It is not enough for one to know 'what' to say. The 'how' to say it plays a greater role in communication. Our intended message can become befuddled and muddled to the minds of our readers or listeners. Messages are conveyed in various forms. Practically everyone is into verbal communication most of the day. Written communication involves extreme care in its presentation. We and the organisations that we work with are judged according to our written communication in the form of texts, brochures, advertisements, vision and mission statements. Sentence structure is the substance of written communication. Sentences that are monotonous put off any reader easily. Sentences need to be injected with vim and vigour. The variety of sentence structures provides the life that we need in our written communication. A fancy display of our organisation's achievements are not sufficient to convince our would be customers. Clear cut solutions as to our customers' needs are more important. These solutions must be shown in well thought out written language. The Effective Communication training programme prepares one with the necessary skills to fulfil that need.