This presentation contains tips on how to use Joint Ventures, a Customer Reactivation Letter and Free Consultations. This sample is part of an eight part online training series created by Certified Guerrilla Marketing Coach Wendy McClelland. You can find out more about the program at www.gmarketingforyourbiz.com and connect with Wendy at www.WendyMcClelland.com
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
‘Do not start with Powerpoint – 7 Pieces of Essential Preparation’ is about sharing with you how the very best suppliers achieve greater influence in their presentations. For most, the need to ‘write a presentation’ or ‘create a deck for me’ begins with opening a new Powerpoint file. Stop. Please do not.
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...guide2entrepreneurs
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I BE USEFUL ENTREPRENEURS?
Here I am explaining you that it depends on you were you quit your current job entirely or slowly make your way into it. Quitting entirely is good so you can focus 100% of you attention on the business, but you need enough finances to back you. Slowly making your way into it is the safest method but it can take more time for becoming useful entrepreneur.
If you are a diploma in computer engineering there are newly computer business for the source of income you need to work for how much money you needed and technician of repairing it. Here are some of the things you need to invest for starting your business as a computer repair services DVD-Burners, Power Supplies, Wireless Routers, Wireless USB Dongles, Cables, Cases, Keyboard/Mice and copies of Windows XP/Vista/7. Items like CPUs, Video Cards and Hard Drives should only be bought on an as needed basis if you are a new business since the value drops so quickly.
For machines I have learned and explained for a particular business that starting a business in mechanical engineering need to have sum huge sum of money for the particular device is designed and developed in PVC. Here you want to know about that your family need to support for the particular business and placing the engineers in your shop for the particular work.
In the diploma engineering I have selected the mechanical engineering to explain about starting your own business. Here I have realized the scope of mechanical engineering From machines- automation, biomechanical science, design of implants, injection molding, plastic molds design, plastic components design, manufacturing, maintenance, HVAC, printing and packaging technology, etc- everything dealing in plastics.
Your must have your business cards in your hand when meeting the client bases for the first impression of your own. Were you needed it for your business which the business cards make professionally. If you need to show your business to the worldwide then do not host in free host. Most free hosts allow for lame domain names many of them are ads support here you need to sell the competitors adds in your sites too.
Bizsmart Lunch & Learn Webinar - Apprenticeships a GuideBizSmart Select
Have you been considering hiring an apprentice? In our next BizSmart Webinar we will discuss why an apprentice would be right for your business and the benefits of taking an apprentice on.
How do you know an apprenticeship is for you
What to look for in an apprentice
What to look for in an apprenticeship
A guide to what to look for in a Training providers
This presentation contains tips on how to use Joint Ventures, a Customer Reactivation Letter and Free Consultations. This sample is part of an eight part online training series created by Certified Guerrilla Marketing Coach Wendy McClelland. You can find out more about the program at www.gmarketingforyourbiz.com and connect with Wendy at www.WendyMcClelland.com
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
‘Do not start with Powerpoint – 7 Pieces of Essential Preparation’ is about sharing with you how the very best suppliers achieve greater influence in their presentations. For most, the need to ‘write a presentation’ or ‘create a deck for me’ begins with opening a new Powerpoint file. Stop. Please do not.
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...guide2entrepreneurs
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I BE USEFUL ENTREPRENEURS?
Here I am explaining you that it depends on you were you quit your current job entirely or slowly make your way into it. Quitting entirely is good so you can focus 100% of you attention on the business, but you need enough finances to back you. Slowly making your way into it is the safest method but it can take more time for becoming useful entrepreneur.
If you are a diploma in computer engineering there are newly computer business for the source of income you need to work for how much money you needed and technician of repairing it. Here are some of the things you need to invest for starting your business as a computer repair services DVD-Burners, Power Supplies, Wireless Routers, Wireless USB Dongles, Cables, Cases, Keyboard/Mice and copies of Windows XP/Vista/7. Items like CPUs, Video Cards and Hard Drives should only be bought on an as needed basis if you are a new business since the value drops so quickly.
For machines I have learned and explained for a particular business that starting a business in mechanical engineering need to have sum huge sum of money for the particular device is designed and developed in PVC. Here you want to know about that your family need to support for the particular business and placing the engineers in your shop for the particular work.
In the diploma engineering I have selected the mechanical engineering to explain about starting your own business. Here I have realized the scope of mechanical engineering From machines- automation, biomechanical science, design of implants, injection molding, plastic molds design, plastic components design, manufacturing, maintenance, HVAC, printing and packaging technology, etc- everything dealing in plastics.
Your must have your business cards in your hand when meeting the client bases for the first impression of your own. Were you needed it for your business which the business cards make professionally. If you need to show your business to the worldwide then do not host in free host. Most free hosts allow for lame domain names many of them are ads support here you need to sell the competitors adds in your sites too.
Bizsmart Lunch & Learn Webinar - Apprenticeships a GuideBizSmart Select
Have you been considering hiring an apprentice? In our next BizSmart Webinar we will discuss why an apprentice would be right for your business and the benefits of taking an apprentice on.
How do you know an apprenticeship is for you
What to look for in an apprentice
What to look for in an apprenticeship
A guide to what to look for in a Training providers
Presentation slides from Inbound and Digital Marketing Workshop at Temecula Startup Week 2018. Review tips and tricks to getting your startup off the ground using Inbound methodologies to build community and grow into a sustainable business. Presented by Matt Simpson and Trey Evans of Magnetic Creative.
This slide was presented at the CPA The ONE National Conference. The presenter was Bob Wang, CPA, CA. He is the President at Legacy Advantage CPA, one of the fastest growing "start up" CPA firms in Vancouver. His dream is to build the most trusted and competent bookkeeping company in the world.
>Introduction:
Presentation goals, types and evaluation
>Creating presentations:
Understanding how stakeholder goals relate to storytelling and maintaining interest
>Delivering presentations:
Practicing realistically timed scenarios is critical for developing presentation confidence
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
This slideshow was shown at "The 10 Principles to Transform Your Business Webinar" presented by: Michael E. Gerber April 20th, 2010
The 10 key principles are the basis of the book: The Most Successful Small Business In The World, by Michael E. Gerber.
This module will let individuals see the importance of branding your company, the challenges you will face in relation to growth, the expenses that you will be out that you may have perhaps not thought of and how to resolve problems relating to cost based pricing.
Being a startup founder is hard, tough, frustrating and rewarding - possibly all within the space of a nanosecond. And yet, it is like a high none other. I have experienced it in others. And quietly, I have lived it for over six years. Here are some lessons I learned from my journey. They may not be universal, but these lessons learned have changed me both as a person and as a founder
Presentation slides from Inbound and Digital Marketing Workshop at Temecula Startup Week 2018. Review tips and tricks to getting your startup off the ground using Inbound methodologies to build community and grow into a sustainable business. Presented by Matt Simpson and Trey Evans of Magnetic Creative.
This slide was presented at the CPA The ONE National Conference. The presenter was Bob Wang, CPA, CA. He is the President at Legacy Advantage CPA, one of the fastest growing "start up" CPA firms in Vancouver. His dream is to build the most trusted and competent bookkeeping company in the world.
>Introduction:
Presentation goals, types and evaluation
>Creating presentations:
Understanding how stakeholder goals relate to storytelling and maintaining interest
>Delivering presentations:
Practicing realistically timed scenarios is critical for developing presentation confidence
Be Your Own Angel Investor - A Revenue Model for BootstrappingAmy Hoy
Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.
Enjoy these slides with the actual audio, too! Right here:
https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups
This slideshow was shown at "The 10 Principles to Transform Your Business Webinar" presented by: Michael E. Gerber April 20th, 2010
The 10 key principles are the basis of the book: The Most Successful Small Business In The World, by Michael E. Gerber.
This module will let individuals see the importance of branding your company, the challenges you will face in relation to growth, the expenses that you will be out that you may have perhaps not thought of and how to resolve problems relating to cost based pricing.
Being a startup founder is hard, tough, frustrating and rewarding - possibly all within the space of a nanosecond. And yet, it is like a high none other. I have experienced it in others. And quietly, I have lived it for over six years. Here are some lessons I learned from my journey. They may not be universal, but these lessons learned have changed me both as a person and as a founder
Everything you need to know to get started with branding your business. These basic steps will give you the know how to build a strongly developed brand to promote your business.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
10 tips for successfully bootstrapping a startupHarithaBhavana
Bootstrapping a startup may be one of the best ways to build a long-lasting business. There really isn’t much overhead besides your computer depending on the focus of the software you will be developing and you can begin part-time while you are still employed.
Pitching Workshop - RevUP (LaunchYU) York UniversityAiko Thurlow
How to pitch your startup? What's important when pitching?
Slides from the workshop conducted on March 27th, 2018 by Aïko Thurlow at York University (RevUP - LaunchYU).
Entrepreneur essentials the first steps - newsletter issue 1ragzbiz
This article discusses about the essential steps to be followed by an Entrepreneur in today’s world to keep up with competition while utilizing the latest methods, platforms, and technology currently available in the market.
How to Learn PM by Doing it in Your Current Role by Hulu Sr PMProduct School
Main Takeaways:
-Product management covers a huge range of skill sets so whatever you're doing today will be a tool in your future chest
-Every company has product management gaps that you can fill today, you just need to find them
-You can learn a lot of relevant PM skills on your own outside of work and bring them into your day to day creativeMain
20 Deadly Mistakes That Kill Startups (According to Experts)Vitaliy Verbenko
No matter what anyone says, there is no secret recipe for success. Over half of startups out there can’t make it past their fifth year on the market. Why is that? Simply put, they make a number of mistakes which we’ll try to dissect in this post.
Similar to How To Market & Build Your Startup Brand (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
3. ACT Technique for Start-Ups
Is
your
company
a
Vitamin
or
Painkiller?
Structure
to
organize
Framework
to
achieve
company’s
goals
4. Purpose
Understand
the
scope
of
your
undertaking
Test
assump=ons
quickly
Fine
tune
your
goals
quickly
and
repair
the
thinking
process
5. Assumptions (A)
Dropbox
Product
to
market
fit
assessment
Unamia
Fe=se
Customer
segmenta=on
Mobstac
Compe=tor
Advantage
Mapping
Freemium
Uber
Just
Dial
and
MeJl
Pricing
Length
of
sales
cycle
Return
on
investment
for
customer
6. Checkpoints (C)
Prove
your
concept
(POC)
Complete
design
specifica=ons
Finish
a
prototype
&
Validate
Create
a
Joint
Development
Program
with
customers
Release
the
final
version
Evernote
7. Tasks (T)
• Iden=fying
key
opinion
leaders
with
whom
you
need
to
build
a
rela=onship
• Developing
your
company
pitch
• Recrui=ng
prospects
for
product
tes=ng
• Planning
a
lead
genera=on
campaign
• Wri=ng
a
whitepaper
or
conference
presenta=on
to
support
your
thought
leadership
posi=oning
Taxi
For
Sure
8. ACT: How it works ?
We
are
your
marke=ng
doctors,
we
help
diagnose
so
you
take
precau=ons
before
falling
sick!
Assump=ons
Check
Points
Tasks
10. Customer Segmentation
Defining
a
target
audience
is
essen=al
before
developing
a
GTM
plan.
Your
products
and
services
may
appeal
to
a
lot
of
people,
but
that
doesn’t
mean
you
should
spend
your
=me
and
money
trying
to
reach
everyone.
Determining
an
audience
can
help
you
distribute
what
limited
resources
your
startup
has.
11. Points we will cover
Research
&
Techniques
Free
Research
Tools
Customer
Profile
–
Inden=fy
a
homogenous
set
of
customer
to
validate
the
opportunity
Accessibility
of
target
segment
Time
to
sales
cycle
Intensiveness
of
Compe==on
Marke=ng
Channels
Valida=on
Alexa,
Quick
Sprouts
13. • What
is
the
DNA
of
your
brand
• Take
a
stand
on
what
is
more
important
Corporate
iden=ty
or
Product
or
both
• Market
them
accordingly
Don’ts
Do’s
Session 3 - Branding Basics
• Wait
for
the
big
thing
to
do
the
branding
• Keep
on
changing
the
iden=ty
• Mix
the
Product
&
Corporate
Iden=ty
14. Branding Basics
The
goal
of
this
session
is
to
aJach
oneself
to
an
iden=ty
one
resonates
with
and
build
the
brand
value
system
around
it.
As
an
Entreprenuer
As
a
Venture
As
a
technology
As
a
consumer
16. Session 4 – PR (pre-funding)
Iden=fy
Media
Venues
Develop
Story
Angles
Get
in
touch
(Talk
the
right
journalists)
Be
a
part
of
the
club
Build
a
community
18. Zomato
Zomato
made
front
page
news
a`er
entering
the
Rs.
1,000
crore
start-‐up
club
Founders
have
leveraged
both-‐
social
media
pladorms
and
the
print
media
to
communicate
business
plans
and
goals
Good
PR
helped
Zomato
raise
awareness
and
aJract
funding!
The
duo
have
set
an
example
of
not
just
good
PR
skills
but
even
great
community
management
and
have
set
an
example
for
many
a
start-‐ups
19. The art of storytelling
• Varun
Agarwal’s
claim
to
fame
was
a
line
that
took
the
youth
by
storm-‐
“Don’t
think!”
• The
power
of
par=cipa=ng
in
forums
and
events
can
never
be
under
es=mated
• The
key
to
success
here
is:
Talk
from
the
heart
and
make
sure
your
story
resonates
with
every
individual
sihng
there!
• Great
PR
isn’t
first
page
news
anymore,
it
is
about
how
far
your
message
travels
20. Start - Up Life
TAKE
A
VACATION
“Really,
take
one.
When
you
leave
your
team
to
execute
on
their
own,
you’ll
see
where
all
the
holes
in
your
company
are,
and
then
you
can
work
on
patching
them.
You
should
be
able
to
leave
your
company
for
a
few
weeks
without
them
needing
you.”
Bhavin
Parikh
|
CEO,
Magoosh
Test
Prep,
@magoosh
GET
BAREFOOT
IN
THE
PARK
“Think
about
it:
A
person
takes
off
his
shoes
when
he
gets
home
and
gets
comfortable,
which
is
the
exact
atmosphere
that
helps
early-‐stage
startups
succeed.
Early
employees
need
to
feel
at
home
at
the
office,
and
they
need
to
bond
with
their
teammates
like
family.
Don’t
allow
shoes
at
the
office,
and
employees
will
stay
later
in
the
night
and
build
a
closer
bond
with
their
teammates.”
Jun
Loayza
|
President,
Ecommerce
Rules,
@JunLoayza
DON’T
TRY
TO
BOIL
THE
OCEAN
”
It’s
a
great
visual
analogy,
and
it
perfectly
encapsulates
a
major
challenge
for
any
startup
founder.
You’ve
got
to
take
the
challenge
on,
one
gulp
at
a
Cme.”
Brent
Beshore
|
Owner/CEO,
adventur.es,
@BrentBeshore
WORKING
OUT
WILL
SAVE
YOU
TIME
“I’ve
found
I’m
so
much
more
efficient
aEer
I
work
out
that
I
always
gain
producCve
Cme,
not
lose
it.
Seems
counter-‐producCve
for
many,
but
my
startup
founder
friends
who
don’t
exercise
regularly
find
it
harder
to
stay
focused,
tougher
to
be
creaCve,
difficult
to
maintain
a
good
diet,
and
are
just
less
happy
in
general.”
Derek
Flanzraich
|
CEO
and
Founder,
GreaXst,
@greaXst