This is a presentation I gave in 2007 for an Education2.0 conference in Sydney. It has a good case study featuring my RMIT social media work in early 2007.

1. Education 2.0 Tamir Berkman FRANk: http://frankmedia.com.au/blog/

2. Language is changing. things no longer mean the same What is a “community”? “ Page”? “Window”? “Search”?

3. From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834

4. From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834

5. From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834

6. From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834

9. Online universities

15. Online education applications

27. Virtual worlds

30. RMIT Ormond island in Second Life is being used by architecture students

33. Implementing 2.0 strategies in a large organisation Image of a large organisation

34. Implementing 2.0 strategies in a large organisation is hard Image of a large organisation

35. DIGITAL STRATEGY in 7 not that hard steps Image of steps

43. When it fails go to Google analytics

44. RMIT case study 1. RMIT 2.0 2. RMIT video challenge 3. RMIT Union promotion

45. RMIT is experimenting with flickr, youtube, myspace, twitter, second life

47. Submissions on youtube:

48. With 4875 views this one was the clear favorite:

50. One day, 80 pink flamingos appeared on campus…

51. Yes, we made them ourselves… (three people from the communication dept. cut, painted & mounted).

52. We needed to capture attention, letting students know something is happening.

53. The Flamingos did the job…

54. Missing: Three Red Flamingos We posted signs to complete the picture and explain the treasure hunt rules. Yes, we hid three red flamingos in campus and online

55. And sent students to this site to get daily clues. The hunt for the red flamingo has began.

56. We got three sponsors for prizes worth $1500.

57. New clues adding daily, making sure students return to site

58. Used online social networks to promote, explain and talk with our students.

59. Got a titter account and twittered about it

63. Users are in control. They’re not here because of us. We are here because of them.

64. Our future users More savvy than us.

65. email is getting old… We need to learn and adopt to new technologies

66. Social apps are the new email New tools.

67. 7 year olds communicate in virtual worlds New language.

68. Learning by playing, experimenting and failing You cant really “get it” by being a by passer.

69. Please. Please. Please watch this.