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MODULE 1
FOUNDATIONS
EDT 630: Multimedia Design & Development
Anna-Jeanne Lucero
INSTRUCTIONAL
GRAPHICS
• Iconic expressions of content that are
designed to optimize learning and
performance in ways that improve the
bottom-line performance of organizations.
GRAPHIC FEATURES
• Surface
• Communication
• Psychological
• Provide Memory
Support
• Build Mental Models
• Teach Specific Content
INSTRUCTIONAL GOALS
FACTORS OF GRAPHIC SELECTION
LEARNER DIFFERENCES
• Prior Knowledge
SURFACE FEATURES
Graphic Features:
STATIC ART
Illustration
Photographic
Modeled
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
SURFACE FEATURES
Graphic Features:
DYNAMIC ART
Animation
Video
Virtual Reality
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
COMMUNICATION
FUNCTIONS
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating
visuals in training materials (2nd ed.). Pfeiffer.
DECORATIVE REPRESENTATIONAL
COMMUNICATION FUNCTIONS
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
MNEMONIC ORGANIZATIONAL
COMMUNICATION FUNCTIONS
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
RELATIONAL INTERPRETATIVE
COMMUNICATION FUNCTIONS
TRANSFORMATIONAL
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
PSYCHOLOGICAL
FUNCTIONS
Attention Support
Activate/Leverage Prior Knowledge
Minimize Cognitive Load
Build Mental Models
Support Transfer of Learning
Support Motivation
INSTRUCTIONAL GOALS
Content drives graphic selection Content and graphics support goals
VISUAL DESIGN MODEL
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
3 FACETS OF
GRAPHICS
• Treatment: display
framework or template aka
graphical user interface (GUI)
or the skin.
• Layout: arrangement of the
art to other aspects (text,
whitespace, etc.) and
template.
• Individual graphic: unique
illustrations for specific
content topics.
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating
visuals in training materials (2nd ed.). Pfeiffer.
USEFUL TOOLS
Microsoft Word Microsoft
PowerPoint
Microsoft Excel
GIMP Audacity Windows Movie
Maker

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EDT-630 M1 assignment