Digital Life provides insights into how consumers engage with brands online through content sharing and social connections. The report finds that over half of consumers globally comment about brands online to share content with their networks, driving advocacy. However, many consumers do not want direct engagement with brands on social media. Brands can better enable consumer self-expression and social interaction by focusing on how their brand idea can deliver useful and participatory digital experiences. Understanding consumer motivations for sharing content is key to amplifying a brand's opportunities through advocates online.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Human-Centred Organisations prevent shareholders from feeling overwhelmed by structure. They’re obsessed with the journeys taken by their customers, employees, partners, and those taken by “citizens”, and so they’re better able to create shared value for the company shareholders as well as society at large.
Digital Business 2020: Getting There from Here, Part IICognizant
This issue of Cognizanti journal is dedicated to the simplicity promised by digital business. The articles illuminate the possibilities and pitfalls on the path to digital business, including a deep dive into quality assurance, human-centric design, intelligent process automation, digital consumer preferences and disruptions to the banking and healthcare industries, as well as ideas and inspiration for established businesses to jumpstart and benchmark their digital journeys.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
Dude where's my car. Product & Marketing Innovation Deep DiveGood Rebels
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
The Impact of Owned vs. Paid media April 2017Tom Collinger
The Medill IMC Spiegel Research Center at Northwestern University in partnership with Publicis Media conducted a study on the influence of Paid vs. Owned media on sales. The study looked at media and earnings data for 800 brands across 50 categories. This was a presentation given at the Advertising Research Foundation’s 2017 conference.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Elie Khouri, CEO of Omnicom Media Group MENA, shares his take on the 15 trends that will count in 2015. These include moderate growth, the significance of emerging markets, data-empowered marketers, the transformation of the media agency, digital as the main act and more.
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
How can a business strategically use all the social tools for business purposes? It takes a sound strategy followed by execution by experienced resources that understand the art and science of social media.
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Human-Centred Organisations prevent shareholders from feeling overwhelmed by structure. They’re obsessed with the journeys taken by their customers, employees, partners, and those taken by “citizens”, and so they’re better able to create shared value for the company shareholders as well as society at large.
Digital Business 2020: Getting There from Here, Part IICognizant
This issue of Cognizanti journal is dedicated to the simplicity promised by digital business. The articles illuminate the possibilities and pitfalls on the path to digital business, including a deep dive into quality assurance, human-centric design, intelligent process automation, digital consumer preferences and disruptions to the banking and healthcare industries, as well as ideas and inspiration for established businesses to jumpstart and benchmark their digital journeys.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
Dude where's my car. Product & Marketing Innovation Deep DiveGood Rebels
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
The Impact of Owned vs. Paid media April 2017Tom Collinger
The Medill IMC Spiegel Research Center at Northwestern University in partnership with Publicis Media conducted a study on the influence of Paid vs. Owned media on sales. The study looked at media and earnings data for 800 brands across 50 categories. This was a presentation given at the Advertising Research Foundation’s 2017 conference.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Elie Khouri, CEO of Omnicom Media Group MENA, shares his take on the 15 trends that will count in 2015. These include moderate growth, the significance of emerging markets, data-empowered marketers, the transformation of the media agency, digital as the main act and more.
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
How can a business strategically use all the social tools for business purposes? It takes a sound strategy followed by execution by experienced resources that understand the art and science of social media.
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
Best of des publications de l’année, l'étude 2014 des rapports annuels par Verbe décrypte les tendances parmi les groupes du CAC 40 et au-delà : Après la crise, la (r)évolution !
N'hésitez pas à nous contacter :
Laurent-Cédric Verscheure
laurent-cedric.verscheure@verbe.fr
01 44 82 47 97
Cette infographie présente les changements majeurs apportés par la nouvelle version du Global Reporting Initiative, le G4. Cadre majeur de reporting Développement Durable ou RSE, le GRI est utilisé par des milliers d'entreprises pour reporter sur leurs enjeux environnementaux, sociaux et sociétaux.
Cette infographie a été réalisée par Lavola et traduite par Wizness.
Pour plus d'informations sur les projets de Lavola et Wizness, rejoignez la beta de notre template G4: http://publisher.wizness.com/fr/g4/
La Presentación 'La Mujer en el Sector TIC', por Benigno Lacort, Director General, AMETIC, fue compartida el 29 de Marzo de 2017 en el Seminario organizado por el Instituto de la Mujer y para la Igualdad de Oportunidades.
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
Our ID team flew to vegas and captured photographs of the latest and greatest gadgets and cool technology at CES 2016. This presentation includes photos of tech trends, ID trends, and more!
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
The third edition of my popular 15 Trends presentation that looks at some of the business, marketing and social media trends that are likely to matter in 2013 - including 3 BONUS TRENDS. For more details or the latest report visit www.15trends.com.
Yes, it’s already that transitional time when our current year ends and another begins, and today and tomorrow are quickly changing hands. Rather than look back at significant trends of the past 366 days (2012 was a leap year, remember?), we asked a wide variety of technologists, designers, and strategists across frog’s studios around the world to take a look to the future. The near future, that is. “Near” in that 2013 is not only upon us, but also “near” in that these technologies are highly feasible, commercially viable, and are bubbling up to the surface of the global zeitgeist. We believe you’ll be hearing a lot more about these trends within the next 12 months, and possibly be experiencing them in some form, too.
Here's our second annual list of Tech Trend predictions for the coming year. There are 20 individual forecasts and, new for 2013, we've also related each prediction to larger waves in business, culture, and innovation.
FRANCE DIGITALE Workshop Series #1- L'industrie du gaming -- The Money MakersFrance Digitale
FRANCE DIGITALE vous propose son compte-rendu du Workshop Series dédié à l'industrie du Jeu Vidéo et à ses nouveaux modèles économiques et de financement.
Réalisé en partenariat avec Games Cluster et eCAP Partners.
FRANCE DIGITALE soutient tous les acteurs de la croissance numérique, qu'ils soient entrepreneurs ou investisseurs.
Startup Technology: Cheatsheet for Non-TechiesFreedactics
Everybody and his mom wants to create an app today. But not everybody is a hacker. That shouldn't be a problem! Still it might be helpful to know some basics about the technology, which is used to build your startup. This Infographic will give you a brief overview.
The Benefits of Flash Storage for Virtualized EnvironmentsNetApp
Did you know that over 77% of all enterprises have adopted a “virtual first” strategy for new server deployment? Virtual infrastructure has become the mainstream deployment model in enterprise IT today. Check out the current virtualization market statistics and find out why flash is essential for virtual computing.
Formation Recherche Universelle et les résultats enrichis :
- Google et la recherche universelle
- SEO Images
- SEO Vidéo
- Microformats et balisage Schema.org
- Google + Local
- Google actualités
Jean-Pascal THYS - https://twitter.com/jeanpascalthys
Julia JOUFFROY - https://twitter.com/0zoro0
Presentation to Forres business community on the use of Facebook, Twitter, Foursquare and QR codes and how it can help promoting their business and destination
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
In this new report, Engauge executives share their perspectives on the most important challenges and opportunities facing the advertising industry, revealing thought-provoking ideas about what it takes to truly engage consumers in today’s culture.
Emerging technology insights include evaluations of the most important platforms for digital marketing and what to expect from interactive TV, as well as key takeaways from the retail industry on managing convergence.
The report also features critical perspectives on important issues in contemporary culture, including privacy concerns in the social media ecosystem, and the radical reorientation of the relationship between brands and consumers.
We’re entering a new era of digital government that could transform how citizens feel about their state. Here’s what research needs to do, to make it happen.
Bridging the divide between brand and shopper marketingTNS
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.
Getting to know the giant of Africa: opportunities for brands in NigeriaTNS
It’s the largest economy in Africa and one of the fastest-growing on earth, but how well do you really know Nigeria? Here’s our summary of the key opportunities.
Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
The global research programmes that deliver the best value are not the most standardised - and they are not usually the most elaborate. Learn how brands have created strong, flexible protocols by focusing on shorter, smarter surveys, local engagement and active leadership at the centre.
It's a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach in different markets. We present the essential playbook for would-be Heroes.
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions.
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.
From Disney princesses to Dove, metaphor is a powerfully emotive tool for marketers. But it’s vital for brands to understand how the meaning of their metaphors changes between cultures.
Brands and retailers alike should be demanding more from online sales. Connected Life reveals the barriers to eCommerce fulfilling its potential – and shows how marketers can overcome them.
The dark days are over: it’s time to meet the new CambodiaTNS
Nestled between Vietnam and Thailand on the Indochina Peninsula, Cambodia is often overlooked in favour of its wealthier neighbours. The country’s history has also cast a shadow over how it is perceived by the rest of the world, and with good reason. The genocide led by Pol Pot’s Khmer Rouge regime in the 1970s resulted in the deaths of an estimated 25% of the population, including many of the intellectual elite.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow.
In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including:
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
10. Self expression: many forms, many motivations
Our findings from Digital Life show that 42% of people Whichever way you look at it, and no matter which region,
globally feel that the Internet helps them express themselves country, neighbourhood or individual we consider, the
better. This takes on many forms and is ultimately different explosion has turned many old-world assumptions on
for each of us. Two people can share the same photo, or their heads. From governments and societal norms, to
express the same opinion via a social network or blog, but business models and brand relationships, no area remains
the motivations for ‘sharing’ and channels used for doing untouched by this new paradigm of self-expression and digital
so vary subtly - but importantly - from one person to the next. empowerment. As marketers, we are interested in all of
For some it’s staying close to family, for others it’s self- these, but we spend much of our time focused on products
promotion and on other occasions it could be more altruistic. and services and their impact on the growth of our business.
It can be a more private form of expression or a broadcast- So how is this self-expression affecting brand relationships
style ‘shout it from the rooftops’ to anyone and everyone. and consumer purchase decisions?
Leading to an explosion in consumer content generation
Every week I...
Upload photos 32
Microblog 30
Upload videos 29
Write a blog 26
% agree
10 tnsdigitallife.com
12. Do I really ‘like’ you?
Often the chosen metaphor is one of ‘the conversation’- It is important to keep in mind that social interaction is usually
consumers want a dialogue with brands not a monologue. between people, not people and brands. Rather than brands
This has proven an effective way to understand and digest immediately jumping into social networks, there are other
the changing nature of relationships between brands and routes to consider that can be particularly effective in the
consumers, caused in large part by more digitally expressive digital realm.
and empowered consumers. And, in turn, it has enabled
brands to adjust the ground rules for their consumer
relationships. However this simple metaphor also risks
us over-simplifying and missing crucial underlying factors.
Most commonly, people are keen to find ways to express
themselves more effectively, more efficiently, more creatively,
more personally, more deeply, and more quickly. This may
be through interaction with other people or with brands,
but most of the time it is motivated by our innate desire to
socialise. Yes, this also offers opportunities for brands to ‘join
the party’ of socialisation enabled by digital channels – but
we need to be thinking more carefully and specifically about
what the brands wear to the party, what time they arrive,
whom they speak with when there - and when they leave!
Sometimes brands also need to know when not to accept the
For more information please go to
invitation, and when not to turn up uninvited.
tnsdigitallife.com/view/social-brands
Many consumers do not want to directly ‘talk to a brand’,
or certainly only want to with some brands, some categories,
or at some particular point of their pre or post-purchase
journeys. Just because Twitter allows me to ask for an
immediate response from @mycurrentbrandofchoice
doesn’t mean I want to.
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16. What drives sharing?
Over half the consumers surveyed in Digital Life say that
they comment about brands online in order to share content Hugh Chambers,
from the brand with their network. Driving advocacy and Chief Commercial Officer, British Olympic Association
endorsement through this sharing relies on brands
understanding consumer motivations and tapping into “I’ve termed it ‘Open-source Creativeware’ to
their willingness to pass content along. Content needs to encapsulate the idea that much like open source
be appealing enough for people to believe that they will be software, we’re looking to create a blueprint or DNA
adding value to their networks through sharing. Over a third of a creative campaign and then invite others to take
of people, globally, agree that the Internet helps them to pass it and adapt it and build it and grow it.”
on news and events to others and getting that content right
presents a major opportunity. Brands that develop content
that resonates with their target audience see their efforts
amplified manifold as they tap into the consumer desire for
expression and connection.
Beyond securing a ‘like’ or ‘+1’, getting a consumer to
engage with a campaign, creating and sharing their own
content within frameworks defined and facilitated by the
brand reaps significant benefits. This theme comes through
strongly in our conversations with CMOs, who understand
that participatory campaigns really do provide opportunities
to strengthen engagement and drive advocacy.
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18. Minimising risk
Negative word of mouth works much harder - and much sources alone do not provide the full picture required, they
faster - than positive word of mouth, so brands need to can help direct us to the type of person we should look to
defend just as much as they attack through social media engage through further validation. Going further, these
channels. sources can support more active co-creation and deeper
brand engagement and sharing. Further value is added when
Listening to customers and building a picture of what they this approach is complemented by bespoke or branded online
like and dislike, what their lives are like and their unprompted communities.
comments, status updates, photos and product reviews - all
made in a trusted environment - can greatly inform market
interest assessment and the development of new products
and services, if harnessed in the right way. Even when these
The consumer brand voice
I write about brands to...
64 64 61 60 56 53 51
46
40
Share Offer Praise Ask Share answers Criticise Share cool stuff Customer Paid / reward
experiences advice a brand advice / opinions a brand from brands service for doing so
% agree
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22. Which touchpoints drive sales?
For retailers that are seeing a significant shift from ‘bricks’
to ‘clicks’ there is big impact on supply chain, targeting, ...as are on and offline touchpoints
fulfillment models, and even package configurations. Agree touchpoint is important to me...
And that is by no means the full extent of the impact.
From Digital Life and our conversations with clients we Manufacturer’s website (all categories)
know that some food categories see more than 20% of
their in-store purchases being influenced at some point
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prior to purchase by digital touchpoints – be that category 22
research, product research or more transactional research 18
such as sourcing coupons – and the in-store conversion of
those consumers is higher than those not exposed to digital
touchpoints.
1. Become aware 2. Choose product 3. Decide where to buy
A precise analysis of how far from the point of purchase
these influences occur is still required to inform how
touchpoint ‘content’ and timing is tailored, but the digital
influence is becoming too clear to ignore. This trend has
24 21
impacted other categories for considerably longer, but for 26
FMCG / CPG it is beginning to pose important questions
Sales person in-store (all categories)
to business such as: ‘Should there be a standalone digital
shopper marketing function? If so where should that live –
in sales or marketing or somewhere else? How should we
approach eCommerce?’ For more information please go to
tnsdigitallife.com/view/path-to-purchase
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24. Staying in touch with brands
Across most markets there is a trend for consumers to want
to ‘keep up to date’ with their brands of choice. For some
the motivation is ‘promotions and offers’, for others it is
about access to general information and a deeper feeling of
proximity to the brand. High-end luxury brands and retailers,
for example, can take advantage of these motivations
through their digital efforts, and responding to demand from
their loyal fans, advocates and customers to ‘learn more’ and
‘stay up to date’.
Brands that once looked to maintain exclusivity have begun to
assess how best to respond to this pressure for ‘more’ whilst
maintaining the ‘distance’ that so often build desire. For
example, by providing behind-the-scenes video footage of a
fashion brand’s New York Fashion Week show, or interviews
with the sportsmen and women sponsored by luxury watch-
makers.
One thing is certain; this tide of demand for more cannot be
turned. The response should be to open-up, provide more
and remain the source of that information, before consumer-
generated and boot-legged material takes its place.
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