One-in-two mobile owners in the US owns a smartphone, and many more own tablets. As most of these same consumers adapt their personal lifestyle to be “mobile first,” they expect their employers to be there to meet them. With the growing number of personal mobile devices in the hands of users, as well as increasingly remote organizations , there’s a great opportunity for organizations to increase productivity of their employees by allowing the use of these personal devices. Taking this on seems daunting, as IT has less ability to enforce a single standard than ever before. Not taking action, however, and ignoring this trend risks exposing corporate data to public clouds with no visibility on the part of IT. Enforcing a single standard will do a lot to serve all users partially, but none particularly well. "Power to the People: Identify and Empower Your Workforce," the new report by Altimeter Group analyst Chris Silva explores how companies are deploying mobile strategies to meet the the specific needs of their employees and the organization at large.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
The document provides guidance on developing an effective social media measurement strategy. It outlines a 9-step framework: 1) select a use case like brand health or marketing optimization; 2) define success measures and key performance indicators; 3) ensure metrics have meaning and align to business priorities; 4) decide which social data matters; 5) choose the right technology; 6) collect data through links, tagging and integrated measurement; 7) visualize data to tell the story; and sustain efforts by iterating and benchmarking. The framework helps companies prove the value of social media by integrating measurement and tying efforts to business outcomes.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
This document discusses the challenges organizations face in integrating social and enterprise data for competitive advantage. It finds that while social data is beginning to enter the enterprise mainstream, full integration is still nascent due to various challenges. Specifically, social data serves multiple internal constituents with different needs, requiring new analytical approaches. Additionally, social data and analysts currently lack credibility within organizations compared to other types of enterprise data and analysts. The document provides examples of how different departments use social data and outlines key differences between social and traditional data that complicate analysis. It emphasizes the need to understand social data's unique characteristics before fully integrating it with other enterprise information.
2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the largest areas of disruptions is in retail; shoppers are packing smartphones and tablets with retailer apps and using them to hunt for bargains, product information, and to find almost everything on their shopping list. The 2011 holiday shopping season witnessed the most aggressive use of mobile technologies by consumers and retailers to date. The problem was that not all retailers had a strategy in place to take advantage of this foreseeable trend.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
The document provides guidance on developing an effective social media measurement strategy. It outlines a 9-step framework: 1) select a use case like brand health or marketing optimization; 2) define success measures and key performance indicators; 3) ensure metrics have meaning and align to business priorities; 4) decide which social data matters; 5) choose the right technology; 6) collect data through links, tagging and integrated measurement; 7) visualize data to tell the story; and sustain efforts by iterating and benchmarking. The framework helps companies prove the value of social media by integrating measurement and tying efforts to business outcomes.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
This document discusses the challenges organizations face in integrating social and enterprise data for competitive advantage. It finds that while social data is beginning to enter the enterprise mainstream, full integration is still nascent due to various challenges. Specifically, social data serves multiple internal constituents with different needs, requiring new analytical approaches. Additionally, social data and analysts currently lack credibility within organizations compared to other types of enterprise data and analysts. The document provides examples of how different departments use social data and outlines key differences between social and traditional data that complicate analysis. It emphasizes the need to understand social data's unique characteristics before fully integrating it with other enterprise information.
2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the largest areas of disruptions is in retail; shoppers are packing smartphones and tablets with retailer apps and using them to hunt for bargains, product information, and to find almost everything on their shopping list. The 2011 holiday shopping season witnessed the most aggressive use of mobile technologies by consumers and retailers to date. The problem was that not all retailers had a strategy in place to take advantage of this foreseeable trend.
How Corporations Should Prioritize Social Business BudgetsJeremiah Owyang
This document discusses how corporations should prioritize their social business budgets based on their maturity level. It summarizes data from a survey of 140 corporate social strategists on adoption and spending across 12 social business categories. Key findings include: 1) Spending on staff to manage social business will increase significantly but training/education will remain underfunded; 2) Companies will invest heavily in social network ads but may not truly engage customers; 3) Advanced companies will spend nearly 3 times more on boutique agencies than traditional agencies. The document provides spending benchmarks to guide social business investments based on a company's maturity as novice, intermediate, or advanced.
The document provides an overview of the collaborative economy, which is driven by societal, economic, and technological factors and is disrupting existing business models and institutions. Key points include:
- The collaborative economy enables sharing of goods/services between individuals rather than businesses and customers.
- It is fueled by increased population density, sustainability concerns, a desire for community, and generational attitudes.
- Technologies like social networks, mobile devices, and payment systems facilitate peer-to-peer sharing.
- Areas like transportation, products/apparel, hospitality, and office rental have seen disruption as customers transact directly.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup Jason Miller
This document contains tips and strategies for using social media and content marketing effectively from a presentation by Jason Miller of LinkedIn. It includes statistics about LinkedIn's large user base and how most companies use it for recruiting and hiring. Various slides provide advice on topics like the importance of content marketing, integrating social and outbound efforts, leveraging employees and advocates on social media, and optimizing content for different stages of the buyer's journey. Visual content like infographics and presentations are emphasized as highly effective forms of content.
Social media sharing is becoming a major driver of traffic to websites. Sharing accounts for almost half of all traffic generated by search engines, with 10% of site visits coming from social sharing. Sharing spreads content across larger audiences than virality alone. Everyone can be an influencer on topics they are knowledgeable about. Sharing is most effective when content is relevant to the moments audiences are receptive. Search engines are starting to factor social signals like shares and tweets into their ranking algorithms.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
This is the year that was in B2B Marketing crunchedEarnest
In 2013, B2B buyers gained more power in the buying process. Over 60% of sales cycles were completed before buyers spoke to salespeople, and more than 2 out of 3 buyer journeys started with an online search. While some B2B companies struggled to adapt, most started realizing the value of online engagement and social media. Content marketing emerged as a top strategy for lead generation, though B2B buyers reported too much vague information. Inbound marketing strategies proved more effective at generating quality leads at lower costs than traditional outbound tactics. Marketing automation also became more strategic for lead generation and nurturing. While data and personalization remained challenges, the fundamentals of great content and relationships still mattered most for effective B2B
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Dachis Group
Established in 2009, the Social Business Council (SBC) is a member-driven peer forum of business professionals from large organizations that are engaged in an enterprise-wide social business initiative. Members share best practices, advice, encouragement and experiential insights regarding every aspect of social business transformation. The SBC includes industry representation from a variety of G2000 sectors.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
For brands today, the complexity of social business is steadily compounding. For every additional variable — each account, customer conversation, business unit, location, language, distributor, etc. — social media becomes a greater challenge. Meanwhile, brands struggle to prepare appropriately and adopt the right technology. This report includes four case studies that demonstrate how brands are addressing social media proliferation.
The document discusses opportunities for Northwestern Technologies to use social media for marketing and communication. It provides an overview of the current social media landscape in the IT industry, where social media is widely used by companies for customer service, collaboration, and productivity. The document outlines several benefits for Northwestern Technologies, such as improving customer service, establishing themselves as experts in their industry, and improving search engine optimization. It concludes that social media allows for ongoing engagement with customers and failing to adopt an effective social media strategy would miss a major opportunity.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
This 3-page document provides an executive summary of a report on how AI is transforming the customer experience. It discusses how AI will become ubiquitous in the next 5 years and profoundly shape interactions with companies through technologies like chatbots and augmented reality. It also outlines some of the key challenges AI poses for customer experience, such as new interaction models, information asymmetry, and the amplification of biases. The summary concludes by emphasizing the need for business leaders to establish principles to ensure AI is developed and applied in a customer-centric manner.
This report addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
Big Brands & Facebook: Demographics, Case Studies & Best PracticesCharlene Li
- Facebook currently has over 44 million active users, half of whom return daily. The demographics of Facebook users are shifting to include more users aged 35+ and those outside of college.
- Successful brand marketing on Facebook requires communicating rather than traditional advertising. Case studies found targeted campaigns, engaging communities, and conversations were more effective than direct advertising.
- The best practices for Facebook marketing are to anticipate changing demographics, create unique and engaging experiences on sponsored pages/groups, actively participate in discussions, and make applications that model natural friend sharing behaviors.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
The document discusses how the PR industry needs to change and adapt to a second technology revolution driven by emerging technologies like artificial intelligence, augmented and virtual reality, and big data analytics. It argues that these technologies are augmenting influence by providing more data-based insights, amplifying emotional resonance through immersive experiences, and using artificial intelligence to automate and adapt interactions. This will disrupt traditional media and influence, requiring PR practitioners to develop new skills in data, technology, and storytelling to help clients navigate this changing landscape.
The document discusses social employee engagement and how organizations can shift their focus from technology to people. It argues that simply providing employees with new collaboration tools is not enough and that organizations need to consider how to inspire and engage employees. The document provides a roadmap for organizations to implement social employee engagement successfully, including getting senior leadership buy-in, putting the right frameworks in place, and encouraging ongoing adoption and engagement.
With 50% of the mobile phone users in the US carrying a smartphone, tablets selling out as soon as they're launched, and the measure of apps downloaded numbering in the billions, it's time to start harnessing these devices to empower employees and drive business value. There are myriad examples of how business are improving efficiency and employee productivity with mobile, and who better to empower these players than their line of business management? The possibility exists today, but the critical first step still belongs to IT. In order to unleash mobile, IT organization must create a foundation for mobile, a control plane that underlies mobile business tools, that extends beyond simple MDM. This control layer contains both leadership and technology elements, from policies and a set of roles and responsibilities to mobile security and management tools. Only when this control plane is in place can the business start rolling out solutions for information consumption, creation and collaboration. This webinar will present the proper scope for mobility control, necessary elements of the technology and leadership to build a solid foundation for mobility.
This document provides a framework for social media analytics and measurement. It outlines six key use cases for social media measurement: brand health, marketing optimization, customer care, product development, recruitment, and internal communications. For each use case, it discusses potential insights that can be gained, example metrics that can be used, and actions organizations can take based on the analysis. The document provides guidance to help organizations align social media measurement with business objectives and strategies.
How Corporations Should Prioritize Social Business BudgetsJeremiah Owyang
This document discusses how corporations should prioritize their social business budgets based on their maturity level. It summarizes data from a survey of 140 corporate social strategists on adoption and spending across 12 social business categories. Key findings include: 1) Spending on staff to manage social business will increase significantly but training/education will remain underfunded; 2) Companies will invest heavily in social network ads but may not truly engage customers; 3) Advanced companies will spend nearly 3 times more on boutique agencies than traditional agencies. The document provides spending benchmarks to guide social business investments based on a company's maturity as novice, intermediate, or advanced.
The document provides an overview of the collaborative economy, which is driven by societal, economic, and technological factors and is disrupting existing business models and institutions. Key points include:
- The collaborative economy enables sharing of goods/services between individuals rather than businesses and customers.
- It is fueled by increased population density, sustainability concerns, a desire for community, and generational attitudes.
- Technologies like social networks, mobile devices, and payment systems facilitate peer-to-peer sharing.
- Areas like transportation, products/apparel, hospitality, and office rental have seen disruption as customers transact directly.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup Jason Miller
This document contains tips and strategies for using social media and content marketing effectively from a presentation by Jason Miller of LinkedIn. It includes statistics about LinkedIn's large user base and how most companies use it for recruiting and hiring. Various slides provide advice on topics like the importance of content marketing, integrating social and outbound efforts, leveraging employees and advocates on social media, and optimizing content for different stages of the buyer's journey. Visual content like infographics and presentations are emphasized as highly effective forms of content.
Social media sharing is becoming a major driver of traffic to websites. Sharing accounts for almost half of all traffic generated by search engines, with 10% of site visits coming from social sharing. Sharing spreads content across larger audiences than virality alone. Everyone can be an influencer on topics they are knowledgeable about. Sharing is most effective when content is relevant to the moments audiences are receptive. Search engines are starting to factor social signals like shares and tweets into their ranking algorithms.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
This is the year that was in B2B Marketing crunchedEarnest
In 2013, B2B buyers gained more power in the buying process. Over 60% of sales cycles were completed before buyers spoke to salespeople, and more than 2 out of 3 buyer journeys started with an online search. While some B2B companies struggled to adapt, most started realizing the value of online engagement and social media. Content marketing emerged as a top strategy for lead generation, though B2B buyers reported too much vague information. Inbound marketing strategies proved more effective at generating quality leads at lower costs than traditional outbound tactics. Marketing automation also became more strategic for lead generation and nurturing. While data and personalization remained challenges, the fundamentals of great content and relationships still mattered most for effective B2B
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Dachis Group
Established in 2009, the Social Business Council (SBC) is a member-driven peer forum of business professionals from large organizations that are engaged in an enterprise-wide social business initiative. Members share best practices, advice, encouragement and experiential insights regarding every aspect of social business transformation. The SBC includes industry representation from a variety of G2000 sectors.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
For brands today, the complexity of social business is steadily compounding. For every additional variable — each account, customer conversation, business unit, location, language, distributor, etc. — social media becomes a greater challenge. Meanwhile, brands struggle to prepare appropriately and adopt the right technology. This report includes four case studies that demonstrate how brands are addressing social media proliferation.
The document discusses opportunities for Northwestern Technologies to use social media for marketing and communication. It provides an overview of the current social media landscape in the IT industry, where social media is widely used by companies for customer service, collaboration, and productivity. The document outlines several benefits for Northwestern Technologies, such as improving customer service, establishing themselves as experts in their industry, and improving search engine optimization. It concludes that social media allows for ongoing engagement with customers and failing to adopt an effective social media strategy would miss a major opportunity.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
This 3-page document provides an executive summary of a report on how AI is transforming the customer experience. It discusses how AI will become ubiquitous in the next 5 years and profoundly shape interactions with companies through technologies like chatbots and augmented reality. It also outlines some of the key challenges AI poses for customer experience, such as new interaction models, information asymmetry, and the amplification of biases. The summary concludes by emphasizing the need for business leaders to establish principles to ensure AI is developed and applied in a customer-centric manner.
This report addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
Big Brands & Facebook: Demographics, Case Studies & Best PracticesCharlene Li
- Facebook currently has over 44 million active users, half of whom return daily. The demographics of Facebook users are shifting to include more users aged 35+ and those outside of college.
- Successful brand marketing on Facebook requires communicating rather than traditional advertising. Case studies found targeted campaigns, engaging communities, and conversations were more effective than direct advertising.
- The best practices for Facebook marketing are to anticipate changing demographics, create unique and engaging experiences on sponsored pages/groups, actively participate in discussions, and make applications that model natural friend sharing behaviors.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
The document discusses how the PR industry needs to change and adapt to a second technology revolution driven by emerging technologies like artificial intelligence, augmented and virtual reality, and big data analytics. It argues that these technologies are augmenting influence by providing more data-based insights, amplifying emotional resonance through immersive experiences, and using artificial intelligence to automate and adapt interactions. This will disrupt traditional media and influence, requiring PR practitioners to develop new skills in data, technology, and storytelling to help clients navigate this changing landscape.
The document discusses social employee engagement and how organizations can shift their focus from technology to people. It argues that simply providing employees with new collaboration tools is not enough and that organizations need to consider how to inspire and engage employees. The document provides a roadmap for organizations to implement social employee engagement successfully, including getting senior leadership buy-in, putting the right frameworks in place, and encouraging ongoing adoption and engagement.
With 50% of the mobile phone users in the US carrying a smartphone, tablets selling out as soon as they're launched, and the measure of apps downloaded numbering in the billions, it's time to start harnessing these devices to empower employees and drive business value. There are myriad examples of how business are improving efficiency and employee productivity with mobile, and who better to empower these players than their line of business management? The possibility exists today, but the critical first step still belongs to IT. In order to unleash mobile, IT organization must create a foundation for mobile, a control plane that underlies mobile business tools, that extends beyond simple MDM. This control layer contains both leadership and technology elements, from policies and a set of roles and responsibilities to mobile security and management tools. Only when this control plane is in place can the business start rolling out solutions for information consumption, creation and collaboration. This webinar will present the proper scope for mobility control, necessary elements of the technology and leadership to build a solid foundation for mobility.
This document provides a framework for social media analytics and measurement. It outlines six key use cases for social media measurement: brand health, marketing optimization, customer care, product development, recruitment, and internal communications. For each use case, it discusses potential insights that can be gained, example metrics that can be used, and actions organizations can take based on the analysis. The document provides guidance to help organizations align social media measurement with business objectives and strategies.
Note: These are slides only. The recording is also available on Slideshare at: https://www.slideshare.net/Altimeter/the-rise-of-digital-influence-with-brian-solis-13017768
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.
This webinar, expanding upon Brian's recent report, will discuss in greater detail what digital influence is and how businesses can leverage it to their advantage.
How does influence spread online? How does it cause effect? What are the possible outcomes, and how can they be measured? Brian will answer these questions and others, as well as discuss a clear Action Plan to help businesses capitalize on Digital Influence.
Brian's report, The Rise of Digital Influence, is available on the Altimeter Group website at: altimetergroup.com/research/reports/the-rise-of-digital-influence.
This document discusses strategies for retailers to develop successful mobile apps. It notes that smartphones and tablets are increasingly used for shopping and over 2/3 of smartphone users bring their devices to stores. Examples are provided of engaging mobile apps from companies like Sephora, Home Depot, GE, Overstock, Taco Bell, Redbox, and Tesco that drive user interaction, transactions, and sales. The presentation emphasizes starting with clear business goals and choosing the right mobile strategy and app type to align with those goals. It outlines initial steps for retailers to assess their current mobile capabilities and determine the best path forward.
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
Short Term Installments Loans- Helpful Finance To Tackle Unplanned Fiscal Har...Taz Robert
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Health benefits of milk can be showcased with a comparison that a person who drinks a packet of whole milk multiplies his odds of satisfying his calcium requisite for the day, whereas another person consuming a can of carbonated soda may in fact lower his calcium levels by 1/3. For more information call us on 022-4300 5553/56/62 or email us at bookings@prideofcows.com.
This document discusses 10 emerging disruptive technologies to watch in 2011:
1) Likenomics - understanding the value of social media "likes".
2) Buy 2.0 - new ways of shopping that integrate social media and location-awareness.
3) Social search - search results influenced by social sharing and relationships.
4) Big data - the rise of tools to capture and analyze large datasets.
5) Enterprise social networking - bringing social media to internal company communications.
6) Gamification - applying game mechanics to non-game applications to motivate users.
7) Print extensions - adding digital capabilities to printed content through codes.
8) DIY and co-creation - engaging users
Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group
Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html
Description:
Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment.
In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
Slides for Altimeter's webinar: What Do We Do with All This Big Data? Fostering Insight and Trust in the Digital Age
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-what-do-we-do-with-all-this-big-data-altimeter-group
Download the report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
Description: Big data has been called one of the biggest disruptions of the digital age. To make the best use of data, executives need to educate themselves on how to extract insight from data in a way that engenders trust — and use this insight to plan their data strategy now.
In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy. Attendees will learn how they can drive business value with their social business strategies -- no matter where they stand in terms of maturity. The webinar reviews findings from their recently released report "The Evolution of Social Business Strategy," and answers audience questions. Webinar recording is available here: http://www.slideshare.net/Altimeter/six-stages-of-social-business-webinar-with-charlene-li-and-brian-solis
Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.
This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.
This whitepaper discusses the challenges that enterprises face in developing applications for mobile devices. It argues that traditional enterprise IT systems are not well-suited for the mobile world, which demands 24/7 access, local context awareness, multimedia usage and social interactions. The paper proposes that a search-based application architecture using a search engine to index and provide access to enterprise data across systems can help enterprises build mobile applications that meet these needs in a scalable and responsive way. This architecture provides an independent data layer that ensures real-time, consolidated access to enterprise information from any mobile device.
Don't come last in a mobile first --WhitepaperAbhishek Sood
By 2020 mobile devices will outsell PC’s by a factor of 10.
Regardless of what mobility strategy your company has in place, or how you intend to execute it, the more mobile users, devices, applications and content your organization adopts, the more challenges you will have to deal with.
Download this white paper to discover how to overcome the most pressing mobility challenges including device security and management, app development, remote support, mobile data and analytics, and more.
How is mobility transforming the enterprise? What is the fizzle that drives success? What are the key tools and trends to keep in mind for 2015?
Every year we advise our customers and partners on the top trends in mobile and what it means for them. This year we've expanded this by looking specifically at enterprise mobility trends based on insights from customers, research and more.
A Business-Driven Approach to Mobile Enterprise SecurityТранслируем.бел
This document summarizes a white paper on a business-driven approach to mobile enterprise security. The key points are:
1) The mobile enterprise presents new security challenges as it allows a variety of devices, cloud applications, and flexible network access. Existing security controls are not designed for these demands.
2) A strategic approach is needed that involves collaborative policy creation between business and IT, building the right infrastructure to support policies and enforcement, and ongoing monitoring and improvement.
3) Mobile enterprise security policies should define supported devices, configurations, user access privileges based on roles and locations, and application usage policies to balance security and business needs. Existing tools often cannot provide the integrated enforcement required.
The top 5 mobile myths that CIOs fall forAbhishek Sood
According to Gartner analysts, spending on mobility is among the top five priorities for most CIOs – but some common mobile myths can lead these same CIOs astray when it comes to building a mobile strategy. Are you falling for one of these misconceptions?
Today’s featured resource dispels five myths surrounding mobility and mobile apps. Also inside, find out why so many organizations struggle to overcome mobile problems (and learn what you can do differently). Read on to get started now.
State Enterprise Advantages and Disadvantages | Mobile ReadinessKloudData Inc
The use of interchangeable, flexible solutions will enable organizations to create repeatability, efficiency and scale in their development process. We hope you have enjoyed the 2013 State of Enterprise Mobile Readiness report.
The document discusses how mobility and analytics are enabling the rise of the "Individual Enterprise" by combining the power of mobile devices and analytics. In the Individual Enterprise, information platforms tailored to each employee's specific needs can dynamically deliver the right insights to the right people at the right time and place. This allows organizations to better serve customers, empower employees, evolve business models, and realize the full transformational benefits of mobility.
This document discusses the findings of a survey on how businesses are transforming through adoption of digital technologies like cloud, mobile, social media, and big data. Key findings include:
- Over half of respondents said these technologies are already transforming their businesses, with impacts including improved customer service, increased productivity and revenues, and new business models and products.
- Mobile access is enabling new business scenarios by allowing employees to work anywhere and companies to innovate through new customer apps and services. Delta Air Lines is an example using mobile to sell more products in-flight and improve customer service.
- Cloud computing is driving business agility by providing flexible infrastructure and lower costs, enabling faster innovation and new services. Leading companies
Digital transformation-of-business-harvard-business-reviewJerry Chen
Business value of Strategy for enterprise organizations
A Harvard Business Review report - The Digital Transformation of Business – demonstrates how leading organizations are getting creative with cloud, mobile, social and big data. Understand how 537 enterprise executives are using megatrend technologies to drive transformational impact for their business, their customers and their employees.
The document discusses how digital technologies like cloud, mobile, social media, and big data are transforming businesses. A survey of over 500 executives found that these technologies allow companies to improve customer service, increase productivity, develop new products and services, and increase revenues. Mobile in particular enables new business scenarios, like apps that improve the fan experience for the Detroit Lions football team and allow Delta flight attendants to increase sales. Cloud computing provides flexibility and agility that allows for innovation. While security and data concerns remain challenges, leading companies are finding ways to leverage digital technologies for top-line growth and transformation.
This document provides guidance for companies on developing effective mobile enterprise programs. It outlines a four step process: 1) define a mobile strategy by clarifying goals, costs, and whether to use corporate-owned or BYOD devices, 2) implement the program by determining supported devices, data/apps, services, and network preparation, 3) secure and manage devices with technologies and policies, and 4) provide ongoing support. The benefits of mobile programs include increased productivity and employee satisfaction, but they also pose security challenges. Partnering with an experienced provider can help organizations strategize, implement, and support sustainable mobile programs.
A Connected Enterprise - Transformation Through Mobility and Social Networks IJMIT JOURNAL
Due to rapid changes in business dynamics, there is a growing demand to encourage social
conversations/exchanges and the ability to connect and communicate with peers, partners, customers and
other stakeholders anytime, anywhere which drives the need of mobile-enable, the existing enterprise
applications.
This paper highlights a distinct set of needs and key customer challenges that must be considered and
addressed for deployment of Social Collaboration applications and Mobility services in enterprises. It not
only addresses the Critical Success Factors for enterprise mobility enablement but also outlines the unique
business requirements to rapidly create social collaboration culture and the discipline of turning social
data into meaningful insights to drive business decisions in real-time
A connected enterprise transformation through mobility and social networksIJMIT JOURNAL
Due to rapid changes in business dynamics, there is a growing demand to encourage social
conversations/exchanges and the ability to connect and communicate with peers, partners, customers and
other stakeholders anytime, anywhere which drives the need of mobile-enable, the existing enterprise
applications.
This document discusses the benefits of mobile applications for businesses. It outlines how mobility can improve processes like travel management and purchase order approval through more efficient access to information systems. While security concerns sometimes prevent companies from adopting mobile solutions, effective defenses are available through proper application development that prioritizes security. When mobile apps are used to optimize processes, companies can realize benefits like increased productivity, cost reductions, and easier process control.
- The document discusses a study by IBM on mobile enterprise strategies. It found that less than half of organizations have comprehensive mobile strategies in place.
- Mobile strategy leaders who have clear mobile strategies in place are seeing greater ROI and benefits from mobile investments. They also believe mobility is fundamentally changing how their organizations do business.
- Developing an effective mobile governance structure with cross-functional representation is important for coordinating mobile efforts and ensuring initiatives are aligned with business strategies. The CIO often leads mobile governance but mobile leaders involve other roles like CMO earlier in the process.
IBM Institute for Business Value - The Upwardly Mobile EnterpriseIBM Software India
Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success. From this survey, only the top 14% were ranked as leaders. The complete IBM Institute for Business Value study will share with you the use of mobile by industry and highlight what the leaders have done to rise to the top.
Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success. From this survey, only the top 14% were ranked as leaders. The complete IBM Institute for Business Value study will share with you the use of mobile by industry and highlight what the leaders have done to rise to the top.
Similar to [Report] Power to the People: Identify and Empower Your Mobile Workforce, by Chris Silva (20)
This document presents a maturity model for artificial intelligence adoption in enterprises. It outlines four stages of maturity: exploring, experimenting, formalizing, and integrating. It also discusses four macro trends affecting AI success: the shift from screen-based to sensory interactions; from rules-based to probabilistic decision making; from data analytics to data engineering; and from expertise-driven to data-driven leadership. Key aspects of maturity include having a data strategy, using AI in product development, establishing ethics principles, and integrating AI throughout the organization.
This document summarizes a survey of 2,000 US employees about their adoption and use of collaboration tools at work. The key findings are:
1. Most employees regularly use collaboration technologies like social networking, messaging apps, and intranets at work, mirroring their personal technology adoption behaviors.
2. Adoption of collaboration tools is fairly consistent across age groups up to age 45, though it drops slightly for older employees. However, very few employees in any age group reported never using collaboration tools.
3. While adoption is lower in older age groups, almost all employees use some form of collaboration tool other than email to get work done. Age alone is not a significant barrier to adoption.
This document discusses the emerging trend of "smart places", which refers to physical spaces where connected technology is used to gather insights about people in order to improve the customer experience. Some key points:
- Location brands like retailers are investing in smart place technologies to compete with online-only brands and provide omni-channel experiences.
- Smart places use devices that can track people and assets, intuit customer behavior, and deliver personalized experiences. Common use cases include wayfinding, personalized content, payments, inventory management, and gathering insights.
- While smart places provide opportunities to improve customer experience, their adoption faces challenges around developing new skills, addressing privacy concerns, and navigating a complex, evolving technology landscape.
This document provides an overview of artificial intelligence (AI) and its applications in enterprises. It examines real use cases for AI, challenges, and opportunities. Key areas where AI can provide value for enterprises are enterprise intelligence, computer vision, and conversational AI. Enterprise intelligence involves analyzing multiple internal and external datasets to extract insights, predictions, and recommendations. Computer vision allows machines to "see" and interpret images. Conversational AI allows machines to communicate using natural language. The document also provides case studies of how companies like Stripe and DBS are using AI.
The document provides an overview of the General Data Protection Regulation (GDPR) that goes into effect in the European Union on May 25, 2018. Some key points:
- GDPR strengthens data protection rights for EU citizens and applies to any organization that collects data from EU individuals, regardless of location.
- It establishes high fines for noncompliance (up to 4% of global revenue or 20 million euros) and requires clear and easy-to-withdraw consent for data collection and use.
- Individuals have new rights regarding their data, including rights to access, correct, and delete personal data, and object to automated decision making. Organizations must also notify about data breaches.
- While
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
This document summarizes the transformation of selling driven by digital technologies. Three types of transitions are driving this process: platform integration, organizational structure, and culture. Platform integration involves unifying customer data and insights across departments and enabling employees with digital content. The organizational structure is shifting to focus more on customers by aligning objectives between departments. Finally, culture change prioritizes developing skills to engage customers through digital channels. The successful transformation of selling requires progress in all three of these transition areas.
Artificial intelligence is transforming organizations in three key ways:
1) Advances in machine learning algorithms, massive datasets, and computing power have enabled AI capabilities like computer vision, natural language processing, and predictive analytics.
2) Popular examples include intelligent assistants like Siri, Alexa, and Cortana, but AI is also used for medical diagnostics, self-driving vehicles, and improving workers' productivity.
3) As AI capabilities grow, organizations must consider how to apply AI strategically while managing risks and ensuring it augments rather than replaces humans.
[Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infographic that organizes all of the companies by technology focus and its open to third party creative commons use. This report will be updated regularly, if you would like to contribute updates please contact Brian via email at brian@altimetergroup.com
1) The document summarizes the key findings of a report on the state of social business in 2016. It finds that social media teams are shifting their focus from innovators to integrators to improve customer experience across different business functions.
2) Specifically, the summary discusses how social media has evolved from a platform focused on media and branding to one centered around customer engagement. It also notes that social teams now serve as connectors between existing centers of excellence like e-commerce, advertising, and customer service.
3) Another key finding is that customer experience has surpassed brand health as the top business objective for social media for the first time, reflecting the continued priority on customer centricity.
The document outlines a 7-step process for developing a digital strategy, addressing common barriers along the way. It begins with identifying external market forces and competitors driving the need for change. Next, it involves securing commitment from leadership and cross-functional teams. Formulating alternatives requires confronting truths, prioritizing opportunities, and ensuring technical readiness. The best strategies synthesize ideas into a coherent direction with governance and metrics. Finally, the vision must be socialized across the organization to gain support for execution. The process emphasizes collaboration, cultural change, and using data to inform strategic choices.
This document provides a process and checklist for developing an effective digital strategy. It outlines common barriers to digital strategy such as alignment, skills, silos, metrics, resources, culture and regulations. The process involves identifying a catalyst, building leadership support and a team, conducting research, co-creating a strategy, synthesizing it, gaining alignment, and implementing the strategy. Following this process can help brands adapt to digital disruptions and remain relevant.
The document summarizes a report on the six stages of digital transformation for companies. It introduces the six stages as: 1) Business as Usual, 2) Present and Active, 3) Formalized, 4) Strategic, 5) Converged, and 6) Innovative and Adaptive. The stages serve as a framework for companies to assess their digital maturity and guide their digital transformation journey. Successful digital transformation requires a clear purpose, vision, and collaboration across functions. It also often begins with a focus on improving the digital customer experience to align the organization and identify opportunities.
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
The document discusses employee advocacy on social media. It provides insights from surveys of brands, employees, and consumers. Some key findings include:
- 90% of surveyed brands are pursuing or planning employee advocacy programs.
- Consumer response to employee advocacy posts is generally positive, with 31% saying the posts help them better understand the company. However, 20% of consumers have unfollowed friends due to work posts.
- Employee advocacy shows promise as a form of native advertising, with higher engagement rates than social ads. However, brands need to ensure posts align with consumer interests to avoid backlash.
- While increasing reach is a top brand goal, only 8% of consumers actually share the work posts of their
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
[Report] Power to the People: Identify and Empower Your Mobile Workforce, by Chris Silva
1. Power to the People:
Identify and Empower Your
Mobile Workforce
A Three-Phase Strategy to Serve Mobile
Workgroups
June 7, 2012
By Chris Silva
With Jeremiah Owyang and Jessica Groopman
Includes input from 27 ecosystem contributors and survey data from 74 mobile program managers