Product Brochure: Online Retail in Emerging Markets 2016

1
ONLINE RETAIL IN EMERGING MARKETS 2016
PUBLICATION DATE: JUNE 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 15 TABLE OF CONTENTS I PAGE 16 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 17 METHODOLOGY I PAGE 18 RELATED REPORTS I PAGE 19 CLIENTS I PAGE 20-21 FREQUENTLY ASKED QUESTIONS
PAGE 22 ORDER FORM I PAGE 23 TERMS AND CONDITIONS

2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Online Retail in Emerging Markets 2016
Market Report
B2C E-Commerce
Asia-Pacific, Europe, Latin America, Middle East, Africa
China, India, Singapore, Indonesia, Thailand, Russia, Poland, Turkey,
Brazil, Mexico, Argentina, Colombia, UAE, Saudi Arabia, Iran, Israel,
South Africa, Nigeria, Egypt
English
PDF & PowerPoint
308
PRICES* Single User License:
Site License:
Global Site License:
€ 3450 (exc. VAT)
€ 5175 (exc. VAT)
€ 6900 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
How is online retail developing across the emerging markets worldwide?
What is the B2C E-Commerce market size and growth rates in these countries?
Which overarching online shopping trends have become evident?
What are the key online product categories, payment and delivery methods in major emerging
markets?
Who are the leading E-Commerce market players in these countries?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

3
ONLINE RETAIL BOOMS IN EMERGING MARKETS
According to global forecasts cited in the yStats.com report, emerging
markets around the world are predicted to lead global online retail sales growth.
As a result, the global share of the regions where major emerging markets are
located, such as Asia-Pacific, the Middle East and Africa are predicted to increase
through 2019. B2C E-Commerce in the majority of these fast growing markets, with
a few notable exceptions such as China, still accounts for a low one-digit share of
total retail sales, signaling significant room for growth.
The main growth drivers for online retail in these markets include increasing
Internet and mobile connectivity, rising online shopper penetration, as well as
improving regulatory, payment and logistics infrastructure. One of the main
challenges, on the other hand, is lack of trust in online payments and high cash on
delivery usage rates by online shoppers in many emerging countries including
Nigeria, Russia, Colombia, Thailand and others. Furthermore, among the key
findings of the new yStats.com report is the fact that while rapid growth of B2C E-
Commerce is a common characteristic of many emerging markets, significant
differences exist among individual countries in terms of Internet and online
shopper penetration rates, preferred payment and delivery methods, and favorite
online product categories.

4
MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion,
and in % Share of Total Retail Sales, in 2014 - 2019f
 B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share
of Total Retail Sales, 2014 & 2019f
 Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f
 B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f
 Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015
 Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015
 Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 - 2019
 B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f
 Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for
Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market
Attractiveness, 2015
 Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using
Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People,
2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
 Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in
% of Population, 2014
 Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015
 Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015
 Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015
 Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015
 Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October
2014
 Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
 Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4
2014
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
 Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
 Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in %
of Consumers in Selected Developed Countries, June 2015
 Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of
Adults, by Regional and Global Medians, May 2015
 Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015
 Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015
 Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f
 Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
 Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015
 Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone
Users, 2014
 Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 &
2015
 Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015
1
2
TABLE OF CONTENTS (1 OF 12)

5
5
GLOBAL DEVELOPMENTS (Cont.)
 Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age
Groups, in %, August 2015
 Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites,
by Global Average and Top 3 Countries, in %, August 2015
 Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank
among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of
Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014
ASIA-PACIFIC
3.1 CHINA
3.1.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, September 2015
3.1.2 TRENDS
 B2C E-Commerce Trends Overview, August 2015
 M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 –
2018
3.1.3 SALES & SHARES
 B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
 B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f
3.1.4 USERS & SHOPPERS
 Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
 Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015
3.1.5 PRODUCTS
 Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
3.1.6 PAYMENT
3.1.7 DELIVERY
 Overview of B2C E-Commerce Delivery, September 2015
3.1.8 PLAYERS
 B2C E-Commerce Player Overview, September 2015
 B2C E-Commerce Sales of Top 5 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
3.2 INDIA
3.2.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, September 2015
3.2.2 TRENDS
 B2C E-Commerce Trends Overview, September 2015
 M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
 Forecasts of B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
 B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
 Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
 Online Shopper Penetration, in % of Internet Users, 2014 & 2018f
3
2

6
6
ASIA-PACIFIC (Cont.)
3.2. INDIA (Cont.)
3.2.5 PRODUCTS
 Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
3.2.6 PAYMENT
3.2.7 DELIVERY
 Overview of B2C E-Commerce Delivery, September 2015
3.2.8 PLAYERS
 B2C E-Commerce Player Overview, September 2015
 Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
3.3 SINGAPORE
3.3.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, August 2015
3.3.2 TRENDS
 Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015e
 B2C E-Commerce Sales, in SGD million, 2013 & 2018f
 B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
 Internet Penetration, in % of Households, 2010 - 2014
 Online Shopper Penetration, in % of Internet Users, 2009 - 2013
3.3.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
3.3.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
3.3.7 DELIVERY
 Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
3.3.8 PLAYERS
 E-Commerce Player Overview, August 2015
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
3.4 INDONESIA
3.4.1 OVERVIEW
3.4.2 TRENDS
 Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
3

7
7
ASIA-PACIFIC (Cont.)
3.4. INDONESIA (Cont.)
 B2C E-Commerce Sales, in USD million, 2009 & 2014
 B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
 Internet Penetration, in % of Individuals, 2010 - 2014
 Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
3.4.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2014
3.4.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015
3.4.7 DELIVERY
 Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online
Shoppers, 2014
3.4.8 PLAYERS
 E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
3.5 THAILAND
3.5.1 OVERVIEW
3.5.2 TRENDS
 Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January
2015
 B2C E-Commerce Sales, in USD million, 2013 & 2018f
 B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
 Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
3.5.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, May 2015
3.5.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.5.7 DELIVERY
 Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.5.8 PLAYERS
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
3

8
8
EUROPE (Cont.)
4.1 RUSSIA
4.1.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, December 2015
4.1.2 TRENDS
 B2C E-Commerce Trends Overview, December 2015
 Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels
and Average Check, 2013 & 2014
 B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
 B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
 Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
 Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the
Relevant Group, November 2014
4.1.5 PRODUCTS
4.1.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
4.1.7 DELIVERY
 Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
4.1.8 PLAYERS
 B2C E-Commerce Players Overview, December 2015
 Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in
thousands, Average Check, in RUB, and Main Product Category, H1 2015
4.2.2 POLAND
4.2.2.1 OVERVIEW
 B2C E-Commerce Overview and International Comparison, January 2016
4.2.2.2 TRENDS
 M-Commerce Sales, in PLN billion, 2014 & 2015e
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
4.2.2.3 SALES & SHARES
 B2C E-Commerce Sales, in PLN billion, by Comparative Estimates, and CAGR, in %, 2013 - 2016f
 B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2014 - 2018f
4.2.2.4 USERS & SHOPPERS
 Online Shopper Penetration, in % of Individuals, 2011 - 2015
4.2.2.5 PRODUCTS
4.2.2.6 PAYMENT
 Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
4.2.2.7 DELIVERY
 Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
4

9
9
EUROPE (Cont.)
4.2 POLAND (Cont.)
4.2.8 PLAYERS
 E-Commerce Player Overview, December 2015
 Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015
4.3 TURKEY
4.3.1 OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, March 2016
4.3.2 TRENDS
 M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015
 Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015
 B2C E-Commerce Sales, in TRY billion, 2013-2016f
 B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2015e
 Online Shopper Penetration, in % of Internet Users, 2011 - 2015
4.3.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015
4.3.6 PAYMENT
 Breakdown of Payment Methods Used in Online Shopping, in %, 2014
4.3.7 DELIVERY
 Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12
Months to March 2015
4.3.8 PLAYERS
 B2C E-Commerce Players Overview, March 2016
 Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014
LATIN AMERICA
5.1. BRAZIL
5.1.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, March 2016
5.1.2 TRENDS
 M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f
 Share of Online Shoppers Purchasing via Mobile Devices, by Smartphone and Tablet, in % of Online
Shoppers Owing Smartphone or Tablet, October 2015
 B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in BRL billion, and CAGR, in %, 2014 -
2019f
 B2C E-Commerce Share of Total Retail Sales, in %, 2015e
4
5

10
10
LATIN AMERICA (Cont.)
5.1 BRAZIL (Cont.)
 Number of Online Shoppers, in millions, and CAGR, in %, by Comparative Estimates, 2014 - 2019f
5.1.5 PRODUCTS
 Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e
5.1.6 PAYMENT
 Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
5.1.7 DELIVERY
 Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015
 Logistics Services Used, in % of Online Retailers, 2013 & 2015e
5.1.8 PLAYERS
 B2C E-Commerce Players Overview, March 2016
 Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type,
Category, Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014
5.2. MEXICO
5.2.1 OVERVIEW
5.2.2 TRENDS
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
 Shopping-Related Activities Carried Out on Mobile Devices, in % of Mobile Device Users, Q1 2015
 B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in MXN billion, and CAGR, in %, 2014 -
2020f
 B2C E-Commerce Share of Retail Sales, in %, 2015
 Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2015
 Online Shopper Penetration, in % of Internet Users and in millions, 2015
5.2.5 PRODUCTS
 Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per
Category, in MXN, Q1 2015
5.2.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, June 2015
5.2.7 DELIVERY
 Promotions Offered by Online Retailers, incl. Shipping, in %, 2014
5.2.8 PLAYERS
 Market Shares of Top 10 B2C E-Commerce Companies, by Company, in %, 2014
5.3. ARGENTINA
5.3.1 OVERVIEW
5

11
11
LATIN AMERICA (Cont.)
5.3. ARGENTINA (Cont.)
5.3.2 TRENDS
 M-Commerce Share of Total E-Commerce Traffic, in %, 2015
 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2015e
 B2C E-Commerce Sales, in ARG billion, 2014 & 2015
 E-Commerce Share of Total Retail, in %, 2014 & 2015
 Online Shopper Penetration, in % of Internet Users, 2014 & 2015
5.3.5 PRODUCTS
 Top 3 Product Categories Purchased Online, in % of Online Shoppers, H1 2015
5.3.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
5.3.7 DELIVERY
 Delivery Methods Used in Online Shopping, in % of Online Shoppers, 2014
5.3.8 PLAYERS
 Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015
5.4. COLOMBIA
5.4.1 OVERVIEW
5.4.2 TRENDS
 Devices Used to Access the Internet, in % of Internet Users, 2013 & 2014
 Shopping-Related Activities Carried Out on Mobile Devices, in % of Smartphone Users, 2014
 B2C E-Commerce Sales, in USD billion, 2014, 2015e & 2018f
 Activities Carried out Online, incl. Online Shopping, in % of Internet Users, 2013 & 2014
5.4.5 PRODUCTS
 Products Purchased Online, in % of Online Shoppers, July 2015
5.4.6 PAYMENT
 Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
5.4.7 DELIVERY
 Share of Online Shoppers Considering Delivery Tracking as a Decisive Factor in Online Shopping, in %,
September 2014
5.4.8 PLAYERS
Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015
5

12
12
MIDDLE EAST
6.1. UAE
6.1.1 OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, April 2016
6.1.2 TRENDS
 M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
 Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12
Months to October 2015
 E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
 B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f
6.1.5 PRODUCTS
 Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
6.1.6 PAYMENT
 Share of Online Shoppers Paying with Cash on Delivery, October 2015
6.1.7 DELIVERY
 Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
6.1.8 PLAYERS
 B2C E-Commerce Players Overview, April 2016
 Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
6.2. SAUDI ARABIA
6.2.1 OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, April 2016
6.2.2 TRENDS
 Overview of B2C E-Commerce Trends, April 2016
 Breakdown of Internet Traffic, by Device, in %, 2015
 E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
 Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
 Online Shopper Penetration, in millions and in % of Internet Users, June 2015
6.2.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, May 2015
6.2.6 PAYMENT
 Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
6.2.7 DELIVERY
 Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping
in the Future, April 2015
6.2.8 PLAYERS
6

13
13
MIDDLE EAST (Cont.)
6.2. SAUDI ARABIA (Cont.)
6.2.8 PLAYERS (Cont.)
 Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s
Share of Website Visits, in %, April 2016
6.3. IRAN
6.3.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, April 2016
6.3.2 TRENDS
 Smartphone Penetration, in % of Population, 2015e
 Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions,
2012/2013 - 2014/2015
 Value of E-Commerce Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 -
2014/2015
 Online Share of All Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
 Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
 Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in %
of Internet Users, by Male, Female and Total, 2013
6.3.5 PRODUCTS
 Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
 Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six
Months, in % of Online Shoppers, January 2016
6.3.6 PAYMENT
 Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
 Shopping in the Future, April 2015
6.3.7 PLAYERS
 Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of
Website Visits, in %, April 2016
6.4. ISRAEL
6.4.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, April 2016
6.4.2 TRENDS
 M-Commerce Share of Online Purchases, in %, 2014 & 2015
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
 B2C E-Commerce Sales, in ILS billion, 2014 - 2016f
 Internet Penetration, in % of Individuals, 2010-2014
 Online Shopper Penetration, in % of Internet Users, July 2015
6

14
14
MIDDLE EAST (Cont.)
6.4. ISRAEL (Cont.)
6.4.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, July 2015
6.4.6 PAYMENT
 Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October
2015
6.4.7 DELIVERY
 Major Criteria for Online Purchase Decision, incl. Delivery-Related, in % of Online Shoppers, 2015e
6.4.8 PLAYERS
 Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel’s Share
of Website Visits, in %, April 2016
AFRICA
7.1. SOUTH AFRICA
7.1.1 OVERVIEW
 B2C E-Commerce Market Overview, May 2016
7.1.2 TRENDS
 Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
 B2C E-Commerce Sales, in ZAR billion, 2012 - 2016f
 B2C E-Commerce Share of Total Retail Sales, 2014 & 2016f
 Activities Carried Out Online, in % of Internet Users, October 2015
7.1.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, October 2015
7.1.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
7.1.7 DELIVERY
 Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
7.1.8 PLAYERS
 Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April
2016, and Share of Traffic from South Africa, 3 Months to May 2016
7.2. NIGERIA
7.2.1 OVERVIEW
 B2C E-Commerce Overview, May 2016
6
7

15
15
AFRICA (Cont.)
7.2. NIGERIA (Cont.)
7.2.2 TRENDS
 Top 5 Foreign Countries Purchased From Online, in % of Online Shoppers, 12 Months to October 2015
 B2C E-Commerce Sales, in USD million, 2012 & 2015e
 B2C E-Commerce Share of Total Retail Sales, in %, 2013
 Awareness and Usage of Online Shopping, in % of Mobile Phone Owners, by Total, Gender and Age Group,
March 2016
7.2.5 PRODUCTS
 Top 4 Product Categories Purchased Online, in % of Online Shoppers, October 2015
7.2.6 PAYMENT
 Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015
7.2.7 DELIVERY
 Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
7.2.8 PLAYERS
 B2C E-commerce Player Overview, May 2016
 Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March 2016
7.3. EGYPT
7.3.1 OVERVIEW
 B2C E-Commerce Overview, May 2016
7.3.2 TRENDS
 Mobile Share of Online Purchases, in %, 2015e
 B2C E-Commerce Sales, by Comparative Estimates, in USD million, 2013 - 2020f 7
 Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2014
7.3.5 PRODUCTS
 Top 3 Product Categories Purchased Online, by Rank, 2015e
7.3.6 PAYMENT
 Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e
7.3.7 DELIVERY
 Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping
in the Future, in %, 2014
7.3.8 PLAYERS
 Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April
2016, and Share of Traffic from South Africa, 3 Months to May 2016
7

16
16
REPORT-SPECIFIC SAMPLE CHARTS

17
GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business reports,
business and company databases, journals, company registries, news
portals and many other reliable sources. By using various sources we
ensure maximum objectivity for all obtained data. As a result,
companies gain a precise and unbiased impression of the market
situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided
on every chart. It is possible that the information contained in one
chart is derived from several sources. If this is the case, all sources
are mentioned on the chart.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions
may vary among sources, exact definition used by the source (if
available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action Title,
which summarizes the main idea/finding of the chart and a Subtitle,
which provides necessary information about the country, the topic,
units or measures of currency, and the applicable time period(s) to
which the data refers. With respect to rankings, it is possible that the
summation of all categories amounts to more than 100%. In this case,
multiple answers were possible, which is noted at the bottom of the
chart.
Report Structure
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary (summarizing
main information contained in each section of report) and report
content (divided into sections and chapters). When available, we also
include forecasts in our report content. These forecasts are not our
own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging
markets, ranked in order of importance by using evaluative criteria
such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection,
for example the time of survey and number of people surveyed, is
provided in the form of a note. In some cases, the note (also) contains
additional information needed to fully understand the contents of the
respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in
the Action Title, the EUR values are also provided in brackets. The
conversions are always made using the average currency exchange
rate for the respective time period. Should the currency figure be in
the future, the average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR ONLINE RETAIL IN EMERGING MARKET 2016 REPORT
Report Coverage
 This report covers the global B2C E-Commerce market with
a focus on emerging markets. It includes relevant information about
global market developments and trends, international comparisons,
as well as about B2C E-Commerce sales and shares, trends, Internet
users and shoppers, products, payment methods, delivery and
players in major emerging B2C E-Commerce markets worldwide.
 All global regions with emerging markets are covered in this
report, including Africa, Asia-Pacific, Easter Europe, Latin America,
and the Middle East. Western Europe and North America were not
included in this report due to mainly comprising advanced markets.
Report Structure
 The global chapter opens the report, including an overview
of global market developments, trends, and regional and country
comparisons that concern criteria related to B2C E-Commerce, such
as B2C E-Commerce sales, Internet and online shopper penetration.
 The rest of the report is divided by regions. The regions are
presented in the order of descending B2C E-Commerce sales.
 The countries are also presented in the order of descending
B2C E-Commerce sales. Where no comparable B2C E-Commerce
sales data was available, the related criteria, such as online shopper
penetration, Internet penetration and population size were
considered.
 Each country chapter starts with a qualitative overview
of the development of B2C E-Commerce in the respective country with
international comparisons.
 Following that, where available, information about trends,
sales & shares, users & shoppers, products, payment, delivery and
players is presented. Not all of these sections are included for each of
the covered countries, due to varying data availability.
 The “Trends” section includes an information related to
important market trends, such as cross-border B2C E-Commerce, M-
Commerce, and social commerce.
 The section “Sales & Shares” covers the development of B2C
E-Commerce sales and its share of total retail sales.
 In the “Users & Shoppers” section, information about
Internet penetration and online shoppers is provided.
 Afterwards, the section “Products” shows the leading product
categories purchased by online shoppers.
 The next two sections, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used by
online shoppers.
 Finally, the “Players” section includes information about the
leading E-Commerce players, such as E-Commerce website rankings,
featuring foreign and local online marketplaces, online and
multichannel retailers, daily deals websites and online classifieds
platforms.

18
UPCOMING RELATED REPORTS
Global B2C E-Commerce Market 2016 June 2016 € 4,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
CIS B2C E-Commerce Market 2015 January 2016 € 1,950
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
South Africa B2C E-Commerce Market 2016 May 2016 € 750
UAE Arabia B2C E-Commerce Market 2016 April 2016 € 750
Turkey B2C E-Commerce Market 2016 April 2016 € 950
Russia B2C E-Commerce Market 2015 December 2015 € 950
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global Online Comparison Shopping Trend 2015 December 2015 € 950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
REPORT PUBLICATION
DATE
PRICE*
Global Clothing B2C E-Commerce Market 2016
Global Online Payment Methods: First Half 2016
July 2016
July 2016
€ 2,950
€ 1,950
**Reflects Discounted Price

Product Brochure: Online Retail in Emerging Markets 2016

Recommended

Recommended

More Related Content

What's hot

What's hot (17)

Similar to Product Brochure: Online Retail in Emerging Markets 2016

Similar to Product Brochure: Online Retail in Emerging Markets 2016 (20)

More from yStats.com

More from yStats.com (20)

Recently uploaded

Recently uploaded (20)

Product Brochure: Online Retail in Emerging Markets 2016