Reducing site speed - Rachel Costello's top tips from Tea-time SEO
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In this talk, Rachel demonstrated the importance of taking a user-centric approach to performance optimisation. She also covered some of the ways in which we can tailor site speed to the specific browsing environments of our users, considering aspects like device, user journey and connection type.
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In the digital age, a slow-loading website can be the difference between capturing a potential client's interest and losing them to a competitor. When it comes to office interior design websites, performance and loading speed are crucial for engaging visitors and ensuring a positive user experience. In this blog, we'll explore key strategies for optimizing the performance and loading speed of office interior design websites, emphasizing keywords related to these websites.
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GA4 Mini Training Webinar Deck.pdf
The document discusses a data reporting tool that presents information in customizable, mobile-friendly summary cards designed to make user trends instantly apparent. The tool allows the user to configure a reports snapshot focused on top business or marketing goals, and contains a card covering all important metrics.
Webinar: How and why to use social media to inform creative content
In this deck, our Senior Digital PR Executive, Dan, explores how digital marketers, PR professionals and content creators can use social media to inform creative content through the latest social trends, data and emerging ideas from across a wide range of platforms, including Twitter, TikTok, Instagram, Reddit and YouTube.
Webinar: How to supercharge local SEO strategies for multi-location businesses
In this presentation we go through the factors influencing local rankings, tips for using local listing tools, building local citations, on-site local optimisation and more.
How to prepare for Google's page experience update
Google will be launching a page experience update in May 2021 that will favor pages providing a good user experience based on metrics like Core Web Vitals. The document provides guidance on conducting a page experience audit to identify optimization opportunities across largest contentful paint, first input delay, cumulative layout shift, mobile friendliness, security, HTTPS, and interstitials. Key recommendations include preloading resources, image compression, lazy loading, and reserving space for embeds. The audit results can be used to future-proof websites ahead of the upcoming algorithm update.
Optimising your faceted navigation to target long-tail keywords
This document provides tips on optimizing facet navigation for ecommerce websites to target long-tail keywords and drive more traffic and sales. It recommends using keyword research to identify relevant facets, optimizing facet URLs and landing pages with long-tail terms, and linking to facet pages to build their authority and reduce reliance on other marketing channels. Done correctly, facet navigation optimization can help websites better serve consumer intent, improve the user experience and conversion rates, and open up new backlink opportunities.
Ecommerce quick wins you can implement today to boost SEO performance
This document provides tips for quick wins to optimize ecommerce websites. It suggests adding product reviews to improve unique content at scale; enriching product page templates with related content, videos, and FAQs; and avoiding tabbed content which search engines may not consider as important. Other tips include showing related products, marking up products with schema, and analyzing high-performing pages to see how their content and targeting can be improved. The document also recommends optimizing category pages through better internal linking and features to aid conversion.
Checking google index status at scale
This document discusses checking Google indexing status at scale using Node.js. It begins by explaining why it is important to know a website's indexing status, as unindexed pages will not appear in search results and Google evaluates site quality based on indexed pages. However, extracting this data is challenging as Googlebot's crawling does not determine indexing. The document then demonstrates a live demo of a Node.js script that can check indexing status for thousands of URLs at once, overcoming limitations of other methods. Finally, potential uses of the data are presented, such as sitemap health checks and log file analysis to identify non-canonical or erroneously indexed pages and inform SEO strategy.
How to build a flexible content strategy
When circumstances change and goal posts move, flexibility, adaptability and agility are the order of the day. Your team may be full of energy to pitch in with content ideation and production, but without a strategy you’ll waste that valuable enthusiasm and resource.
How to make change happen in your organisation by talking your devs language
This document provides tips on how to improve communication between SEO and development teams to help ensure SEO recommendations are successfully implemented. It recommends delivering recommendations in-person with clear goals, context and prioritization. It also suggests setting up tools for collaboration, integrating SEO into the development workflow, and educating developers on how their work impacts SEO. The overall goal is to make SEO an ally and have recommendations implemented successfully and on time.
Google for jobs – Matt Hunt's top tips from Tea-time SEO
This document provides tips for Google For Jobs from two SEO experts, Marco Bonomo and Matt Hunt. Marco's five tips include: 1) becoming familiar with Google For Jobs resources and guidelines; 2) focusing on high-quality job ad copy with important details; 3) being precise about location down to the street and postcode; 4) marking up work from home jobs properly; and 5) using Google Data Studio for reporting. Matt's five tips include: 1) doing keyword research; 2) testing more than one job ad; 3) avoiding overusing structured data which could be seen as abusive; 4) tips for implementing Google For Jobs in WordPress; and 5) thinking about lead generation and moving marketing qualified leads
Crawling ecommerce sites – Maria Camanes' top tips from Tea-time SEO
This document provides tips for crawling large ecommerce sites to find issues like out of stock products, empty category pages, and thin product listing pages. It recommends using Screaming Frog's custom search and extraction tools to identify these problems at scale. For out of stock products, the tool searches for identifiable out of stock text. For empty category pages, it searches for "no products" text. And for thin pages, it counts product containers or elements to identify pages with limited selections. Finding and addressing these issues can improve the user experience and organic search performance of ecommerce sites.
Webinar: Common challenges with e commerce seo optimisation
The document discusses common challenges with duplicate content for e-commerce websites. It provides examples of different types of duplicate content like multiple URLs resolving to the same page, the same product accessible through different paths, and thin product listing pages. It also discusses the issues duplicate content can cause for search engines like lower rankings and potential penalties. Methods for addressing duplicate content like canonicalization and noindexing are presented. Optimizing category pages through structure, descriptions, and linking is also covered.
Webinar: Turn browsers to customers with product page improvements
You spend a lot of time and money getting people to convert through your website, if your product pages aren’t up to scratch you may be losing customers at the final point of conversion.
Using a combination of psychological, copywriting and SEO tips, we’ll show you proven ways to get more sales by optimising your product pages, giving your users what they need to make the leap from browser to customer.
Building a culture of measurement: PR Week Breakfast Briefing
As the PR industry works towards building more robust measurement plans and reporting, Rebecca Brown and Tom Bennet took to the stage at PR Week's Breakfast Briefing to discuss two core principles intrinsic to building a culture of measurement; improving collaboration and changing perceptions.
Getting PR Onside with Data | SearchLove 2018
At SearchLove London, Rebecca spoke about how SEOs can win over PR teams with data to achieve brilliant results.
Aimed at SEO professionals who are looking to collaborate with PR, Rebecca's presentation provides tactical advice and ideas on how to bring about organisational change by changing the conversation between the two teams.
PPC Cost Analysis | Search Marketing Summit Australia 2
This document discusses the benefits of a new training program for employees. It outlines that the program will help employees improve their skills in several key areas like communication, problem-solving, and leadership. It also notes that the training will be mandatory for all staff and will take place over the next year through both online and in-person sessions.
Addressing Site Quality | Search Marketing Summit Australia
At Search Marketing Summit Australia, Robyn presented on how sites with thin, low quality, low relevance pages will have it's performance inevitably suffer. Beyond just "building great content", Robyn shares her fundamental activities, tools, and resources to actively tackle and improve your site quality.
SEO for Faceted Navigation | Get STAT City Crawl
On the one hand, faceted navigation is fast and efficient, words both consumers and SEO experts like. On the other hand, there’s duplication and keyword cannibalisation to contend with.
In Robyn's presentation at Get STAT City Crawl, she discussed how you need to determine your priorities for the index while increasing the crawls of useful pages.
Google Tag Manager Can Do What? | SMX London
Most search marketers are familiar with using Google Tag Manager for analytics, conversion tracking, remarketing and other tasks that provide insights into what visitors are doing on a site. But with a little imagination, GTM can be an incredibly powerful platform that can elevate your SEO efforts.
Tom Bennet, Head of Product Development, demonstrates how this largely unknown and powerful functionality can be used to help you make better business decisions.
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Webinar: How to benefit from changing consumer demand
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Webinar: How to supercharge local SEO strategies for multi-location businesses
How to prepare for Google's page experience update
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Ecommerce quick wins you can implement today to boost SEO performance
Ecommerce quick wins you can implement today to boost SEO performance
How to make change happen in your organisation by talking your devs language
How to make change happen in your organisation by talking your devs language
Google for jobs – Matt Hunt's top tips from Tea-time SEO
Google for jobs – Matt Hunt's top tips from Tea-time SEO
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Crawling ecommerce sites – Maria Camanes' top tips from Tea-time SEO
Webinar: Common challenges with e commerce seo optimisation
Webinar: Common challenges with e commerce seo optimisation
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Recently uploaded
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationAmazing and On Point - Ramon Ray, USA TODAY
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Reducing site speed - Rachel Costello's top tips from Tea-time SEO
- 2. Rachel Costello, Technical SEO Consultant at Builtvisible ● Rachel specialises in technical SEO, and has recently joined the Builtvisible team. ● She has worked in a number of digital marketing and technical SEO roles in-house, agency-side and within the SaaS industry. ● Rachel is an international conference speaker, having spoken at events including BrightonSEO and SMX. ● Her interests lie in the technical elements of SEO, such as crawling, indexing and web performance.
- 3. Top Tips from Rachel Costello The user’s perception of speed is everything ● Focus on how quickly above-the-fold content appears on the screen (FMP). ● Look at the time it takes for hero content and key elements for onward user journeys to become interactive (TTI). ● Critical rendering path optimisation - identifying render-blocking resources that prevent important pixels from being painted to the screen. Optimising for different devices ● Leverage the ‘Audience’ tab in Google Analytics to get an understanding of the different device types and browsers accessing your site. ● Use progressive enhancement to optimise for the lowest quality CPU and device type to ensure they can still access crucial content.
- 4. Top Tips from Rachel Costello Optimising for different journeys ● Use resource hints like preload, prefetch and preconnect to fetch key links and resources more quickly. ● Guess.js can be used to model user journeys and prefetch the pages a user is most likely to visit next, so the next page loads immediately. Optimising for different connection types ● Use the Network Information API to monitor the user’s connectivity and serve lower file size content accordingly. ● For example, if the user is on 4G, a video can be served, but if they are on 2G you can serve a static image instead. ● The user won’t know that they’re missing out on anything.