources.
Brief introduction to the STP process - A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying process of segmenting, targeting and positioning is needed.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
Presentation slides from Inbound and Digital Marketing Workshop at Temecula Startup Week 2018. Review tips and tricks to getting your startup off the ground using Inbound methodologies to build community and grow into a sustainable business. Presented by Matt Simpson and Trey Evans of Magnetic Creative.
10 tips for successfully bootstrapping a startupHarithaBhavana
Bootstrapping a startup may be one of the best ways to build a long-lasting business. There really isn’t much overhead besides your computer depending on the focus of the software you will be developing and you can begin part-time while you are still employed.
Learn what are the primary things entrepreneurs should keep in mind before starting a business/startup? Idea, Product, Team and Execution are the four crucial things for startups. Know how to deal with these 4 important factors for your startup.
Pitching Workshop - RevUP (LaunchYU) York UniversityAiko Thurlow
How to pitch your startup? What's important when pitching?
Slides from the workshop conducted on March 27th, 2018 by Aïko Thurlow at York University (RevUP - LaunchYU).
20 Deadly Mistakes That Kill Startups (According to Experts)Vitaliy Verbenko
No matter what anyone says, there is no secret recipe for success. Over half of startups out there can’t make it past their fifth year on the market. Why is that? Simply put, they make a number of mistakes which we’ll try to dissect in this post.
20 Mistakes that Kill Startups (According to Experts)Vitaliy Verbenko
No matter what anyone says, there is no secret recipe for success. Over half of startups out there can’t make it past their fifth year on the market. Why is that? Simply put, they make a number of mistakes which we’ll try to dissect in this post.
How to Learn PM by Doing it in Your Current Role by Hulu Sr PMProduct School
Main Takeaways:
-Product management covers a huge range of skill sets so whatever you're doing today will be a tool in your future chest
-Every company has product management gaps that you can fill today, you just need to find them
-You can learn a lot of relevant PM skills on your own outside of work and bring them into your day to day creativeMain
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. ACT Technique for Start-Ups
Structure
to
organize
Framework
to
achieve
company’s
goals
Is
your
company
a
Vitamin
or
Painkiller?
4. Understand
the
scope
of
your
undertaking
Test
assump=ons
quickly
Fine
tune
your
goals
quickly
and
repair
the
thinking
process
Purpose
5. Product
to
market
fit
assessment
Customer
segmenta=on
Compe=tor
Advantage
Mapping
Pricing
Length
of
sales
cycle
Return
on
investment
for
customer
Assumptions (A)
Dropbox
Unamia
Fe=se
Mobstac
Freemium
Uber
Just
Dial
and
MeJl
6. Prove
your
concept
(POC)
Complete
design
specifica=ons
Finish
a
prototype
&
Validate
Create
a
Joint
Development
Program
with
customers
Release
the
final
version
Checkpoints (C)
Evernote
7. • Iden=fying
key
opinion
leaders
with
whom
you
need
to
build
a
rela=onship
• Developing
your
company
pitch
• Recrui=ng
prospects
for
product
tes=ng
• Planning
a
lead
genera=on
campaign
• Wri=ng
a
whitepaper
or
conference
presenta=on
to
support
your
thought
leadership
posi=oning
Tasks (T)
Taxi
For
Sure
8. ACT: How it works ?
Tasks
Check
Points
Assump=ons
We
are
your
marke=ng
doctors,
we
help
diagnose
so
you
take
precau=ons
before
falling
sick!
10. Defining
a
target
audience
is
essen=al
before
developing
a
GTM
plan.
Your
products
and
services
may
appeal
to
a
lot
of
people,
but
that
doesn’t
mean
you
should
spend
your
=me
and
money
trying
to
reach
everyone.
Determining
an
audience
can
help
you
distribute
what
limited
resources
your
startup
has.
Customer Segmentation
11. Research
&
Techniques
Free
Research
Tools
Customer
Profile
–
Inden=fy
a
homogenous
set
of
customer
to
validate
the
opportunity
Accessibility
of
target
segment
Time
to
sales
cycle
Intensiveness
of
Compe==on
Marke=ng
Channels
Valida=on
Points we will cover
Alexa,
Quick
Sprouts
13. Session 3 - Branding Basics
Do’s
• What
is
the
DNA
of
your
brand
• Take
a
stand
on
what
is
more
important
Corporate
iden=ty
or
Product
or
both
• Market
them
accordingly
Don’ts
• Wait
for
the
big
thing
to
do
the
branding
• Keep
on
changing
the
iden=ty
• Mix
the
Product
&
Corporate
Iden=ty
14. The
goal
of
this
session
is
to
aJach
oneself
to
an
iden=ty
one
resonates
with
and
build
the
brand
value
system
around
it.
As
an
Entreprenuer
As
a
Venture
As
a
technology
As
a
consumer
Branding Basics
16. Build
a
community
Be
a
part
of
the
club
Get
in
touch
(Talk
the
right
journalists)
Develop
Story
Angles
Iden=fy
Media
Venues
Session 4 – PR (pre-funding)
18. Zomato
Zomato
made
front
page
news
a`er
entering
the
Rs.
1,000
crore
start-‐up
club
Founders
have
leveraged
both-‐
social
media
pladorms
and
the
print
media
to
communicate
business
plans
and
goals
Good
PR
helped
Zomato
raise
awareness
and
aJract
funding!
The
duo
have
set
an
example
of
not
just
good
PR
skills
but
even
great
community
management
and
have
set
an
example
for
many
a
start-‐ups
19. The art of storytelling
• Varun
Agarwal’s
claim
to
fame
was
a
line
that
took
the
youth
by
storm-‐
“Don’t
think!”
• The
power
of
par=cipa=ng
in
forums
and
events
can
never
be
under
es=mated
• The
key
to
success
here
is:
Talk
from
the
heart
and
make
sure
your
story
resonates
with
every
individual
sihng
there!
• Great
PR
isn’t
first
page
news
anymore,
it
is
about
how
far
your
message
travels
20. Start - Up Life
TAKE
A
VACATION
“Really,
take
one.
When
you
leave
your
team
to
execute
on
their
own,
you’ll
see
where
all
the
holes
in
your
company
are,
and
then
you
can
work
on
patching
them.
You
should
be
able
to
leave
your
company
for
a
few
weeks
without
them
needing
you.”
Bhavin
Parikh
|
CEO,
Magoosh
Test
Prep,
@magoosh
DON’T
TRY
TO
BOIL
THE
OCEAN
”
It’s
a
great
visual
analogy,
and
it
perfectly
encapsulates
a
major
challenge
for
any
startup
founder.
You’ve
got
to
take
the
challenge
on,
one
gulp
at
a
Cme.”
Brent
Beshore
|
Owner/CEO,
adventur.es,
@BrentBeshore
GET
BAREFOOT
IN
THE
PARK
“Think
about
it:
A
person
takes
off
his
shoes
when
he
gets
home
and
gets
comfortable,
which
is
the
exact
atmosphere
that
helps
early-‐stage
startups
succeed.
Early
employees
need
to
feel
at
home
at
the
office,
and
they
need
to
bond
with
their
teammates
like
family.
Don’t
allow
shoes
at
the
office,
and
employees
will
stay
later
in
the
night
and
build
a
closer
bond
with
their
teammates.”
Jun
Loayza
|
President,
Ecommerce
Rules,
@JunLoayza
WORKING
OUT
WILL
SAVE
YOU
TIME
“I’ve
found
I’m
so
much
more
efficient
aEer
I
work
out
that
I
always
gain
producCve
Cme,
not
lose
it.
Seems
counter-‐producCve
for
many,
but
my
startup
founder
friends
who
don’t
exercise
regularly
find
it
harder
to
stay
focused,
tougher
to
be
creaCve,
difficult
to
maintain
a
good
diet,
and
are
just
less
happy
in
general.”
Derek
Flanzraich
|
CEO
and
Founder,
GreaXst,
@greaXst