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Linked In For Power Users
The document discusses how to maximize the use of LinkedIn as a professional networking platform. It recommends completing your profile with a photo, work history, education, and recommendations to fully represent yourself. It also suggests using features like status updates, groups, answers, and advanced search to expand your network and visibility. The final section encourages fully utilizing LinkedIn's training resources and asking questions.
Linked In For Power Users
- 1. LinkedIn for PowerUsers © 2011 2011 NAQP/NAPL Owner’s Conference Saturday, September 10, 11
- 2. LinkedIn is not Linkedin is not Saturday, September 10, 11
- 3. Network of DecisionMakers Facebook LinkedIn 50 40 30 20 10 0 % of Users Who are Business Decision Makers Lewis Howes - Author Linked Working Saturday, September 10, 11
- 4. Three Degrees ofSeparation Mary Joe Ron VP Marketing Saturday, September 10, 11
- 5. Level 1 NetworkSize 1,648 Level 1 Level 2 Level 3 Level 2 Network Reach 378,000 Network Visibility Level 3 9,750,600 Saturday, September 10, 11
- 6. Complete Your Profile Saturday,September 10, 11
- 7. How You GetThere • Photo • Current Position • At Least Two Previous Positions • Education • Summary • Specialties • At Least Three Recommendations Saturday, September 10, 11
- 8. Profile Modifications • Customize Your Website Links • Add Your Twitter Account • Personalize Your Public Profile URL • Add Skills (beta) • Groups and Associations • Honors and Awards Saturday, September 10, 11
- 9. Optimize Your Profilefor SEO Saturday, September 10, 11
- 10. Recommendations Are HUGE Saturday, September 10, 11
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- 12. Build Your Network Saturday,September 10, 11
- 13. Upload Contacts • Gmail • Yahoo • Outlook • CRM (Act, GoldMine, SalesForce) • Any Other .csv File Saturday, September 10, 11
- 14. Search For Contacts • Clients • Colleagues • Industry Contacts • Vendors • Group Members Saturday, September 10, 11
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- 16. Extend and Project • Status Updates Go Out to Your Network • All Status Updates Can Go to Twitter • Extend Your Influence to Your Groups • Share Relevant Content Often Saturday, September 10, 11
- 17. Groups are Tribes Saturday,September 10, 11
- 18. The Power ofGroups • Connect Without Directly Connecting • Connect Across the Horizontal • Connect Up the Vertical • Discussions • Send a Message • Jobs Saturday, September 10, 11
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- 20. What You CanLearn • What’s Up With Your Clients? • What’s Up With Your Prospects? • Who’s Coming ...Who’s Going • How Are You Connected? • Latest News Saturday, September 10, 11
- 21. Your Company Page Saturday,September 10, 11
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- 23. Knowledgebase • Ask a Question • Answer a Question • Open and Closed • Good Answers and Best Answer • Best Answer Badge on Your Profile • Builds Credibility Similar to Recommendations Saturday, September 10, 11
- 24. Strategies • Research Companies You Want as Clients • Research Prospects by Title and Location • Learn About Your Prospect Before You Meet • Ask for Introductions From Your Network • Viewers of This Profile Also Viewed... • Integrate With CRM to Stay Current Saturday, September 10, 11
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- 26. Advanced Search is Your Best Friend Saturday, September 10, 11
- 27. Let’s Go Live Saturday,September 10, 11
- 28. Resources LinkedIn Learning Center http://learn.linkedin.com Linkedin Blog http://blog.linkedin.com Linked Intelligence http://linkedintelligence.com LinkedIn Group Linked Strategies Saturday, September 10, 11
- 29. Q &A Saturday, September10, 11
- 30. Scott Cappel Sorrento Mesa Printing 7398 Trade Street San Diego, California 92121 858.527.0800 smc@sorrentomesa.com www.sorrentomesa.com www.linkedin.com/in/scottmcappel www.facebook.com/sorrentomesa www.twitter.com/sorrentomesa SKYPE: scottmcappel Saturday, September 10, 11
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