Company Presentation for UMich EECS 441

1. 1
Zach Prindle
(zprindle)

2. The
Problem
People want fun and easy
entertainment for themselves or
with friends, at home or out and
about
2

3. Nintendo’s
Products
□ Gaming Consoles
□ Video Games
□ Mobile Games
□ Franchises
3

4. Persona
Tim the grad student
□ Not a lot of time extended free
time
□ Enjoys having friends over
□ Loves meeting new people
4

5. Finance
5

6. Business
Model
□ Hardware sales ($200-$300)
□ Software Sales ($20-$60)
□ Mobile Microtransactions
□ Online Subscriptions ($20/year)
6

7. Company
History
1889
Company founded by Fusajirō
Yamauchi
1970s
Nintendo transitions into the
electronics industry
1985
Release of the Nintendo
Entertainment System (NES) in
America
2006
Worldwide release of the
Nintendo Wii
2016
Nintendo Announces the
Switch as a hybrid console
2019
Nintendo Switch becomes
available in China
7

8. Presidential
Change
Shuntaro
Furukawa
June 2018 - Present
Tatsumi
Kimishima
2015-2018
8

9. What’s hot?
9

10. Branding
Characters that are
recognizable to
almost everyone
Secret Sauce(s)
Innovation
Willing to take risks
and develop new
technologies
10

11. Competition
Home Console
Hardware
Capabilities
Portability Recognizability
Nintendo
(Switch)
X X X
Microsoft
(XBox)
X X
Sony
(Playstation)
X X
11

12. My Prediction
Things are looking good
12

13. Thanks!
Any questions?
?
13

14. References
□ https://www.slashgear.com/nintendo-switch-in-china-will-have-only-one-game-at-launch-n
ext-week-04602240/
□ https://www.nintendo.co.jp/ir/pdf/2018/180502e.pdf
□ https://en.wikipedia.org/wiki/Nintendo
□ https://www.nintendo.com
□ https://finance.yahoo.com/quote/NTDOF?p=NTDOF
□ https://www.gamesindustry.biz/articles/2018-05-02-nintendo-shifting-away-from-individu
al-leadership
□ https://www.siliconera.com/animal-crossing-new-horizons-sells-over-2-8-million-copies-in
-japan-over-ten-days/
□ https://www.macrotrends.net/stocks/charts/NTDOY/nintendo/gross-profit
□ https://www.businessinsider.com/switch-success-raises-profits-nintendo-2018-5
□ https://www.theverge.com/2019/10/31/20941430/nintendo-switch-lite-sales-q3-earnings-2
019
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