The document summarizes the acquisition of Herold-Center, a shopping center located in Norderstedt, Germany. It was Deutsche EuroShop's 20th property acquisition. Some key details include: - The €187 million acquisition made Herold-Center the company's 16th property in Germany. - The 55,500 square meter center has over 130 shops, residential units, and office space. - Financial details like rental income, occupancy rates, and tenant sales are provided to analyze the investment.

1. HEROLD-CENTER
NORDERSTEDT
11.2012

2. 11.2012 HEROLD-CENTER NORDERSTEDT
ACQUISITION
20th shopping center in the portfolio
 16th shopping center in Germany, 20th overall
 location: Norderstedt, a northern suburb of Hamburg
 acquisition of 100%, i.e. asset deal Hamburg
 investment volume: €187 million
Berlin
 net initial yield: 6.1% Wolfsburg
Wildau
Magdeburg
Hameln
Hamm
Dessau
Wuppertal Kassel
Dresden
Wetzlar
Sulzbach
Viernheim
Passau
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3. 11.2012 HEROLD-CENTER NORDERSTEDT
CITY & AREA
Norderstedt
 75,300 inhabitants
 Purchase power index: 117.8
 Centrality: 105.8%
 Unemployment rate: 4.6%
(Schleswig-Holstein: 6.4%)
 Catchment area
Driving distance Inhabitants
up to 5 min. approx. 32,000
5 to 15 min. approx. 82,000
15 to 30 min. approx. 367,000
total approx. 481,000
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4. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
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5. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
Herold-Center Norderstedt
 55,500 sqm lettable space
 26,000 sqm selling space (36,400 retail space)
 approx. 130 shops
 in addition residential and office component:
 14,000 sqm living space (256 units)
 5,000 sqm office space
 public transportation adjacent to the center
 managed by ECE (since 1981)
 approx. 850 parking spaces
 occupancy: 100% in retail, 16 vacant residential
units of which 12 are just renovated, 760 sqm
vacant storage space and 40 sqm vacant office
space 96% in total
 0.5 million people living in the catchment area
 Opening/extensions: 1971, 1995, 2003
 Website: www.herold-center.de
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6. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
Herold-Center Norderstedt
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7. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
Herold-Center Norderstedt
 tenant‘s sales productivity: €4,660 per sqm
avg. DES’ centers: €4,310 per sqm
avg. German retail: €3,430 per sqm
 rent-to-sales ratio: 10.2%
 annualised rent 2013: €13.2 million
 avg. rental income per month: €19.30
 retail: €24.30
 residential: €7.50 (last lettings €8.50 to €10.50)
 office: €13.20
 weighted maturity of rental contracts: 5.2 years
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8. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
Competition
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9. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
Retailer-Mix
fashion
health & beauty
catering
shoes/leather
food
services
non-food
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10. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
Layout Ground floor
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11. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
Layout 1st floor
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12. 11.2012 HEROLD-CENTER NORDERSTEDT
CENTER
Layout basement & residential
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13. 11.2012 HEROLD-CENTER NORDERSTEDT
APPENDIX
Contact
Deutsche EuroShop AG
Investor & Public Relations
Oderfelder Straße 23
20149 Hamburg
Tel. +49 (40) 41 35 79 - 20 / -22
Fax +49 (40) 41 35 79 – 29 Claus-Matthias Böge
Chief Executive Officer
E-Mail: ir@deutsche-euroshop.com
Web: www.deutsche-euroshop.com
ir-mall.com
facebook.com/euroshop
flickr.com/desag Olaf G. Borkers
Chief Financial Officer
slideshare.net/desag This presentation is a FSC certified product.
twitter.com/des_ag
youtube.com/DeutscheEuroShop
Important Notice: Forward-Looking Statements
Statements in this presentation relating to future status or circumstances, including Patrick Kiss
statements regarding management’s plans and objectives for future operations, sales and Head of Investor & Public Relations
earnings figures, are forward-looking statements of goals and expectations based on
estimates, assumptions and the anticipated effects of future events on current and
developing circumstances and do not necessarily predict future results.
Many factors could cause the actual results to be materiallydifferent from those that may
be expressed or implied bysuch statements.
Deutsche EuroShop does not intend to update these forward-looking statements and does
not assume any obligation to do so. Nicolas Lissner
Manager Investor & Public Relations
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