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Build Your
      Business with
     Email Marketing
            Facilitated by Trina Links-Gowe




                                                         250.488.0828
                                              www.trinalynnb.com
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Sources: 1.! Flowtown, 2010: http://www.flowtown.com/blog/the‐value‐of‐an‐existing‐customer 2.!   Bain and Company

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Source: Pew Internet an American Life Project; May, 2010: http://www.pewinternet.org/Trend‐Data/Online‐ Activites‐Total.aspx

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Source: Direct Marketing Association, 2009: http://directmag.com/magilla/1020‐e‐mail‐roi‐still‐slipping/

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In Summary....




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Integrate:

                       Build a Marketing Strategy...
                                            Email


                                Website/         Facebook/
                                 Blog             Twitter

                                      In-store customer
                                          experience            ...not a
                                                             Social Media
                                                               Strategy

        Essencia Day Spa http://youtu.be/Ii_arQmEsI4
                 Boloco         http://youtu.be/S-H-p5dA5N4
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Communication Recipes:
                      Vary to taste




     Think of your communications
           mix like cooking...

     Different recipes may call for the
   same ingredients, but it’s the amount
      and way each ingredient is used
         that changes depending on
            what is being baked.           Sample Communication Recipes
                                             included in follow-up email




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Questions?




                                      Trina Links-Gowe
                                        250.488.0828
                                  emarketing@trinalynnb.com
                                     www.trinalynnb.com
                               www.facebook.com/trinalynnbphotographyandemarketing




                                                       71
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Inspire!          http://youtu.be/B7r7YY_EO0A




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Building Your Business With Email Marketing