The document outlines discussions from a meeting focused on evaluating and strategizing various initiatives across strategy groups, direct-to-consumer approaches, mobile/apps, and digital content. Attendees discussed evaluating initiatives based on their likelihood of success, risk profile, financial upside, and cultural/resource needs before breaking into groups to develop strategies.

1. ECPA Wrap-Up
#ecpa2020
Tuesday, November 8, 11

2. Evaluation
• Likelihood for success
• Risk profile
• Financial Upside
• Cultural Needs
• Resource Needs
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3. 3
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4. Strategy Group #1
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5. Strategy Group #2
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6. Strategy Group #3
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7. 7
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8. Direct to Consumer #1
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9. Direct to Consumer #2
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10. Direct to Consumer #3
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11. 12
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12. Mobile & Apps
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13. 13
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14. Digital Content
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15. 15
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