This document summarizes initiatives by Walgreens interns to improve the customer experience in pharmacy, drive front end sales, and gain experience through work activities. The interns implemented programs like senior days, immunization outreach, and incentive coupons to increase pharmacy services and sales. Their incentive coupon pilot increased front end revenue by over $9,000 across 4 stores. The interns also participated in workshadowing, store visits, and a retail symposium to immerse themselves in Walgreens operations.
How to integrate and align perceived product value and consumer experience (CX)inewtrition
Speed to launching on the market is one of the primary considerations of product developers and for this reason, all NPD activities should be timed and tracked, but without cutting corners and rushing decisions. Developing products is easy, developing products and services that appeal to sufficient numbers of consumers is less so and developing sustainable brands that achieve commercial success is very difficult. Many products fail in the marketplace because marketers and developers do not focus systematically on consumer preferences and perceptions of sensory properties and value proposition.
UBC Phar400 Marketing Pharmacy Professional Services-25Oct2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this fourth presentation of the semester we focus on Marketing healthcare professional services. We define marketing and explain how the marketing concept applies to marketing professional services.
Learning objectives:
>Brand and Branding
>Marketing 101
>Managing the Marketing Mix
>Marketing Pharmacy Professional Services
"Differentiating the generics in emerging markets"Ferudun Kandemir
How are generic products perceived in emerging markets?
What are the key points in order to create a good product strategy?
What is customer oriented contextual segmentation?
How do you examine current dynamics to create preferable generics in emerging markets?
Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeriaijtsrd
The study aimed to investigate the marketing mix strategies employed by soft drink producers in Anambra State and to assess the impact of such strategies on their performance. Ninety respondents were judgementally selected and sampled. Questionnaire was used to gather the study data analysed on frequencies, percentages and Kruskal-Wallis one-way ANOVA. Results showed that promotion consisting sponsorship in sports and entertainment, diversification, introduction of new brands/products, aggressive advertising and price reduction are the most frequently used marketing-mix strategies. Results also agreed that the soft drink producers in Anambra State change their marketing mix and often too for reasons of making their products new and attractive, offering at customers asking price, competition in the market, grow market share, and profit. Results of the hypotheses testing indicated significance mean difference in the marketing-mix frequently used by these producers but, there is no significant mean difference on how often those change their strategies. Hypotheses tests confirm that these producers change mix strategy to grow market vis-Ã -vis other objectives. Overall, the tests showed marketing-mix strategies have significant impact on the performance of all the soft drink producers in Anambra State. Okwuchukwu Marcus, Anyasor, PhD"Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017, URL: http://www.ijtsrd.com/papers/ijtsrd7195.pdf http://www.ijtsrd.com/management/marketing/7195/marketing-mix-strategies-of-soft-drink-producers--in-anambra-state-nigeria/okwuchukwu-marcus-anyasor-phd
How to integrate and align perceived product value and consumer experience (CX)inewtrition
Speed to launching on the market is one of the primary considerations of product developers and for this reason, all NPD activities should be timed and tracked, but without cutting corners and rushing decisions. Developing products is easy, developing products and services that appeal to sufficient numbers of consumers is less so and developing sustainable brands that achieve commercial success is very difficult. Many products fail in the marketplace because marketers and developers do not focus systematically on consumer preferences and perceptions of sensory properties and value proposition.
UBC Phar400 Marketing Pharmacy Professional Services-25Oct2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this fourth presentation of the semester we focus on Marketing healthcare professional services. We define marketing and explain how the marketing concept applies to marketing professional services.
Learning objectives:
>Brand and Branding
>Marketing 101
>Managing the Marketing Mix
>Marketing Pharmacy Professional Services
"Differentiating the generics in emerging markets"Ferudun Kandemir
How are generic products perceived in emerging markets?
What are the key points in order to create a good product strategy?
What is customer oriented contextual segmentation?
How do you examine current dynamics to create preferable generics in emerging markets?
Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeriaijtsrd
The study aimed to investigate the marketing mix strategies employed by soft drink producers in Anambra State and to assess the impact of such strategies on their performance. Ninety respondents were judgementally selected and sampled. Questionnaire was used to gather the study data analysed on frequencies, percentages and Kruskal-Wallis one-way ANOVA. Results showed that promotion consisting sponsorship in sports and entertainment, diversification, introduction of new brands/products, aggressive advertising and price reduction are the most frequently used marketing-mix strategies. Results also agreed that the soft drink producers in Anambra State change their marketing mix and often too for reasons of making their products new and attractive, offering at customers asking price, competition in the market, grow market share, and profit. Results of the hypotheses testing indicated significance mean difference in the marketing-mix frequently used by these producers but, there is no significant mean difference on how often those change their strategies. Hypotheses tests confirm that these producers change mix strategy to grow market vis-Ã -vis other objectives. Overall, the tests showed marketing-mix strategies have significant impact on the performance of all the soft drink producers in Anambra State. Okwuchukwu Marcus, Anyasor, PhD"Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017, URL: http://www.ijtsrd.com/papers/ijtsrd7195.pdf http://www.ijtsrd.com/management/marketing/7195/marketing-mix-strategies-of-soft-drink-producers--in-anambra-state-nigeria/okwuchukwu-marcus-anyasor-phd
Retail Retention Marketing Trends with IBM Marketing CloudWhatConts
We surveyed more than 250 retailers for the annual retention marketing survey we've shared the results in this Webinar! Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle, walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
Rebecca Cheng, BPharm, RegPharmNZ, MRPharmS
Pharmacy Guild of New Zealand
(Thursday, 1.30, Innovation in Practice 1)
Medicines Control (a division of the Ministry of Health) requires all pharmacies to have a complete set of standard operating procedures (SOPs) to fulfil their Quality Audit requirements. The SOPs can range from dispensing a medicine, through to cleaning the fridge. There are currently over 100 SOPs that pharmacies must have in order to comply with the Medicines Control audit requirements. The Pharmacy Guild of New Zealand (Inc) (the Guild) has developed an electronic programme together with template SOPs to help pharmacies comply with the Quality Audit requirements. The new service – GuildLink® - is available to pharmacies on a subscription basis and is designed to manage and improve quality within community pharmacy practice.
Evolve - What can it do for your business?Scott Donald
Wondering what results using This is Guides and Evolve could bring to your business? Read through these examples to see how adding sales each day, generating extra revenue and increasing custom during quieter periods is all possible.
Target Pharmacy Services: Health & WellnessTAG Marketing
“Promoting Healthy Choices and Active Living”
Target’s Enterprise Application Team approached us with a proposal to improve engagement in their Pharmacy Rx Program. It was our mission to improve Target’s pharmacy in three specific areas: health education, pharmacy and prescription services, and program promotions. We desired to make Target’s pharmacy synonymous with health and wellness.
Demystifying Big Data & Marketing Automation - A Guide To Defining A Customer...Greg Beazley
You've probably heard of these terms float around the industry with some hype behind them. But what is Big Data? What is Marketing Automation? And how do the two work together?
This presentation aims to go beyond the hype words and strike the core of what marketing is all about, whilst leveraging the technologies we have available to us.
The objective of defining your customer's lifecycle and current lead management process is within your business will skyrocket your ability to understand the gaps and opportunities for quick wins and drastic improvements to customer experience and bottom line pipeline and revenue.
This presentation was developed for Mumbrella's Digital Marketing School in March 2015.
5. Pharmacy Experience
To achieve an optimal pharmacy experience for our patients and customers, we utilized:
• Senior Day
• Front End Education
• Employee Engagement
• Outreach/ Detailing
• Community Events
• Senior Appreciation Week
• Immunizations
• Compounding
16. Pharmacy Experience
Non – Flu Immunizations Results
• Senior Day
•Senior Appreciation Week
•Connect & Protect
17. Pharmacy Experience
Non – Flu Immunizations Results
• Non – Flu Immunizations Results
Non – Flu Immunizations for June & July
Pneumonia (Prevnar) 8
Tdap (Adacel and Boostrix) 14
Hep A 2
Typhoid 5
Zostavax 9
Hep A/B 2
Meningitis 2
Varicella 1
Total Shots (43)
Total Revenue (Missing 6928 and 6385) $5747
21. Driving Front End Sales
To achieve an optimal plan to drive front end sale for our patients and customers, we utilized:
• Rx Incentive Coupon Pilot
• SWOT Analysis
• OSA Improvement Plan
• Employee Engagement
• Customer Service
22. Driving Front End Sales
Rx Incentive Coupon Pilot
•One-Box
•Incentive Pilot
•Increase Waiters
•Increase Return to Stock Percentage Sold
•Improve Pharmacy Experience
23. Driving Front End Sales
Rx Incentive Coupon Pilot
▪Incentive strategy
24. Driving Front End Sales
Rx Incentive Coupon Pilot
▪Implementation
▪ 5 minute meetings
▪ Standard Operating Procedure
25. Driving Front End Sales
Rx Incentive Coupon Pilot
▪Implementation
▪ Employee Engagement
29. Driving Front End Sales
Rx Incentive Coupon Pilot Results
• Revenue:
• Store 05024: $3,111.50
• Store 05994: $3, 213.21
• Store 09304: $1,314.10
• Store 06928: $1,785.93
•Total Revenue: $9424.74
30. Driving Front End Sales
Rx Incentive Coupon Pilot Results
• Estimated District 604 Extrapolation (15 stores): $35,342.78
•Estimated Chain Wide Extrapolation (8,500 stores): $20,027,572.50
34. Driving Front End Sales
Employee Engagement
•Employee of the Week
•Patriotic Potluck
•Two Truths and One Lie
35. Driving Front End Sales
Extraordinary Customer Care
•Coaching Cards Program
•Process Improvement
36. Live It!
Here is what “living it” as a Walgreens summer intern looks like to us:
• Orlando Warehouse Tour
• DM Walk
• APS Walk
• Flagship Store Visit
• Retail Symposium