Presented to LRS & Charnwood Sports Club group at Loughborough University SportPark on 5th March 2014.

1. Using Social Media effectively for
Sports Clubs
March 5th 2014
Loughborough SportPark
Ian Wakefield – Chartered Marketer, Digital
Communications Manager for GB Basketball &
Marketing Officer for the Tour de France (Stage 3)
TWITTER: @iandwakefield

2. THE DIGITAL MEDIA REVOLUTION

3. OVERVIEW OF THE PRESENTATION
Overview
Websites
Twitter
Facebook
YouTube/Vine
Flickr/Instagram

4. Key statistics from the Video
Per Second:
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143,000 Tweets
4.5 million Likes on Facebook
60,000 Google searches
1.5 hrs of YouTube video uploaded
463 pictures posted every second on Instagram

5. WHY USE SOCIAL MEDIA?
“We are now in an age where information finds
us! Not the other way around!”

6. HOW DO WE COMPARE?
V
Two University Hockey Clubs

7. HOW DO WE COMPARE?
UoN
Indiana State
No of Students
35,000 (UK)
12,000
No of clicks to Sports Clubs
3
1
Twitter Followers (Club)
118
3404
Twitter Followers (Uni)
19546
7140
Facebook Likes (Club)
89
8112
Facebook Likes (Uni)
27849
13987
YouTube Channel Views (Club)
No
55,000
YouTube Channel Views (Uni)
1.3 million
114,000
Club Website
No
Yes

8. KEY FEATURES OF YOUR WEBSITE
 Easy to find (Consistent with SoMe)
 Easy to Navigate
 Looks Inspiring
 Encourages Interaction
 Easy to Contact
 Recognisable Branding
 Up to date
 Analytics
 Google Alerts
 Po.sT
Encourage Shares and Likes

9. KEY FEATURES OF YOUR WEBSITE
Show people how useful and
informative it would be to
follow you on Twitter
Make it easy for people to
engage with you on all
Social Media Platforms

10. BRANDING – COLOUR MATCH
 PowerPoint's
 Newsletters
 Social Media Platforms
 Emails
 Graphs
 Surveys
Colorcombos.com (Hex Codes)
http://www.colorcombos.com/index.html
Easycalculation.com (RGB Codes)
http://easycalculation.com/color-coder.php

11. GOOGLE ANALYTICS
Understand your website
 Who is visiting?
 For how long?
 How do they find you?
 Search terms/words
 Desktop/Laptop/Mobile
 Who refers for you
 What are the trends?
 Google Ads

12. GOOGLE ANALYTICS - REFERRALS
Understand your website
Social Media Top
Partners
Google

13. TWITTER
Branding your page
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Go to settings & design
Background
Colour Branding
Header (Settings Profile)
Icon (Logo)
Description
Twitter ID
Spam Messages 
Analytics via Sprout Social

14. TWITTER
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Brand your page

Tweet regularly
 Use Tweriod or Twitonomy
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Schedule with Hootsuite/Tweetdeck
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Use Twilerts/Meltwater
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Interact with Tweeps
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Follow the right Tweeps
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Be Gracious
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Be interesting, Pictures, Vids
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Use Hashtags /Hashtracking.com
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#FF
 Make the effort to use UN

MT – Modified Tweet
Remember starting a tweet with @ means only people following you and the
@ will see it!

15. FACEBOOK
Page or Group?
Use branding
Change Cover often
Annotate Cover
Multiple Admin
Encourage Shares
Post links to website
Be interesting
Always Fish where your Fish are!

16. FACEBOOK
• Photo’s
• Use the Albums
• Upload Video’s
• Beware Copyright issues
• Tag People and Topics

17. FACEBOOK
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Create in PPT save as JPEG
Or Photoshop/IPAD or both
Post Engaging Content
Colour Match
Tag People
Weekly match fixtures
Share with Friends
Time your posts
Competitions for Shares

18. FACEBOOK INSIGHTS
Learn when people read your posts and schedule accordingly

19. YOUTUBE
Use branding
Film your events
Film your training
Create a channel
Create Playlists
Set links to other SoMe
Best video as a Trailer

20. YOUTUBE
Metatags
 Annotate video’s
• Titles are important
• Content tags too
• YouTube Keywords tool
 Thumbnails
• Links to other videos
• Subscribe to channel
• Overlay website www.
• Accurate
• Great ones help
• Website overlays
After optimisation
Before optimisation

21. What is Vine?
Vine is a mobile service that lets you create and share short looping videos. Videos you
post to Vine will appear on your Vine profile and the timelines of your Vine followers.
Posts can also be shared to Twitter or Facebook.
Public
 Visible to all Vine users
 Shareable to Twitter and Facebook
 Eligible for public feeds
 Any Vine user can comment
 Anyone can follow you.
 Can be revined
Private
 Visible only to your followers
 Share a post to Twitter or Facebook,
or embed it, the post's URL will be
revealed. (and seen by anyone with it)
 Not eligible for public feeds
 Only your followers can comment
 Users must request to follow you
 Cannot be revined.

22. FLICKR
 Buy a Digital Camera
 Photo’s of:
 Coaches
 Training
 Venues
 Competitions
 Social events
 Tag your photo’s
 Be aware of Safeguarding
 Use on Website
 Use on Social Media

23. FAQS
What is Instagram?
Instagram is a fun and quirky way to share your life with friends through a series of
pictures.
Available free through Apple and Google Play
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You can get an API and display on your website
You can share on Twitter/Facebook or Flickr
You can be Public or Private (similar to Vine)
There are plans to develop the app for Blackberry, Windows Phone 7/8 & iPad

24. THANK YOU FOR LISTENING ANY QUESTIONS?