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Personal Branding
               Professional Development series by DSO




Tuesday, November 22, 11
Tuesday, November 22, 11
Brands we know




Tuesday, November 22, 11
Personal Branding

                             Stories


                           Perception
Tuesday, November 22, 11
1901                          1907                           1972




             (c) 2000 Estate of Pablo Picasso/Artists Rights Society (ARS), New York

Tuesday, November 22, 11
Why is this important?
                   •       Freelancers, Bloggers, Entrepreneurs..

                   •       Job hunters!



                   •       Stand out from the crowd

                   •       Attract the people you want attention from

                   •       More clients, more sales, more profits, more
                           visitors, and much more opportunities!


Tuesday, November 22, 11
Great!
               Where do I start?
               Let’s take a look at developing your brand.




Tuesday, November 22, 11
Who are you?

                   •       What’s your passion?

                   •       What are you good at?



Tuesday, November 22, 11
Craft an elevator
               pitch/personal bio.
                   •       Tell us about yourself in 30 seconds.

                   •       Write about yourself in 160 characters.



Tuesday, November 22, 11
Support your brand!



Tuesday, November 22, 11
Done!
               How do people find me?
               Let’s take your brand and market it.




Tuesday, November 22, 11
Baby steps


                   •       Tell people about about yourself




Tuesday, November 22, 11
Baby steps


                   •       Tell people about about yourself

                   •       Send that message you just wrote




Tuesday, November 22, 11
Business Cards?

                   •       Your face when you’re not there!


                   •       Name, company, contact info.




Tuesday, November 22, 11
Let’s take you online.


                   •       Google yourself!

                   •       Make sure what comes up there is you.




Tuesday, November 22, 11
Tuesday, November 22, 11
Make a blog!

                   •       A blog is just a quick and simple website

                   •       Post about the stuff you like

                   •       Get noticed online!




Tuesday, November 22, 11
Tuesday, November 22, 11
Social Media?
               Facebook, Twitter, et. al.




Tuesday, November 22, 11
Tuesday, November 22, 11
Global Development is...




Tuesday, November 22, 11
Global Development is...
                           Disaster Preparedness
                               Perception     Education
     Healthcare Stories     Infrastructure
          Poverty Reduction Economics
                       Governance Environment
                                 Gender Equality




Tuesday, November 22, 11

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Personal Branding I - What is Branding?

  • 1. Personal Branding Professional Development series by DSO Tuesday, November 22, 11
  • 3. Brands we know Tuesday, November 22, 11
  • 4. Personal Branding Stories Perception Tuesday, November 22, 11
  • 5. 1901 1907 1972 (c) 2000 Estate of Pablo Picasso/Artists Rights Society (ARS), New York Tuesday, November 22, 11
  • 6. Why is this important? • Freelancers, Bloggers, Entrepreneurs.. • Job hunters! • Stand out from the crowd • Attract the people you want attention from • More clients, more sales, more profits, more visitors, and much more opportunities! Tuesday, November 22, 11
  • 7. Great! Where do I start? Let’s take a look at developing your brand. Tuesday, November 22, 11
  • 8. Who are you? • What’s your passion? • What are you good at? Tuesday, November 22, 11
  • 9. Craft an elevator pitch/personal bio. • Tell us about yourself in 30 seconds. • Write about yourself in 160 characters. Tuesday, November 22, 11
  • 10. Support your brand! Tuesday, November 22, 11
  • 11. Done! How do people find me? Let’s take your brand and market it. Tuesday, November 22, 11
  • 12. Baby steps • Tell people about about yourself Tuesday, November 22, 11
  • 13. Baby steps • Tell people about about yourself • Send that message you just wrote Tuesday, November 22, 11
  • 14. Business Cards? • Your face when you’re not there! • Name, company, contact info. Tuesday, November 22, 11
  • 15. Let’s take you online. • Google yourself! • Make sure what comes up there is you. Tuesday, November 22, 11
  • 17. Make a blog! • A blog is just a quick and simple website • Post about the stuff you like • Get noticed online! Tuesday, November 22, 11
  • 19. Social Media? Facebook, Twitter, et. al. Tuesday, November 22, 11
  • 22. Global Development is... Disaster Preparedness Perception Education Healthcare Stories Infrastructure Poverty Reduction Economics Governance Environment Gender Equality Tuesday, November 22, 11