14. According to estimates, the share of modern self-service formats in Russia was about 25% in 2006. It is expected that by 2010, this will reach around 50%, with most of the additional market share being taken from open markets.
16. Variouslevelofapproaches: Global – Geography – maininfluencialfactors Due tothedevelopmentof China, Russia and Europe the 3 regions will growtogetherintoonehugeregion. Infrastructure projects support thatdevelopment – such astheconstructionof Russian standardrailwaysto Berlin and Vienna, which will allowrailtransportationfrom Beijing to Europe. Environmental regulations will more and moreinfluencethesupplychain.
17. Variouslevelofapproaches: 2. Russian Regions Whereas in the last 20 years Moscow was themaindrivingforce for growth, theregionsaroundthe large cities will speedup in developing – a majorchallenge for Supply Chain Management
18. Variouslevelofapproaches: 3. Supply Chain Structure Whereas 15 yearsago „centralisation“ ofwarehousing and warehousemanagement was thekeyfactor, multileveloptimisation and specificwarehousingistodaythekeyfactor: „Fromcentraltolocal!“ Transportation will becomemore and morediversified! Automation and communicationthroughoutthesupplychain will bethemainkey for success and efficiency! Eg: BILLA Austria (memberof Rewe Group)
22. Rewe Group arefollowingbrands: Billa, Merkur, Bipa, Penny, AdegOther warehouses: - centralwarehouse for freshproducts - centralwarehouse for drinks - centralproductionofwine - local regional warehouse for fast movingproducts and freshproducts - directdeliveryoffrozenproducts
23. The Rewe centralwarehouseisfunctioningbytheuseof GS128 topermit: Track & Traceaccordingto EU regulation 128 First in first out byoptimising „bestbefore“ date Fullyautomaticpalettestore Pick bylitesystem, which will bechangedshortlyto pich byvoice Tray sorter Manual loadingoftrollies
31. The Roleof RFID and EPC Where 5 to 6 yearsago RFID was thoughttobethe „replacer“ ofbarcodethisideais in manyways obsolete! Barcode will bethemainIdentificationtool in food and in retail. RFID will be an add-on technologyusedespecially for assetmanagement such as for palettes, trollies and dollies.
36. BiographyDI Paul Bruck, MBA has worked more than 20 years in Central & Eastern Europe. As marketing specialist he has built up several brands and sales organisations successfully. Paul Bruck has a degree from the University of Vienna specialised in agricultural economics and a MBA from the City University Seattle. He is fluent in German, English and Russian. During his professional activities he held several positions within Dow Chemical. After a trainee programme he spent some years in Russia as project manager before he was promoted to product manager.Joining Datalogic in 1990 he built up the Joint Venture in Russia with offices throughout Russia as well as in the Ukraine and Belarus. Paul Bruck introduced a completely new technology, almost unknown in the former USSR, he was cofounder of GS1 and Uniscan Russia and has initiated the great success of the Auto-ID technology in Russia.From Creditanstalt and Prochaska & Cie. he was employed to manage the start-up period for a Joint Venture with a Russian Ministry trade organisation, before returning to Datalogic as managing director of the Austrian subsidiary. With Datalogic Paul Bruck extended the business in Poland, Czech Republic, Hungary and Russia.He bought these Datalogic companies in a MBO end of 1995. After that the company developed rapidly with new subsidiaries in Germany, Slovenia and Romania.Since 2006 Paul Bruck is an independent consultant offering his Know-How in CEE and Russia.
37. BiographySince 2007 Paul Bruck cooperates with the international law firm Specht Rechtsanwalt GmbH and with auditing firms to offer complete consulting services for western firms for business start-up in Russia. Also in 2007 he and Dr. Specht founded the accounting and payroll firm Most Service in Moscow. At the beginning of 2009 the partnership was extended by the foundation of Most Management, a company established to take over management positions.Paul Bruck holds lectures at the University of Natural Resources and Applied Life Sciences, Vienna DLWT - Department of Food Science and Technology - on Identification Technology for Safety in the Food Chain.Paul Bruck is also the consultant for the Austrian Business Agency - ABA Invest in Austria, the consulting agency of the Republic of Austria, and is therefore the first contact for potential Russian investors for their investment plans in Austria.In autumn 2008 Paul Bruck and some business friends formed an Austrian business platform - the Austrian Economic Forum, in order to connect Austrians and friends of Austria doing business in Russia. Regular monthly meetings are arranged to network and exchange experiences, see also Austrian Economic Forum.
![Paul Bruck, Dipl. Ing., MBABorn 1960 Education & Experience ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)