The document outlines a social media strategy for Toronto historic sites with the goals of engaging visitors online and offline, acting as a historical resource, and providing online customer support. Key elements of the strategy include creating engaging content across different social media platforms like Facebook, Twitter, Instagram and YouTube; community outreach; influencer partnerships; and using hashtags to stay trendy. The strategy also focuses on audience retention through live streaming events, contests and comments. Looking ahead, the strategy aims to create more video content, launch a blog, use emerging platforms and integrate online and offline engagement.