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Ecr award nestle 7th continent

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Ecr award nestle 7th continent

  1. 1. ! ! !
  2. 2. ! ! ! !! ! ! ! ! ! !!!!!!!!!!!! ! !
  3. 3. ! ! ! ! ! ! ! ! ! ! !&(# ! ! """! ! !%"$! ! ! ! ! ! ! !"#$! ! ! ! ! !Nielsen; Euromonitor
  4. 4. ! ! ! &"() !! ! ! ! """!"*$! ! ! ! ! ! ! ! ! !
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  6. 6. ! )! ! ,-!./0123! ! ! ! 5$! "(4 ! !!!!!!!!!!!!!!!!! !
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  8. 8. 7! !5$! ! ! ! ! ! ! ! !44()$! ! ! ! !
  9. 9. 7! !%6$! ! ! ! ! ! ! ! !5&()$! ! ! ! !
  10. 10. "5(" ! ! """! ! ! 6$! ! ! ! ! "%8***8***! ! !
  11. 11. ! !5)$! #$! ! ! ! !! "%8***8***! ! ! ! ! !
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  13. 13. ! ! ! ! !! "8***! "86**! ! ! ! ! ! ! ! ! ! ! ! !
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  17. 17. ! ! ! -7.8-5 1 9.5 >.8 L2%"<=" "" 2 3-, ?.9 4 @.8 55 +.5 +.8 +.+ +.8 +., -.@ 6 7 8 -.7 9 10 11 -.8 -.+ ,.> 12 ,.> 13, 622*3 C(<2E%)(2*F A$JE23. L2% G)43H ME2 A<% Tea =*233)(K3. := <$%3 E*2$& =*)(B3 E(=)&2(%3 :*;2( CD)442= C$((2= I2$=F Dried Pasta <= <= &2$43 C<<22" Spreads <= food Noodles "<*22;"=*F 123%42" !"#$%$&()%*"+,-,." / 0"
  18. 18. ! ! ! ! ! ! ! !""#$ % "#$$! %"&! !""#$ !""%$ !""&$ !""$ !""($ !"")$ !"*"$Источник: ACNielsen продажи в рублях 2004-2010!
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  22. 22. ?!POSM 100% 155 20
  23. 23. !1$ SKU. *""+"",$ ("+"",$ &"+"",$ #"+"",$ !"+"",$ "+"",$ *$ -$ %$ $ )$ **$*-$*%$*$*)$!*$!-$!%$!$!)$-*$--$-%$-$-)$#*$#-$#%$#$#)$%*$%-$%%$%$%)$&*$&-$&%$&$&)$ (ABC,2$ GAP) ( SKU )3$
  24. 24. ! !
  25. 25. (!!POSM!! POSm.POSM
  26. 26. (!!POSM!!
  27. 27. !) !
  28. 28. ! 60% 15% (2011/2010)(2011YTD vs 2010YTD); AC Nielsen
  29. 29. ! +10% +14%Romir Q1-3 2011/Q1-3 2010
  30. 30. ! +25% +39%Romir Q1-3 2011/Q1-3 2010

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