Social Media in 2014....

!
SOCIAL MEDIA
SERIES: !
SOCIAL MEDIA 2014
JACINTA CROAGH

ABOUT ME
NO NODDING OFF…
- marketer, social media strategist!
- blogger, content developer!
- 18 year advertising agency, media, consulting
background

TODAY..
WHAT WE’LL COVER
• the latest stats on social media, 2014!
!
• trends: user behaviour, mobile, apps, growth platforms!
!
• case studies: business!
!
• case studies: individuals

THE CONVERSATION PRISM
VERSION #1 - 2009
An impressive
visual study of
how we use
online networks. !
!
How they
converge…

THE CONVERSATION PRISM
VERSION #4 - 2013
… and how this
changes over
time.!

SOCIAL
MEDIA
2014
THE LATEST TRENDS & STATS….

!
THE SOCIAL MEDIA EFFECT…
LATEST STATS

LATEST STATS!
20142008

LATEST STATS!
SOCIAL MEDIA’S AFFECT ON US…

THE
YEAR
THAT
WAS…
!
!
!
!
!
2013

2013
Google+:
takes #2 spot
for most
active users
Original Harlem
Shake went viral:
1.7 new videos
uploaded to
YouTube (http://youtu.be/
384IUU43bfQ)
The new Pope
Francis
becomes the most
talked about
person on FB
Psy Gangnam
Style: the most
viewed video in 2013
(1.2b views) (http://
www.youtube.com/watch?
v=9bZkp7q19f0&feature=kp)
Nielsen reveals
YouTube reaches
more 18-34 y/o’s than
any US cable network
72% of all online
adults globally
using social media
Instagram
launches 15sec
videos. That day,
Vine sharing
dropped 40%
Snapchat users
share 350m photos
a day
Twitter launches
Vine: 6 sec
video loop (https://
vine.co/feed)
THE SOCIAL
MEDIA EFFECT…

2013
Google+:
takes #2 spot
for most
active users
Original Harlem
Shake went viral:
1.7 new videos
uploaded to
384IUU43bfQ)
Psy Gangnam
Style: the most
Nielsen reveals
YouTube reaches
72% of all online
adults globally
using social media
Instagram
launches 15sec
videos. That day,
Vine sharing
dropped 40%
Snapchat users
share 350m photos
a day
Twitter launches
Vine: 6 sec
vine.co/feed)
The new Pope
Francis
becomes the most
talked about
person on FB
THE SOCIAL
MEDIA EFFECT…

2013
Google+:
takes #2 spot
for most
active users
Psy Gangnam
Style: the most
Nielsen reveals
YouTube reaches
72% of all online
adults globally
using social media
Instagram
launches 15sec
videos. That day,
Vine sharing
dropped 40%
Snapchat users
share 350m photos
a day
Twitter launches
Vine: 6 sec
vine.co/feed)
The new Pope
Francis
becomes the most
talked about
person on FB
Original Harlem
Shake went viral:
1.7 new videos
uploaded to
384IUU43bfQ)
THE SOCIAL
MEDIA EFFECT…

2013
Google+:
takes #2 spot
for most
active users
Psy Gangnam
Style: the most
Nielsen reveals
YouTube reaches
Instagram
launches 15sec
videos. That day,
Vine sharing
dropped 40%
Snapchat users
share 350m photos
a day
Twitter launches
Vine: 6 sec
vine.co/feed)
The new Pope
Francis
becomes the most
talked about
person on FB
Original Harlem
Shake went viral:
1.7 new videos
uploaded to
384IUU43bfQ)
72% of all online
adults globally
using social media
THE SOCIAL
MEDIA EFFECT…

2013
Google+:
takes #2 spot
for most
active users
Nielsen reveals
YouTube reaches
Instagram
launches 15sec
videos. That day,
Vine sharing
dropped 40%
Snapchat users
share 350m photos
a day
Twitter launches
Vine: 6 sec
vine.co/feed)
The new Pope
Francis
becomes the most
talked about
person on FB
Original Harlem
Shake went viral:
1.7 new videos
uploaded to
384IUU43bfQ)
72% of all online
adults globally
using social media
Psy Gangnam
Style: the most
THE SOCIAL
MEDIA EFFECT…

2013
Google+:
takes #2 spot
for most
active users
Instagram
launches 15sec
videos. That day,
Vine sharing
dropped 40%
Snapchat users
share 350m photos
a day
Twitter launches
Vine: 6 sec
vine.co/feed)
The new Pope
Francis
becomes the most
talked about
person on FB
Original Harlem
Shake went viral:
1.7 new videos
uploaded to
384IUU43bfQ)
72% of all online
adults globally
using social media
Psy Gangnam
Style: the most
Nielsen reveals
YouTube reaches
THE SOCIAL
MEDIA EFFECT…

2013
Google+:
takes #2 spot
for most
active users
Snapchat users
share 350m photos
a day
Twitter launches
Vine: 6 sec
vine.co/feed)
The new Pope
Francis
becomes the most
talked about
person on FB
Original Harlem
Shake went viral:
1.7 new videos
uploaded to
384IUU43bfQ)
72% of all online
adults globally
using social media
Psy Gangnam
Style: the most
Nielsen reveals
YouTube reaches
Instagram
launches 15sec
videos. That day,
Vine sharing
dropped 40%
THE SOCIAL
MEDIA EFFECT…

2013
Google+:
takes #2 spot
for most
active users
Twitter launches
Vine: 6 sec
vine.co/feed)
The new Pope
Francis
becomes the most
talked about
person on FB
Original Harlem
Shake went viral:
1.7 new videos
uploaded to
384IUU43bfQ)
72% of all online
adults globally
using social media
Psy Gangnam
Style: the most
Nielsen reveals
YouTube reaches
Instagram
launches 15sec
videos. That day,
Vine sharing
dropped 40%
Snapchat users
share 350m photos
a day
THE SOCIAL
MEDIA EFFECT…

THE SOCIAL 2013
Syrian govt start using
Instagram to combat bad
press re chemical
weapons usage
What does the Fox
Say? Highest new
trending video by Sept:
350m views!
http://www.youtube.com/watch?
v=jofNR_WkoCE
Mylie Cyrus:
#twerking at the
VMA’s 306,000
Tweets/minute
Mobile makes up
more than 25% of
YouTube’s global
watch time
LinkedIn 38% of
unique visitors came
from mobile
Twitter ﬂoated on
the NYSE
‘Selﬁe’ Oxford
Dictionary word of
the year. Frequency
of use increased
17,000% in 2013
Snapchat founder
turned down offers
of $3b and $4b from
FB & Google
respectively
Beyoncé: music
industry 1st: launches
new album via
Instagram & iTunes
with no prior marketing
MEDIA EFFECT…

2013
press re chemical
weapons usage
Mylie Cyrus:
#twerking at the
VMA’s 306,000
Tweets/minute
Mobile makes up
more than 25% of
YouTube’s global
watch time
LinkedIn 38% of
from mobile
Twitter ﬂoated on
the NYSE
Dictionary word of
the year. Frequency
of use increased
17,000% in 2013
Snapchat founder
turned down offers
of $3b and $4b from
FB & Google
respectively
Beyoncé: music
new album via
Instagram & iTunes
What does the Fox
Say? Highest new
350m views!
v=jofNR_WkoCE
THE SOCIAL
MEDIA EFFECT…

2013
press re chemical
weapons usage
Mylie Cyrus:
#twerking at the
VMA’s 306,000
Tweets/minute
LinkedIn 38% of
from mobile
Twitter ﬂoated on
the NYSE
Dictionary word of
the year. Frequency
of use increased
17,000% in 2013
Snapchat founder
turned down offers
of $3b and $4b from
FB & Google
respectively
Beyoncé: music
new album via
Instagram & iTunes
What does the Fox
Say? Highest new
350m views!
v=jofNR_WkoCE
Mobile makes up
more than 25% of
YouTube’s global
watch time
THE SOCIAL
MEDIA EFFECT…

2013
press re chemical
weapons usage
Mylie Cyrus:
#twerking at the
VMA’s 306,000
Tweets/minute
Twitter ﬂoated on
the NYSE
Dictionary word of
the year. Frequency
of use increased
17,000% in 2013
Snapchat founder
turned down offers
of $3b and $4b from
FB & Google
respectively
Beyoncé: music
new album via
Instagram & iTunes
What does the Fox
Say? Highest new
350m views!
v=jofNR_WkoCE
Mobile makes up
more than 25% of
YouTube’s global
watch time
LinkedIn 38% of
from mobile
THE SOCIAL
MEDIA EFFECT…

2013
press re chemical
weapons usage
Twitter ﬂoated on
the NYSE
Dictionary word of
the year. Frequency
of use increased
17,000% in 2013
Snapchat founder
turned down offers
of $3b and $4b from
FB & Google
respectively
Beyoncé: music
new album via
Instagram & iTunes
What does the Fox
Say? Highest new
350m views!
v=jofNR_WkoCE
Mobile makes up
more than 25% of
YouTube’s global
watch time
LinkedIn 38% of
from mobile
Mylie Cyrus:
#twerking at the
VMA’s 306,000
Tweets/minute
THE SOCIAL
MEDIA EFFECT…

2013
press re chemical
weapons usage
Dictionary word of
the year. Frequency
of use increased
17,000% in 2013
Snapchat founder
turned down offers
of $3b and $4b from
FB & Google
respectively
Beyoncé: music
new album via
Instagram & iTunes
What does the Fox
Say? Highest new
350m views!
v=jofNR_WkoCE
Mobile makes up
more than 25% of
YouTube’s global
watch time
LinkedIn 38% of
from mobile
Mylie Cyrus:
#twerking at the
VMA’s 306,000
Tweets/minute
Twitter ﬂoated on
the NYSE
THE SOCIAL
MEDIA EFFECT…

2013
press re chemical
weapons usage
Dictionary word of
the year. Frequency
of use increased
17,000% in 2013
What does the Fox
Say? Highest new
350m views!
v=jofNR_WkoCE
Mobile makes up
more than 25% of
YouTube’s global
watch time
LinkedIn 38% of
from mobile
Mylie Cyrus:
#twerking at the
VMA’s 306,000
Tweets/minute
Twitter ﬂoated on
the NYSE
Snapchat founder
turned down offers
of $3b and $4b from
FB & Google
respectively
THE SOCIAL
MEDIA EFFECT…
Beyoncé: music
new album via
Instagram & iTunes

2013
press re chemical
weapons usage
What does the Fox
Say? Highest new
350m views!
v=jofNR_WkoCE
Mylie Cyrus:
#twerking at the
VMA’s 306,000
Tweets/minute
Mobile makes up
more than 25% of
YouTube’s global
watch time
LinkedIn 38% of
from mobile
Twitter ﬂoated on
the NYSE
Dictionary word of
the year. Frequency
of use increased
17,000% in 2013
Snapchat founder
turned down offers
of $3b and $4b from
FB & Google
respectively
Beyoncé: music
new album via
Instagram & iTunes
THE SOCIAL
MEDIA EFFECT…

LATEST STATS!

USER BEHAVIOUR
THE LATEST & GREATEST….

USER BEHAVIOUR
IT’S A MOBILE WORLD…..
MOBILENOMICS:!
http://www.socialnomics.net/2013/03/25/mobilenomics-
video/
Source: briansolis.com

USER BEHAVIOUR

USER BEHAVIOUR
The average age
for the ﬁrst mobile
phone is now 13 !
_____________!
!
44% of mobile
users sleep with
the phone next to
them: FOMO
Australian
smartphone users
outstrip the US &
UK per capita: 72%
of all mobile users,
behind only China
& Sth Korea
Over 60% of Aussie
smartphone users are
online daily: this is
double the rate from
2010
Australians aged
16-24 spend a total
of 29 days a year on
their smartphone
At the end of 2013,
there were more
smartphones than
people on the planet
Australian tablet
ownership will
equal
smartphones by
2017: market
penetration in Oz
is 3rd highest
globally

USER BEHAVIOUR
MOBILE DATA: AUSTRALIA - Google Research, 2013
• Smartphones are an indispensable part of our daily lives!
• 71% mobile phone market penetration!
• we spend more time on mobile than we do on newspaper &
magazines combined!
• The Effect? The constantly connected consumer is key for B2B
and B2C marketing in Australia
• 80% of smartphone users are doing something else whilst on
their smartphone - like watching TV!
• mobile search, app, social networking & video usage are proliﬁc!
• The Effect? Integrated cross-media marketing is crucial

USER BEHAVIOUR
• Geo-location marketing is critical: 86% of users look for local
info & businesses: 88% take action if they found what they’re
looking for!
• The Effect? Clickable phone numbers on mobile search results
is mandatory. Leveraging location-based services likewise.
• 94% of smartphone users have researched a product or service
on their device!
• 28% of smartphone users have made a purchase on their phone!
• The Effect? The multiple paths to purchase reiterated the need
for cross-channel marketing strategy including a mobile/
responsive design site

USER BEHAVIOUR
• Smartphones help advertisers connect with consumers: mobile
ads are noticed by 87% of users!
• 63% of consumers have done a smartphone web search after
seeing an ofﬂine ad!
• The Effect? Mobile ads drive greater consumer engagement
And Yet….!
• only 25% of brands have a mobile strategy!
• only 27% of businesses have a mobile site!
• 39% of marketers have no strategy for mobile email
Source: google.com/

• $7.3b revenue in 2011; estimated $36.7b by 2015 !
• the average smartphone user spends 2 hours a day on apps
(more than double the time spent 2 years ago)!
• productivity is low: 43% of app time is gaming
APPS!
THE GLOBAL APP MARKET IS BOOMING….
Source: onbile.com/

• the more we use Apps, the less Google knows about our
online behaviour…!
• around 90% of all downloads are free!
• 93% willing to pay for games; 76% willing to pay for news
APPS!
Source: onbile.com/

APPS!

Most popular app categories….
APPS!
Source: xcubelabs.com
Games Weather Social Maps Music News Banking
64%
60% 56% 51% 44% 39% 32%

APPS!
Source: mobilestatistics.com
!
Total Apps Available

APPS!
Source: mobilestatistics.com
!
Total App Downloads

LATEST & GREATEST!
GROWTH PLATFORMS

LATEST & GREATEST!
GROWTH PLATFORMS
Pinterest is a pinboard-style photo &
video sharing website that allows
users to create and manage theme-
based image collections such as
events, interests, and hobbies.!
!
Pinners browse other Pinboards for
images, "re-pin" images to their own
pinboards, or "like" photos.

- 11.7m users globally!
- 800k Australians!
- 87% female!
- the fastest growing content sharing
platform on the web!
- 12m unique visitors/month!
- Pins with price$ have 36% more
‘likes’ than those without!
- 4x the revenue of Twitter!
- 27% more revenue than FB!
- hit 10m unique monthly visitors in
the US faster than any other site in
history!
- 83% of luxury brands are present
LATEST & GREATEST!
GROWTH PLATFORMS

1 in 5 women are on Pinterest
LATEST & GREATEST!
GROWTH PLATFORMS
1 in 4 consumers spend less
time on other social media sites,
in favour of Pinterest

59% of all
Pinterest users
have clicked
through to make a
purchase
LATEST & GREATEST!
GROWTH PLATFORMS
Nearly 50% of
female Pinners have
made a purchase
based on
recommendations -
that’s 1/3 of female
users on FB
37% of males
users have
purchased
something they’ve
seen on Pinterest
Pinterest users
spend around $80
on purchases
referred from the
site - twice that of
FB spenders

Hiring:!
- Taco Bell: totally nailed their
Pinterest hiring strategy!
- meet the recruiting team!
- fun, ‘day-in-the-life’ videos!
- boards that highlight
company culture!
- very cool….
LATEST & GREATEST!
HOW’S IT BEING USED?

LATEST & GREATEST!

LATEST & GREATEST!
Hiring:!
- GE Careers!
- tells a story about the
organisation !
- diverse programs and
projects that make up the
company !
- very compelling content

LATEST & GREATEST!
- The New Traditionalists (luxury home furnishings in New York)!
- TOTALLY COOL!!
- a single job campaign: so easy to set up, cheap, easy to share/seed!
- http://www.pinterest.com/thenewtrad/help-wanted/

LATEST & GREATEST!
GROWTH PLATFORMS
Snapchat is an increasingly
popular mobile app - heavily
amongst millennials - that lets
users send photos and videos
(sometimes for sexting) that
disappear after seconds.!
!
It has proven its potential to stoke
a brand’s ‘super-fan’ culture.

LATEST & GREATEST!
GROWTH PLATFORMS
- 350million photos uploaded
every day!
- heavily skewed to the 13-25  
y/o’s with a dominant female
user-base!
- no conﬁrmed/exact user count
-yet still, FB and Google have
both tried to acquire it!
- ad-free…for now

LATEST & GREATEST!
- personal delivery of content -
video, photo, message!
- scheduled to deliver at a speciﬁc
time - so great for promotions,
discounts & competitions!
- once viewed, it’s deleted within a
matter of seconds (or options for
24 hour repeat viewing)!
- gamiﬁcation: eg scavenger hunt!
- insider company knowledge!
- events showcase!
- recruitment drives

LATEST & GREATEST!
- NY frozen yoghurt chain!
- asked fans to snap themselves at one of their locations!
- in return they’d receive a snap with a New Year’s promo coupon: for 15%, 50% or 100% off!

LATEST & GREATEST!
- Taco Bell!
- early adopter (April 2013)!
- used SC to announce the Beefy
Crunch Burrito was coming back!
- using the ‘story feature’: where you
can add a snap to a feed for 24 hours!

LATEST & GREATEST!
- Karmaloop!
- multi-platform web retailer!
- snaps exclusive deals!
- behind the scenes, new products,
ofﬁce antics, ‘a few selﬁes too’!
- great visuals

LATEST & GREATEST!
- Rebecca Minkoff!
- NY fashion brand!
- pre-release looks at new product
lines!
- special perks for consumers who
can’t attend fashion shows!
- believe consumers have a ‘voice in
our brand…. their inclusion in our
brand will grow’

LATEST & GREATEST!
GROWTH PLATFORMS
Google+ is a social network,
communication and engagement
platform owned by Google. It
provides a social layer to
Google’s many other platforms
such as Gmail, Google Drive,
Google Docs, Google Blogs, and
many others. Providing ‘social
authorship’, Google+ associates
web content directly with it’s
owner/author.

LATEST & GREATEST
MONTHLY VISITS: USER AGE PROFILE
Millennials Gen X Baby BoomGen Z
29%
28% 23% 19%

LATEST & GREATEST!
GROWTH PLATFORMS
- 540m monthly ‘users’!
- 300m ‘in-stream’ users - those
who’re more deeply involved &
participatory!
- 1.5b photos uploaded every week!
- 20m monthly mobile users!
- 100m users in China!
- Angry Birds has over 6m
followers

LATEST & GREATEST
HOW’S IT USED??
- +1 is an increasingly important ranking
for SEO!
- Google uses +1’s to assess the
popularity of your business & brand &
uses this as a ranking mechanism!
- ‘Circles’ are formed by users, based on
common interests, business
relationships, knowledge!
- Circles are great for highly targeted
messaging & content sharing!
- Events: easy to set-up, share, promote!
- Insights: stats show what’s working!
- Places: enhanced visibility search!
- Business Pages: enhanced
discoverability with Google

LATEST & GREATEST
HOW’S IT USED??
- Hangouts: video-chat meet-ups - from
private sessions to live feeds, for
CEO’s, managers, educators,
politicians!
- Communities: instantly created
discussion forums. Act as a FB wall
does, holding conversations where a
brand & their audience, can engage.
The key is to keep them targeted with
relevant content - keeps up the in-post
interaction!
- Offers: a daily-deal platform, similar to
Groupon. Gives businesses an
opportunity to offer point-of-purchase
discounts, added value, local purchaser
incentives

CASE !
STUDIES &
EXAMPLES
!
GOOD, BAD, REALLY BAD, TERRIBLE….

CASE STUDIES
Melbourne Strip Club:
Thought they’d be engaging &
ask users to guess which
stripper they thought this baby
shot belonged to…..!
!
Not realising the time stamp
was on the pic….!
!
And revealed 14 year old
strippers in their employ…!
!
#FAIL
!

CASE STUDIES
Home Depot, US:
Racism is never tolerated in
social media. Difﬁcult to tell if
this Tweet was racist or simply
stupid…!
!
The Twittersphere was up in
arms over it.!
!
Corporate delete of the Tweet.
2 day long apology. Social
media agency sacked.!
!
#FAIL
!

CASE STUDIES
HMV, UK:
British music retailer lost
control of their social media
team when rogue members
live Tweeted mass sackings…!
!
The debacle embarrassed the
struggling company, & the
tweets were eventually
deleted, but not before HMV’s
marketing director was
revealed to have asked ‘How
do I shut down Twitter?’!
!
#FAIL
!

CASE STUDIES!
JPMorgan: #AskJPM
A classic case of bad timing…!
!
Hosting a Twitter Q&A (or
‘Tweetup’), it hoped to engage
its follower base.!
!
They were completely
unaware of their reputation
post GFC, and the passion of
the web. Respected journalists
joined in on the 6 hour
rampage.!
!
#FAIL

CASE STUDIES!
JPMorgan: #AskJPM
After receiving challenging,
sometime aggressive
questions, they acceded
defeat. Graciously. It was a
good quasi-recovery.!
!
#RECOVERY

CASE STUDIES!
EPICURIOUS:
Again, really bad timing…!
!
Post the Boston bombings,
they thought promoting
brand recipes on Twitter
would be cool… !
!
‘Whole-grain cranberry
scones!’!
!
#FAIL

CASE STUDIES!
IAC Media Executive
Probably the worst Tweet yet…!
!
The most senior PR executive
for IAC who owns media
websites including about.com,
collegehumor.com, ask.com,!
dictionary.com, okcupid.com,
urbanspoon.com, tinder.com,
vimeo.com, thedailybeast.com !
!
She was on an 11 hour ﬂight to
Sth Africa as the storm erupted.
On a ﬂight without WIFI.

CASE STUDIES!
The hashtag,
#hasJustinelandedyet
went nuts….!
!
Meme’s were created
within hours….!
!
#FAIL
Plus a clever marketing
opportunity….

CASE STUDIES!
The hashtag,
#hasJustinelandedyet
went nuts….!
!
#FAIL

CASE STUDIES!
Social media rapid response at
its best: the 2013 Superbowl
plunged into darkness for 30
minutes. Oreo were ﬁrst off the
mark with a clever Tweet that
was true to brand - simple,
clever, memorable, sharable.!
!
Designed, captioned, approved
in minutes.!
!
#EPICWIN
Oreo

CASE STUDIES!
Launching the low-cost airline in
Australia, AirAsia used FB as the
competition channel for followers
to win a 3 night trip to KL with a
plane full of FB friends.!
!
Results:!
- doubled the number of daily ﬂights
from Sydney!
- generated PR coverage >$1.6m!
- grew FB follower based by 30%!
- reached over 2.2m people on FB!
!
#EPICWIN
AirAsia “Friendsy"

CASE STUDIES!
• low market penetration!
• began campaign outside social !
• car affects professional life:
professional identity affects car
choice!
• used LinkedIn company page!
• generated feedback from followers!
• target: a modest 500
recommendations!
• received 2,700!
• content formed in-platform ads!
• huge extension of media investment!
#EPICWIN
Volkswagon India

CASE STUDIES!
• largest shipping container
company in the world!
• B2B customer acquisition!
• simple publishing strategy: great
content, not salesy, staff heavily
supportive (25k staff)!
• leveraged their organic
community: they got the message
out more often to more people!
• diversity of content: visual, time-
lapse video, text!
• ‘we don’t spam our networks with
content’!
• call-centre improved efﬁciency!
#EPICWIN
Mearsk Shipping Line

CASE STUDIES!
• food investigators found that over
1/3 of their burgers contained
horse meat!
• burgers were pulled from sale!
• the social media team weren’t
informed!
• OMG!
#EPICFAIL
Tesco

CASE STUDIES!
• Walmart doesn’t get Facebook!
• “What the f**k was Facebook
thinking” it wrote on it’s FB wall!
• the question only lasted 5 minutes!
• still….it got 30 MILLION likes!
• only then was it taken down…!
#EPICFAIL
Walmart

CASE STUDIES: creative social resumes
!
GrinterSpencer.com
• held 8 Melbourne based Creative
Directors to ‘ransom’ by acquiring
their personalised URL’s!
• balaclava clad in all meetings!
• ‘meet with us or the site gets it’!
• https://www.youtube.com/watch?
v=Jp-jpMGMvn4

• she wanted a job at Pinterest!
• CV pinned to pinboard in creative, clever execution!
• she ended up landing a job with Pintics: a Pinterst analytics platform
http://www.pinterest.com/JeanneHwang/jeanne-for-pinterest/

THE EPIC FAIL CV
•having written & rewritten job
applications Vanessa was a
little over the whole process!
•she went over & over her CV
for typo’s!
•she prepared her cover letter!
•but when she sent it, insteadof
sending her CV, she sent a
photo of Nicholas Cage….

THE GAMING CV
•CV puts you in a Mario-style game!
•jumps & swims through a colourful
history of his work experience &
skills!
•the ‘gamer’ is Player 1: by scrolling
or hitting the arrow key, your
character - which resembles the
Leonardi - literally races through
various sections of skills, interests,
job timeline & published work

THE FAKE AMAZON PAGE
•one of the best online resumes
ever!
•wanted to travel to land a new job
- so made his CV available
globally, via Amazon!
•suggests you ‘add the applicant to
your shopping cart’!
•‘Only one left in stock, order soon!’!
•http://www.phildub.com/#

THE
LESSONS
FROM…
!
!
!
!
!
2013

TAKE-OUTS!
!
multi-
channel
strategy is
crucial for
success!
!
CONTENT is
everything!
!
If yours is
boring…
forget it!
… the power !
of visual & video!
content continues !
to rise…!

Jacinta Croagh!
Croagh Ink!
m: +61 404 203 250!
e: jacinta@croaghie.com!
l: au.linkedin.com/in/jacintacroagh/!
t: https://twitter.com/Croaghie!
THANK YOU.

Social Media in 2014....

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