This document discusses effective fundraising strategies and provides information about the charity fundraising landscape in the UK. It begins with some fundraising quiz questions that cover topics like the number of charities in the UK, how much money is raised annually, and which fundraising activities provide the highest returns. It then discusses the most effective fundraising strategies and gives examples of different sources of funding for charities. Overall, the document provides an overview of best practices in fundraising and fundraising metrics in the UK charity sector.

1. Effective Fundraising
Practice
Noam Kostucki

2. Human vs Genius

3. Fundraising Quiz!
How many charities are there in the UK?
A) 16,900
B) 73,000
C) 180,000
D) 647,000
How much money is raised by the charity
sector in the UK?
A) £780 million
B) £6 billion
C) £24 billion
D) £52 billion
What fundraising activity has the highest
return on investment?
A) Legacies
B) Corporate
C) Trusts & Foundations
D) Individuals

4. Fundraising Quiz!
What is the most effective strategy for
fundraising?
A) Establish priorities
B) Set up a fundraising committee
C) Diversity the range of donors
D) Identify prospective donors
How much money is £100 worth of
gift aid?
A) £105
B) £115
C) £125
D) £150
What cause do companies give to the
most?
A) Education
B) Health
C) Environment
D) Medical Research

5. Fundraising Quiz!
What are the main beneficiaries of
trusts and foundations?
A) Religion
B) Older people
C) Diseases
D) Children & young people
What cause do trusts and foundations
give to the most?
A) General charitable purpose
B) Health
C) Housing and employment
D) Arts and culture
What is the percentage of ineligible
applications to trusts?
A) 10%
B) 35%
C) 55%
D) 85%

7. Return On Investment
Committed Giving / Membership – Competitions – Corporate –
Direct Marketing Appeals - House to House – Local fundraising –
Other – Special Events – Total Voluntary Income - Trusts

8. Return On Investment

9. The Giving Pyramid
LEGACY
BIG GIFT
Regular Donor
Occasional Donors/
Subscribers
Warm Supporters
The general public

14. Sources of Funding
Fundraising Pros & Cons Motivation
Sources

15. What is Effective Fundraising?
14

16. Case for Support

17. Effective Fundraising

18. • Heartfelt Connector
• Beneficiary Builder
• Member Motivator
• Big Bettor
• Public Provider
• Policy Innovator
• Beneficiary Broker
• Resource Recyler
• Market Maker
• Local Nationalizer

19. • Who gives you money?
• Why do they give?
• How do you select your
funders / donors?
• How do you who to
target?
• How do you choose your
fundraising strategy?
• What do you need to
know?

20. Why most charities fail?
Predictable
income
If you’re Need to
here, you’re track
GOOD!!! income
sources
Fixed cost
commitment
Need
good
reserve
policy PROBLEM!
!!

21. How do they feel?

22. How do they feel?

23. How do they feel?

24. Crisis ‘Send a
Singer’
Christmas
online
fundraising
campaign hits
its £1m target
Find the full case study on:
www.sofii.org
www.givinginadigitalworld.org

25. Overview
• £1,006,000 raised
• 25% increase on 2006 total.
• 97 companies participated.
• 70% of 2006 participants took part in 2007.
• 20% of 2007 participants were new, accounting
for £108,000 of income from new business.
• Average donation was £10,371 (46% increase).
ROI
• £12.12 was raised for every £1 spent
Micro-site and digital
• 47,139 absolute unique visitors to the site.
• The site was viewed in 117 different countries.
• Video MPU achieved a click through rate of
0.56% after serving 116,283 impressions.
PR
• Opportunities to see = 13,356,486 (255%
increase).
• Advertising value equivalent = £32,639 (920%
increase).

26. Creative Thinking

27. “Side Products”
• Individual giving
• Employee
fundraising
• Charity of the year
• Pro bono work
• Board of trustees
• Expertise
• In-kind donations
• Network of
contacts
• Major donors
• Trading partners