Synetic Theater's main social media platforms are Facebook, Twitter, and Tumblr. Facebook has the most followers at 6,394, followed by Twitter at 2,993. The main Synetic Tumblr saw the largest increase in new followers from May to August 2015 at 57%. The Synetic On The Move Tumblr launched over the summer and saw a 93.8% increase in followers, the highest growth rate of any platform. Engagement is highest on Tumblr, driven by popular posts about The Tempest production. Photos generate the most interactions on Facebook while videos see high average engagement on Twitter. Instagram and the Studio Facebook page also saw follower increases over the analyzed period.

1. Synetic Theater Social
Media Audit
Marcy Sutter & Carlos Cruz,
Marketing Interns

2. Synetic Theater on Social Media
Site URL Posting Frequency Followers
(8/8/2015)
Theater
Facebook
http://www.facebook.com/synetictheater 4-6 posts per week 6,394
Studio
Facebook
http://www.facebook.com/syneticstudio 3-4 posts per week 416
Twitter http://twitter.com/synetictheater 7-10 posts per week 2,993
Instagram http://instagram.com/synetictheater 1-2 posts per week 217
Pinterest http://pinterest.com/synetictheater 5-15 posts per week 254
Tumblr http://synetic-theater.tumblr.com 3-5 posts per week 559
Tumblr http://synetic-on-the-move.tumblr.com 3-5 posts per week 49
Youtube http://www.youtube.com/channel/UCojx8JIzMMJk
LUIJ7gBtfUQ
1-3 posts per month 372

3. Followers on Social Media by Percentage
Follower count as of 8/15/2015
Theater
Facebook
6,429
Studio
Facebook
416
Twitter 2,998
Youtube 374
Pinterest 254
Instagram 220
Main Tumblr 572
On the Move
Tumblr
49
57%
4%
27%
3%
2%
2%
5%
0%
Theater Facebook
Studio Facebook
Twitter
Youtube
Pinterest
Instagram
Main Tumblr
On the Move Tumblr

4. The following two graphs show the increase in
followers on Synetic Facebook, Tumblr,
Twitter, Instagram, and Youtube pages
between 5/17/2015 and 8/15/2015. The top graph
shows the increase in followers by number, and
the bottom graph shows the increase in followers
by percentage.
The main Tumblr gained the most new followers
(329), followed by the Theater Facebook (261),
Twitter (73), the On the Move! Tumblr (49),
Instagram (42), Youtube (30), the Studio
Facebook (11), and Pinterest (9).
As shown in the second chart Synetic On The
Move! Tumblr saw the largest gain in followers
by percentage, with an increase of 93.8% from
5/17 – 8/15. The Theater Facebook page saw a
4.2% increase over the same period. The Studio
Facebook accounted for the smallest increase
by percentage with 2.3%.
261
1173
30942
329
49
New Followers by Number
Theater Facebook
Studio Facebook
Twitter
Youtube
Pinterest
Instagram
Main Tumblr
On the Move Tumblr
4.20%
2.30%
2.40%
3.50%
23%
57%
93.80%
4%
Theater Facebook
Studio Facebook
Twitter
Pinterest
Instagram
Main Tumblr
On The Move!…
Youtube
Increase in Followers by %
5/17/15-8/15/15

5. 6000
6050
6100
6150
6200
6250
6300
6350
6400
6450
NumberofFollowers
Theater Facebook Likes Increase
5/17/15-8/15/15
398
400
402
404
406
408
410
412
414
416
418
NumberofFollowers
Studio Facebook Likes Increase
5/17/15-8/15/15
0
100
200
300
400
500
600
700
NumberofFollowers
Main Tumblr Follower Increase
5/17/15-8/15/15
0
10
20
30
40
50
60
NumberofFollowers
On the Move! Tumblr Follower Increase
5/17/15-8/15/15

6. 2880
2900
2920
2940
2960
2980
3000
3020
Twitter Follower Increase
5/17/15-8/15/15
0
50
100
150
200
250
Instagram Follower Increase
5/17/15-8/15/15
242
244
246
248
250
252
254
256
258
Pinterest Follower Increase
5/17/15-8/15/15
325
330
335
340
345
350
355
360
365
370
375
380
YouTube Subscriber Increase
5/17/15-8/15/15

7. Part I:
Theater Facebook, Twitter, Instagram,
Tumblrs

8. 6%
0%
12%
2%
2%
73%
1%
1%
3%
Social Media Activity
5/17/15 – 8/15/15
Instagram Likes, 914
Instagram Comments, 8
Theater Facebook Post Likes, 1,904
Theater Facebook Shares, 264
Theater Facebook Comments, 240
Main Tumblr Notes, 11,275
On the Move Tumblr Notes, 238
Twitter Retweets, 221
Twitter Favorites, 422

9. Theater Facebook: The Theater Facebook page accounts for the second highest
number of posts (25%) and has the second highest rate of post engagement at 16%.
Twitter: Twitter represents the majority of Synetic’s social media posts (33%) but only
4% of total engagement.
Tumblr: The main Tumblr page accounts for 22% of total posts, but represents 73% of
total engagement, due in large part to several successful posts about The Tempest.
Synetic on the Move! was launched this summer as a secondary Tumblr, containing
mostly long form blog posts. It accounts for 7% of total posts but only represents 1% of
total engagement, but is still a relatively new way of interacting with our audience.
Instagram: Instagram accounted for 13% of Synetic’s total posts on social media, but
represents only 6% of total engagement.
13%
25%
22%
7%
33%
Total number of posts by percent
5/17/15 – 8/15/15
Instagram
Theater Facebook
Main Tumblr
On the Move Tumblr
Twitter
6%
16%
73%
1% 4%
Total Engagement (All Posts)
5/17/15 – 8/15/15
Instagram
Theater Facebook
Main Tumblr
On the Move Tumblr
Twitter
20.04
26.15
144.55
9.92 5.31
Average Engagement per Post
5/17/15 – 8/15/15
Instagram
Theater Facebook
Main Tumblr
On the Move Tumblr
Twitter

10. Theater Facebook
Synetic’s Theater Facebook is Synetic’s most active social media platform, accounting for the highest number
of followers and the highest average activity on each post. Facebook is also valuable as a social media
platform because it is a way to share posts from Tumblr, Instagram and Youtube to a wider audience. It
experienced an increase in followers by 4.2%.
6000
6050
6100
6150
6200
6250
6300
6350
6400
6450
NumberofFollowers
Theater Facebook Follower Increase
5/17/15-8/15/15

11. Theater Facebook
As shown in the top graph, 79% of engagement on
Facebook posts from 5/17/15 – 8/15/15 are likes,
with shares and comments accounting for 11% and
10% of interactions respectively, almost double their
shares from the previous audit.
The bottom graph shows the breakdown of posts by
type of post on the main Facebook page from
5/17/15 – 8/15/15. Photos make up the majority of
our posts (55%), while links make up 41% of our
Theater Facebook page content. Videos and
statuses account for a smaller portion of our
Facebook content, at 2% each. From 5/17/15 –
8/15/15 we posted 53 photos, 40 links, 2 videos and
2 statuses.
79%
11%
10%
Facebook Interactions by Post Type
5/17/15 – 8/15/15
Likes
Shares
Comments
41%
55%
2% 2%
Facebook Post Type by Percentage
5/17/15 – 8/15/15
Links
Photos
Videos
Status

12. The pie chart shows the breakdown of total activity based on each type of Facebook post, while the graph shows
the average activity in response to each type of post.
Photos account for 55% of Facebook posts, and represent 62% of total reactions. Videos and statuses account
for 2% of total posts each, but have extremely high average interation (67 and 80 respectively), due to the fact that
only two posts of each type were posted from 5/17/15 – 8/15/15.
10.88
23.04
67
80
0
10
20
30
40
50
60
70
80
90
Links Photos Videos Status
Average Interaction per Facebook Post, by Type
5/17/15 – 8/15/15
22%
62%
7%
9%
Total Facebook Interactions by Post Type
5/17/15 – 8/22/15
Links
Photos
Videos
Status

13. Twitter
Twitter accounts for 27% of Synetic’s total
followers, second to Facebook’s 57% share. Our
followers increased by 2.4% between 5/17/15 and
8/15/15.
Twitter, like Facebook, allows for sharing of posts
from Tumblr, Instagram and Youtube. Twitter is also
an outlet for text-only, promotional and informative
content.
85%
15%
Twitter Followers and Following Ratio
(As of 8/15/15)
Followers
Following
2880
2900
2920
2940
2960
2980
3000
3020
Twitter Followers

14. These graphs show the type of tweets published on
Synetic’s Twitter account and the type of activity that
Synetic’s tweets received in the four weeks from
5/17/2015 to 4/22/2015.
Retweets of other users accounted for the highest
number of tweets (47%), followed closely by Text-only
(20%). Photos & Videos was a distant third, with Links
and Replies accounting for the fewest tweets.
Activity on Synetic’s tweets can be separated into two
groups, retweets and favorites. Favorites increased
from 62% to 66% from the last audit, while retweets
dropped from 38% of total interactions to 34%.
34%
66%
Twitter Interactions by Type
5/17/15 – 8/15/15
Twitter Retweets
Twitter Favorites
30%
27%
3%
40%
Type of Tweets by Percentage
5/17/15 – 8/15/15
Link
Photo/Video
Text
Retweets

15. These two graphs show the total activity and
the average amount of activity on each type
of Tweet during the period from 5/17/15 –
8/15/15. Activity is measured in the number of
favorites and retweets that a tweet receives.
Activity on retweets are not included because
the activity is based on the original tweets of
other users and not Synetic’s Twitter.
Photos and videos generated the highest
interaction rate across post types, with an
average interaction of 3.83 per post. Links
had the lowest average interaction rate per
post (1.4). Part of the reason for this may be
the Do More 24 posts, which generated a lot of
posts with links, but did not garner many
interactions.
51%45%
4%
Twitter Activity by Post Type
5/17/15 – 8/15/15
Link
Photo/Video
Text
1.4
3.83
2
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Link Photo/video Text
Average Twitter Interactions by Post Type
5/17/15 – 8/15/15

16. Synetic’s Main Tumblr
Over the the 13 weeks (5/23/2015 and 8/15/2015), the main Synetic Tumblr
page had an increase in followers by an astonishing 57%. Even though
the main Tumblr page had a smaller sum of followers then Facebook and
Twitter, it still out grew them. Facebook had an increase of followers by only
4.2% and Twitter had an increase of 2.4%. The Tempest #TBT continues to
pull in the highest amount of notes (11,355+) and attracts more followers to
the page. Because of that, we have concluded that a less “Sales-y”
approach works best on Tumblr. The spike on the The Tumblr Notes bar
graph proves that by just showcasing the extraordinary work Synetic
produces is enough to generate notes. Future post should follow The
Tempest #TBT example.
243
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1-Aug
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#offollowers
Main Tumblr Follower Increase
5/17/15-8/15/15
followers 0
1000
2000
3000
23-May
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#ofnotesperweek
Dates
Tumblr Notes
5/17/15-8/15/15

17. Introducing
Synetic: On The Move!

18. Synetic On The Move! Tumblr page
A new Tumblr page was created for the Synetic’s expanded content. This page exploded rapidly over the 13 weeks
(5/23/15- 8/15/2015) with a spectacular growth of 93.8% in followers, the highest increase in followers of all
Synetic’s social media pages. When comparing our two tumblr pages, On The Move! Increase in followers is
higher than Synetic’s main tumblr page of 57%. Though the main tumblr page currently has more followers.
The average number of notes On The Move! generates is 18. The highest notes on a post was a list of A
Midsummer Nights Dream picture with 40+ notes. The success of this page is due to keeping up with the trends of
the time.
0
10
20
30
40
50
60
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30-May
6-Jun
13-Jun
20-Jun
27-Jun
4-Jul
11-Jul
18-Jul
25-Jul
1-Aug
8-Aug
15-Aug
#ofFollowers
On the Move! Tumblr Follower Increase
5/17/15-8/15/15
Synetic On the Move!
Tumblr Followers
0
20
40
60
23-May
30-May
6-Jun
13-Jun
20-Jun
27-Jun
4-Jul
11-Jul
18-Jul
25-Jul
1-Aug
8-Aug
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SyneticOnTheMove!
TumblrNotesperweek
Dates
Synetic On The Move! Tumblr notes
5/17/15-8/15/15

19. Instagram saw the third highest increase in followers (23%)
out of all the social media accounts. This is thanks to: pictures
that showed behind the scenes, reposting other people’s pictures
of Synetic, informative content, and humorous GIFs and pictures.
Our follower engagement pie chart shows 99% of our follower
activity are likes while 1% are comments. Like all of our social
media accounts, there are more people following the account
than we are following others as shown by the
Followers/Following pie chart. Even though Facebook has more
followers, it had a smaller Follower Increase (4%) than
Instagram.
Instagram
178
188
198
208
218
228
23-May
30-May
6-Jun
13-Jun
20-Jun
27-Jun
4-Jul
11-Jul
18-Jul
25-Jul
1-Aug
8-Aug
15-Aug
#offollowers
Instagram Follower Increase
5/17/15-8/15/15
Instagram Followers

20. Instagram
Our follower engagement pie chart shows 99% of our follower activity are likes while 1% are
comments. Like all of our social media accounts, there are more people following the account
than we are following others as shown by the Followers/Following pie chart.
80%
20%
Synetic Followers/Following
5/17/15-8/15/15
Followers Following
99%
1%
Instagram Follower Engagement
5/17/15-8/15/15
Likes Comments

21. Studio Facebook
Synetic’s Studio Facebook experienced an
increase in followers by 2.6%. Keeping the
page active by posting 1-2 a day definitely
helped generate more followers.
398
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406
408
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418
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30-May
6-Jun
13-Jun
20-Jun
27-Jun
4-Jul
11-Jul
18-Jul
25-Jul
1-Aug
8-Aug
15-Aug
#offollowers
Studio Facebook Like Increase
5/17/15-8/22/15
Followers

22. Studio Facebook
Because we were posting frequently, people engaged in our posts by liking (84%), sharing (13%),
and commenting (3%). This lead to an average of 482 people reached with our post per
week. Posting more entertaining post than sales post definitely attracted more engagement with
followers.
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#ofpeoplereach
Studio Facebook Reach
5/17/15-8/15/15
84%
13%
3%
Studio Follower Engagement
5/17/15-8/15/15
likes Shares comments

23. Pinterest
Synetic’s Pinterest comprised of a diverse range of content. Not only have we pinned original content on
the account, but we have also repined post that reflect ‘s Synetic’s creative and physical character. New
boards we have added were: A Few of Betty-May’s favorite things, A Tale of Two Cities,
Midsummer Fun, A Midsummer Night’s Dream, and Alice in Wonderland. Synetic Fitness continues
to be our most popular board. It consists of a fusion between original and repined content. Thanks to the
expanding content on our boards, Synetic’s Pinterest experienced a 3.5% Increase in followers over
13 weeks (5/23/15- 8/15/2015). Even though Synetic’s Pinterest has a lower following than our twitter
account, it has experienced a higher increase in followers than Synetic’s twitter account(2.4%) .
Due to the increasing size of our account, more people following Synetic means that we must continue
to follow those who are fans of our work. 60% of people are following Synetic, while we follow 40%
of people.
245
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260
23-May
30-May
6-Jun
13-Jun
20-Jun
27-Jun
4-Jul
11-Jul
18-Jul
25-Jul
1-Aug
8-Aug
15-Aug
#ofPinterestFollowers
Pinterest Follower Increase
5/17/15-8/15/15
Pinterest Followers
60%
40%
Pinterest Followers/Following
5/17/15-8/15/15
Followers Following

24. Pinterest
More of Synetic’s followers repin (80%)and like (13%) our Non-Synetic pins compared to our original Synetic
repins (5%) and like (2%). Non-Synetic pins are pins that reflect our characteristic and ideas. Though they are not
original pins, it is a positive statistic because followers are enjoying the same ideas as Synetic. Some followers choose
not to follow the entire Synetic account, but pick and choose from different boards to follow. 89% of new individual
board followers follow Non-Synetic boards while 11% follow a Synetic board. This statistic shows that we can be
a thought leader and it is also a fun way of informing people about the type of Theater company we are.
80%
5%
13%
2%
Follower activity on Pinterest
5/17/15-8/15/15
Non- synetic repins Synetic Repins
Likes non-synetic Likes Synetic
11%
89%
New Individual Board followers
5/17/15-8/15/15
Synetic Board Followers Non-Synetic Board followers

25. YouTube
During the 13 weeks (5/23/15- 8/15/2015)
YouTube views has increased by 4%.
Sharing Synetic’s YouTube videos
through our social media accounts helped
increase the number of times people
watched our videos. Along with the
increase in the number of people
watching our videos, we have also gained
a 8% increase in YouTube
subscribers. Currently, Synetic’s most
popular video is Trailer: The Master
and Margarita with 24,700+ views!
Sharing YouTube videos is a great way of
creating content on all social media
accounts. Continuing to do that will only
increase the number of views, which then
leads to more subscribers. 340
345
350
355
360
365
370
375
380
23-May
30-May
6-Jun
13-Jun
20-Jun
27-Jun
4-Jul
11-Jul
18-Jul
25-Jul
1-Aug
8-Aug
15-Aug
#ofSubscribers
YouTube Subscriber Increase
5/17/15-8/15/15
YouTube Subscribers
173,000
175,000
177,000
179,000
181,000
183,000
#ofviews
YouTube Views
5/17/15-8/15/15
Views

26. YouTube
Currently, Synetic’s most
popular video is Trailer: The
Master and Margarita with
24,700+ views! Sharing
YouTube videos is a great way
of creating content on all social
media accounts. Continuing to
do that will only increase the
number of views, which then
leads to more subscribers.

27. Conclusion:
By keeping all the social media platforms active the number of followers increased.
Theater Facebook: Large following, high activity, helpful in sharing links from other social media platforms
Studio Facebook:: 1-2 post a day kept the page engaging. People enjoyed the motivational posts along with the
pictures. A great way to promote how fun and unique Studio classes./camps are.
Twitter: Large following. Great way to share positive comments from patrons. Twitter is a wonderful tool in engaging
with patrons. Hashtags help increase the number of times people see the tweet.
Main Tumblr: Less sales wording and more showcasing the productions increased notes, which then led to more
followers. Posting GIFs in posts are successful.
Synetic: On The move!: Great start with long form blog posts. Having content that is trendy and tells a story does well.
Posting GIFs in posts are successful.
Instagram: High increase in followers. Using the Repost app to repost images of Synetic Theater from other users
helps generate more likes that leads to new followers. Instead of posting the link on the post, just say “click the link in
the bio” this will lead them to the Synetic Website, which will hopefully point them to the right direction. It is easier for
followers to do this than to type in a long link. Hashtags are also important on Instagram because it will increase the
amount of people that see the picture.
Pinterest: Valuable way to promote visuals for shows as well as. Followers have increased with new hashtags and
links to Synetic website. More followers repin/like our Non-Synetic pins. Perhaps in the future posting Synetic
information along with the Pin could help spread the word about Synetic.
Youtube: Has been a successful medium for trailers and promotion for shows