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This document summarizes preliminary data from surveys of Swedish children and parents regarding media use from 2012-2013. It finds that internet, cell phone, and social media use continues to increase across all age groups from 0-18. It also shows that heavier media use of 3 or more hours per day is more common among teenagers compared to younger children. Additionally, the data indicates that children from families with higher maternal education levels tend to have greater access to media hardware and engage in heavier media use.
This document provides an example of insertions and deletions in a B+-tree of order 1. It shows the tree being modified through 11 steps: inserting values 19 and 27, requiring splits at multiple levels; deleting values 5, 9, 12, 4, and 11 through leaf node merges and key removals up the tree; ultimately merging all nodes so the root is removed.
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Loren Bartley of Impactiv8 conducted a bespoke social media presentation for VICSPORT in partnership with SportsFocus on Wednesday 2 April 2014. The presentation was on Social Media For Sporting Organisations.
Below is an outline of the topics discussed during this presentation:
- How to develop a social media strategy for your sporting organisation or club.
- Social Media For Sporting Organisations & ClubsSocial media sales funnel
- Objectives – Attract, retain, reward
- Target audience
- Value proposition
- Social media platform(s)
- Private vs public social media
- Branding, personality and tone
- Community Guidelines
- Usage Guidelines – policies, assign roles, training
- Social Media Trends
- Opportunities and emerging social media usage trends in sport to assist you in deciding which social media network(s) to develop a presence on and what other tools will assist you in the management of your social media presence.
- Engagement
- Diversification
- Assets
- Investment
- Hashtags
- Following individuals
- Sponsorship
- Community Management
The role of online community engagement and management within your sporting organisation or club structure and what you need to do to ensure that you are adequately prepared to implement social media within the day-to-day resourcing and operations, whilst protecting your sporting organisation/club and members from a social media disaster.
- Listening
- Setting up the platforms
- Building the community
- Creating and sourcing engaging content
- Monitoring and moderation
- Converting community into action
- Rewarding advocates
For more information, visit: http://impactiv8.com.au/vicsportfan
My idea of the integrated marketing communication plan for the newly developed product ( imaginary product). Consists of the market and industry analysis, customer profile, my idea of mixed marketing communication tools from above the line and below the line marketing, following the budgeting and proposed methods for control and evaluation of the campaign.
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The data is used to guide continuous improvement efforts. Teachers and administrators carefully examine performance trends to identify strengths and needs at the student, classroom, school and district level. This informs targeted interventions, curriculum revisions, and instructional goal-setting to help all students succeed.
The document provides an overview of a presentation on effectively using social media for business. The presentation covers planning, market segmentation, digital trends, the social media landscape, demographics, trends, and how to use specific social media platforms like Twitter, Facebook, YouTube, Flickr and LinkedIn. It discusses the importance of understanding your target audience and where they engage online in order to most effectively reach them.
This document summarizes preliminary data from surveys of Swedish children and parents regarding media use from 2012-2013. It finds that internet, cell phone, and social media use continues to increase across all age groups from 0-18. It also shows that heavier media use of 3 or more hours per day is more common among teenagers compared to younger children. Additionally, the data indicates that children from families with higher maternal education levels tend to have greater access to media hardware and engage in heavier media use.
This document provides an example of insertions and deletions in a B+-tree of order 1. It shows the tree being modified through 11 steps: inserting values 19 and 27, requiring splits at multiple levels; deleting values 5, 9, 12, 4, and 11 through leaf node merges and key removals up the tree; ultimately merging all nodes so the root is removed.
Sports clubs, at all levels need to be better run and more welcoming if they are to survive and indeed grow. This presentation is from Sports Marketing Network's workshop on how to make your sports clubs vibrant, visible and viable. 2,000 clubs across Britain have particpated in one these workshops
Social media for sporting organisations vicsportImpactiv8
Loren Bartley of Impactiv8 conducted a bespoke social media presentation for VICSPORT in partnership with SportsFocus on Wednesday 2 April 2014. The presentation was on Social Media For Sporting Organisations.
Below is an outline of the topics discussed during this presentation:
- How to develop a social media strategy for your sporting organisation or club.
- Social Media For Sporting Organisations & ClubsSocial media sales funnel
- Objectives – Attract, retain, reward
- Target audience
- Value proposition
- Social media platform(s)
- Private vs public social media
- Branding, personality and tone
- Community Guidelines
- Usage Guidelines – policies, assign roles, training
- Social Media Trends
- Opportunities and emerging social media usage trends in sport to assist you in deciding which social media network(s) to develop a presence on and what other tools will assist you in the management of your social media presence.
- Engagement
- Diversification
- Assets
- Investment
- Hashtags
- Following individuals
- Sponsorship
- Community Management
The role of online community engagement and management within your sporting organisation or club structure and what you need to do to ensure that you are adequately prepared to implement social media within the day-to-day resourcing and operations, whilst protecting your sporting organisation/club and members from a social media disaster.
- Listening
- Setting up the platforms
- Building the community
- Creating and sourcing engaging content
- Monitoring and moderation
- Converting community into action
- Rewarding advocates
For more information, visit: http://impactiv8.com.au/vicsportfan
My idea of the integrated marketing communication plan for the newly developed product ( imaginary product). Consists of the market and industry analysis, customer profile, my idea of mixed marketing communication tools from above the line and below the line marketing, following the budgeting and proposed methods for control and evaluation of the campaign.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
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The document appears to be a collection of slides in Japanese discussing trends in social media and consumer behavior from 2010. Some key points summarized:
- Facebook, YouTube and Google saw large increases in user rates from 2009 to 2010.
- CheckFacebook.com showed how ideas spread more widely on social media than traditional mass media.
- Most consumers are influenced by friends/family, online reviews and social networks more than TV or news sources when making purchase decisions.
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The document provides an overview of the state of education in South Africa and challenges facing the country, with some proposed solutions. It discusses low performance on international tests, high dropout rates, and disparities between school types. Potential causes mentioned include lack of teacher development, dysfunctional school management, and untruths such as overemphasis on resources over quality. The presentation proposes steps to improve education quality, including increasing teacher professionalism, establishing student-teacher connections, and implementing student accountability measures. It aims to raise awareness of educational issues and provide examples of school turnarounds.
The document analyzes Facebook usage among college students in Thailand. A survey was conducted of 740 students across various faculties at Khon Kaen University. The results found that over 99% of students used Facebook, with 1st and 2nd year students being the highest users. Common activities included posting information and using applications. While relaxation and communication were seen as advantages, health problems and reduced study time were viewed as disadvantages. The top reasons for using Facebook were communicating with friends and reducing stress.
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Every year, World Health Day is celebrated on 7 April to mark the anniversary of the founding of the World Health Organization (WHO) in 1948.
World Health Day is a global campaign, It calls everyone – from global leaders to the public in all countries to focus on a single health challenge with global impact.
World Health Day provides an opportunity to start collective action to protect people’s health and well-being. It is an opportunity to engage in finding solutions that benefit us all.
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- Age ranges of respondents and their professions.
- Whether respondents play sports or not according to profession.
- Favorite types of sports played in Brunei.
- Frequency of sports played per week.
- Reasons for playing sports and interest in video games.
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The BYU-Idaho Pathway report summarizes key statistics from the Pathway program between 2009-2012. It shows growth in the number of students enrolled increasing from 162 to over 3,650. It also shows improvements in students' spiritual activities like scripture study, prayer, and church attendance. Additionally, it provides data on the number of Pathway students serving as missionaries and the number of domestic and international sites hosting Pathway students.
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The document discusses using social media to better engage with patients and the public to improve health, care, and value. It analyzes the organization's presence on Facebook, Twitter, and YouTube, noting Twitter has the best engagement. It encourages users to like, share, comment on, and follow the organization's social media accounts to help spread their message and share successes. The goal is to convince more people of the power of social media to further the organization's mission.
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This document provides an overview of how to write effective press releases in 3 sentences or less:
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2) The presentation emphasizes making the release newsworthy by including statistics, quotes, and addressing the target audience, while avoiding jargon and keeping it to one page.
3) Recommendations are provided for circulation, such as creating a distribution list, targeting editors on Tuesday mornings, and following up.
This document provides information about Dunlap School District 323, including enrollment data from 2002-2012, demographic trends, free and reduced lunch percentages, and test score averages. It discusses the importance of teamwork, collaboration, and shared leadership for successful organizations. It outlines the district's strategic planning process, which includes stakeholder participation, data review, identifying strengths and areas for improvement, and establishing a mission, vision, values, goals and strategies. Key leadership teams at the district, building, and classroom levels are responsible for communicating and monitoring progress on strategic plans.
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The document discusses volunteer management strategies at the National Trust. It outlines the Trust's past approach to volunteering, including communication methods and involvement of volunteers. It then discusses a new "Volunteer Exemplar Project" that aimed to think differently about volunteering by improving support, role definitions, and including volunteers in project management. Key changes included a Volunteer Support Team, research groups for volunteers, new roles, and improved communication. Evaluation found both successes and challenges in managing expectations during change and maintaining consistency across properties. The final section discusses next steps, like expanding roles and training opportunities.
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The document appears to be a collection of slides in Japanese discussing trends in social media and consumer behavior from 2010. Some key points summarized:
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- CheckFacebook.com showed how ideas spread more widely on social media than traditional mass media.
- Most consumers are influenced by friends/family, online reviews and social networks more than TV or news sources when making purchase decisions.
- Different companies have varying levels of customer engagement on Twitter, with Zappos having the most incoming links from tweets.
- The slides suggest social media is changing how consumers learn about, feel about, and purchase products.
LSS'11: Science of Social Media: Social Network Analysis On Facebook Data, wi...Local Social Summit
This document summarizes a presentation on social network analysis on Facebook. It discusses how people don't know how to read and use social networks effectively, so they let Facebook do it for them. It also outlines different social networks people have on Facebook like family, friends, coworkers, and groups. Finally, it provides information on the presenter Bernie Hogan and references related to their work analyzing social media networks.
The document provides an overview of the state of education in South Africa and challenges facing the country, with some proposed solutions. It discusses low performance on international tests, high dropout rates, and disparities between school types. Potential causes mentioned include lack of teacher development, dysfunctional school management, and untruths such as overemphasis on resources over quality. The presentation proposes steps to improve education quality, including increasing teacher professionalism, establishing student-teacher connections, and implementing student accountability measures. It aims to raise awareness of educational issues and provide examples of school turnarounds.
The document analyzes Facebook usage among college students in Thailand. A survey was conducted of 740 students across various faculties at Khon Kaen University. The results found that over 99% of students used Facebook, with 1st and 2nd year students being the highest users. Common activities included posting information and using applications. While relaxation and communication were seen as advantages, health problems and reduced study time were viewed as disadvantages. The top reasons for using Facebook were communicating with friends and reducing stress.
The document provides data from a community assessment conducted in a village in the Philippines. It includes information on demographics, socioeconomic status, health practices, and community concerns of the residents. Key findings are that most residents are middle-aged, married farmers from the Cebuano ethnicity. Common health issues are diarrhea, hypertension and respiratory illnesses. Many homes lack electricity and access to safe drinking water.
Every year, World Health Day is celebrated on 7 April to mark the anniversary of the founding of the World Health Organization (WHO) in 1948.
World Health Day is a global campaign, It calls everyone – from global leaders to the public in all countries to focus on a single health challenge with global impact.
World Health Day provides an opportunity to start collective action to protect people’s health and well-being. It is an opportunity to engage in finding solutions that benefit us all.
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- Age ranges of respondents and their professions.
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- Favorite types of sports played in Brunei.
- Frequency of sports played per week.
- Reasons for playing sports and interest in video games.
- Percentage who agree or disagree with the overall survey.
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This document discusses the Purdue Memorial Union's (PMU) social media presence and goals. It provides an overview of their current social media accounts and engagement levels. It also outlines their strategies for assessment, tracking, and responding to comments. Their short term goals are to increase engagement on platforms like Facebook and Twitter, implement new social media tools, and create specialized initiatives for different PMU departments. It emphasizes the importance of addressing any negative comments promptly to maintain a positive online reputation.
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Social Media and Marketing for Sports Clubs
1. Social Media and Marketing for Clubs
Ian Wakefield
Chartered Marketer (CIM) and Fellow of CIMSPA
Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
2. Overview of the Presentation
Segmentation & targeting
Planning
Website
Social media trends
Social media tips
Cyber Safety
Additional marketing
Funding
Questions
3. Market Segmentation
Why do we segment the Market?
Tells us who our potential customers are
Tells us what they might like
Helps us understand barriers
Allows us to target more effectively
Where did the information come from?
Sport England & Experian
Taking Part & Active People Surveys
Demographics from established sources
Further info from Experian Databases
4. Market Segmentation
19 Segments
Circle Size =Population %
Segment Supergroups A-D
Horizontal Line shows Average 21%
Decrease in activity with age
Also shows impact of Gender
& Impact of Social Deprivation
5. Market Segmentation
% % %
Segment Name Forename (s) Population Male Female In million
A01 Competitive Male Urbanites Ben 6.4 13.3 0 2,521
A02 Sports Team Drinkers Jamie 5.4 11.1 0 2,127
A03 Fitness Class Friends Chloe 6.9 0 13.4 2,717
A04 Supportive Singles Leanne 4.7 0 9.1 1,851
B05 Career Focussed Females Helena 5 0 9.7 1,969
B06 Settling Down Males Tim 9.4 19.3 0 3,702
B07 Stay at Home Mums Alison 4.6 0 8.9 1,812
B08 Middle England Mums Jackie 4 0 7.7 1,575
B09 Pub League Team Mates Kev 5.8 12 0 2,284
B10 Stretched Single Mums Paula 3.8 0 7.4 1,497
C11 Comfortable Mid-Life Males Philip 7.8 16 0 3,072
C12 Empty Nest Career Ladies Elaine 5.3 0 10.2 2,087
C13 Early Retirement Couples Roger & Joy 6.2 6.2 6.3 2,442
C14 Older Working Women Brenda 4 0 7.6 1,575
C15 Local ‘Old Boys’ Terry 3.4 7 0 1,339
C16 Later Life Ladies Norma 2 0 3.6 788
D17 Comfortable Retired Couples Ralph & Phyllis 3.7 5 2.4 1,457
D18 Twilight Year Gents Frank 3.5 7.1 0 1,378
D19 Retirement Home Singles Elsie & Arnold 8.3 2.5 13.8 3,269
6. Market Segmentation
Roger and Joy - “Early Retirement Couple”
Mixed gender, 56 – 65
6% in England
Average 3x30
Likely to participate in recreational
walking, golf and aqua aerobics
You might also catch them sailing
Team sports are a not appealing
Take part to help with injuries and to
keep fit. They also just enjoy it. Many
continue to train and compete
If there was improved transport and
better facilities they may go more
often
If they don’t do sport its because
they aren’t interested
7. Market Segmentation
What else do the Segments tell us?
What sports they are most likely to
take part in
Motivations and barriers
Where they are located
Likely Occupations
Likely Income
Likely Family Status
Type of message responds to
Buying Habits & Brand Loyalty
Decision making styles
www.sportengland.org/segments
11. Your Website
Have one (Free)
Easy to find
Easy to Navigate
Looks Inspiring
Encourages Interaction
Easy to Contact
Recognisable Branding
Informative
Up to date
Analytics
Google Alerts
Newsletter (Mail Chimp)
12. Google Analytics
Understand your website
Who is visiting?
For how long?
How do they find you?
Search terms/words
Desktop/Laptop/Mobile
Who refers for you
What are the trends?
13. Google Analytics - Referrals
Understand your website
Social Media Top
Partners
Google
14. Social Media Trends
60
Marcomms Roles in CSP's 2012
50
50
40
30
%
19
20 17
14
10
0
Full-time 3-4 days 1-2 days No
15. Social Media Trends
45
Do you use Facebook?
40
40
35
30
30
25
2010
20 19 2011
2012
15
12
10 9
8 8
7
5
5 3 3
2
1
0 0
0
Yes Not often Hindered Considering No
16. Social Media Trends
50
45
Do you use Twitter?
45
40
37
35
30
2010
25
2011
20 19
2012
15 13
10
7
5 5
5 4
3 3 3
2
1
0 0
0
Yes Not often Hindered Considering No
17. Social Media Trends
35
32 Is Twitter Valuable
30
25
20
2010
2011
15
12 12 2012
10
10 9
7
5
5
3 3 3 3
2 2
1 1
0
Valuable Building Occasional Too Early No
18. Social Media Trends
50
Do you upload video's to Youtube?
45 43
40 37
35
30 27
2010
25
2011
20 18 2012
15 12
10
4 4
5 2
0
0
Yes Not sure No
21. Twitter
Brand your page
Tweet regularly & RT
Use apps like Tweetdeck
Interact with Tweeps
Follow the right Tweeps
Be Gracious
Be interesting/Spam
Use Links/Pictures
Twilerts
Listorious
Integrate to website
#FF
22. Facebook
Use branding
Multiple Admin
Integrate with website
People like People
Use Pictures
Videos/You Tube
Encourage Shares/Comps
Post links to website
Be interesting
BE SOCIABLE
Don’t overdo it
Groups/Pages
23. Facebook insights
Understand the performance of your page
Learn which content resonates with your audience
Optimise your posts
24. YouTube
Use branding
Film your events
Film your training
Tag them well
Easy to edit
Create a channel
Integrate with website
Other Social Media links
25. Flickr
Buy a Digital Camera
Photo’s of:
Coaches
Training
Venues
Competitions
Social events
Tag your photo’s
Be aware of Safeguarding
Use on Website
Use on Social Media
26. Flickr
Use Sets
Back Link to your website
Use Tags
Stream Sets to your website
Easy for multiple pics
Auto update for gallery
Encourages shares
27. Recap on Social Media
1. Have a Plan
2. Know your niche
3. Be yourself
4. Engage people
5. Link up
6. Be customer friendly
7. Think before you post
8. Time to perfection
9. Be consistent/regular
10. Get organised
11. Be responsible
28. Cyber Safety 4 Children
paedophiles cyber bullying
privacy extremism
media literacy
Identity theft
phishing
validity and bias
fraud
viruses
copyright sexting
online reputation Inappropriate content
29. Cyber Safety 4 Children
Protecting Staff
Check your own digital footprint and privacy
settings regularly
Never add anyone under 18 as a ‘friend’ on a
social networking site without their parents
permission
Only send texts through a group texting system
Do not add parents of club members as friends
or if already friends be aware of how they may
share information
Never post photographs without the permission
and do not be afraid to say when you don’t
want your picture to be tagged or posted at all
Avoid using your own phone to call parents and
do not use it to contact young people
Be aware of your clubs safeguarding procedures
and how to report any cyber bullying directed at
you by club members or their parents
All text/email messages sent to young people
should also be sent either to a parent or to an
external moderator (Source CPSU)
30. Cyber Safety 4 Children
20 Point Plan – What parents should know!
Know all social sites that your child is a part of
it
Have access to all content pages that your child
has created
Know all user names, passwords and profiles
that your child has created
Know all email accounts with user names and
passwords that your child has created
Create rules of engagement on social sites that
are built on being “accountable” to you for
their actions-A 3 strikes rule is not a bad idea.
Create your own accounts in these networks
Explain that though you will have all this
information, you will only access it, should
there be a need to.
Establish Trust.
Understand that that trust may be breached
Review the privacy settings in your child’s social
networks and map it to their profiles and then
review their profiles
31. Cyber Safety 4 Children
See who is following of “friending” your child
and vice-versa
No adult, unless it’s a family member should be
in any network that your child is part of.
Explain the dark side of social networks to your
child, there’s nothing wrong with being scared
straight.
Periodically evaluate the content they are
sharing and consuming.
Know what they are searching for
Don’t forget or ignore texting and email.
Establish usage guidelines for those as well.
Never assume they are harmless or easy to
manage.
If you feel the need to establish time constraints
for computer and phone usage, do it.
You’re not trying to be a friend here- we’re trying
to be parents.
If you have to shut it down-don’t feel guilty. Do
it without remorse.
The computer is not a babysitter. Talk to them.
32. Additional Marketing Activities
Register your club with CSP
Register your club with NGB
Register with SPOGO
Register with Active Places
Distribute Flyers Locally
Promote through Schools
Effective use of Banners
Offer Social memberships
Put Social Events on – Community Games?
Link with other clubs
School-Club Links
Use the Sport England Tools
Promote at local events
Open Days
Come and Try
Press Releases
33. Funding for your Club
Funding for Funding for Funding for
Clubs Athletes Activities
• Grantnet • SportsAid • Sportivate
• Inspired • TASS • NGB
Facilities • Ron Pickering initiatives
• Improvement Memorial • Sports Match
Fund Fund
34. Any Questions?
www.sportnottinghamshire.co.uk
Contact Ian Wakefield on Twitter : @iandwakefield or Linkedin