2. INSTRUCTIONAL
GRAPHICS
• Iconic expressions of content that are
designed to optimize learning and
performance in ways that improve the
bottom-line performance of organizations.
3. GRAPHIC FEATURES
• Surface
• Communication
• Psychological
• Provide Memory
Support
• Build Mental Models
• Teach Specific Content
INSTRUCTIONAL GOALS
FACTORS OF GRAPHIC SELECTION
LEARNER DIFFERENCES
• Prior Knowledge
4. SURFACE FEATURES
Graphic Features:
STATIC ART
Illustration
Photographic
Modeled
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
5. SURFACE FEATURES
Graphic Features:
DYNAMIC ART
Animation
Video
Virtual Reality
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
6. COMMUNICATION
FUNCTIONS
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating
visuals in training materials (2nd ed.). Pfeiffer.
12. VISUAL DESIGN MODEL
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
13. 3 FACETS OF
GRAPHICS
• Treatment: display
framework or template aka
graphical user interface (GUI)
or the skin.
• Layout: arrangement of the
art to other aspects (text,
whitespace, etc.) and
template.
• Individual graphic: unique
illustrations for specific
content topics.
Reference
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating
visuals in training materials (2nd ed.). Pfeiffer.