Target Audience
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The document summarizes a panel discussion on targeting different types of gamers: casual, midcore, and hardcore. It identifies key factors that define each group, such as typical age, gender, devices used, favorite genres, and whether they play to kill time or for competition. For example, it notes that casual gamers are typically female, midcore gamers spend more on in-app purchases than casual gamers, and hardcore gamers tend to be male and younger. The panel discusses the best advertising channels and monetization strategies for each group. A concluding point is that the distinctions between casual, midcore and hardcore are not absolute, as gamers' interests can vary across different games.
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Target Audience
- 1. Panel Discussion “Target Audiences: Casual, Midcore, Hardcore”
- 2. • Chris Williams (Big Fish) • Heini Vesander (Supercell) • Michael Schade (FishLabs) • Sergey Orlovsky (Nival) Panelists
- 3. •The length of sessions •The frequency of sessions •Tolerance to frustration •Desire to modify / extend games in a creative way •Level of engagement into competition •Willingness to pay •Age of players •Gender of players •Tolerance to violence •Knowledge of the industry •Hunger for gaming-related information Factors of Classification
- 4. The Core Gamer* 72% Male 30% < 24 years of age Top 3 Devices Xbox 360 Smartphone PS3 Top 5 Genres Action Adventure FPS Strategy RPG Racing Plays games to ‘kill time’ 4 Core Gamer *by Andrew Sheppard, President of Kabam
- 5. The Casual Gamer* 60% Female 20% < 24 years of age Top 3 Devices Wii Smartphone Xbox 360 Top 5 Genres Puzzle/Breakout Card/Casino Board Word/IQ Hidden Object Plays games to ‘kill time’ 5 Casual Gamer *by Andrew Sheppard, President of Kabam
- 6. The Midcore Gamer* 55% Male 18% < 24 years of age Top 3 Devices Smartphone Wii Xbox 360 Top 5 Genres Puzzle/Breakout Farm/City Management RPG Strategy Card/Casino Plays games to ‘kill time’ 6 Midcore Gamer *by Andrew Sheppard, President of Kabam
- 7. Which advertising channels work better to attract players? casual midcore hardcore User Acquisition
- 8. Money! What is an average ARPPU? casual midcore hardcore
- 9. “These are different people for different products, and one game’s hardcore player is another’s casual player. And remember: everyone is hardcore about something.” Something to think about
- 10. THANK YOU! Watch the video of this panel later on App2top.ru / App2Top.com wnconf@nevosoft.com