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Mind the Gap 3: Digital Transformation – Assembling your MarTech Stack

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In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer Aprimo) will discuss the status and trends in the Marketing Technology landscape. On top of that Scott will introduce and open the 2018 Stackie awards.

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Mind the Gap 3: Digital Transformation – Assembling your MarTech Stack

  1. 1. © Copyright 2018. All rights reserved. Proprietary. #AprimoAdvantage Mind The Gap 3 Digital Transformation - Assembling your MarTech Stack
  2. 2. 2 Your Moderator Scott Brinker Editor, ChiefMartec @ChiefMartec Kevin Souers CPO, Aprimo #AprimoAdvantage Ed Breault VP of Marketing, Aprimo @edbreault Your Panelists
  3. 3. 3 aprimo.com © Copyright 2018. All rights reserved. Confidential. Proprietary. What We’ll Cover Today Key issues • Marketers are facing an ever-growing proliferation of technology • Customer expectations are on the rise • Complexity is overtaking the organization • Market technologists must be stewards to their company What you will walk away with • A view of how to think about technology strategically in your organization • A framework to design your MarTech Stack • Fresh perspectives on Marketing Technology
  4. 4. 4 Channel complexity Content explosion Limited Resources Customer driven marketing Globalization
  5. 5. Content Resource Capacity Customer experience driven marketing ChannelComplexity Traditional Marketing The Marketing Operations and Experience Gap Customer touchpoints Marketing Operational Gap Experience Gap
  6. 6. 6 TechSpend #AprimoAdvantage
  7. 7. 7
  8. 8. 8
  9. 9. 9 MarTech Landscape #AprimoAdvantage
  10. 10. 10 © Aprimo llc. 2016
  11. 11. 11 Update 5/10/17: 5,300+
  12. 12. 12 What is a Stackie? #AprimoAdvantage
  13. 13. 13
  14. 14. 14 Unpack the stack #AprimoAdvantage
  15. 15. 15
  16. 16. 16 MarTrends #AprimoAdvantage
  17. 17. 17 Disruptive forces #AprimoAdvantage
  18. 18. 18 Technology categories #AprimoAdvantage
  19. 19. 19 What’s hot in 2018? #AprimoAdvantage
  20. 20. 20 Overhyped? #AprimoAdvantage
  21. 21. 21 Best of breed vs. platforms #AprimoAdvantage
  22. 22. 22 Key attributes of the stack #AprimoAdvantage
  23. 23. 23 Product strategy #AprimoAdvantage
  24. 24. 24 The fit #AprimoAdvantage
  25. 25. 25 What’s in store for 2020+? #AprimoAdvantage
  26. 26. 26 Share your marketing tech stack, and MarTech will donate up to $10,000 to Girls in Tech. Submit by April 6th
  27. 27. aprimo.com © Copyright 2018. All rights reserved. Confidential. Proprietary. Q&A #AprimoAdvantage
  28. 28. 28 Next Webinar - https://www.aprimo.com/advantage-webinar-series/
  29. 29. aprimo.com © Copyright 2018. All rights reserved. Confidential. Proprietary. Thank you Visit resources.aprimo.com for more information on assembling your Martech Stack Scott Brinker Editor, ChiefMartec sbrinker@chiefmartec.com @chiefmartec Ed Breault VP of Marketing, Aprimo edmund.breault@aprimo.com @edbreault #AprimoAdvantage Kevin Souers Chief Product Officer, Aprimo kevin.souers@aprimo.com

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