Topshop is a British fashion retailer known for trendy streetwear styles popular among women aged 18-30. They aim to increase brand awareness, online traffic, and sales through a campaign using the hashtag #BETIMELESS. This will encourage customers to engage with the brand's community outreach efforts and timeless pieces. Tactics include SEO, blogging, social media, and advertising to promote new fall lines and exclusive deals. The $1 million budget allocates funds toward Twitter contests and advertising across various platforms.