The document discusses trends in consumer engagement and digital technology. It notes that 9 out of 10 Australians now go online, with over half having broadband access. The next billions of users coming online will be mobile users. Social networks like Facebook are increasingly important ways that people engage with friends, family and content. Advertisers are exploring new forms of interactive and mobile advertising known as "advertainment" to engage consumers in this digital world. The document provides examples and case studies of companies that have successfully engaged consumers through social and mobile strategies.

1. Tuesday, 1 November 2011

2. consumer engagement -
the new operating model
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3. digital nation
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4. 9 out of 10 Australians go online
(54% have broadband)
83%
offline
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5. the next 2 billion
online will be mobile
Global Australia
23% 35%
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6. 90%
52%
48%
10%
2008 2011
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7. 42.9%
37.2%
2010 2011
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8. 2011
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9. 2012
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10. 2013
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11. 2014
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12. 6.4x 5.3x
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13. 3,000,000,000
views a day
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14. 100,000,000,000
hits a day
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15. partners
friends
family
kittens waking up
colleagues
angry birds
celebrities
nigerian prince
strangers
brands
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16. 18%
of users check Facebook
while their head is still on the
pillow in the morning
Consumer Lab Study 2011 - Ericsson US
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17. 130 relationships
Dunbar's
law
=150
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20. adverti sing
entertainment
>
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21. adverti sing
entertainment
>
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22. ertainm ent
ent
advertising
>
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23. advertainment
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24. advergaming
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25. Call of Duty: Black Ops
November 2010
First 24 hours = $364M
$1B in 42 days
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41. case studies
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47. TXT
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48. Be engaging
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49. Be social
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50. Be mobile
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51. Thank You
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