Tom Sharman created two magazines - a preliminary educational magazine called DARE and a music magazine called WHO?. Both magazines utilized similar design elements like mastheads, images, and fonts but differed in specifics of layout, content, and production quality. Through the process, Tom learned about choosing colors that attract audiences, adding useful information to covers, and designing professionally formatted contents pages and photoshoots.

1. Evaluation Activity 7
Unit G321 Task 25 Tom Sharman

2. Preliminary Magazine Music Magazine
Above is the two magazines that I created. The first, for an educational
magazine created in Task 7. The other for 60% of the coursework, a music
magazine called WHO?

3. Similarities Differences
• Both magazines have the masthead • The advert on the WHO magazine is on
reading from left to right. the right, whereas, the advertorial on the
educational magazine is on the bottom
• Both mastheads are at the top of the left of the page.
page • WHO? Magazine contains content on the
• Both pages contain a left third section right side of the page, whereas, DARE
to the magazine containing images and magazine has a blank space.
text. • On DARE the barcode is at the bottom
right of the page. Compared with WHO?
• Both feature a large headline which Which is at the top on the right side of the
goes across the page page.
• WHO? And DARE contain many • The image on DARE is a medium
conventional elements that real life shot, whereas, WHO?’s image is a close
up shot
magazines contain
• The house colours for DARE was
blue, red, green and yellow. Compared
with WHO which is Black, Red and
white.
Cover Page Layout

4. What have I learnt?
• From the layout of the cover page I have learnt that Its
important to pick popular house style colours to attract
the right target audience.
• I have also learnt that information about what's in the
issue is important and have learnt to add information like
captions on both the right and left sides of the cover page.
Cover Page Layout

5. Similarities Differences
• Both pages have the title as “Contents” • The index on WHO?’s contents page is
which are both located at the top of the similar to the left third and looks to a
page. higher quality.
• The index is an essential convention in • WHO? Magazine contains a website
the contents page to provide a sense of address and date/issue number
navigation on the page. • The WHO? Magazine contains a page
• Both contain featured articles on the number on the page.
contents page with page numbers to • There is a lot more information on the
the article. WHO? Magazine rather than the
• Both contents pages contain an editors DARE contents page.
note. • WHO?’s contents page’s main image
• Both contents page contain an is also the background image.
advertorial on the page.
• Both pages follow the house style of
their magazine.
Contents Page Layout

6. What have I learnt?
• Throughout making two contents pages, I have learnt that it is good
to put the title of the page at the top of the page so users can easily
identify the page.
• I also learnt that having a featured article on the contents page is a
good idea as it adds contents and looks professional.
• I learnt that adding an editors note is essential as it is a convention
used by real life magazines and looks professional and adds contents.
• Adding page numbers to the pages in the index is important as it
leads to easy navigation.
Contents Page Layout

7. Similarities Differences
• A similarity between the two photo-
shoots is the three point lighting used • A difference is the amount of images
to create a natural light for better taken for both photo-shoots. For the
quality images. preliminary magazine I took very
few, compared with over 150 photos
• Another similarity is the white screen
for the music magazine.
used for the background images.
• I used a few different locations for the
• I used a mixture of shot sizes for both
WHO? Magazine photo-shoot.
photo-shoots to create different moods
and make it more interesting. • I experimented with lighting a lot
more on the WHO? Photo-shoot to
• I used different angles to take the
play with low-key lighting.
shots.
• Framing was important in the WHO
• Both photo-shoots contained props and
magazine to create a nice shot for my
costumes.
contents page image.
• I used a tripod with a better camera for
the better quality images for a more
Images
professional look.

8. What have I learnt?
• I have learnt that three point lighting is very good for a professional feel to
the images. As the lighting is natural and means that images are a higher
quality.
• That camera quality is essential for the photo shoots to get the best quality
shots using a tripod to make the images clear like real life magazines are.
• Framing is important for affect and for fitting other elements on the page.
• Shot size is very important for giving effect and focusing on particular
things.
• Different locations give variety to the shots and add a more interesting feel to
the images.
• Props and costumes are a good idea to create a certain perception.
Images

9. Similarities Differences
• A similarity between the • A difference between the
two magazines is that I used two magazines is the
a similar amount of fonts in
the magazine to keep a fonts used. In WHO?
consistent house style. Magazine I used a music
• I used mainly Sans Serif more clearer house style
fonts throughout to give a with consistent fonts
more informal look to the compared with the DARE
magazines. magazine.
• I kept the magazines fonts
throughout all the • The fonts in DARE were
magazine’s pages. very colorful, compared
• Fonts all followed the house with WHO? Which are
colours of both magazines. mostly black and white
Fonts

10. What have I learnt?
• I have learnt that the fonts used must reflect to the house style and be
consistent throughout the magazines pages.
• I have also learnt that the fonts need to be sans serif as they are a
much more informal and casual type of font which is what you want
in magazines.
• Font colour and size is important as it much look good, have depth
and fit with the house style of the magazine.
• The character spacing between the letters needs to look good so it is
clearly readable and looks visually appealing to the customers.
Fonts