This campaign aims to protect children from abuse globally. It works with local partners to keep children safe and keep families together. The target audience is people over 18 who can donate, especially wealthy individuals and parents. Strategies include advertising a London marathon to raise funds and awareness. The campaign has successfully helped pass child protection laws in Malawi and highlighted discrimination against children in India. The website is a key technique to share news, facts, images and allow online donations to support the cause.

1. http://www.everychild.org.uk/
http://www.education.gov.uk/consulta
tions/downloadableDocs/overalldraftr
eportfinal2ma.pdf
Every Child
Campaign

2. Main Message OF The Campaign
This campaign is an international charitable organisation in helping
to stop child abuse in many countries. The main message of this
campaign is to protect children who have been a victim of
physical or mental child abuse. 24 million children grow up without
parental care, their survival often threatened by greater risk of
malnutrition violence and exploitation. This campaign reduces all
these things from happening as they work with local partners and
they keep children save when they are alone and at risk. ‘Every
Child’ protect children in gander of ending up on their own by
keeping families together, this campaign helps many children from
all over the world as they are strongly against child abuse as it is
cruel.

3. Target Audience Of The Campaign
The target audience of this campaign are anyone who are 18 and
over as they are able to help donate money to ‘Every Child’
campaign. However they mainly aim at people who are quiet
wealthy and wouldn’t mind helping to donate for a good cause,
also they aim at parents with children as they know that other
parent are also against child abuse and would want to help out by
donating money. They also claim “every £1 you give us, we get an
extra 28p from HM Revenue & Customs”, this suggests that while
people help this campaign, they also get paid by the HM Revenue
& Customs.

4. Strategy Of This Campaign And Methods
Used to Reach Their Target audience
One of the strategy’s this campaign has been planning to do is to
run a London Marathon in 2012 and the method for this is to
advertise on broadcast, T.V, posters and their won official website
and also to raise money for this charity campaign which helps
many children from getting abused. They ran this Marathon under
5 hours and they had 12 runner who were representing this charity.

5. Success Of Campaign In Achieving It’s Aim
• ‘Every Child’ welcomes the news that the Child Care, Protection and
Justice Bill has been passed into law by the Malawian Government. 7
million children who make up to half of the population in Malawi. This
case taken the campaign number of years to be made law and during
this ‘Every Child’ has been contributed to ensure that the Law act would
be protect and uphold the best interest of the children.
• On 30th aguest ‘Every Child’ in India and Arunthathiyar Huamn Rights
Forum (AHRF) organised a state level consultation on the status of
Arunthathiyar children in Tamil Nadu. The consultation highlighted the
abuse and discrimination suffered by children of the
Arunthathiyar community and in turn attracted widespread media
coverage. The consultation followed ‘Every Child’ research that showed
that 40% of Arunthathiyar children aged 11-14 are reported that they
were abused and discriminated at school because of their caste.
Children were questioned and 91% of Arunthathiyar children had been
made to clean school bathrooms and toilets. More than 22% have been
made to do housework for their teachers whilst 34% disclosed they had
been sexually harassed whilst at school. Most telling, nearly 80% of the
children questioned had dropped out of school

6. Techniques of this campaign - Website
Showing
their other People can
sites donate
online.
News on
the Facts
campaign
Image of a
child
Above is a print-screen of the campaign’s website, this is one of the
main techniques this campaign has used to reach it’s target audience
and make many people aware of this cause. From making a website it
is very easy to make many people aware of this campaign