Module 1

1. MODULE1
FOUNDATIONS
EDT 630: Multimedia Design &
Development

2. INSTRUCTIONAL GRAPHICS
Iconic expressions of content that are designed to
optimize learning and performance in ways that
improve the bottom-line performance of
organizations

3. FACTORS OF GRAPHIC
SELECTION
Graphic Features
• Surface
• Communication
• Psychological
Instructional
Goals
• Provide Memory
Support
• Build Mental
Models
• Teach Specific
Content
Learner
Differences
• Prior Knowledge

4. SURFACE FEATURES
Static Art Dynamic Art
 Illustration
 Photographic
 Modeled
 Animation
 Video
 Augmented Reality (AR)
 Virtual Reality (VR)

5. COMMUNICATION FUNCTIONS
Decorative Explanatory
Organizational Relational Tranformational Interpretive
Representational Mnemonic

6. COMMUNICATION FUNCTIONS
Decorative Representational

7. COMMUNICATION FUNCTIONS
Mnemonic Organizational

8. COMMUNICATION FUNCTIONS
Relational Transformational
Interpretative

9. PSYCHOLOGICAL FUNCTIONS
1. Attention Support
2. Activate / Leverage Prior
Knowledge
3. Minimize Cognitive Load
4. Build Mental Models
5. Support Transfer of
Learning
6. Support Motivation

10. INSTRUCTIONAL GOALS
 Content drives graphic
selection
 Content and graphics
support goals

11. VISUAL DESIGN MODEL
Define Goals Determine Context
Design Visual
Approach
Identify
Communication
Function Needed to
Match Content
Types
Apply Principles of
Psychological
Instructional
Events

12. 3 FACETS OF GRAPHICS
Treatment
Layout
Individual
Graphic(s)
• The standardized
look and feel
• Integration of
content into the
Treatment
• Graphic assets
and instructional
objects

13. USEFUL TOOLS
Microsoft Word
Microsoft Excel
Microsoft
PowerPoint
GIMP
Audacity
Windows Movie
Maker