This document discusses how email marketing can help businesses grow. It emphasizes that email is still a highly effective marketing channel, especially for maintaining relationships with existing customers who provide the majority of profits. The document provides tips for creating an integrated marketing strategy using email along with other digital channels like websites, blogs, Facebook and Twitter. It also includes examples of sample "communication recipes" that vary the use of different content types.
As part of the WMA 2011 session Collections: Planning for Remodels and New Spaces WMA 2011, Steve Comba of Pomona College told us what it\'s like in the midst of a move. Part 3 of 3.
What do I do with this?! Conundrums in the Collection— Taking the cue from the book and popular AAM session, "Collections Conundrums," collections managers and registrars will present case studies on
conundrums they have faced and field questions from the audience on issues from their institutions.
As part of the WMA 2011 session Collections: Planning for Remodels and New Spaces WMA 2011, Steve Comba of Pomona College told us what it\'s like in the midst of a move. Part 3 of 3.
What do I do with this?! Conundrums in the Collection— Taking the cue from the book and popular AAM session, "Collections Conundrums," collections managers and registrars will present case studies on
conundrums they have faced and field questions from the audience on issues from their institutions.
Take a new approach to the worst section in your yearbook with ideas from two lifelong coaches, athletes and fans who just happen to be yearbook advisers. Explore ideas for meaningful storytelling with emphasis on numbers that matter, expanded photo coverage and personal connections. Created by Casey Nichols, CJE, and Sarah Nichols, MJE, from Rocklin, California.
This is a talk I gave at Social Dev Camp in Chicago on how data is probably the most powerful tool on the planet not to mention an amazing tool for story telling.
Fordonsindustrin — Kunskap och kompetens i framtidenJohan Ronnestam
Fordonsindustrin — En keynote hos Automotive Sweden ( http://www.automotivesweden.se/aktiviteterochnyheter/artiklar/fordonsindustrinenmotorforsverige.5.29db4375130759df96b80004091.html) om utmaningen att hitta rätt kunskap i framtiden
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Take a new approach to the worst section in your yearbook with ideas from two lifelong coaches, athletes and fans who just happen to be yearbook advisers. Explore ideas for meaningful storytelling with emphasis on numbers that matter, expanded photo coverage and personal connections. Created by Casey Nichols, CJE, and Sarah Nichols, MJE, from Rocklin, California.
This is a talk I gave at Social Dev Camp in Chicago on how data is probably the most powerful tool on the planet not to mention an amazing tool for story telling.
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16. Sources: 1.! Flowtown, 2010: http://www.flowtown.com/blog/the‐value‐of‐an‐existing‐customer 2.! Bain and Company
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17. Source: Pew Internet an American Life Project; May, 2010: http://www.pewinternet.org/Trend‐Data/Online‐ Activites‐Total.aspx
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18. Source: Direct Marketing Association, 2009: http://directmag.com/magilla/1020‐e‐mail‐roi‐still‐slipping/
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66. Integrate:
Build a Marketing Strategy...
Email
Website/ Facebook/
Blog Twitter
In-store customer
experience ...not a
Social Media
Strategy
Essencia Day Spa http://youtu.be/Ii_arQmEsI4
Boloco http://youtu.be/S-H-p5dA5N4
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69. Communication Recipes:
Vary to taste
Think of your communications
mix like cooking...
Different recipes may call for the
same ingredients, but it’s the amount
and way each ingredient is used
that changes depending on
what is being baked. Sample Communication Recipes
included in follow-up email
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