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Mark S. Meisner, International Environmental Communication Association (IECA)

mark@theieca.org • https://theieca.org

The 2nd ICOS Science Conference on greenhouse gases and biogeochemical cycles. 

Helsinki, Finland, 27-29 September 2016
Effective Communication for 

Climate Change Action
•emphasizing science
•scaring people
•focussing on 

lifestyles
•telling people 

what to do
Climate comms should avoid
Build the right team
Use trusted spokespersons
The Francis Effect
How Pope Francis changed the conversation
about global warming
november 2015
Highlight scientific consensus
Use forward looking frames
Help people feel empowered
Emphasize compassionate values
Emphasize compassionate values
Emphasize compassionate values
Make it local
Create new stories
Use the right kind of images
Communication is hard
Dr. Mark Meisner
International Environmental
Communication Association (IECA)
https://theieca.org
mark@theieca.org
Questions?
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