Taking Console IP to Mobile vs. Creating Mobile-Specific IP -- Michael Schade, CEO, FishLabs (The White Nights: Mobile Games Conference http://www.wnconf.com/).

1. Michael Schade, CEO
FISHLABS Entertainment GmbH
Mobile Games White Nights
Original vs. Console/PC IP on Mobile
St. Petersburg, June 28, 2013

2. Console Game Experience on Feature Phones

3. 0
50
100
150
200
250
300
350
400
450
500
2007 2008 2009 2010 2011 2012 2013
MTriangles/s
iPhone 3D Performance
Power
VR 6
Next iPhone Faster Than Playstation 3!?

4. Evolution of Galaxy on Fire…
Galaxy on Fire™, J2ME, 512 KB, 2005

5. …what a blast!
Galaxy on Fire 2™ - Supernova HD, iPhone 5, 1.2 GB, 2012

6. Mobile is truly massive!
495
72
209
155
722
128
202
148
918
190 204
142
76 77
0
100
200
300
400
500
600
700
800
900
1000
Smartphone Tablet Portable PC Desktop PC Xbox 360 PS3
MillionUnits
2011 Shipments
2012 Shipments
2013 Shipments
Total Shipments
Total!

7. Console/PC IP Pros

8. Console/PC IP Cons

9. Featured on the US Apple App Store

10. Featured on the US Apple App Store

11. AAA IP + Premium + 3.5 Stars = $,$$$ p.m.

12. Classic IP + Premium + 4.5 Stars = $$,$$$ p.m.

13. AAA IP + Premium + 4.0 Stars = 1,$$$,$$$ p.m.

14. Indie IP + Premium + 4.5 Stars = $,$$$,$$$ p.m.

15. Featured on the US Apple App Store

16. Inspired IP + Premium + 4 Stars = $$,$$$ p.m.

17. Inspired IP + Freemium + 4.5 Stars = $$$,$$$ p.m.

18. AAA IP + Paymium + 4 Stars = $$$,$$$ p.m.

19. AAA IP + Paymium + 4.5 Stars = 1,$$$,$$$ p.m.

20. Featured on the US Apple App Store

21. Inspired IP + Paymium + 4.5 Stars = $$$,$$$ p.m.

22. Classic IP + Paymium + 4.5 Stars = $$,$$$ p.m.

23. AAA IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.

24. Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.

25. Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.

26. Featured on the US Apple App Store

27. Indie IP + Premium + 4.5 Stars = $$,$$$ p.m.

28. AAA IP + Premium + 4.5 Stars = $$$,$$$ p.m.

29. Inspired IP + Paymium + 4 Stars = $$,$$$ p.m.

30. Inspired IP + P2P/F2P + 4.5 Stars = $$$,$$$ p.m.

31. Inspired IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.

32. Original IP + Paymium + 4.5 Stars = $,$$$,$$$ p.m.

33. Conclusion

34. michael@fishlabs.net
Thank you for listening!
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35. Featured on the US Apple App Store