pamantasan ng lungsod ng marikina retail management

1. The Marithe Franchois Girbaud

5. The Marithe Francois Girbaud in Robinsons Place in Metro East

8. 60, 666 96, 676 101, 070 Antipolo 46,698 77,603 96, 383 Cainta 20, 207 49, 387 58, 635 San Mateo 22, 628 53, 811 87, 311 Montalban 54, 662 82, 041 107, 797 Pasig 44,842 75, 601 105, 131 Marikina 40’s 30’s 20’s Table 1 “ Distribution of Age of Male and Female”

9. 29% 137, 456 120, 956 Antipolo 14% 120, 185 100, 499 Cainta 6% 68, 305 59, 924 San Mateo 11% 86, 040 77, 710 Montalban 21% 126, 014 118, 486 Pasig 19% 117, 978 107, 596 Marikina % Female Male Table 2 “ Distribution of Gender”

10. TABLE 3 “ Distribution of Class ”

11. Psychographic Fashionista, classy Personality Futuristic, achievers Lifestyle Upper class, middle class, lower class (Table 3) Social class M a r I t h e F r a n c o I s G I r b a u d

12. Behavioral Enthusiastic, positive, negative, hostile Attitude toward product Unaware, aware, informed, interested, desirous, intending to buy Readiness stage None, medium, strong, absolute Loyalty status Light, medium, heavy Usage rate Nonuser, ex-user, potential user, first time user, regular user User status Quality, convenience, speed Benefits Regular occasion. Special occasion Occasions M a r I t h e F r a n c o I s G I r b a u d

13. Buying Decision Buying Decision Process >Need Recognition > Information Search > Evaluation of Alternatives > Choice of Alternatives > Purchasing the Merchandise > Post Purchase Behavior

17. Our group recommended that it is better to conduct such new retail format for kids to open a new market segment and to increase their target market in the Philippine setting. Offering low prices merchandise that can be also affordable to a new target market enabling lower classes belonged in our society to acquire their product. Maximizing its clutter. Conducting promotional tools in order to promote their products and the company itself, creating brand awareness for their target market that such a retail store exist RECOMENDATION

18. Business Administration major in Marketing Aquino, Darwin T. De Leon, Arnie D. Ortego, Theresa R. Parman, Nia Charles B . BAM 3-2E