This document summarizes a media services company that provides large-scale event production and digital marketing services. It offers touring event management, sponsorship activation, staffing, production, venue acquisition, and social media development. Key services also include assessment and training programs to help individuals and employees better understand themselves and develop skills. Another section discusses an interactive technology company that provides experiential environments and collects behavioral data in real-time to enhance visitor experiences.
What is digital strategy and why it is important for development and alumni r...Perfectly Digital
Is your educational institution as visible online as you would like? Do you have a strategy that links your goals with digital? This session will help you understand how a digital strategy can underpin activity in digital channels to reconnect with lost alumni, improve your online presence, raise the profile of your college, school or university and increase engagement.
What is digital strategy and why it is important for development and alumni r...Perfectly Digital
Is your educational institution as visible online as you would like? Do you have a strategy that links your goals with digital? This session will help you understand how a digital strategy can underpin activity in digital channels to reconnect with lost alumni, improve your online presence, raise the profile of your college, school or university and increase engagement.
Second Life Community Convention 2011
Renne Brock-Richmond (SL: Zinnia Zauber) D. Cooper Patterson (SL: Cooper Macbeth) Valerie Hill (SL: Valibrarian Gregg) Anna Gadler Pratt (SL: Sicily Zapatero) Kathryn Green (SL:JILIAN Magic) Stylianos Mystakidis (SL: Stylianos Ling) Beverly Gay McCarter (SL: Bev Landar) Cyber Simsider
Graduates from the University of Washington Certificate in Virtual Worlds Classes of 2009, 2010, and 2011 work together to enhance diverse professions and collaborate through shared synchronous projects in a scholarly community. While fostering effective and cooperative projects, the UW VW graduates are also working on virtual world projects in a variety of disciplines: library and information science, cognitive engineering, museums, education, government, military, career counseling, healthcare, nonprofits, project management, computer programming, and the Arts.
viaPlace - A Framework to Provide Location-based Services & ExperiencesMindgrub Technologies
Presenter: Todd Marks, President, Mindgrub Technologies
Summary: Imagine walking up to a store and having the store's hours, prices, and specials delivered right to your mobile phone or device. Sitting in front of a computer searching for information is old. The paradigm shift is “now I’m here, what information is around me?” viaPlace is twofold: a registry system that mirrors a domain registrar which allows for the delivery of advertising, entertainment and education to an end user based on their geographic location. With over 3 billion people worldwide using mobile devices its clear location based services, marketing and advertising is the next hottest trend.
A presentation I delivered for the State Department back in October 2008 - a customized version of a workshop that I deliver with examples across government.
Lifecycle thinking brought a revolution to the field of industrial design engineering. Today, the rules of the game are changing, and how is money spent at the demand side is key. The presentation includes a case study on Ecovalue. Masterlcass by Oriol Pascual for the course Business, Design & the Enviroment at Technical Univeristy Delft. More at oriolpascual.com
Lanner client Hayward Tyler Group share their experience with predictive simu...Lanner
Presenting at the Lanner predictive simulation conference, 2016, Ross Meikle and Oliver Buhlinger from Hayward Tyler Group explain how they used Lanner simulation software to achieve their vision and growth and increase their efficiencies.
Collaborative delivery of green infrastructure and water management solutions (e.g. SuDS) in the urban environment can realise multiple benefits including reduced flood risk, improved water quality and biodiversity, greater amenity and enhanced community health and well-being. In March 2016, the CaBA Urban Working Group, in collaboration with the Defra Urban Ecosystem Services Project (www.urbanwater-eco.services) and Ciria (www.ciria.org), hosted a series of workshops designed to build capacity and expertise within CaBA partnerships to help drive greater collaborative delivery within the urban environment.
Second Life Community Convention 2011
Renne Brock-Richmond (SL: Zinnia Zauber) D. Cooper Patterson (SL: Cooper Macbeth) Valerie Hill (SL: Valibrarian Gregg) Anna Gadler Pratt (SL: Sicily Zapatero) Kathryn Green (SL:JILIAN Magic) Stylianos Mystakidis (SL: Stylianos Ling) Beverly Gay McCarter (SL: Bev Landar) Cyber Simsider
Graduates from the University of Washington Certificate in Virtual Worlds Classes of 2009, 2010, and 2011 work together to enhance diverse professions and collaborate through shared synchronous projects in a scholarly community. While fostering effective and cooperative projects, the UW VW graduates are also working on virtual world projects in a variety of disciplines: library and information science, cognitive engineering, museums, education, government, military, career counseling, healthcare, nonprofits, project management, computer programming, and the Arts.
viaPlace - A Framework to Provide Location-based Services & ExperiencesMindgrub Technologies
Presenter: Todd Marks, President, Mindgrub Technologies
Summary: Imagine walking up to a store and having the store's hours, prices, and specials delivered right to your mobile phone or device. Sitting in front of a computer searching for information is old. The paradigm shift is “now I’m here, what information is around me?” viaPlace is twofold: a registry system that mirrors a domain registrar which allows for the delivery of advertising, entertainment and education to an end user based on their geographic location. With over 3 billion people worldwide using mobile devices its clear location based services, marketing and advertising is the next hottest trend.
A presentation I delivered for the State Department back in October 2008 - a customized version of a workshop that I deliver with examples across government.
Lifecycle thinking brought a revolution to the field of industrial design engineering. Today, the rules of the game are changing, and how is money spent at the demand side is key. The presentation includes a case study on Ecovalue. Masterlcass by Oriol Pascual for the course Business, Design & the Enviroment at Technical Univeristy Delft. More at oriolpascual.com
Lanner client Hayward Tyler Group share their experience with predictive simu...Lanner
Presenting at the Lanner predictive simulation conference, 2016, Ross Meikle and Oliver Buhlinger from Hayward Tyler Group explain how they used Lanner simulation software to achieve their vision and growth and increase their efficiencies.
Collaborative delivery of green infrastructure and water management solutions (e.g. SuDS) in the urban environment can realise multiple benefits including reduced flood risk, improved water quality and biodiversity, greater amenity and enhanced community health and well-being. In March 2016, the CaBA Urban Working Group, in collaboration with the Defra Urban Ecosystem Services Project (www.urbanwater-eco.services) and Ciria (www.ciria.org), hosted a series of workshops designed to build capacity and expertise within CaBA partnerships to help drive greater collaborative delivery within the urban environment.
Panchakarma Made easy. Vamanan practical guidelines are revealed. Principles of Vamana, Practice of Vaman, assessment of Vamana Shuddhi, drugs used in Vamana, Management of complications are discussed.
"This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:
Tools for Digital Storytelling: September 30, 9am
How to Create a Digital Story: October 1, 9am
"
More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591
Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...Paul Brown
Originally presented as a webinar to the membership of OSA-The Optical Society in November of 2015. This presentation provides an overview of how to leverage social media and online tools to enhance networking and one's own visibility and brand.
A look at millenials, who they are, the emerging technologies they're using, how social media is being used in the workplace and some guesses at the future of technology.
Here, I lay out a marketing plan for the University of Washington Department of Communication. This plan zeroes in on changes that can be made within the physical building and enhancements that can be made in the social media realm in order to reinforce the perception of community among UWComm's primary audience: students.
21st century skills for 21st century jobs usbPatty Ball
Many programs and students don’t yet have a good sense of all the technology skills that are coming into play in the workplaces students plan to enter. The ways we live, learn, work and interact online are changing. Do your students have the skills necessary for successful navigation of the increasingly blurred boundaries between online and offline social and professional activities. Do they know the risks and how to protect themselves when using these tools?
This is the first of a two part workshop series.
Presented by Kedron Taylor and Shane Young at the 2016 OCPA Annual Conference.
In this presentation, we talk about a few of the technologies that we have used in our coursework and jobs to make us more efficient and better able to serve our stakeholders. We also discuss technology's affect on student development.
The University of San Diego web team and Joan B. Kroc School of Peace Studies hosted a town hall for the School of Peace Studies community and shared information about the website redesign process. This included details about core Kroc School marketing themes, goals, and audience considerations.
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
Developing students’ employability skills through social mediaSue Beckingham
This session will demonstrate the importance of embedding the use of social media and technology within the curriculum to develop a range of graduate attributes and employability skills. Examples will be shared of how students can develop:
authentic learning experiences to develop confident digital communication and collaboration skills
ways to engage with employers through social media through professional social networking
students' digital capabilities (Jisc 2015) awareness of the importance of lifelong learning and becoming a digital lifewide learner (Beckingham 2015) employability skills which include social skills such as communication and teamwork which increasingly in the workplace is also taking place online.
It is important that the constant evolution of social media is understood (Beckingham, Purvis and Rodger 2015), and that students are given authentic learning experiences to allow them to learn how to use the affordances of these digital spaces in a professional context. Active listening and curation; online collaboration and communication; creativity and the ability to create digital resources using multimedia; and digital connectedness, are all skills that can be developed further through participation of digital activities set in the context of the students discipline. The ubiquitous use of mobile technology opens numerous opportunities for students to use their own devices for learning Nerantzi and Beckingham (2015).
Why is this important?
The annual survey produced by the CBI (Confederation of British Industry) considers employers' requirements for graduate skills and highlight the dissatisfaction that employers feel over graduates' preparedness for the workplace. Over half of businesses (55%) were not confident there will be enough people available in the future with the necessary skills to fill their high-skilled jobs (CBI 2015:6) and noted that "Businesses look first and foremost for graduates with the right attitudes and aptitudes to enable them to be effective in the workplace – nearly nine in ten employers (89%) value these above factors such as degree subject (62%)." (CBI 2015:56).
Key areas of concern in this report were communication and team working skills. In today's digital age these skills need to be demonstrated confidently both face to face and online. Increasingly the first contact an employer makes with a prospective candidate is online. Particular attention should therefore also be given to the development of a professional online presence.
Participants will also have the opportunity to share and discuss their own use of social media and technology to develop employability skills.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
2. media services company with large-
scale event production capability
Performance-based, strategic, experiential
programs that build connection between
brands and targeted audiences
Integrate interactive digital platforms
Key services include:
touring event management,
sponsorship activation, nationwide staff casting,
customized vehicle and set production,
venue acquisition, micro site and
social media development, and talent booking
3. Global publisher of assessments
that help individuals achieve
self-awareness
Publish the Myers-Briggs Type Indicator® instrument which
is used by millions of people each year in over 20 languages
to gain a deeper understanding of themselves and others
Key services include:
• assessment portfolio that maps to
individual and employee
Provides the catalyst for those development cycle
AH HA MOMENTS when • online platform for delivering
assessments
people truly understand why
• support materials to aid the use
they are the way they are, and
of assessments
how their personality impacts
• assessment training and
their relationships, their career certification programs
path, and even their passions • employee development consultation
• leadership development programs
4. World's most interactive technology
for EXPERIENTIAL ENVIRONMENTS
Unprecedented
behavioral
measurement
Enhanced visitor experience
REALTIME ACTIONABLE DATA
5. EDfest Brandcasting TM
REALTIME DATA
Event RFID Activity RFID Facebook Amplification
Total Guests Registered 2651 Total User’s Facebook Friends 745,128
Total Facebook Authorizations 1912 (75.2%) Average Number of User Friends 390
FB Authorizations On-Site 1290 Total Users’ Friends Who Post/Like 3741
FB Pre-Registration 622 Total Facebook Users (1912+3741) 5653
FB Authorization Emails 631 Total Friends’ Facebook Posts 5970
Total RFID-Generated FB Posts 4270 Total Friend Likes 4166
Registration Check-In 1901 Total Friends’ Comments 1804
Photo 1281 Total Facebook Click-Throughs 3079
DJ Mix Like 564 Total Facebook Posts (4270+5970) 10240
Artist Like 314 Total Facebook impressions ~1,589,466
Drink Like 210 Total User-Generated FB Impressions ~655,712
Total Friend-Generated FB Impressions ~933,754
6.
7. Millennial Generation
The Millennial Generation...
Demographic cohort following Generation X.
The generation born between the mid -1970s to the mid -1990s
Members of this generation are called
ECHO BOOMERS
due to the significant increase in birth rates through the
1980s and into the 1990s, and because many of them are
children of baby boomers
DELINEATORS
that separate the Millennial Generation:
Optimistic Consider Grown up Spend less Their primary
about their themselves using time watching mode of
future, global citizens technology, traditional communication
and consider media, and is
TO SPITE THE themselves more time
ECONOMY technology online DIGITAL
dependent
8. Millennial
Perspective
Pew Institute psychographic studies reveal that
Echo Boomers DIFFER from previous
generations regarding EDUCATION &
CAREER
Their education and career goals are
centered around finding:
'PERSONAL FIT’
FINANCIAL SECURTIY
PERSONAL GROWTH
9. Learn important lifestyle habits
Making friends
Finding the Right college
TOP 10 ISSUES
concerning
High School Seniors
Manage your money Enroll in random, interesting classes
Get an internship and job Pick up a minor
Make friends from different cultures Participate in extracurricular activities
Experience different cultures, foods,
races, religions, and perspectives
Have Fun!
10. Millennial Media Consumption
According to the Nielsen 2008 study, the media experience for
Echo Boomers has evolved, and cross-platform engagement
is critical to reaching this segment
50% of U.S. teens use Facebook
37% of teens access the Web over their phones
Echo Boomers time-shift video with DVRs, and they
place-shift on their video MP3 players
25% read a Newspaper
Average 3 hours 20 minutes of TV daily
15 minutes of Mobile Video daily
Spend 1 hour daily surfing the Internet
11. Millennial
TECHNOLOGY
This generation grew up with
TECHNOLOGY and consider themselves
TECHNOLOGY DEPENDENT
They consider previous
generations immigrants to
TECHNOLOGY
12. Junco and Mastrodicasa Survey
76% 92% 40% 44% 96%
of students of those of them used of students text
used instant reported television to surveyed messages
messaging as multitasking get most of used the a day
their primary while IMing their news Internet
communication
tool
13. A GENERATION ... A Terrible Thing to Waste
Bloomberg Business Week: youths
ages 15-24 are being kicked off the
career ladder into
unemployment or Additional
underemployment education holds
few guarantees of
* Unemployment rate nationally: 9% employment
Millennial unemployment rate: 20%
*Department of Labor 6/2011
The best educated and most
technologically savvy generation
to enter today's work force…. BUT THEY CAN'T
FIND A JOB
14. Solutions
Greater understanding that a slow
start is not ‘failure to launch’
Greater emphasis on:
mentoring career training
technical education
More alternatives like, Gap Year stipends
for public service and other ways to put non-
productive time to good use, without going
into deeper debt
15. EDfestProject.com
Students Provide:
Students Receive:
Demographic
Schedule of
Psychographic Events
Myers Briggs
Financial Assessment
Academic EDfest Apps RFID
Extracurricular Silicone
Appointment Band
Calendar
16. 2013
TM
EDfestTM Site Plan
EDfest
400,000+
square foot
venue
17. EDfest™ Student Union
Students gather informally, in a super-sized
Café equipped with wireless access
Registration, event scheduling apps, and Student-focused,
interactive.com gallery, all aimed to help Students maximize their
EDfest experience
Couches and tables allow Students to comfortably meet and mix in a social setting in
between events to connect with friends, review assessments and plan their day
18. Star In Your Own Career™
Self Discovery Lab
Students attend
interactive Life
Personality and Interest Assessments:
Coaching MBTI and iStartStrong™
sessions with Offered to registered Students online and
certified
onsite at EDfest
assessment
coaches
19. 16 Sixteen near field interactive
pods will provide Students
with a more in-depth
understanding of:
RELATIONSHIPS
Personal discovery will guide STUDY HABITS
them to choose Colleges, WORK CULTURE
College Majors, and Careers
that align with their
personality and interests
20. Test Drive Cool Careers™
At EDfest™
Interactive career experience hall provides Students with a 3D
opportunity to better visualize Career Experiences within this
technology-rich environment
A broad range of 21st
century industries will
exhibit Career options
21. University Campus
At EDfest™
Students can take virtual
campus tours to
‘Experience’ life on each
school’s campus
Students meet with Student ambassadors from a
broad cross-section of universities, colleges,
professional and technical colleges
22. EDfest™ Studio City
LIVE Studio Platform
1200seat venue from 9am to 9pm daily
Broad array of inspiring and thought-provoking speakers provided
by exhibitors and TED.com
Evening Entertainment provided by
TED/MTV/BET/MTV Tr3s
23. Gap Year Lab
Non-Profit and For Profit GAP YEAR Opportunities:
Internships
Externships
Apprenticeships
24. Business Of Your Life™
Financial Planning Lab
Personal Coaches, equipped with digital dashboards, guide
students through financial planning opportunities
Loans Scholarships Grants
25. Career and Life Mapping Lab
Students discover Jobs of the Future and
develop highly personalized Career & Education Roadmaps
Identify and register with
target companies of interest
26. Parent Orientation Lab
Parents Only Lab…
take the Myers Briggs assessment
purchase ebooks live stream of Studio City
live speakers
concessions
read e-newspapers
experience abridged XPLs
29. EDfest
Lifestyle Media Approach
2012 Launch Website
Q1
App
School/County/State Websites
Social Media
2012
Q2
Department of Education Announcement
Student Marketing
2012-2013
Speaker Endorsements/Shout Outs
Q3/4
MTV MTV Tr3s, BET, MTVU
activation
TM
Live Events on Campus & Corporate Sponsors
Partner Co-op/ Interstitial Series
30. EDfest
During Event
Cross Platform Media Local Contemporary Radio
School Newspaper
School Radio Station
Public Broadcast
Social Media
School Clubs
Department of Education
MTV/MTVU/BET/MTV Tr3s
Partner Co-Op
EDfest Website
media
TM
31. EDfest
Online
Speaker Endorsements
Social Media
ShoutOuts Mobile App
media
TM