I deliver this course is delivered at the Directory of Social Change - www.dsc.org.uk -
Aims: To introduce new fundraisers to the reality of the sector and give them the basic tools to raise money through a wide range of sources. You will gain a broad overview of fundraising in practice.
For: Those new to fundraising or those with little experience whether you are a full time employee, a volunteer or a trustee.
Shouji Mobile Company Introduction - PublicShoujiMobile
Shouji Mobile is one of the 1st class mobile application development company in China. The company was funded in early 2006, have successfully provided high quality and cost-effective production services to many multinational clients.
For more information, contact us at info@shoujimobile.com
Search Marketing Tactics For Online Retailers this Holiday SeasonARC Science
According to eMarketer and comScore, holiday e-commerce spending is projected to grow by about 12%. However, current market conditions suggest differently - a drop in consumer spending may dampen an otherwise rosy outlook for the holiday shopping season.
China's Belt-Road Initiative and multilateral finance Rob Koepp
China's "One Belt, One Road" (OBOR) initiative is the nation's most ambitious attempt at influencing global economics and politics since Mao's efforts at alliance building across the "Third World". Along with the array of Belt-Road infrastructure projects, China has created a new financing architecture, notably the Chinese led Asia Infrastructure Investment Bank (AIIB). What are OBOR's economic and financial implications? What are the implications for multilateral lending in the context of new institutions like the AIIB versus established lenders like the Asia Development Bank?
For many years, Hong Kong benefited from a unique position as the only open market, Westernised economy in East Asia. Yet the city’s special status as a one-of-its-kind gateway to China and the wider region has been challenged by the transformational rise of a similar entrepôt, Singapore, and rapidly developing cities in Mainland China.
The Economist Intelligence Unit now forecasts that the economy of neighbouring Shenzhen will reach US$349.2bn in 2018, surpassing for the first time the size of Hong Kong’s economy at US$347.7bn. While Shenzhen and other still developing metro areas of China are looking forward to growth above 7% for the next five years, Hong Kong’s mature economy will be modestly expanding in the 2% range. Economic trajectory and the likelihood of further market reforms in the mainland and other parts of Asia spell increased economic competitive pressures for the SAR.
How is Hong Kong positioned to address the growing challenges to its positioning in the global economy? Beyond the hype, what do China-backed programmes such as the Greater Bay Area and Belt-Road Initiative really mean for the city? How should companies prepare for the changes ahead?
Shouji Mobile Company Introduction - PublicShoujiMobile
Shouji Mobile is one of the 1st class mobile application development company in China. The company was funded in early 2006, have successfully provided high quality and cost-effective production services to many multinational clients.
For more information, contact us at info@shoujimobile.com
Search Marketing Tactics For Online Retailers this Holiday SeasonARC Science
According to eMarketer and comScore, holiday e-commerce spending is projected to grow by about 12%. However, current market conditions suggest differently - a drop in consumer spending may dampen an otherwise rosy outlook for the holiday shopping season.
China's Belt-Road Initiative and multilateral finance Rob Koepp
China's "One Belt, One Road" (OBOR) initiative is the nation's most ambitious attempt at influencing global economics and politics since Mao's efforts at alliance building across the "Third World". Along with the array of Belt-Road infrastructure projects, China has created a new financing architecture, notably the Chinese led Asia Infrastructure Investment Bank (AIIB). What are OBOR's economic and financial implications? What are the implications for multilateral lending in the context of new institutions like the AIIB versus established lenders like the Asia Development Bank?
For many years, Hong Kong benefited from a unique position as the only open market, Westernised economy in East Asia. Yet the city’s special status as a one-of-its-kind gateway to China and the wider region has been challenged by the transformational rise of a similar entrepôt, Singapore, and rapidly developing cities in Mainland China.
The Economist Intelligence Unit now forecasts that the economy of neighbouring Shenzhen will reach US$349.2bn in 2018, surpassing for the first time the size of Hong Kong’s economy at US$347.7bn. While Shenzhen and other still developing metro areas of China are looking forward to growth above 7% for the next five years, Hong Kong’s mature economy will be modestly expanding in the 2% range. Economic trajectory and the likelihood of further market reforms in the mainland and other parts of Asia spell increased economic competitive pressures for the SAR.
How is Hong Kong positioned to address the growing challenges to its positioning in the global economy? Beyond the hype, what do China-backed programmes such as the Greater Bay Area and Belt-Road Initiative really mean for the city? How should companies prepare for the changes ahead?
AIKCU's annual report to the Kentucky Council on Postsecondary Education (CPE), delivered June 21, 2012. Provides an update on AIKCU's progress towards its goals under KY's strategic plan for postsecondary education, highlights ways Kentucky's private colleges are holding down costs, and includes a list of individual campus achievements from 2011-12.
Knowledge acquisition from Social Networking Sites. Liberate the Potential for Developing Intelligent Applications. (First session of ekaw KASNA tutorial). Oct 15 2010.
More info at http://oak.dcs.shef.ac.uk/ekaw_2010_ka_from_sna_tutorial/
Describes the experiences we made with the CRM. The presentation points out three main problems technicians (no technical specification, mapping ambiguities, complexity of mapping chains) will face when they decide to implement the CRM in a real-world application. It also proposes to introduce a kind of mapping guidelines that support potential CRM adopters in producing more homogenous mappings.
Blueprint+: Developing a Tool for Service DesignAndy Polaine
Presented at the Service Design Network Conference 09 in Madeira. The presentation is about a work-in-progress examining how we can best expand the service design blueprint diagramming to include other critical information such as time and emotional states of the participants in the service.
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
ACCION New Mexico • Arizona • Colorado is an award-winning nonprofit organization that invests in the community's most important asset - human potential.
We increase access to business credit, make loans and provide training to help emerging and existing entrepreneurs realize their dreams.
ACCION empowers people to be catalysts for positive change - one small business
at a time.
AIKCU's annual report to the Kentucky Council on Postsecondary Education (CPE), delivered June 21, 2012. Provides an update on AIKCU's progress towards its goals under KY's strategic plan for postsecondary education, highlights ways Kentucky's private colleges are holding down costs, and includes a list of individual campus achievements from 2011-12.
Knowledge acquisition from Social Networking Sites. Liberate the Potential for Developing Intelligent Applications. (First session of ekaw KASNA tutorial). Oct 15 2010.
More info at http://oak.dcs.shef.ac.uk/ekaw_2010_ka_from_sna_tutorial/
Describes the experiences we made with the CRM. The presentation points out three main problems technicians (no technical specification, mapping ambiguities, complexity of mapping chains) will face when they decide to implement the CRM in a real-world application. It also proposes to introduce a kind of mapping guidelines that support potential CRM adopters in producing more homogenous mappings.
Blueprint+: Developing a Tool for Service DesignAndy Polaine
Presented at the Service Design Network Conference 09 in Madeira. The presentation is about a work-in-progress examining how we can best expand the service design blueprint diagramming to include other critical information such as time and emotional states of the participants in the service.
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
ACCION New Mexico • Arizona • Colorado is an award-winning nonprofit organization that invests in the community's most important asset - human potential.
We increase access to business credit, make loans and provide training to help emerging and existing entrepreneurs realize their dreams.
ACCION empowers people to be catalysts for positive change - one small business
at a time.
Course delivered at the Directory of Social Change - www.dsc.org.uk -
Aims: To give participants a basic overview of the different community building tools online (aka Social Networking Sites) and other essential skills to successful online community fundraising.
For: Fundraisers who have little or no experience with using websites like Facebook, LinkedIn, Twitter, Flickr and YouTube for fundraising.
Samsung business strategy: from fast-follower to first mover, can they make t...Joey Lam
Analysis of Samsung's business strategy to see whether or not Samsung can, from a fast-follower, become a leader in the marketplace. Analysis was conducted by:
Allie Bocon
Dante Clemons
Joey Lam
Michelle Wescott
Unleashing the Power of the Millennial GenerationKari Wilson
Unleashing the Potential of the Millennial Generation: As a new generation of highly skilled knowledge workers enter the workforce, managers are increasingly challenged by how to relate to and incent the millennials. Our research discusses this group’s unique characteristics and strengths, and then analyzes how to attract, retain, and inspire millennials who have the potential to be the most productive and innovative generation to ever enter the workforce.
Building Your Brand With Wellness - Inova Health System's FitFor50 program@chrisboyer LLC
This is a presentation that Chris Bevolo with Interval marketing (http://www.thinkinterval.com) and I recently gave at the Sixteenth National Healthcare Marketing Strategies Summit in Orlando Florida. Description: "Health and wellness messaging is a powerful way to build a hospital brand and differentiate your organization. Examine a successful campaign that engaged consumers directly to promote healthy habits and fitness tips. Learn how the campaign, which features a local sports celebrity and an online, interactive tool, resulted in more than 26,000 unique Web visits and 6,000 registrants in the first month."
With nearly 90% of the US adult population aware of Facebook, it stands to reason that most businesses are looking at ways they can utilize a variety of popular social media channels to reach out to customers and prospects. But does that mean it\'s right for your business?
Presented by Kristin Sundin Brandt as part of the Family Business Association\'s Wednesday Webinar Series.
How to raise $500k for a startup or projectNoam Kostucki
This presentation is based on how Patryk Wezowski raised $500k for his project. The techniques can be applied to startups.
Patryk wanted to make a documentary. He failed to secure any investments and was becoming desperate for help. Without money he couldn’t start the filming of his documentary.
Within 2 months of coaching with Noam Kostucki, he had raised over $500k to make his documentary. He was so amazed by his quick success that he wrote this article to share his story: www.bit.ly/raising500k
This presentation builds on his story and gives guidance on how you can apply what Patryk did for your startup or project.
If you want to create masterpieces, there are foundation blocks. One of them is to know yourself deeply. The better you understand how your mind functions, how you take decisions and how you see the world, the easier it will become to express yourself into the world.
http://www.artofamagicallife.com/10-days-email-coaching/#.VX8gORNVikr
You know organisations that raise money and you wonder why. Your organisations does so much good for the world, but you don't know how to get the funds needed.
This session explains you how to maximise your fundraising: why do people give, what motivates them, how to get more donations and how to create a fully sustainable income?
Noam Kostucki, Managing Director of Seeducation, gives us his top tips & tricks!
Does 21st Century Technology change any rules for fundraising?Noam Kostucki
With 20,000,000 Facebook users in the UK and 54% of social networking site users over 35, most of your donors are somewhere online. Social networking users will visit your website nine times more often. Is all your knowledge and experience obsolete? Learn about the benefits of tapping into the internet market and what works for technology based fundraising.
The training was delivered as part of the fundraising fair at the Directory of Social Change.
The best case studies from social media gurusNoam Kostucki
Charities like KIVA.org have reached $100 million of loans since 2005. Others like Wikipedia have taken over Microsoft's encyclopedia Encarta and the Encyclopedia Britannica. How does it happen? Who are the gurus and what do they say? Join us for a concentrated session of social media tips, as well as who to follow and what to read.
The training was delivered as part of the fundraising fair at the Directory of Social Change.
Come along to explore the key principles of fundraising from the local community. Learn how to use volunteer networks as a resource to develop a holistic management model approach to community fundraising.
The training was delivered as part of the fundraising fair at the Directory of Social Change.
Social Media Fundraising, making it workNoam Kostucki
You are already engaging in social media: you have a Twitter account, a Facebook fan page and a YouTube channel... but it doesn’t do anything! Are you doing anything wrong or are your donors just not using social media? If you understand social media, join this session to get into the nitty gritty of converting social media activity into donations.
The training was delivered as part of the fundraising fair at the Directory of Social Change.
Making the ask: Giving back the joy of givingNoam Kostucki
Over 50% of the people who make donations do it because they have been asked to. Giving to charity used to be a source of pride, and a mark of respect within the community. There used to be a joy in giving. Learn how to make the ask, and how to make your donors HAPPY to give you money.
The training was delivered as part of the fundraising fair at the Directory of Social Change.
This is the powerpoint that supported the - Why Companies want to Give you Money - training organized by the Directory of Social Change at the Charity Fair 2010 (http://www.charityfair.org.uk/) ------------ We start by looking at the reality of corporate giving, and understand that it is not in a company\'s best interest to make a donation to charity. This is why we look at the case study of the Crisis charity, that teaches us how to benefit companies so that it becomes in their interest to support our charity.
This is the powerpoint that supported the - Communicating to Influence - training organized by the Directory of Social Change at the Charity Fair 2010 (http://www.charityfair.org.uk/) ------------ The training starts with looking at the ethics behind influence, persuasion and manipulation: where is the line? Then we look at the great onion: behaviour versus values. You then explore the different communication styles and finish on the habit some people have to hint.
This is the powerpoint that supported the - Making the Ask - training organized by the Directory of Social Change at the Charity Fair 2010 (http://www.charityfair.org.uk/) ----------
The training covers different aspects of asking: benefits vs features, 2 and 3 choices questions, selfless selfishness, communication styles, and building relations.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
3. Fundraising Quiz!
How many charities are there in the UK?
A) 16,900
B) 73,000
C) 180,000
D) 647,000
How much money is raised by the charity
sector in the UK?
A) £780 million
B) £6 billion
C) £24 billion
D) £52 billion
What fundraising activity has the highest
return on investment?
A) Legacies
B) Corporate
C) Trusts & Foundations
D) Individuals
4. Fundraising Quiz!
What is the most effective strategy for
fundraising?
A) Establish priorities
B) Set up a fundraising committee
C) Diversity the range of donors
D) Identify prospective donors
How much money is £100 worth of
gift aid?
A) £105
B) £115
C) £125
D) £150
What cause do companies give to the
most?
A) Education
B) Health
C) Environment
D) Medical Research
5. Fundraising Quiz!
What are the main beneficiaries of
trusts and foundations?
A) Religion
B) Older people
C) Diseases
D) Children & young people
What cause do trusts and foundations
give to the most?
A) General charitable purpose
B) Health
C) Housing and employment
D) Arts and culture
What is the percentage of ineligible
applications to trusts?
A) 10%
B) 35%
C) 55%
D) 85%
6.
7. Return On Investment
Committed Giving / Membership – Competitions – Corporate –
Direct Marketing Appeals - House to House – Local fundraising –
Other – Special Events – Total Voluntary Income - Trusts
9. Challenge 1:
It cost £500 to organize a sponsored cycle
event(including staff time). As a result, £1,000 was
raised. What was the ROI in percentage terms?
Challenge 2:
Sally spend a total of 35
hours completing a
funding application
form. Her hourly rate is
£25. As a result, the
organization was
awarded a grant of
£50,000. What is the
ROI in percentage
terms?
21. • Heartfelt Connector
• Beneficiary Builder
• Member Motivator
• Big Bettor
• Public Provider
• Policy Innovator
• Beneficiary Broker
• Resource Recyler
• Market Maker
• Local Nationalizer
22. Why most charities fail?
Predictable
income
If you’re Need to
here, you’re track
GOOD!!! income
sources
Fixed cost
commitment
Need
good
reserve
policy PROBLEM!
!!
23. • Who gives you money?
• Why do they give?
• How do you select your
funders / donors?
• How do you who to
target?
• How do you choose your
fundraising strategy?
• What do you need to
know?
26. Individual Giving
(Arts & Culture)
In 2007/08 individual giving reached a record total of £382 million in the UK. This is a staggering £236 million
increase over just eight years.
Low-level giving is up to £100 but normally between £5-£10;
Mid-level giving is up to £1,000, but normally it is below £500;
Around 90% of donations received by cultural organisations are low- and mid-level donations (most frequently low-
level);
These donations tend to happen at the point of sale when attendees decide to round up a ticket price;
Donors who give several times throughout a year tend to give a larger overall financial donation than those who
give once – the message is to get people to keep giving small amounts regularly.
Reasons around local pride and a personal connection were the most commonly cited reasons for giving to a
particular organisation;
90% of donors come from the most committed art attendees – having attended the venue/organisation three or
more times in the past two years;
75% of donors were engaged with the organisation in some manner from members/visitors, a friend, patron, on a
mailing list, volunteers through to trustees. Low-level givers tended to be involved through things like volunteering,
while mid-level donors tended to be trustees and ambassadors;
So what motivated their first ever donation? The answer is simple – being asked! Direct approaches activated 40%
of first-ever donations
Many of the donors interviewed were part of the organisationʼs Friends scheme, of them 47% said being Friend
encouraged them to give and 43% said it made no difference;
27. Main reason for attending at least one museum or gallery during the past
12 months by different frequencies of attendance (2005-06) Main factor that would encourage those who already visit
At least Less often but at 1-2 museums or galleries 1-2 times a year to go more often
(2005-06)
once a least 3-4 times a times a
month year year Overall More for
children Other
(%) (%) (%) (%) 4% 12%
To see an exhibition/display 42.9 36.5 26.3 30.8 Better public
General interest in the subject of the
30.1 28.2
Users 29.3
29.8
transport
6%
More free time
45%
museum/collection
More variety
Something to interest the children 9.2 13.9 16.7 15.2 6%
Been before and wanted to go again
Museum visitors (2004-05) 4.0
3.9 3.4 3.6 Cheaper
For an event, activity or workshop 3.2 1.2 1.3 1.4 admission
As part of a group orMale * 46%4.3 6% Exhibition of
tour 2.1 6.5 5.5 interest
Other reasons Female * 8.5 54%4.6 3.5 4.0 More
13%
information
To meet people <0.05 2.6 4.7 3.7 8%
Adult "
Reference to sightseeing/being on 70% Source: DCMS, 2006b
<0.05 2.4 4.6 3.7
holiday/a day out etc DCMS museums # 78%
Any references to
<0.05
spontaneous decision Child " 30%2.3 3.3 2.8
Source: DCMS, 2006b
Museum visitors age profile (2005)
DCMS museums # 22% Digest 2006 • Digest 2006 • Digest 2006 • 21 • Digest 2006 •
Outer ring:
Main reason for non-attendance at museums23%
Overseas and England
galleries during the past museums (2005-06)
DCMS 12 months # ! 25%
population 16-24
Source: * Ipsos MORI, 2006;
No need Other Library visits (000) 65+
6% 11% VisitBritain, 2006b; really
"
15%
2004-05 2003-04 Not
# From DCMS
2002-03 2001-02 2000-01 20%
Public libraries
Lack of ! 288,360 285,397 interested
273,993 270,775 275,643
Excludes overseas visitors 34% to 12% 11%
Academic libraries the Geffrye Museum and Royal
transport 99,739 100,734 96,551 95,762 97,124
Other reasons include: 25-34
National 7% 394
Armouries. 398 408 • it 432 too much 456
costs 16% 17% 16%
Source: Public – CIPFAc; Academic – SCONUL; National – British Library • have been in past/no need
Never to go again 14%
occurred to • I wouldn’t enjoy it
55-64 19%
me
Library visits – frequency (2005-06) 25%
7%
Percentage of adults attending at leastenough
Not one library during the past 12 months 48.3% 19%
time 16%
Frequency of visits of those attending at least one library during the past
Poor health 27% 35-44
12 months: 8%
45-54 Inner ring:
At least once per week 7.8%
Source: DCMS, 2006b at least once per month
Less often, but 16.7% museum
Less often, but at least 3-4 times a year 13.4% visitors
1-2 times a year 10.3%
Not visited in past year Source: Ipsos MORI, 2006; ONS
51.8%
28. “To avoid the hassle of paperwork”
£50K+, 60-64,
“Just for cash flow reasons” £50K+, 75-79,
“Can make it an equivalent to a larger donation”
£15K-£20K, 35-39,
45$%2"601.*-%07%,0/01)%8/$"19-%:;<=%>$1$%90>?9$3$9%,0/01)%>5.9)*%"/0*5$1%7.7*5%8@"A%
2.,?9$3$9%1"/#$A%%45.)%2$"/)%*5"*%*5$%3")*%2"601.*-%07%,0/01)%8/$"19-%C;<=%"1$%./%*5
“At that level once a year is easier, just one lump sum”
9$3$9%#.3./#%1"/#$)A%%%D/9-%"%)2"99%E$1@$/*"#$%8&;<=%07%1$)E0/,$/*)%./%*5$%)"2E9$%>
£10K-£15K, 65-69,
,0/01)F%>5.@5%@0/@+1)%>.*5%*5$%7./,./#)%07%0*5$1%@5"1.*"G9$%#.3./#%9.*$1"*+1$%*5"*%"%)
9"1#$%,0/"*.0/)%"@@0+/*)%701%"%9"1#$%E10E01*.0/%07%*5$%*0*"9%#.3$/AH%%%
“I think it seemed more practical and we thought that from the organisationʼs point of view it was better to have
that lump sum and to get all the interest from it over the years”
I"1#$%,0/"*.0/)%"1$F%07%@0+1)$F%!"#$%&'(&)*+!,)-$.)/'()01&)&21"3)'(4)1,,!/!1(&)!()&1%
Undisclosed, 75-79,
",2./.)*1"*.0/J%G+*%*5$%/0*.0/%07%)2"99%01#"/.)"*.0/)%)+@@$))7+99-%"@@$))./#%>5"*%.
5.#59-%)0+#5*%"7*$1F%E009%07%>$"9*5-%,0/01)%.)%E$15"E)%+/1$"9.)*.@A%%K/%*5$%"1*)%$@0/0
“I would forget if it was spread out; Iʼd rather just pay it. It gives you a chance to reconsider at the end of the year”
2"601.*-%07%01#"/.)"*.0/)%"1$%2.@10%"/,%)2"99?).L$,F%0E$1"*./#%"*%"%90@"9%9$3$9%*0%)$1
£10-£15K, 55-59,
1$#.0/"9%"+,.$/@$)%"/,%.*%@0+9,%G$%"1#+$,%*5"*%1$3$/+$%7102%"%>$99%1+/%)2"99%,0/"*
@0+9,%2$$*%7./"/@."9%/$$,)%./%"%E10E01*.0/"*$%-$*%$77$@*.3$%>"-A%%%
For those who preferred to contribute more often, convenience was also a theme, but also allowing for unplanned
giving/requests and perhaps as a (conscious) tactic to inflate the total amount contributed.
“Money raised from the trips goes to the gallery” £25K-£30K, 30-34,
8.295"461&7&1'4./3,"./+:'#"7"/#'0%&;$&/<='3/4'5&,>.4'
“Mainly because I was asked by [fundraiser] – [...] depending on what it is for I sometimes say yes [...] I am very
45$%)+13$-%07%,0/01)%"990>$,%701%"%201$%,$*".9$,%900M%"*%,0/"*.0/%3"9+$)%"/,%50>%
encouraged by what I see [at the theatre] so I am very happy to give”
#.3./#%2$*50,)%"/,%71$N+$/@-A%%D/$%.))+$%./%.,$/*.7-./#%./,.3.,+"9%#.3./#%E"**$1/)%
Undisclosed, 75-79,
.)%*5"*%2"/-%"1*)%01#"/.)"*.0/)%5"3$%"%E01*709.0%07%7+/,1".)./#%E10,+@*)A%%(1*%,0/01)
*510+#5%,.3$1)$%E10,+@*)%"/,%>5.9$%*5$)$%"1$%07*$/%)*1+@*+1$,%8701%$O"2E9$F%"%20/*
*5$-%@"/%"9)0%G$%)E0/*"/$0+)%01%1$)E0/).3$F%*5$%1$)+9*%07%"%E102E*%01%"/%",%50@%1$N
32. “Predication is very difficult,
especially about the future”
Neils Bor
When written in Chinese, the word “crisis” is composed of
two characters. One represents dange, and the other
represents opportunity.
“Maybe as time gets worse, we get better” Tanya Steele,
Director of Fundraising for Save the Children
“Problems with the Christmas appeal? So many charities
never had such a successful one!” Stephen Pidgeon,
Chairman at Tangible Response
35. Keep your
eyes on the
prize!
Increase exposure to:
1. Support your cause and services
2. Create new interest and opportunities
3. Reach more potential donors and volunteers
4. Reinforce your credibility and retain supporters
5. Create buzz for events and campaigns
6. Improve your visibility on search engines
Expand the reach to:
8. Create strategic partnerships
9. Identify and recruit influencers to spread your message
10. Gain competitive intelligence across diverse audiences
11. Be the sector’s leader – not a follower
12. Get your message out to many – fast and cheap
49. “Side Products”
• Individual giving
• Employee
fundraising
• Charity of the year
• Pro bono work
• Board of trustees
• Expertise
• In-kind donations
• Network of
contacts
• Major donors
• Trading partners
51. Crisis ‘Send a
Singer’
Christmas
online
fundraising
campaign hits
its £1m target
Find the full case study on:
www.sofii.org
www.givinginadigitalworld.org
52. Overview
• £1,006,000 raised
• 25% increase on 2006 total.
• 97 companies participated.
• 70% of 2006 participants took part in 2007.
• 20% of 2007 participants were new, accounting
for £108,000 of income from new business.
• Average donation was £10,371 (46% increase).
ROI
• £12.12 was raised for every £1 spent
Micro-site and digital
• 47,139 absolute unique visitors to the site.
• The site was viewed in 117 different countries.
• Video MPU achieved a click through rate of
0.56% after serving 116,283 impressions.
PR
• Opportunities to see = 13,356,486 (255%
increase).
• Advertising value equivalent = £32,639 (920%
increase).
55. You have received the
following letter
“My mother died recently. She has asked me
to give £10,000 from her will to a charity
where it will make a real difference.
I am asking a small group of charities, like
yours, to give me a ring and suggest what
you could achieve with a gift like this.”
------------------------------------------------
In each group, prepare and practice:
• One of your charities
• A caller
And plan your call in response to this.
You can be as imaginative as you like.
63. How many people could
you reach?
General: business, music, blogging, videos 263,000,000
Friends and family 300,000,000
Live updates: general 45,000,000
3rd most visited
Sharing videos: 6,300,000,000 videos
website in world
Free calls, video calls and audio
11,000,000
conferences
Professional social network 43,000,000
Sharing photos: 4,000,000,000 pictures 32,000,000
64. How many people could
you reach?
General: business, music, blogging, videos 263,000,000
Friends and family 300,000,000
Live updates: general 45,000,000
3rd most visited
Sharing videos: 6,300,000,000 videos
website in world
Free calls, video calls and audio
11,000,000
conferences
Professional social network 43,000,000
Sharing photos: 4,000,000,000 pictures 32,000,000
66. The UK Internet in
• Online posts are only 2nd to word of mouth as a reason to buy
(Small World Labs)
• 20,000,000 Facebook users in the UK… and still growing!
(ReadWriteWeb)
• 76% of internet usage is social networking (Marketing Charts)
• 54% social networking users over 35 (Universial Maccan)
• Social networking users
– visit 9x more often your website (Small Lab World)
– spend 6.5 minutes on your website versus 38 seconds for non
social networking users (Small Lab World)
– spend 54% more (Ebay)
– remain customers for 50% longer (AT&T)
67. No, but yes but…
So, why should I listen to “the conversation”?
74. • Who talks about you?
• Who has discussions in
your field?
• Who do you want to gain
… from?
• Where do they have these
conversations?
• How can you help them
and build trust?
• How can you engage them
in your conversation?
Where does money come from? Funding streams UK 2009 stats
Then we do the ladder of where it comes from in your charity
Divide a flipchart in 3 section (sources of Funding and motivations exercise)
(1st column) So now I want you to think of a really cool ideas for fundraising, outside the box, different, most interesting ones you&#x2019;ve seen or could think of.
(2nd column) Look at the pros and cons, some ideas are just not good!
(3rd column) everyone&#x2019;s got different motivations and reasons to do what they do, we all have selfish incentives... write down the motivations people have for giving in these ways
(that&#x2019;s what it looks like at the end, now share)
6 humans needs > we all try to fulfil them, think about it when doing fundraising!
When written in Chinese, the word &#x201C;crisis&#x201D; is composed of two characters: Danger & Opportunity.
&#x201C;Problems with the Christmas appeal? The best for many charities I know!&#x201D; Stephen Pidgeon, Chairman at Tangible Response
Numbers in January 09 - Facebook = 240,000,000 &#x2013; myspace = 250,000,000 &#x2013; Twitter = 11,000,000 &#x2013; LinkedIn = 40,000,000