This document provides an overview of Salesforce.com Customer Analytics Services which includes on demand reporting and analysis, customized reports and dashboards, tracking unique metrics and KPIs, and mashing up additional data sets. It allows business users to analyze sales pipelines, marketing campaigns, and customer service performance, while administrators can build historical reports. The service works by collecting data from Salesforce applications and loading it automatically into the analytics platform. It is provided by Mansa Systems, a global consulting firm with expertise in Salesforce implementations, customizations, and applications.