Nintendo ranks among the major players in the video game sector. While the brand was a benchmark during the golden age of home consoles and up to the 2000s, it has now been overtaken by behemoths like Sony and Microsoft. On March 3rd, 2017, in an attempt to regain control of the market, Nintendo released a new concept for consoles: a hybrid device which can be played at home as well as on-the-go.
Dynvibe, a specialist in strategic social media monitoring, has analyzed nearly 2000 conversations from France and the United States to identify the expectations and the opinions of the gaming community regarding this new hybrid device.
As a final project in my Principals of Marketing class, we were tasked with developing a marketing plan for an existing company. I chose Nintendo video games.
A comprehensive strategic analysis on Nintendo's software division in interaction to its hardware business and its competitiveness in the face of disruptive technologies and industry competitors.
As a final project in my Principals of Marketing class, we were tasked with developing a marketing plan for an existing company. I chose Nintendo video games.
A comprehensive strategic analysis on Nintendo's software division in interaction to its hardware business and its competitiveness in the face of disruptive technologies and industry competitors.
A case analysis of Nintendo that explains how the implementation of innovative strategies enables the company to remain competitive within the gaming industry.
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
A case for change for Nintendo: switch to consumer focus or lose your audience.
This was an individual research project done for the Strategy & Innovation module of Hyper Island's Digital Media Management course.
Apresentação INOVAÇÃO na INDÚSTRIA do ENTRETENIMENTO PUC Rio 2017Carlos Estigarribia
Overview about the Global and Brazilian game Market, Brazilian Industry and Rio de Janeiro games ecosystem. Apresentação sobre a indústria global e nacional de games
A case analysis of Nintendo that explains how the implementation of innovative strategies enables the company to remain competitive within the gaming industry.
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
A case for change for Nintendo: switch to consumer focus or lose your audience.
This was an individual research project done for the Strategy & Innovation module of Hyper Island's Digital Media Management course.
Apresentação INOVAÇÃO na INDÚSTRIA do ENTRETENIMENTO PUC Rio 2017Carlos Estigarribia
Overview about the Global and Brazilian game Market, Brazilian Industry and Rio de Janeiro games ecosystem. Apresentação sobre a indústria global e nacional de games
Esse foi o resumo do 1o fórum acadêmico de jogos digitais do Brasil com a participação de mais de 10 instituições de ensino que tem o curso de jogos digitais.
Game Market and Audiovisual IP´s - Mercado de Jogos e Propriedade Intelectual...Carlos Estigarribia
Presentation about global and Brazilian Game market. Examples of audiovisual IP´s and games.
Apresentação sobre mercado global e brasileiro de games. Exemplos de propriedade visual audiovisual aplicado a games
Seminário de Sistemas Embarcados - Análise sobre Super Nintendo e PlayStation 4Thiago Fortunato
Material utilizado para o seminário na disciplina de Sistemas Embarcados pertencente ao PPGComp/FURG.
Abordagem sobre arquitetura computacional, organização de computadores e tópicos embarcados utilizando como estudo os vídeo-games Super Nintendo (SNES) e PlayStation 4 (PS4).
Console gaming offers immersive experiences with top-notch graphics and gameplay. Discover the latest trends and tech innovations in the gaming world at https://game2techzone.com/. Explore diverse gaming consoles, titles, and much more to level up your gaming journey.
Dynvibe - Espoir celebrates women empowermentDynvibe
There are countless brands, products and makeup styles currently trending in Korea that remain unknown to the European public. This week, Dynvibe LIVE takes a deep dive into the world of Korean beauty experts.
Often referred to as “Beauty Creators,” these beauty influencers act as true avatars for cosmetic consumers and reshape the beauty industry.
Dynvibe LIVE invites you to take a glimpse into this world and discover Espoir, one of the most mentioned brands* last month.
Dynvibe - can you hear the consumer rebellionDynvibe
Everyday consumers are changing global consumption patterns through social media. They have become the actors of their own deep behavioral changes: organizing themselves into spontaneous online communities, sharing experiences and influencing others at a worldwide level.
Thus, this consumer empowerment leads to new challenges for brands.
What if we already had the keys to decode this « consumer rebellion » ?
At Dynvibe, we combine artificial intelligence and strong human expertise to map consumers’ minds and identify insights in order to anticipate the future. As an international observatory of consumer trends, we are the voice of consumers to help brands understand changes in society that will inevitably impact their business.
In this presentation, we share 3 main trends that every brand should be aware of for the future of their strategies.
[ETUDE] Dynvibe décrypte 4 grandes tendances de consommationDynvibe
Rationalisation de sa consommation, recherche de bien-être, quête de sens et influence des communautés : ces quatre grandes tendances de consommation cross-marchés ont été identifiées au travers de plus de 200 études web listening dans le monde.
[Etude] Nintendo Switch, bilan d’un lancement à risquesDynvibe
Nintendo compte parmi les acteurs majeurs du secteur des jeux vidéos. Si la marque a été une référence durant l’âge d’or des consoles de salon et jusque dans les années 2000, elle s’est depuis laissée distancer par les mastodontes Sony et Microsoft. Pour reprendre la main sur ce marché, Nintendo sortait le 3 mars 2017 une console d’un nouveau genre, hybride, à la fois nomade et sédentaire.
Dynvibe, spécialiste de la veille stratégique sur les réseaux sociaux, a analysé près de 2000 conversations, en France et aux Etats-Unis, afin de cerner les attentes et les avis de la communauté gaming vis-à-vis de cette nouvelle machine hybride.
[Case study] Netflix steals the show with the 13-20 year oldDynvibe
One year after its French launch, Dynvibe has analyzed 30,000 conversations spontaneously posted on social media by French web users on the subject of Netflix. An opportunity to assess the impact of the strategy put in place by the platform and to study the profile of the community of the service’s follower. In May 2014, the world leader of the on-demand video service announced the opening up of its platform to French subscribers. On social media, this news generated an almost immediate buzz and extremely high expectations.
[Case study] When mothers take up zero waste,Dynvibe
Books, media coverage, films, new shops, the zero waste theme has become very dynamic since the start of 2016. On social media, some French web users have started sharing their awareness and new patterns of behavior in this regard. Dynvibe, a specialist in strategic social media monitoring, has analyzed more than 1000 conversations to decode this new trend.
[Case study] Foreign consumers who are fans of French dermo-cosmeticsDynvibe
It’s a trend that’s becoming stronger and stronger in cosmetics: social media is making it possible for foreign brands to attract French consumers who no longer have any hesitation in ordering them from e-commerce sites worldwide. But the opposite is also true! In fact, foreign consumers are envious of French brands and in particular those dermo-cosmetic brands which are not available internationally. The beautyistas, veritable gurus of beauty on social media extoll the merits of our products and thereby influence their followers. That’s the reason why for many foreign consumers, a visit to a para-pharmacy has become an essential part of any holiday in France! Dynvibe has deciphered 2,500 conversations so as to better understand why these brands have come to enjoy above normal visibility on social media and why a foreign market segment finds them so highly desirable.
[Case study] Apple Pay, the first French users go to the till Dynvibe
Eagerly awaited by fans of the Apple brand, the Apple Pay mobile payment system was launched in France on July 19th. By registering bank cards from banks who are partners of the application, the service allows users to make purchases online and in shops that are equipped with a no-contact terminal. Dynvibe, specialist in social media strategic monitoring, has analyzed nearly 2000 conversations to understand the strengths and weaknesses of this new mobile payment service and draw strategic insights for the brands.
[Etude] Apple Pay, les premiers utilisateurs passent à la caisseDynvibe
Très attendu par les fans de la marque à la pomme, le système de paiement mobile Apple Pay a été lancé le 19 juillet en France. En enregistrant des cartes bancaires issues de banques partenaires sur l’application, le service permet de réaliser des achats en ligne et dans des magasins s’ils sont équipés d’un terminal sans contact.
Dynvibe, spécialiste de la veille stratégique sur les réseaux sociaux, a analysé près de 2000 conversations afin de comprendre les forces et les faiblesses de ce nouveau service de paiement par mobile et d’en tirer des insights stratégiques pour les marques.
[Etude] Quand les mères de famille se mettent au zéro déchetDynvibe
Le "zéro déchet" est une tendance en forte croissance depuis le début de l’année 2016 en France. Le « bio », la « slow life », le végétarisme, mais aussi certains ouvrages best-sellers sur le sujet, semblent être à l’origine d’une prise de conscience tournée vers la lutte contre le gâchis et la rationalisation de la consommation.
Sur les réseaux sociaux, ces nouveaux adeptes forment une communauté de plus en plus active. On y échange des conseils et des idées d’actions au quotidien.
L’analyse des profils de cette population montre que cette démarche n'est plus réservée à des personnes initiée à l'écologie, mais concerne désormais un public beaucoup plus large. Les mères de famille notamment, sont souvent à l'initiative de la mise en pratique du « 0 déchet » dans leur foyer.
Bien sûr, cette tendance ne concerne pour le moment qu’une population restreinte, mais sa vitesse de propagation est très rapide, alors que les marques et les enseignes semblent encore assez peu mobilisées pour y répondre.
Dynvibe a analysé plus de 1000 conversations sur les réseaux sociaux afin de décrypter les motivations de cette population et ses applications concrètes dans les foyers français.
Les marques de dermo-cosmétique françaises soignent leur image à l’étrangerDynvibe
Sur les réseaux sociaux, les consommateurs étrangers sont nombreux à mentionner l’identité et la provenance des produits français qu’ils utilisent dans leur quotidien ou qu’ils désirent acquérir. Or parmi l’ensemble de ces produits, on observe un nombre croissant de posts relatifs aux marques et laboratoires de dermo-cosmétique Français. Dynvibe, spécialiste de la veille sur les médias sociaux, a analysé 2500 conversations afin de comprendre comment ces marques sont parvenues à valoriser « la beauté à la Française » auprès d’une cible étrangère.
Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...Dynvibe
Après avoir mené d’importantes campagnes en amont des fêtes, les marques ont bénéficié d’une exposition supplémentaire sur le web grâce aux publications des internautes mentionnant les cadeaux qu’ils ont reçus. La thématique de Noël a en effet été très évoquée sur les réseaux sociaux, avec notamment plus de 97k photographies mentionnant le hashtag « #Noel2015 » sur Instagram.
Dynvibe a analysé 1 000 conversations postées entre le 24 décembre et le 10 janvier afin de connaître les types de produits les plus mentionnés par les consommateurs mais aussi les marques ayant le plus bénéficié de cette exposition.
Les expositions de marque s’installent et s’exportent depuis plusieurs années dans les capitales du monde entier. Dynvibe,s’est intéressé au regard des visiteurs sur ces manifestations et à l’impact sur l’image des marques qui les organisent. Pour cela, 2 000 conversations postées par des internautes français et étrangers lors de deux expositions phares de 2015 ont été analysées.
Les stars du web sont-elles toujours des invitées de marque ?Dynvibe
A l’occasion du salon des YouTubeurs « Vidéo City Paris » qui s’est tenu les 8 et 9 novembre derniers, Dynvibe s’est intéressé aux partenariats entre marques et personnalités influentes du web. L’occasion de revenir sur des exemples de collaborations et de mesurer leur impact au travers des commentaires laissés par les internautes sur les réseaux sociaux.
Un an après son lancement en France, Dynvibe a analysé 30 000 conversations d’internautes français qui se sont exprimés spontanément sur les médias sociaux au sujet de Netflix. L’occasion de faire un bilan sur l’impact de la stratégie mise en place par la plateforme et sur le profil de la communauté des adeptes du service.
A l’occasion du lancement de sa montre connectée fin avril, la célèbre marque à la pomme a amorcé un virage du monde de la technologie vers l’univers de la mode et du luxe. DYNVIBE, a analysé plus de 4 000 conversations issues des médias sociaux afin de décrypter l’efficacité de cette nouvelle stratégie. Résultats !
"My dressing" : La Redoute ouvre une nouvelle page en misant sur le cross-canalDynvibe
Au travers de ses opérations « My Dressing », La Redoute propose depuis quelques mois à ses clientes de découvrir les pièces phares de sa collection dans des boutiques éphémères ou à leur domicile avec leurs proches. DYNVIBE, spécialiste de la veille stratégique sur les médias sociaux, a analysé 1800 conversations postées lors de ces événements afin de mesurer le succès ces opérations inédites.
Magazine Flow : quand le Print charme la Toile ! Dynvibe analyse les commenta...Dynvibe
Depuis le 12 février dernier, Flow, le nouveau magazine féminin de Prisma Media, enchante les kiosques…et le web ! Véritable déclaration d’amour au papier, ce média est une ode à la créativité et aux plaisirs simples. Au fil de ses 140 pages, le bimestriel invite les lectrices à faire une pause dans son univers poétique, tant d’un point de vue éditorial que graphique. Dynvibe, spécialiste de la veille stratégique sur les médias sociaux, a profité du lancement de ce nouveau venu dans le monde de la presse féminine pour décrypter les réactions des lectrices françaises.
DYNVIBE analyse les nouveaux enjeux et bonnes pratiques d’InstagramDynvibe
Instagram soigne l’image des marques !
150 millions d’utilisateurs, 55 millions de photos publiées chaque jour, plus de 1000 commentaires par seconde… Ces chiffres impressionnants témoignent de la montée en puissance d’Instagram. Ce réseau social, qui fait la part belle aux images, occupe désormais une place majeure dans la sphère digitale. Un réflexe de bien des consommateurs qui n’hésitent plus à y poster leurs derniers achats et coups de coeur et à mobiliser leur communauté… Une tendance devenue incontournable pour les marques aussi ! Ces publications et commentaires constituent pour elles une véritable mine d’or, faisant ainsi d’Instagram un support clé de leur stratégie digitale.
Anne-Cécile GUILLEMOT, co-fondatrice de DYNVIBE, spécialiste de la veille stratégique digitale, souligne avec sa vision d’experte quelques bonnes pratiques à adopter.
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...Dynvibe
Après le succès de Black XS puis de 1 Million, qui a déjà établi un record historique pour devenir le parfum masculin le plus vendu dans le monde, Paco Rabanne ouvre depuis cet été un nouveau chapitre dans la parfumerie masculine avec INVICTUS, le fantasme de la victoire.
Un lancement soutenu par une campagne de communication conquérante, dont le film publicitaire a fait grand « bruit » sur la Toile…Dynvibe, spécialiste de la veille stratégique des médias sociaux, a « écouté », dès les premiers jours, les réactions des internautes sur trois marchés-cibles de la marque : la France, le Royaume-Uni et l’Espagne.
Immersion au coeur d’une stratégie marketing exemplaire, à l’origine d’un buzz sans précédent…
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
Nintendo Switch, the summary of a risky launch
1. S O C I A L M E D I A I N T E L L I G E N C E
Nintendo Switch, the summary of a risky launch
2. l Web listening case study – Nintendo Switch
01Introduction
Nintendo ranks among the major players in the video game sector. While the brand was a benchmark during the golden
age of home consoles and up to the 2000s, it has now been overtaken by behemoths like Sony and Microsoft. On March
3rd, 2017, in an attempt to regain control of the market, Nintendo released a new concept for consoles: a hybrid device which
can be played at home as well as on-the-go.
Dynvibe, a specialist in strategic social media monitoring, has analyzed nearly 2000 conversations from France and the
United States to identify the expectations and the opinions of the gaming community regarding this new hybrid device.
3. l Web listening case study – Nintendo Switch
The analysis of the profiles of American and
French internet users who expressed an opinion
about the Nintendo Switch shows that it is a
relatively young and mainly male population.
In France, the release of the new console is
commented on extensively by the 15-20 and the
20-35 age groups who represent respectively 42%
and 45% of the profiles.
In the United States, the population concerned is
slightly older, concentrated mostly in the 20-35
age group (70% of profiles).
02A young
masculine
target group
15-20
45%
20-34
42%
35 and over
13%
Breakdown by age range (FR)
24% 76%
15-20
24%
20-34
70%
35 and over
6%
Breakdown by age range (US)
Panel : 250 representative profiles from the 2000
conversations analyzed
4. l Web listening case study – Nintendo Switch
None
Xbox
PS4
DS/WiiU
Breakdown by console ownership (FR)
Breakdown by console ownership (US)
Aucune
Xbox
PS4
DS/WiiU
03Gamers,
owners
The vast majority of internet users who expressed
an opinion are more or less “hardcore” gamers.
Many visit blogs or other specialized sites to
keep themselves fully up to date with innovations
in the sector. Some regularly participate in forum
discussions.
Many of them (French and American) admit that
they already own a console: many have a
Nintendo 3DS and/or a Sony PlayStation 4.
It is notable that there are also comments from
non-gamer profiles (in the French market
particularly). For them, the Switch is an
attractive console with an image that’s more
“casual gaming” than its Sony and Microsoft
competitors.
Panel : 250 representative profiles from the 2000
conversations analyzed
5. l Web listening case study – Nintendo Switch
Since the 1980s Nintendo has been the benchmark in the video
game market. In fact, the Japanese brand owns some of the
most successful and lucrative titles: Mario, Zelda and
Pokémon. In recent years however it has suffered from some
major strategic errors which have had a significant impact on
its brand image in the gaming community.
This is the case for example with the Wii which despite having
had some commercial success, has alienated a large number of
players who have not been drawn to this device with its catalog
that’s too targeted at children and lacking “Third Party Games”.
This disillusionment is even greater with the Wii U: a limited
catalog and graphic performance considered poor when
compared to its Microsoft and Sony competitors.
However, these disappointed gamers still claim to have a very
strong attachment to the brand today. Many talk about their
nostalgia for “the great days of Nintendo” and of their affection
for the brand which knew how to create unforgettable
memories for them. With the Switch, these internet users
hope to rediscover a brand that has learned from its
mistakes.
Here is my problem, I'm a lapsed Nintendo fan. I want
to love Nintendo again but they keep making
mistakes. They lost me with the Wii and never got me
back. The WiiU was an abject failure. The NES
Classic has been a complete boondoggle. I have such
fond memories of playing Pokémon on my Game Boy
Color, Super Mario Bros 3 on my NES, Super Mario
Sunshine on my GameCube and so on. I want that
Nintendo back.
I really hope the Switch is a success, if it is a success
I hopefully won't be a lapsed fan any more.
Je trouve que la Switch est en phase avec son
époque et je suis ravi que Nintendo n'ait pas fait une
PS4 bis bis. J'ai plus ou moins lâché Nintendo il y a
environ dix ans. Non pas parce que j'avais mes
premiers poils sur le torse et que c'est pour les
gamins mais parce que les jeux proposés
m'intéressaient moins.
J'aime beaucoup ma PS4 Pro, serai ravi de me
prendre une Scorpio si les exclusivités et suis
enchanté de retrouver le "Seal of Quality" Nintendo
avec ce Breath of the Wild qui m'enchante un peu
plus minute après minute.
04To rekindle
fan
enthusiasm
6. l Web listening case study – Nintendo Switch
Autrement dit, la Switch n'atteint même pas la moitié
de la puissance de la PS4. Donc les jeux AAA multi-
plateformes ne pouront pas tourner sur la Switch, sauf
dans des versions fortement rabotées.
I can't wait ‘til a better version of the #NintendoSwitch
is released next year at the current price.
#justnintendothings
Early #NintendoSwitch reviews seem to echo one
another: innovative, but feels rushed. Could have
benefited from having another 6-12 months.
Ça sera jamais le cas avec Nintendo (trop cher mon
fils) mais on peut espérer qu'ils trouvent une parade.
Je suis certains que cette machine est sortie TROP
TÔT, les nombreux petits pépins de la bécane
semblent le prouver. Finalement l'achat d'occasion est
rassurant sur cette machine : on sait direct si l'écran &
co sont fonctionnels
Technical performance questioned
When internet users were sharing their expectations
about the Switch in the run-up to the launch, many
expressed their fears about the hybrid aspect of
the device.
According to them, a console which is both portable
and “fixed” can’t provide a performance comparable
to home consoles or offer quality graphics at the
levels already established by Sony and Microsoft.
In addition, for many, the Switch runs the risk of
being seen as “a gadget” among the other available
consoles.
05Many
preconceptions
pre-launch
7. l Web listening case study – Nintendo Switch
06A line up which
is not convincing
enough
I haven't seen much on how
the Wii U performance is, as
I wouldn't mind picking it up
for that. I simply cannot
afford another console for
just 2 games.
Sur #NintendoSwitch il y a
plus de couleurs de manettes
que de jeux....
Nintendo qui fait la pub de la
Switch avec Splatoon 2, un
jeu qui ne sort pas avant cet
été... Ce line up de la
tristesse
La pub Switch qui montre du
MK8 et Splatoon 2 "le 3
mars". Deux jeux qui sortent
fin avril et en juillet. Vous
n'avez pas honte Nintendo?
The main weakness raised by internet users
is the list of games available at the time the
product was launched: most releases will take
place later in the year.
But future games are also criticized, notably
those originally sold with the WiiU and
remastered for the Switch. What’s more,
Nintendo charges prices that few internet
users are prepared to pay: for example, 50€
for Mario Kart 8, launched on the WiiU on May
29th, 2014, and containing very few differences
in the Switch version.
Many are therefore making the decision to
wait for the 2017 Christmas holiday to buy
the console when the number of Switch
games will be more substantial.
8. l Web listening case study – Nintendo Switch
07A console that’s
supported mainly
by the Zelda game
While the gamers are unanimously express their
reservations about the weaknesses of the Switch
itself, they are in agreement about the extraordinary
quality of its main game: Zelda Breath of the Wild
(BOTW)
It appears that many consumers are ready to invest in
the console on the day of its launch with the single aim
of being among the first to be able to play Zelda.
l Web listening case study – Nintendo Switch
9. l Web listening case study – Nintendo Switch
An experience you take with you #a2
#annarbor #drinklocal #thaitea
#nintendoswitch #breathofthewild
My favorite thing about the Switch, its
ability to go anywhere! Currently waiting
for an ECU update for my Mazda CX-5
and playing some Zelda! #nintendo
#goanywheregaming #nintendoswitch
#mazda #mazdacx5
Player's routine 🎮🕹✌🏼 #games
#switch #nintendoswitch #nintendo
#zelda #thelegendofzelda
#pleasure #detente
Waouh la Switch on peut vraiment
l'emporter partout #NintendoSwitch
#JeVote
#ElectionsPresidentielles2017
Despite the apprehension mentioned above, the user
experiences of the first gamers to have acquired the
console are very positive.
It seems that the portable aspect is the most
frequently admired characteristic. The majority of
gamers post photos showing the device in portable
mode or tablet mode with the controllers detached.
Many highly value the fact that they are able to take
“mature” video games (as opposed to the more
infantile 3D games) with them everywhere at a
720p quality which has never been possible before.
In addition, while some players had expressed
concerns about the technical performance of the
console (compared to other home consoles) prior to
purchase, as a portable console it is regarded as
being the most powerful device on the market.
08Early adopters
captivated
@solwatts
@mugenspiegel
@matthias.az
@Jeremy_ADE
10. Anne-Cécile
GUILLEMOT
Co-founder of Dynvibe
and director of the study department
09Expert
Opinion
This web listening study shows that with the Switch, Nintendo has
started to re-captivate a community of gamers who experienced
the golden age of the firm in the 1980-90s and who, in spite of
widespread disillusionment linked to some controversial strategic
choices, continue to display strong affection for the brand.
It also appears that a many internet users do not regard the Switch
as a direct competitor to the PS4 or the Xbox consoles but as a way
of taking the games they like with them while maintaining high-
quality graphics. For these multi-device consumers, Nintendo seems
to have succeeded in creating a “gaming moment” of its own.
While there are very favorable sales predictions for the Japanese
company, the coming months will allow us to see if, with the Switch,
Nintendo has succeeded in re-establishing its position in the
video game market.
l Etude de cas Web listening – Nintendo Switch
11. contact@dynvibe.com
+33 (5) 56 46 16 14
Dynvibe Sphere : an intuitive and powerful dashboard for
listening, observing, following and analysing the social sphere
Dynvibe Pages : a tool to measure Facebook pages, to follow their
performance and compare it to that of their competitors
Dynvibe has numerous international clients like L’Oréal, PUIG (Paco Rabanne,
Nina Ricci etc.), Zara, Dior, Ipsos, La Redoute, Walt Disney etc.
Created in 2009 by Anne-Cécile and Nicolas Guillemot, Dynvibe is regarded as
one of the pioneers and leaders of social media strategic intelligence. At the
forefront of innovation, the firm produces and delivers, via its strategic analysis
unit, consumer studies generated from information available in the social
sphere.
Dynvibe gathers and analyzes this information using two complementary
platforms which are placed at the disposal of their clients:
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