Education Case Studies
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This document outlines various education marketing campaigns conducted by Phonethics Mobile Media Ltd. for clients such as the British Council, Strategy Academy, Vidyamandir, Raffles Design Institute, NIIT, and DHL. Strategies employed included search engine marketing, social media optimization, viral videos, online advertising and Facebook applications. The goals, solutions, and results are described for each client's individual campaign, which targeted students and professionals and utilized online and social media platforms.
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Phonethics credentials: food &food related brands
Phonethics is a full service digital marketing agency that has won numerous awards for its social media campaigns and mobile apps. It has expertise in social media content creation, media buying, website development, and digital campaigns. Some of its award-winning campaigns include #BappachiDiary for Sunrich Oil, which reached over 3.1 million people on social media, and an Inorbit Malls mobile app that generates millions of impressions annually. It has created successful campaigns and digital properties for clients in various industries including food, oil, dairy, and confectionery.
I am the Sun on Women's Day.
This year [2015] during Women's day Phonethics executed a campaign for its client Ruchi soya. Sunrich is a premium sunflower oil and we run a contest on women's day asking women to share their wishes and response was tremendously above the expectation.
In this campaign we received participation from various small pockets of India cities.
Name yourwifi - a Fun twitter contest
When a wi fi networking brand takes an internet meme to the next level - Phonethics Digital agency designed a campaign for their client, Digisol, which invited people to give fun names to their wi fi routers on twitter.
The Great Inorbit Hunt Contest
The document analyzes a Twitter campaign run by Inorbit mall to promote a contest. Key influencers among Inorbit's 5,300 Twitter followers were identified and sent information about the contest to tweet. A fan's tweet announcing the contest received over 2,200 retweets, which helped the contest go viral. As word spread, new followers joined and engagement increased through retweets, likes, and virtual countdowns. The campaign reached over 730,000 people through mentions and over 1 million through retweets and mentions combined.
#atinorbit
La misión ATINORBIT busca lanzar un satélite de observación de la Tierra de bajo costo para estudiar el impacto social de las redes sociales. El satélite observará patrones en las redes sociales a nivel mundial para comprender mejor cómo se difunden las ideas y los comportamientos. La misión espera proporcionar nuevos conocimientos sobre la dinámica social global.
Twitter Campaign - Retail Client
1) The document describes a Twitter contest called #LaxmiTereAnganKi run by Inorbit mall over two years to welcome the Hindu goddess of wealth, Laxmi.
2) The first year involved releasing numbers on Twitter hourly for an e-bingo game with gift vouchers for winners who registered fastest on their app. It trended on Twitter in India with over 800,000 impressions.
3) The second year involved in-depth analysis of Inorbit mall's Twitter followers to identify influential participants. Winners from the prior year and select followers were directly engaged to promote the new contest which also trended for multiple days.
Twitter Contest & Community Engagement for a Jewellery Brand
A jewelry brand promoted a Twitter contest by reaching out directly to select followers to share contest details and creative assets to tweet. These fans helped announce and spread the word about the contest by tagging friends and inviting others to participate with posts including pictures and wishes. This viral approach led to increased followers and engagement for the brand as the contest message was shared organically across Twitter.
Mobile app creative showcase
This document provides information on several mobile applications developed by Phonethics Mobile Media. It summarizes apps for retail tracking, celebrity fan engagement, online dance instruction, vehicle maintenance reminders, and online cake ordering. The apps described include features for project tracking, digital approvals, messaging, social media integration, gamified learning, vehicle service alerts, and e-commerce functionality. Phonethics was recognized with an award for their app developing the Madhuri Dixit Nene celebrity fan engagement mobile application.
Digital marketing for FMCG
Goodwyn Tea is a Kolkata-based tea manufacturing startup that wanted to spread brand awareness and collect online orders for their direct-to-home tea range. Their strategy involved using performance-based platforms like Google Search, Facebook ads, and Google Display Network. They also revamped their website to elevate the brand and implemented a simple 3-step purchase process. This led to a 200% increase in website traffic and over 1000 monthly subscriptions/bookings, with a 0.3% click-through rate on Facebook ads.
Digital storytelling - viral videos & animations for brand
This document outlines several digital storytelling projects created by Phonethics for financial clients to promote new services. It lists clients such as DSP Blackrock MF, M-Invest, Axis Mutual Fund, and Muthoot Finance, and summarizes the objective of video projects created for each, which included promoting a mobile investment app, distributor education center, multilingual investment service, and gold loan products. It directs the reader to the video links and encourages viewing more of their work on YouTube.
Phonethics Digital agency Portfolio
Mobile apps - Android & iOS as well as other digital campaigns being handled by the digital agency - phonethics
Mobile Application Development India [iOs, Android]
iOs, android Mobile application portfolio. Phonethics is a digital Agency based in Mumbai [www.phonethics.in] our Mobile app
Mobile app for Inorbit Malls - Mobile marketing
Designed & Developed by Phonethics. The Inorbit mall apps on Android & iOS are a perfect mix of Magic & Utility. A bit like the Inorbit Mall experience itself. We pride ourselves on putting our guests first and designing all our experiences around them, real or virtual. Our patrons in Mumbai, Navi Mumbai, Hyderabad, Pune, Bangalore and Vadodara can now experience their favorite Inorbit mall at their fingertips.
Use this Inorbit mall app to get Exclusive offers, Latest Updates, Event happenings, Movie listings and bookings & a chance to win exciting prizes.
Utilities -
As a valued guest of Inorbit Malls you can use this App to –
1. Spot an Inorbit mall near you
2. View the latest Offers & News from stores in that mall
3. Browse stores & offers sorted by categories like – Entertainment, Food & Pamper Zone
4. Search for stores & offers
5. Know about the facilities at individual Inorbit malls to help you plan your visit
6. Stay in touch with Inorbit Social channels
7. Movie listings & bookings
8. Latest Food & Dining options
9. Parking assistance
10. Customised offers on special occasion – Shake & Win
11. Mall events information & updates
Special Features –
1. Parking Assist - Use this feature to geo-locate your car in the Inorbit parking. Just drop a pin and take a picture of the parking bay. Our smart parking assist feature will guide you back to the car, while you take care of your shopping bags.
2. Shake & Win – Log in, Fill out your profile, tell us a few things about yourself i.e birthdays, anniversaries & on special occasions at Inorbit you can win loads of prizes. Simply, launch the ‘Shake & Win’ icon and give the app a good shake [take care to not lose grip on your precious phone or hurt somebody standing close]. If it’s your lucky day, you could unlock surprise gifts.
Digital Marketing Strategy for Education Courses India
Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India.
A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade.
For a detailed & custom strategy for your courses, Feel free to connect with us on saurabh@phonethics.in
Phonethics - digital Campaigns & Creatives
The Journey of Phonethics from 2006 to 2013. Starting from short videos, social media campaigns, original content for distribution on mobile phones spanning the expansion of services to media buying, technology solutions and compleet digital footprint creation and management.
Phonethics Digital Agency - Credentials & story
A story that explains the service offerings at Phonethics. AN unusual way of explaining credentials and the work done on some accounts.
'Take Care Take Charge' Campaign -Case Study
The Take Care | Take Charge campaign was a joint initiative between Garnier and Times of India to promote green ideas across 6 cities in India. The campaign developed a website to collect over 5,000 green ideas from users, generating over 43,000 clicks and 126,000 page views in 37 days through promotional activities like banners, search engine marketing, social media optimization, Facebook ads, and search engine marketing ads. The various digital marketing tactics were successful in garnering over 545,000 impressions and 47,000 clicks for the campaign website.
MET Digital Marketing Case Study
MET Mumbai, a top 10 management college in Maharashtra, wanted to promote its postgraduate programs through digital channels to reach potential students aged 20-24 in Mumbai, Pune, Navi Mumbai, and Thane. The college launched a targeted digital campaign on YouTube, Orkut, and Facebook focusing on interests like marketing, branding, and finance. The successful campaign generated over 60 million impressions with a low cost-per-click and resulted in more than 2,500 student registrations within two months.
Phonethics Creatives
This document describes various creative content and character-based content created by Phonethics for clients such as Axis Bank, Bacardi, Hindustan Times, and Jagori. It discusses using characters to represent content categories in an engaging way. Several original characters like Miya Fekoo, Farmoo Jaan, Ms. Madhuri, and Ghana Chaudhary are introduced along with videos they star in. Phonethics has also produced the short film "Ctrl+Alt+Del" starring Rahul Bose, the first film to premiere on mobile phones in India.
Bournville
This document summarizes engagement platforms and analytics for a digital comic and social media campaign called "The Dark Truth" about the legend of Bournville. The campaign included a digital comic, a blog that received 160 comments and over 1,62,071 views, and social media profiles. On Facebook, the campaign had 838 members in its Dark Truth group and 278 friends for the Old Hound profile. On Twitter, the Old Hound profile and supporting profiles had over 10,991 total interactions. Analytics showed the comic ranked highly in search results and the blog received significant traffic.
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