Embrace the future ray poynter

•

3 likes•672 views

Ray Poynter

8 Steps to Help You Embrace the Future Ray Poynter's presentation to the NewMR Embracing the Future Event November 2015

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
The 8 Steps
1.  Staying up-to-date
2.  Developing new skills
3.  Building a proﬁle/CV
4.  Developing a hinterland
5.  Change your job every 18-24 months
6.  Be a beQer presenter/storyteller
7.  Improve your business skills/knowledge
8.  Build a network

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
1 – Staying up-to-date
Pick one key source and treat everything else as
extra
Possibles include:
–  NewMR (deep but narrow)
–  GreenBookBlog (deep and wide – but lots)
–  RBDR – Bob Lederer (shallow but audio)
–  Quirks (deep and wide – but lots)
–  MrWeb or ResearchLive (Shallow and Wide)
–  TwiQer with #NewMR or #MRX

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
2 – Developing new skills
Learn one new skill each year
–  Infographics
–  Online focus groups
–  Moderabng online discussions/
forums/MROCs
–  Designing mobile surveys
–  MaxDiﬀ or Segmentabon or
Conjoint Analysis
–  Social media & business
–  Social media research
–  B2B
–  Advanced Excel
–  Project planning/cosbng/managing
–  Internabonal research
–  Semiobcs
–  Ethnography
–  Text Analybcs
–  SPSS/R/SAS etc
–  Neuroscience
–  Biometrics
–  Salesforce
–  Copywribng

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
3 – Build a proﬁle/CV
•  Social Media Proﬁle – (as per Sue York)
•  Volunteer for internal projects
•  Spend bme talking to clients and colleagues (especially from other oﬃces)
•  Write/produce things
•  Add your name to things you write/produce
•  Forward praise you receive to relevant others
•  Thank people (only when genuine)
•  Speak at events, ask quesbons at events

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
4 – Developing a hinterland
Good journalists, leaders, polibcians and researchers have
interests that stretch beyond their day job
Develop your other interests and then link them to your work
–  The people you meet playing football, what does that teach you
about diﬀerent people?
–  When you travel in Asia, what does it teach you about
addibonal perspecbves?
–  What anecdotes does learning the ukulele provide you with?
Your future does not depend on you dropping your other
interests, it depends on you harnessing your other interests.

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
5 – Change your job every 18-24 months
This does NOT mean you have to change
employer – it can be your role (but not just your
btle).

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
6 – Be a beQer presenter/storyteller
Everybody can and should present beQer
– Present more oken
– Get feedback (1 keep, 1 change)
– Courses & books
– Watch videos of other presenters – discuss with
others what works and what doesn’t

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
7 – Improve your business skills/knowledge
Main cribcism from clients/business people
– How do your clients make their money?
– What are their key business problems?
– What are the parameters of their opbons?
– Who are their compebtors and what are their
relabve compebbve strategies and advantages

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
8 – Build a network
Life is a people business
–  Stay in touch with ex-colleagues and ex-clients
–  Whenever possible collaborate – even if you could have
done it on your own
–  Oﬀer advice and help
–  Use social media to stay in touch and to oﬀer support
–  Ask for help
–  Seek out new and interesbng people
Networking does not mean talking and drinking with your friends, it
mostly means mee9ng and talking with new people.

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
Thank You!

Learn more by following me on TwiQer

@RayPoynter
Tip 8: borrow good ideas – HT @1Sue3

8 Steps To Help You Embrace The Future
Ray Poynter, UK, November 2015
Q & A
Ray Poynter
The Future Place
Sue York
@1sue3
#NewMR 2015
Corporate Sponsors
#NewMR 2015
Supporters
Schlesinger Associates
Keen as Mustard

The document discusses different tools available including the 4 quadrants, Pareto's principle, managing everything, a report card, objective-magnet, and forest and trees perspective. It specifically focuses on Tool #2, the Pareto principle or 80/20 rule, and how this could apply to the Italian economy, clothes, donors, and time. The reader is prompted to read notes in Italian about each topic in relation to the 80/20 rule.

ECPA CEO Synposium Wrap-up

Cadabra Media

Business journalists as investigators | Raquel Rutledge

Reynolds Center for Business Journalism

The document provides tips for business journalists looking to conduct investigative reporting. It recommends journalists look for tips and leads from sources, beats, and obscure publications. When pursuing a story, journalists should assess how many people may be affected, whether there is a local or broader angle, and what data is available. An effective story will have an "outrage factor" with surprising facts that can be proven with documents and on-the-record sources. The document then discusses two examples of successful investigative stories the author worked on, focusing on starting small and building the story out while verifying allegations with data and named sources.

DevOps Incident Handling - Making friends not enemies.

Server Density

Post summit webinar 2014

Lora Cecere

The race is on. Supply chains are more complex. Technology capabilities offer new capabilities, but processes and organizations must change. At the Supply Chain Insights Global Summit, over 100 leaders walked away with new insights. Join this panel of experts—including Kevin McPherson, Vice President of Global Solutions at Owens & Minor; Allen Dow, Vice President at Logility; Dave Winstone,Global Supply Chain Manager at Dow AgroSciences—to tap into this new level of insights and excitement of the supply chain of the future

Ray Poynter Mobile Market Research 101

Ray Poynter

Futuring Friday 2017 Festival of NewMR 2017

Ray Poynter

Ray Poynter gave a lecture on the future of market research. He discussed technologies and methods that are currently popular ("still hot" and "hot"), emerging ("bubbling"), and declining ("not so hot"). Popular approaches now include online communities, DIY research, mobile surveys, and micro surveys. Emerging areas involve text analytics, research bots, and messaging apps. Less emphasized now are facial coding and webcam qualitative research. Poynter predicted that by 2030, traditional surveys may no longer be used in commercial market research, replaced by approaches like social listening, online discussions, and passive data collection.

Video and the future of digital

NCVO - National Council for Voluntary Organisations

How do *you* manage products? - Product anonymous April 16 2015

Product Anonymous

Often it seems the product manager role is different depending on where you work, who you work with, what stage the company is in & the current understanding of the value of product management. Three companies shared how they work and manage product - their structure, how they work with other teams, their challenges and how the team brings value to the business. Each company will gave a short presentation on their area before we threw to questions from the audience.

2015 16 Rotary M,PR&C Team Overview & Plans

PDG Kevin Walsh - Rotary International

MSP Meets FastFlash: New Replibit BDR Appliances

eFolder

Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley

Shane Guiter

This document discusses lessons that public media organizations can learn from Silicon Valley startups. It advocates adopting a startup mindset focused on innovation and disruption. Some key lessons include designing every detail with the customer in mind, keeping talented employees by providing recognition and growth opportunities, and taking small experimental steps to test new ideas. The document suggests that public media leverage its strengths like trusted brands and content while also setting up small teams to rapidly develop and test new products and business models.

Ray poynter trends in presenting

MROC Japan

Ray Poynter gave a lecture on creating better presentations. He discussed that there is no single best presentation style, as the style depends on factors like the audience and message. Poynter emphasized the importance of narrative flow and using stories and techniques like building slides incrementally. He recommended analyzing TED talks to learn from examples of great presenters like Hans Rosling. Poynter's lecture provided tips on aspects like limiting words on slides and rehearsing presentations.

Ray Poynter Social Media Research in 2015

Ray Poynter

20 Steps to Becoming THE Publisher in Your Industry

Joe Pulizzi

Ray poynter from data to storytelling

MROC Japan

The document summarizes a lecture by Ray Poynter on using storytelling in market research. Poynter discusses why storytelling is important, finding stories within data, and conveying those stories effectively. He outlines a process for transforming data into stories, beginning with defining the problem, establishing existing knowledge, checking and organizing data, finding the message within it, and crafting a story. Poynter emphasizes frameworks for analysis and considering research in a wider context to produce useful stories.

IIBA 2020 September - Why are there no Business Analysts in start ups

AustraliaChapterIIBA

Technology start-up teams typically look like – Founder, Designer, Developer, Marketer. Rarely do they mention a Business Analyst! Pragmatic business analysis speeds up the start-up journey, ultimately saving significant time and money for founders bootstrapping their businesses. Walking through a case study, we’ll explore the custom application development process successfully used for early-stage start-ups in the dental and financial planning industries. Presentation Value/Learning Points: In this session you will discover: • How a start-up mindset can improve how you plan, capture and validate requirements • Requirements gathering approaches best suited for custom application development • How the Wizard of Oz can help you identify a minimum viable product • Techniques for working with stakeholders new to custom application development Erin Clark - Managing Director Erin is an internationally recognised innovation expert, delivering training and consulting across the Asia Pacific. She works with corporates to innovate like start-ups and start-ups to scale-up. Erin has led a business analysis consulting practice, managed large teams of business analysts and spends a lot of time flicking through the BABOK – but has never held the job title of ‘Business Analyst’. Erin started her career in the journalism industry. To prove that an Arts Degree can take you a lot further than working at the local McDonalds, Erin has since worked in Indonesia, Malaysia, Hong Kong, Singapore and New Zealand. After a crisis of confidence in her IT and business skills, she also graduated with a Graduate Certificate in IT Project Management from UTS and a Master of Business Administration from UWA. Erin now takes great pride in the ability to translate between humans and nerds to drive better outcomes, often using interpretative dance. Contact info: erin@chesshill.com.au, Chesshill Consulting

Paul child main stage - 2011

Ray Poynter

Paul Child gave a presentation at the Festival of NewMR on November 3rd, 2011 titled "Life Outside the Ivory Tower". The presentation argued that researchers should broaden their perspectives by taking inspiration from fields beyond traditional market research, such as journalism, design, writing, psychology and data science. Child suggested that researchers could improve their work by learning how journalists report stories from data, using compelling design, connecting to client metrics, and embracing new data and thinking from fields like consumer psychology and open data. Failing to adopt these new perspectives, Child warned, could result in others innovating in their place.

Anatomy of an Announcement - Media and Communications

Andy Erickson

An agile intro in imago v1 1.pptx

Dominique POPIOLEK-OLLE

This document provides an overview of Agile principles and practices. It discusses why organizations are adopting Agile methods like Scrum, how Scrum works with self-organizing cross-functional teams and short sprints, and what Agile values like valuing individuals, interactions, working software and responding to change. The document explains key Scrum roles of Product Owner, Scrum Master and team and Agile ceremonies like sprint planning, daily stand-ups and retrospectives. It aims to help readers understand Agile and how to apply its principles to engage teams and continuously deliver value to customers.

Using Data, Evidence and Evalution to move from Good to Great

Sport and Recreation Alliance

Tim Crabbe gave a presentation at the 2016 Sport Summit about using data, evidence, and evaluation to improve sports programs and organizations. He stressed the importance of establishing SMART goals that are specific, measurable, achievable, relevant, and time-bound, and identifying indicators and collecting evidence to evaluate whether projects are achieving their objectives and producing desired outcomes and cost savings.

Apegroup Social Media Strategy - Part 2

apegroup

The document discusses the social media strategy for Apegroup across Twitter, Facebook, and LinkedIn. For Twitter, they aim to share quality links and comments to spark discussions, as well as promote employees. For Facebook, they focus on sharing fun content that shows the company culture and employees. For LinkedIn, they post news, cases, and use it for job listings. Progress updates show growth across all channels in followers and engagement since starting three weeks prior.

Btube Network April Introduction pack

michellerobertsclarke

Btube is a YouTube network that celebrates British business success. It features video content curated by UK entrepreneurs and business experts. The network aims to provide inspiration and information to help people start, grow, or expand their businesses. Btube's target audience includes those interested in entrepreneurship, such as students, graduates, unemployed individuals, and small business owners. The network plans to build its audience and publish more videos over time through search optimization, partnerships, and branded content for advertisers. Its goal is to become the leading online resource for British business and entrepreneurship.

Neil si ll - introduction to business information - feb 2020

Neil Infield

This document provides an introduction to resources for business information available from the British Library. It outlines workshops, one-on-one advice clinics, and events that provide support and guidance to entrepreneurs. The document also discusses important considerations for starting a business like conducting market research, understanding competitors, protecting business ideas, and the practical aspects of business registration and funding options. Key sources of information at the British Library are highlighted like business databases, reference materials, newspapers and more.

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study. The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data. Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data. And, hear about where AI and research might be in two year’s time. Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024. This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys. Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/ Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.

Similar to Embrace the future ray poynter

Nlw And Rock Habits

nationlink

Finding the story in the data - Ray Poynter - 2015

Ray Poynter

Ray Poynter - Lecture Series - 2014

Ray Poynter

Video and the future of digital

NCVO - National Council for Voluntary Organisations

How do *you* manage products? - Product anonymous April 16 2015

Product Anonymous

2015 16 Rotary M,PR&C Team Overview & Plans

PDG Kevin Walsh - Rotary International

MSP Meets FastFlash: New Replibit BDR Appliances

eFolder

Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley

Shane Guiter

Ray poynter trends in presenting

MROC Japan

Ray Poynter Social Media Research in 2015

Ray Poynter

20 Steps to Becoming THE Publisher in Your Industry

Joe Pulizzi

Ray poynter from data to storytelling

MROC Japan

IIBA 2020 September - Why are there no Business Analysts in start ups

AustraliaChapterIIBA

Paul child main stage - 2011

Ray Poynter

Anatomy of an Announcement - Media and Communications

Andy Erickson

An agile intro in imago v1 1.pptx

Dominique POPIOLEK-OLLE

Using Data, Evidence and Evalution to move from Good to Great

Sport and Recreation Alliance

Apegroup Social Media Strategy - Part 2

apegroup

Btube Network April Introduction pack

michellerobertsclarke

Neil si ll - introduction to business information - feb 2020

Neil Infield

Similar to Embrace the future ray poynter (20)

Nlw And Rock Habits

Finding the story in the data - Ray Poynter - 2015

Ray Poynter - Lecture Series - 2014

Video and the future of digital

How do *you* manage products? - Product anonymous April 16 2015

2015 16 Rotary M,PR&C Team Overview & Plans

MSP Meets FastFlash: New Replibit BDR Appliances

Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley

Ray poynter trends in presenting

Ray Poynter Social Media Research in 2015

20 Steps to Becoming THE Publisher in Your Industry

Ray poynter from data to storytelling

IIBA 2020 September - Why are there no Business Analysts in start ups

Paul child main stage - 2011

Anatomy of an Announcement - Media and Communications

An agile intro in imago v1 1.pptx

Using Data, Evidence and Evalution to move from Good to Great

Apegroup Social Media Strategy - Part 2

Btube Network April Introduction pack

Neil si ll - introduction to business information - feb 2020

More from Ray Poynter

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

AI-powered interviewing: Best practices from Yasna

Ray Poynter

This presentation is Part 2 of 2. Join us as we explore how AI can be used to supercharge your qualitative research. Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

Artificial Intelligence and Qual: The Story So Far

Ray Poynter

This presentation is Part 1 of 2. Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research. Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

State of Research Insights in Q1, 2024 from NewMR

Ray Poynter

Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as: - How optimistic are insight professionals? - What are they most positive about? - What are their main worries? Ray will present the latest findings in the context of the two waves from 2023. Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events. We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem. In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis. Access the event recording via NewMR.org/Play-Again

Sudden Death of Beliefs

Ray Poynter

Presented by Daniel Fazekas, Bakomo Social. Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics. By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation, and access the recording, visit NewMR.org/Play-Again

Uncovering Consumers’ Hidden Narratives

Ray Poynter

While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again.

Narrative Exploration of New Categories at Mondelēz

Ray Poynter

As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions. This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including: - Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing - Quality & Fraud Trends; What is happening and what are the implications - Automating Research; What can we automate and what are the implications The recordings from this presentation can be found via NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join our panel of experts on NewMR as we explore: - Synthetic Data, what is it, and what are the issues and opportunities, what should we do next? - How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made? - What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps? Access the recording to this webinar via NewMR.org/Play-Again

The State of Insights – September 2023

Ray Poynter

Presented by Ray Poynter In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as: - What is really happening in insights with AI? - What is happening in the field of Synthetic Data? - What is happening with data quality? - What forces outside market research are shaping insights? - What are the key skills that people should be developing? - What plans should you be making for 2024? To access the presentation recording, visit NewMR.org/Play-Again

Research Thinking in the age of AI

Ray Poynter

Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals. Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers. The recording of this presentation can be access via NewMR.org/Play-Again.

How might AI impact Research and Insights over the next two years?

Ray Poynter

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

Ray Poynter

Presenter: Paul Watts, Director, Product Management at Forsta With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy. In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology. By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning. Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration. To access the recording of this presentation, visit NewMR.org/Play-Again

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Ray Poynter

A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples. Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research. The recording of this presentation can be access via NewMR.org/Play-Again.

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Ray Poynter

The document discusses using generative AI to assess the quality of open-ended survey responses. It outlines current challenges with open-ended responses, how generative AI can help through natural language processing, and best practices for implementation. Specifically, it provides an example of using ChatGPT to analyze sample open-ended responses and discusses setting up a Google Sheet to automate the process at scale and continuously improve the model through iterative training.

Exploring the future of verbatim coding with ChatGPT

Ray Poynter

Presented by Tim Brandwood and Damien Gouriet. Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years. In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process. They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it. The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process. Access the presentation recording via NewMR.org/Play-Again.

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

Ray Poynter

Presented by Phil Sutcliffe from Next Intelligence. Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the answers given are descriptive at best and uninformative or complete gibberish at worst. The advent of large language models (LLM's) and generative AI has brought great opportunity to change this. We now have the capability to use AI to probe within quantitative surveys. With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question. Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion. No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed. Access the presentation recording via NewMR.org/Play-Again

How AI / ChatGPT Drives Business Growth

Ray Poynter

Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight. In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars: – Hindsight: Learn to use established AI tools effectively – Insight: Understand AI’s impact on the insight industry – Foresight: Learn how to transform yourself and your company with AI Listen to the full presentation at NewMR.org/Play-Again

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Ray Poynter

MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight. The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars. Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing. Listen to the full presentation at NewMR.org/Play-Again.

More from Ray Poynter (20)

The State of AI in Insights and Research 2024: Results and Findings

ResearchWiseAI - an artificial intelligence driven research data analysis tool

AI-powered interviewing: Best practices from Yasna

Artificial Intelligence and Qual: The Story So Far

State of Research Insights in Q1, 2024 from NewMR

Sudden Death of Beliefs

Uncovering Consumers’ Hidden Narratives

Narrative Exploration of New Categories at Mondelēz

The Future in Focus

The State of Insights – September 2023

Research Thinking in the age of AI

How might AI impact Research and Insights over the next two years?

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Exploring the future of verbatim coding with ChatGPT

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

How AI / ChatGPT Drives Business Growth

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Recently uploaded

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Search Engine Journal

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences. You’ll hear: - The evolution of Reddit as a major influencer on SERPS over the years. - The impact of recent changes and partnerships on Reddit’s place in search. - A comprehensive look at Reddit, how it works, and how to approach it. - Unique engagement opportunities presented by Reddit. With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences. Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.

Spotify: Revolutionizing the Music Streaming Industry

TMR Infra

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

5ys5mvlp

学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Evaluating the Effectiveness of Women-Focused Marketing

HighViz PR

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

1Solutions Pvt. Ltd.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Practical Progress from a Theory by Steven Kingpdf

william charnock

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

5ys5mvlp

学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

AI Best Practices for Marketing HUG June 2024

Amanda Farrell

Recently uploaded (20)

Efficient Website Management for Digital Marketing Pros

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Spotify: Revolutionizing the Music Streaming Industry

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

Boost Your Instagram Views Instantly Proven Free Strategies.

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Evaluating the Effectiveness of Women-Focused Marketing

PickUp_conversational AI_Capex, Inc._20240611

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

Mastering SEO for Google in the AI Era - Dennis Yu

Story Telling Master Class - Jennifer Morilla

Practical Progress from a Theory by Steven Kingpdf

Gokila digital marketing| consultant| Coimbatore

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

AI Best Practices for Marketing HUG June 2024

Embrace the future ray poynter

1. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 8 Steps To Help You Embrace The Future Ray Poynter November 2015 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters Schlesinger Associates Keen as Mustard

2. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 The 8 Steps 1.  Staying up-to-date 2.  Developing new skills 3.  Building a proﬁle/CV 4.  Developing a hinterland 5.  Change your job every 18-24 months 6.  Be a beQer presenter/storyteller 7.  Improve your business skills/knowledge 8.  Build a network

3. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 1 – Staying up-to-date Pick one key source and treat everything else as extra Possibles include: –  NewMR (deep but narrow) –  GreenBookBlog (deep and wide – but lots) –  RBDR – Bob Lederer (shallow but audio) –  Quirks (deep and wide – but lots) –  MrWeb or ResearchLive (Shallow and Wide) –  TwiQer with #NewMR or #MRX

4. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 2 – Developing new skills Learn one new skill each year –  Infographics –  Online focus groups –  Moderabng online discussions/ forums/MROCs –  Designing mobile surveys –  MaxDiﬀ or Segmentabon or Conjoint Analysis –  Social media & business –  Social media research –  B2B –  Advanced Excel –  Project planning/cosbng/managing –  Internabonal research –  Semiobcs –  Ethnography –  Text Analybcs –  SPSS/R/SAS etc –  Neuroscience –  Biometrics –  Salesforce –  Copywribng

5. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 3 – Build a profile/CV •  Social Media Profile – (as per Sue York) •  Volunteer for internal projects •  Spend bme talking to clients and colleagues (especially from other offices) •  Write/produce things •  Add your name to things you write/produce •  Forward praise you receive to relevant others •  Thank people (only when genuine) •  Speak at events, ask quesbons at events

6. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 4 – Developing a hinterland Good journalists, leaders, polibcians and researchers have interests that stretch beyond their day job Develop your other interests and then link them to your work –  The people you meet playing football, what does that teach you about diﬀerent people? –  When you travel in Asia, what does it teach you about addibonal perspecbves? –  What anecdotes does learning the ukulele provide you with? Your future does not depend on you dropping your other interests, it depends on you harnessing your other interests.

7. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 5 – Change your job every 18-24 months This does NOT mean you have to change employer – it can be your role (but not just your btle).

8. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 6 – Be a beQer presenter/storyteller Everybody can and should present beQer – Present more oken – Get feedback (1 keep, 1 change) – Courses & books – Watch videos of other presenters – discuss with others what works and what doesn’t

9. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 7 – Improve your business skills/knowledge Main cribcism from clients/business people – How do your clients make their money? – What are their key business problems? – What are the parameters of their opbons? – Who are their compebtors and what are their relabve compebbve strategies and advantages

10. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 8 – Build a network Life is a people business –  Stay in touch with ex-colleagues and ex-clients –  Whenever possible collaborate – even if you could have done it on your own –  Oﬀer advice and help –  Use social media to stay in touch and to oﬀer support –  Ask for help –  Seek out new and interesbng people Networking does not mean talking and drinking with your friends, it mostly means mee9ng and talking with new people.

11. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 Thank You! Learn more by following me on TwiQer @RayPoynter Tip 8: borrow good ideas – HT @1Sue3

12. 8 Steps To Help You Embrace The Future Ray Poynter, UK, November 2015 Q & A Ray Poynter The Future Place Sue York @1sue3 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters Schlesinger Associates Keen as Mustard