Developing an effective drug life cycle management plan is critical for maximizing the value of a pharma product over the course of its commercial lifespan. Drawing from our deep expertise of pharmaceutical product lifecycle management, RxC International, a life sciences management consulting firm, has identified key success factors and industry best practices as well as common pitfalls to avoid when developing and implementing LCM plans.

1. EFFECTIVE PHARMACEUTICAL LIFE
CYCLE MANAGEMENT PLANNING
Optimizing Product Value over a Drug’s Lifespan

2. Outline
1. Putting the Right Team in
Place
2. Timing for Maximum Impact
3. Components of an Effective
Process
4. Common Pitfalls to Avoid
5. The Value-Add of External
Partners

3. Putting the
Right Team
in Place

4. A cross-functional approach increases key stakeholder
engagement, helps uncover more innovative opportunities,
and ensures broad organizational support.
Putting the Right Team in Place
Commercial Medical
Clinical Manufacturing
Regulatory Tech-Ops
Cross-Functional
Departments to Include
in LCM Planning

5. Timing for
Maximum
Impact

6. Timing for Maximum Impact
Product life cycle management planning should start early during the pre-clinical phase to
maximize product potential by ensuring the timely development and launch of high value
indications, formulations, and other LCM strategies.
Commercialization
Patent Filing Launch
Clinical Development
Loss of
Exclusivity
Early LCM Traditional LCM
150 Years 5 10 20 25 30
CashFlow
Early vs Traditional Life Cycle Management

7. Components
of an
Effective
Process

8. Idea
Generation
Evaluation
Framework
Comprehensive Research
& Data Collection
Opportunity
Evaluation &
Prioritization
Plan Approval,
Communication &
Implementation
Components of an Effective Process
Life sciences companies
with products across
several therapeutic areas
can benefit from a
consistent life cycle
management approach
by making effective
opportunity comparisons
across the organizational
portfolio and guiding
resource allocation
accordingly.

9. Common
Pitfalls to
Avoid

10. Common Pitfalls to Avoid
Product life cycle management mistakes fall into one of three categories:
Process Organizational Resource

11. • Waiting too late to initiate the life cycle planning process
• Lack of an objective process to identify, evaluate, and prioritize options
• Limited regional input in generating concepts
• Insufficient funding to support key recommendations
• Not enlisting the support of an experienced partner
• LCM not embraced as an organizational priority
• Failing to ensure consistent execution and governance
• Not having the appropriate functional areas engaged
Process
Organizational
Resource
Common Pitfalls to Avoid

12. The Value-Add
of External
Partners

13. The Value-Add of External Partners
Working with an
outside partner helps
enable pharma
companies to develop
the most effective
product life cycle
management plans.
Here are 5 reasons to
team up with an
experienced partner:
Knowledge of Industry Best Practices & Innovative Solutions
Proprietary Frameworks and Models
Consistent Life Cycle Management Process
Ensuring Cross-Functional Engagement
Integrated Solutions Spanning All Life Cycle Stages

14. Philip Vorhies is a Strategy Partner at RxC
International with over 20 years of
biopharmaceutical experience. Philip has
deep expertise in new product strategy and
commercial excellence. He has successfully
assisted numerous clients in the areas of
product launch strategy, brand and
portfolio strategy, and life cycle planning.
Nick DeSanctis is an Executive Partner at RxC
International with over 25 years of
leadership in the pharmaceutical
industry. Nick is an expert in new product
planning and driving portfolio value
through portfolio management, life cycle
management, target value profile
development, and therapeutic area strategy.
About the Authors

15. About RxC International
We are a premier life sciences management consulting firm with deep
expertise in Corporate Strategy, New Product Strategy, and
Commercialization. Learn more about us by clicking an image below:
Corporate Strategy New Product Strategy Commercialization

16. Want More?
Visit our Life Cycle Management Resource Center to
access our library of articles, case studies, and other
LCM resources.
Visit Our Resource Center