At SearchLove London, Rebecca spoke about how SEOs can win over PR teams with data to achieve brilliant results.
Aimed at SEO professionals who are looking to collaborate with PR, Rebecca's presentation provides tactical advice and ideas on how to bring about organisational change by changing the conversation between the two teams.
Ranking in search and converting traffic is more than installing an SEO plugin into WordPress. It's about creating a positive experience for the visitor and solving everyday problems for your target demographic. In this presentation we chat about what really matters in today's world of search and how you can stand out.
The longer the time it takes to load your site, the smaller the chances are that people will stick around to view your content. Tom Bennet takes us through a detailed series of updates you can make to improve your site's speed and retain more customers for longer.
This document provides an overview of different methods for generating traffic to a website. It discusses search engine optimization and leveraging search engines to bring in organic traffic. It also covers writing and submitting articles to article directories and publishers as another free traffic method. Specific tips are provided on writing articles that will be widely distributed, such as aiming for 300-400 words and including a compelling call to action. The top 5 article directories are recommended for maximum exposure. In summary, the document outlines both free and paid traffic generation tactics with a focus on search engine optimization and article marketing.
Improving your rank in search can start with the simple task of asking questions. This presentation explores the process of establishing keyword based personas.
Technical SEO Auditing: How healthy is your site? Builtvisible
Will Nye, Senior Consultant at Builtvisible takes you through an introductory SEO site audit, making recommendations on improvements and providing guidance to affiliate site owners.
Relevance and the importance of keeping in your laneLauren Blackburn
Outside of making profit, Google’s main goal still remains to serve the most relevant results to its users. This is never going to change. What is changing rapidly is the way in which Google actually qualifies something as being relevant. In this talk Malcolm will discuss ways in which Google works to assess a webpage and how to embed relevance in everything we do from on-page to digital PR.
Key takeaways:
How to check your content is relevant.
How to broach the subject of relevance when questioning your agency partners.
How best to handle growth into areas not necessarily relevant to your main offering.
How to integrate social behavioural data into your seo keyword strategy ror...Rory Hope
This document discusses how to integrate social and behavioral data into an audience-first SEO keyword strategy. It covers identifying relevant keywords and audiences, analyzing gaps in SEO performance, creating content targeted to specific audiences, and coordinating an ongoing audience-first SEO strategy. The benefits highlighted are enhanced content strategy, prospecting relevant influencers, and improving performance. An example of analyzing the UK property industry is provided to illustrate the process.
Ranking in search and converting traffic is more than installing an SEO plugin into WordPress. It's about creating a positive experience for the visitor and solving everyday problems for your target demographic. In this presentation we chat about what really matters in today's world of search and how you can stand out.
The longer the time it takes to load your site, the smaller the chances are that people will stick around to view your content. Tom Bennet takes us through a detailed series of updates you can make to improve your site's speed and retain more customers for longer.
This document provides an overview of different methods for generating traffic to a website. It discusses search engine optimization and leveraging search engines to bring in organic traffic. It also covers writing and submitting articles to article directories and publishers as another free traffic method. Specific tips are provided on writing articles that will be widely distributed, such as aiming for 300-400 words and including a compelling call to action. The top 5 article directories are recommended for maximum exposure. In summary, the document outlines both free and paid traffic generation tactics with a focus on search engine optimization and article marketing.
Improving your rank in search can start with the simple task of asking questions. This presentation explores the process of establishing keyword based personas.
Technical SEO Auditing: How healthy is your site? Builtvisible
Will Nye, Senior Consultant at Builtvisible takes you through an introductory SEO site audit, making recommendations on improvements and providing guidance to affiliate site owners.
Relevance and the importance of keeping in your laneLauren Blackburn
Outside of making profit, Google’s main goal still remains to serve the most relevant results to its users. This is never going to change. What is changing rapidly is the way in which Google actually qualifies something as being relevant. In this talk Malcolm will discuss ways in which Google works to assess a webpage and how to embed relevance in everything we do from on-page to digital PR.
Key takeaways:
How to check your content is relevant.
How to broach the subject of relevance when questioning your agency partners.
How best to handle growth into areas not necessarily relevant to your main offering.
How to integrate social behavioural data into your seo keyword strategy ror...Rory Hope
This document discusses how to integrate social and behavioral data into an audience-first SEO keyword strategy. It covers identifying relevant keywords and audiences, analyzing gaps in SEO performance, creating content targeted to specific audiences, and coordinating an ongoing audience-first SEO strategy. The benefits highlighted are enhanced content strategy, prospecting relevant influencers, and improving performance. An example of analyzing the UK property industry is provided to illustrate the process.
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
The 5 Best Backlink Strategies Guaranteed to Get You Traffic For LifeDigitalvertise
There are five best backlink strategies guaranteed to increase SEO results:
1. Creating content-rich websites with lots of unique content helps search engine rankings and provides more opportunities to obtain backlinks.
2. Getting backlinks from pages with high PageRank (PR) will help you get more backlinks and site traffic since Google gives more importance to higher PR pages.
3. Content that is rich in keywords, as well as backlinks, will help improve search engine rankings. Getting related websites to link to each other also increases backlinks.
The document summarizes and debunks several common myths about search engine optimization (SEO). It discusses that (1) websites do not need to be manually submitted to search engines like Google to be found, as search engines have crawler programs that discover websites; (2) building high-quality content is more important for SEO than solely focusing on link building, as Google prioritizes content and link quality over quantity; and (3) while ranking highly is still important, the ultimate goal of SEO should be producing useful content that readers want to share, rather than solely focusing on rankings.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
Guidebook was spending 15 hours per week managing their PPC campaigns but shifted to using Trada, reducing their time to just 1.5 hours. Trada assigned a dedicated account manager and 6 PPC experts to optimize Guidebook's campaigns. This allowed Guidebook's director of marketing to shift from technical PPC tasks to strategic discussions, freeing up over 13 hours per week to focus on other priorities. Thanks to Trada, Guidebook is now spending only 15 minutes per day on paid search instead of 15 hours.
Denver ISS Digital Marketing PresentationMary Merritt
Mary Merritt is a digital marketing professional who provides services such as SEO, PPC, content marketing, and web design. She recommends that businesses develop a content strategy, blog regularly, optimize their website and social profiles, claim local business listings, and use analytics to measure results. Doing these activities can help drive traffic, establish expertise, and achieve marketing goals like generating leads. She highlights some companies that are effectively implementing digital marketing strategies for real estate.
Relaborate - Pillar Properties Content Marketing Case Study - December 2012Relaborate
This high level case study showcases how Pillar Properties is using Relaborate to help them and their agency produce more high quality marketing content, as part of their overall Social Marketing programs.
This B2B retail inventory provider is marketing in a tough space. Working with Trada allowed them to hit their CPA goal quickly, while delivering predictable conversions.
As globalization and socialization takes world together, Internet is now vital part of life in this Internet Generation.More use of internet indirectly more use of Search Engines. Google has been busy over the past year, and traditional SEO strategies, tasks and roles have changed considerably. As We are in mid 2014 let’s take a look at some factors that will be trends in SEO For 2014. See More At: http://www.greymatterindia.com/internet-marketing
Creating Digital Marketing Symbiosis with Content & SEOTeresa Lopez
In this session, Teresa will cover how to achieve a symbiotic relationship with your SEO team by outlining search tactics and tools that can benefit content strategists and ways for content teams to impress their SEO counterparts.
This document discusses strategies for publishers to drive discoverability, engagement, and revenue through modern marketing techniques. It recommends focusing on creating an optimized website with SEO best practices, implementing e-commerce functionality, amplifying authors through social media, and developing a regular cadence of content posting. The goal is to build audiences of fans and subscribers who discover, engage with, and purchase a publisher's content.
Prophets of Shaky Ground - Pubcon Austin 2014Keith Goode
Keith Goode's discussion of SEO strategy in the changing landscape of SEO. His discussion covers his predictions for the future of SEO, how to prepare your team for that future, and how to build a strategy from the ground up. #pubcon #pubcon155
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
The document discusses site architecture and its importance for search engine optimization. It notes that site architecture can mean different things to different people, such as information architecture or page ranking sculpting. The document emphasizes that site architecture should support the indexing of relevant landing pages for search queries, while avoiding duplicate content issues. It provides tips for site architecture such as using breadcrumb navigation, tagging/categories, and internal linking to relate content and rank for relevant keywords.
SEO Buyer’s Guide Ebook by ServiceCrowdServiceCrowd
The SEO Buyer’s Guide Ebook is an unbiased guide that explains many of the mysteries and misunderstandings about SEO services. The guide includes 9 in-depth chapters that will make it easier for you to avoid common pitfalls and operate a successful outsourced SEO campaign.
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
SearchLove London 2018 - Rebecca Brown - Winning PR Over with DataDistilled
Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO professionals who are looking to collaborate with PR, and will provide tactical advice and ideas on how to bring about organisational change by changing the conversation between SEO and PR teams
Building a culture of measurement: PR Week Breakfast BriefingBuiltvisible
As the PR industry works towards building more robust measurement plans and reporting, Rebecca Brown and Tom Bennet took to the stage at PR Week's Breakfast Briefing to discuss two core principles intrinsic to building a culture of measurement; improving collaboration and changing perceptions.
Why you should scrap your content budget line | BrightonSEOBuiltvisible
Rebecca Brown, Head of Content at Builtvisible, challenges the prevailing approach to content strategy by refocusing marketers on what matters: return on investment.
Content is not a channel, and we need to stop treating it as one. At its most valuable, content production should be tied to our channel based strategies, but somewhere along the way we’ve become a little confused about the role content has to play.
This presentation will demystify how to attribute value to content, and how to allocate your budgets with ROI in mind.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Relevance and the importance of keeping in your lane with GoogleLauren Blackburn
Relevance and the importance of keeping in your lane
Outside of making profit, Google’s main goal still remains to serve the most relevant results to its users. This is never going to change. What is changing rapidly is the way in which Google actually qualifies something as being relevant. In this talk Malcolm will discuss ways in which Google works to assess a webpage and how to embed relevance in everything we do from on-page to digital PR.
Key takeaways:
How to check your content is relevant.
How to broach the subject of relevance when questioning your agency partners.
How best to handle growth into areas not necessarily relevant to your main offering.
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
The 5 Best Backlink Strategies Guaranteed to Get You Traffic For LifeDigitalvertise
There are five best backlink strategies guaranteed to increase SEO results:
1. Creating content-rich websites with lots of unique content helps search engine rankings and provides more opportunities to obtain backlinks.
2. Getting backlinks from pages with high PageRank (PR) will help you get more backlinks and site traffic since Google gives more importance to higher PR pages.
3. Content that is rich in keywords, as well as backlinks, will help improve search engine rankings. Getting related websites to link to each other also increases backlinks.
The document summarizes and debunks several common myths about search engine optimization (SEO). It discusses that (1) websites do not need to be manually submitted to search engines like Google to be found, as search engines have crawler programs that discover websites; (2) building high-quality content is more important for SEO than solely focusing on link building, as Google prioritizes content and link quality over quantity; and (3) while ranking highly is still important, the ultimate goal of SEO should be producing useful content that readers want to share, rather than solely focusing on rankings.
Do Search Engines Trust your Site? How to Perform an SEO Site AuditCasey Markee, MBA
Learn how Google sees your site and what to look for when auditing your own content, links, and on-site practices. Is your site trustworthy? Find out in this #StateofSearch Site Audit presentation from auditor Casey Markee.
Guidebook was spending 15 hours per week managing their PPC campaigns but shifted to using Trada, reducing their time to just 1.5 hours. Trada assigned a dedicated account manager and 6 PPC experts to optimize Guidebook's campaigns. This allowed Guidebook's director of marketing to shift from technical PPC tasks to strategic discussions, freeing up over 13 hours per week to focus on other priorities. Thanks to Trada, Guidebook is now spending only 15 minutes per day on paid search instead of 15 hours.
Denver ISS Digital Marketing PresentationMary Merritt
Mary Merritt is a digital marketing professional who provides services such as SEO, PPC, content marketing, and web design. She recommends that businesses develop a content strategy, blog regularly, optimize their website and social profiles, claim local business listings, and use analytics to measure results. Doing these activities can help drive traffic, establish expertise, and achieve marketing goals like generating leads. She highlights some companies that are effectively implementing digital marketing strategies for real estate.
Relaborate - Pillar Properties Content Marketing Case Study - December 2012Relaborate
This high level case study showcases how Pillar Properties is using Relaborate to help them and their agency produce more high quality marketing content, as part of their overall Social Marketing programs.
This B2B retail inventory provider is marketing in a tough space. Working with Trada allowed them to hit their CPA goal quickly, while delivering predictable conversions.
As globalization and socialization takes world together, Internet is now vital part of life in this Internet Generation.More use of internet indirectly more use of Search Engines. Google has been busy over the past year, and traditional SEO strategies, tasks and roles have changed considerably. As We are in mid 2014 let’s take a look at some factors that will be trends in SEO For 2014. See More At: http://www.greymatterindia.com/internet-marketing
Creating Digital Marketing Symbiosis with Content & SEOTeresa Lopez
In this session, Teresa will cover how to achieve a symbiotic relationship with your SEO team by outlining search tactics and tools that can benefit content strategists and ways for content teams to impress their SEO counterparts.
This document discusses strategies for publishers to drive discoverability, engagement, and revenue through modern marketing techniques. It recommends focusing on creating an optimized website with SEO best practices, implementing e-commerce functionality, amplifying authors through social media, and developing a regular cadence of content posting. The goal is to build audiences of fans and subscribers who discover, engage with, and purchase a publisher's content.
Prophets of Shaky Ground - Pubcon Austin 2014Keith Goode
Keith Goode's discussion of SEO strategy in the changing landscape of SEO. His discussion covers his predictions for the future of SEO, how to prepare your team for that future, and how to build a strategy from the ground up. #pubcon #pubcon155
Wearables SEO - Apple Watch & Android Wear (SMX Advanced 2015)Casey Markee, MBA
Are you ready for the Wearables SEO revolution? Learn how to optimize for the Apple Watch, Android Wear and wearables in general by focusing on voice recognition, entity and knowledge graph optimization, and hyperlocal targeting with wireless beacons!
The document discusses site architecture and its importance for search engine optimization. It notes that site architecture can mean different things to different people, such as information architecture or page ranking sculpting. The document emphasizes that site architecture should support the indexing of relevant landing pages for search queries, while avoiding duplicate content issues. It provides tips for site architecture such as using breadcrumb navigation, tagging/categories, and internal linking to relate content and rank for relevant keywords.
SEO Buyer’s Guide Ebook by ServiceCrowdServiceCrowd
The SEO Buyer’s Guide Ebook is an unbiased guide that explains many of the mysteries and misunderstandings about SEO services. The guide includes 9 in-depth chapters that will make it easier for you to avoid common pitfalls and operate a successful outsourced SEO campaign.
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
SearchLove London 2018 - Rebecca Brown - Winning PR Over with DataDistilled
Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO professionals who are looking to collaborate with PR, and will provide tactical advice and ideas on how to bring about organisational change by changing the conversation between SEO and PR teams
Building a culture of measurement: PR Week Breakfast BriefingBuiltvisible
As the PR industry works towards building more robust measurement plans and reporting, Rebecca Brown and Tom Bennet took to the stage at PR Week's Breakfast Briefing to discuss two core principles intrinsic to building a culture of measurement; improving collaboration and changing perceptions.
Why you should scrap your content budget line | BrightonSEOBuiltvisible
Rebecca Brown, Head of Content at Builtvisible, challenges the prevailing approach to content strategy by refocusing marketers on what matters: return on investment.
Content is not a channel, and we need to stop treating it as one. At its most valuable, content production should be tied to our channel based strategies, but somewhere along the way we’ve become a little confused about the role content has to play.
This presentation will demystify how to attribute value to content, and how to allocate your budgets with ROI in mind.
Link Strategies: The Who, What, and Why of Link BuildingRebecca Gill
In this presentation, Rebecca Gill reviews core concepts and strategies for using link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks, and warniings to be aware of when building links.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Relevance and the importance of keeping in your lane with GoogleLauren Blackburn
Relevance and the importance of keeping in your lane
Outside of making profit, Google’s main goal still remains to serve the most relevant results to its users. This is never going to change. What is changing rapidly is the way in which Google actually qualifies something as being relevant. In this talk Malcolm will discuss ways in which Google works to assess a webpage and how to embed relevance in everything we do from on-page to digital PR.
Key takeaways:
How to check your content is relevant.
How to broach the subject of relevance when questioning your agency partners.
How best to handle growth into areas not necessarily relevant to your main offering.
Integrated Paid Search and SEO Strategy for E-commerceEmily Kirk
This document discusses developing an integrated paid search and SEO strategy for e-commerce. It provides tips on increasing SERP visibility by leveraging paid search to stay above the organic fold. It also discusses optimizing budget allocation by adjusting budgets based on SEO data and goals. Additionally, it suggests developing smart content by using paid search query trends and keyword data to identify new content opportunities and test language that resonates with audiences. The overall message is that SEO and paid search work better together to maximize reach, leverage each other's strengths, and collectively achieve business goals.
Digital Marketing Tactics for Real Estate: What, When & HowDavid Hitt
This presentation seeks to take the guesswork out of marketing real estate on the internet. Longtime digital marketer Dave Hitt reviews how to choose successful strategies on the web, to help market various types of for-sale and for-lease real estate.
Website relaunch SEO: Planning your website content for a successful relaunch...Eoghan Henn
This document provides tips for planning website content for a successful website relaunch from an SEO perspective. It discusses identifying important existing content that should not be deleted, such as pages that drive traffic, have backlinks, or meet business goals. The document recommends integrating or improving important content and replacing PDFs with HTML pages. It also suggests retaining images and internal linking structure to maintain SEO performance after the relaunch.
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
Webinar: Common challenges with e commerce seo optimisationBuiltvisible
The document discusses common challenges with duplicate content for e-commerce websites. It provides examples of different types of duplicate content like multiple URLs resolving to the same page, the same product accessible through different paths, and thin product listing pages. It also discusses the issues duplicate content can cause for search engines like lower rankings and potential penalties. Methods for addressing duplicate content like canonicalization and noindexing are presented. Optimizing category pages through structure, descriptions, and linking is also covered.
SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.
Check out “The Definitive B2B SEO Playbook” presentation to build a lead-gen focused organic search strategy.
Content marketing-summit-southeast 5-7Skyword Inc.
The document summarizes presentations from a content marketing summit. Tom Gerace discussed the content marketing revolution and how quality content drives search, social media, and brand lift. AJ Punjabi explained how Cox Media Group uses an integrated marketing strategy including content to strengthen brands and ROI. Scott Markle discussed how AutoTrader scales content through a strategy of creating engaging content for audiences to drive traffic and revenue.
A new year is upon us, and with it come new SEO concepts, algorithm updates, link building and content strategies, and more. Are you ready to accelerate your web-driven growth in 2018?
We’ll talk about the new face of content, the depth of intent-based SEO, how to think holistically about digital web experience and not just SEO-in-a-vacuum. Let’s dive deep into a new year and get ready for new B2B growth in 2018.
During this Web Clinic, our Head of Operations, Andrew Seidman, will cover:
- The changing face of content in 2018
- New strategies for driving link profile development
- Intent-based SEO
A new year is upon us, and with it come new SEO concepts, algorithm updates, link building and content strategies, and more. Are you ready to accelerate your web-driven growth in 2018?
We’ll talk about the new face of content, the depth of intent-based SEO, how to think holistically about digital web experience and not just SEO-in-a-vacuum. Let’s dive deep into a new year and get ready for new B2B growth in 2018.
During this Web Clinic, our Head of Operations, Andrew Seidman, will cover:
- The changing face of content in 2018
- New strategies for driving link profile development
- Intent-based SEO
This document discusses search engine optimization (SEO) strategies for ranking higher in Google search results. It begins with an introduction to the presenter and an overview of paid, owned, and earned media. The bulk of the document focuses on SEO as the biggest driver of earned media, explaining how SEO works to help websites rank for relevant search terms. It provides tips for on-page optimization including keywords, headlines, and links, as well as off-page techniques like building high-quality backlinks. The presentation concludes that SEO requires ongoing work but can provide long-term benefits like increased traffic, brand recognition, and owning top search positions.
SEO WooCommerce: let’s get that traffic, a use caseIsaline Mülhauser
Wordcamp Switzerland 2023
Every website needs traffic, right?
A website without conversions is a bad investment for a company – and most probably means an unhappy client for you.
What do you need to do on the tech side and what do you need to tell your client to do on the content side for a performant website in the SERPs (Search Engine Results, i.e. to get that organic traffic)?
This talk shares a use case in the B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.
You will read the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.
Site speed for in-house marketers | BrightonSEOBuiltvisible
As search engines and consumers constantly demand faster experiences, improving the speed performance of a website should be of great interest to brands looking to gain competitive advantage. Site speed performance more often comes down to a cultural challenge, rather than simply a technical one.
Maria Camanes, Technical SEO Consultant, helps non-technical marketers become aware of site speed performance and helps them achieve a culture of performance.
This presentation will help marketers better understand the technical solutions for improving site speed, and how best to benchmark it.
Whether you’re looking for your next job, hoping to get recognized and promoted in your current company or seeking to build your business, your personal brand is your greatest asset.
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfPaige Hobart
- What is an SEO’s role in building a website?
- What is an IA?
- Building a website data-first: Case Studies
- Building a website data-first: The Process
- Recap
Similar to Getting PR Onside with Data | SearchLove 2018 (20)
Webinar: How to benefit from changing consumer demandBuiltvisible
Want to know how to react to and benefit from changes in demand? In this webinar, our SEO Consultant Sally will share her insights to help you maximise your revenue from organic search no matter the circumstances and ensure that you’re primed to win big when consumer spending returns to more buoyant levels.
The document discusses a data reporting tool that presents information in customizable, mobile-friendly summary cards designed to make user trends instantly apparent. The tool allows the user to configure a reports snapshot focused on top business or marketing goals, and contains a card covering all important metrics.
Webinar: How and why to use social media to inform creative contentBuiltvisible
In this deck, our Senior Digital PR Executive, Dan, explores how digital marketers, PR professionals and content creators can use social media to inform creative content through the latest social trends, data and emerging ideas from across a wide range of platforms, including Twitter, TikTok, Instagram, Reddit and YouTube.
Webinar: How to supercharge local SEO strategies for multi-location businessesBuiltvisible
In this presentation we go through the factors influencing local rankings, tips for using local listing tools, building local citations, on-site local optimisation and more.
How to prepare for Google's page experience updateBuiltvisible
Google will be launching a page experience update in May 2021 that will favor pages providing a good user experience based on metrics like Core Web Vitals. The document provides guidance on conducting a page experience audit to identify optimization opportunities across largest contentful paint, first input delay, cumulative layout shift, mobile friendliness, security, HTTPS, and interstitials. Key recommendations include preloading resources, image compression, lazy loading, and reserving space for embeds. The audit results can be used to future-proof websites ahead of the upcoming algorithm update.
Optimising your faceted navigation to target long-tail keywordsBuiltvisible
This document provides tips on optimizing facet navigation for ecommerce websites to target long-tail keywords and drive more traffic and sales. It recommends using keyword research to identify relevant facets, optimizing facet URLs and landing pages with long-tail terms, and linking to facet pages to build their authority and reduce reliance on other marketing channels. Done correctly, facet navigation optimization can help websites better serve consumer intent, improve the user experience and conversion rates, and open up new backlink opportunities.
Ecommerce quick wins you can implement today to boost SEO performanceBuiltvisible
This document provides tips for quick wins to optimize ecommerce websites. It suggests adding product reviews to improve unique content at scale; enriching product page templates with related content, videos, and FAQs; and avoiding tabbed content which search engines may not consider as important. Other tips include showing related products, marking up products with schema, and analyzing high-performing pages to see how their content and targeting can be improved. The document also recommends optimizing category pages through better internal linking and features to aid conversion.
This document discusses checking Google indexing status at scale using Node.js. It begins by explaining why it is important to know a website's indexing status, as unindexed pages will not appear in search results and Google evaluates site quality based on indexed pages. However, extracting this data is challenging as Googlebot's crawling does not determine indexing. The document then demonstrates a live demo of a Node.js script that can check indexing status for thousands of URLs at once, overcoming limitations of other methods. Finally, potential uses of the data are presented, such as sitemap health checks and log file analysis to identify non-canonical or erroneously indexed pages and inform SEO strategy.
How to build a flexible content strategyBuiltvisible
When circumstances change and goal posts move, flexibility, adaptability and agility are the order of the day. Your team may be full of energy to pitch in with content ideation and production, but without a strategy you’ll waste that valuable enthusiasm and resource.
How to make change happen in your organisation by talking your devs languageBuiltvisible
This document provides tips on how to improve communication between SEO and development teams to help ensure SEO recommendations are successfully implemented. It recommends delivering recommendations in-person with clear goals, context and prioritization. It also suggests setting up tools for collaboration, integrating SEO into the development workflow, and educating developers on how their work impacts SEO. The overall goal is to make SEO an ally and have recommendations implemented successfully and on time.
Google for jobs – Matt Hunt's top tips from Tea-time SEOBuiltvisible
This document provides tips for Google For Jobs from two SEO experts, Marco Bonomo and Matt Hunt. Marco's five tips include: 1) becoming familiar with Google For Jobs resources and guidelines; 2) focusing on high-quality job ad copy with important details; 3) being precise about location down to the street and postcode; 4) marking up work from home jobs properly; and 5) using Google Data Studio for reporting. Matt's five tips include: 1) doing keyword research; 2) testing more than one job ad; 3) avoiding overusing structured data which could be seen as abusive; 4) tips for implementing Google For Jobs in WordPress; and 5) thinking about lead generation and moving marketing qualified leads
Crawling ecommerce sites – Maria Camanes' top tips from Tea-time SEOBuiltvisible
This document provides tips for crawling large ecommerce sites to find issues like out of stock products, empty category pages, and thin product listing pages. It recommends using Screaming Frog's custom search and extraction tools to identify these problems at scale. For out of stock products, the tool searches for identifiable out of stock text. For empty category pages, it searches for "no products" text. And for thin pages, it counts product containers or elements to identify pages with limited selections. Finding and addressing these issues can improve the user experience and organic search performance of ecommerce sites.
Reducing site speed - Rachel Costello's top tips from Tea-time SEOBuiltvisible
In this talk, Rachel demonstrated the importance of taking a user-centric approach to performance optimisation. She also covered some of the ways in which we can tailor site speed to the specific browsing environments of our users, considering aspects like device, user journey and connection type.
Webinar: Turn browsers to customers with product page improvementsBuiltvisible
You spend a lot of time and money getting people to convert through your website, if your product pages aren’t up to scratch you may be losing customers at the final point of conversion.
Using a combination of psychological, copywriting and SEO tips, we’ll show you proven ways to get more sales by optimising your product pages, giving your users what they need to make the leap from browser to customer.
PPC Cost Analysis | Search Marketing Summit Australia 2Builtvisible
This document discusses the benefits of a new training program for employees. It outlines that the program will help employees improve their skills in several key areas like communication, problem-solving, and leadership. It also notes that the training will be mandatory for all staff and will take place over the next year through both online and in-person sessions.
Addressing Site Quality | Search Marketing Summit AustraliaBuiltvisible
At Search Marketing Summit Australia, Robyn presented on how sites with thin, low quality, low relevance pages will have it's performance inevitably suffer. Beyond just "building great content", Robyn shares her fundamental activities, tools, and resources to actively tackle and improve your site quality.
SEO for Faceted Navigation | Get STAT City CrawlBuiltvisible
On the one hand, faceted navigation is fast and efficient, words both consumers and SEO experts like. On the other hand, there’s duplication and keyword cannibalisation to contend with.
In Robyn's presentation at Get STAT City Crawl, she discussed how you need to determine your priorities for the index while increasing the crawls of useful pages.
Google Tag Manager Can Do What? | SMX LondonBuiltvisible
Most search marketers are familiar with using Google Tag Manager for analytics, conversion tracking, remarketing and other tasks that provide insights into what visitors are doing on a site. But with a little imagination, GTM can be an incredibly powerful platform that can elevate your SEO efforts.
Tom Bennet, Head of Product Development, demonstrates how this largely unknown and powerful functionality can be used to help you make better business decisions.
Unlocking insights with Google Tag Manager | Tom Bennet | LearnInbound, March...Builtvisible
At LearnInbound, Google Analytics expert Tom Bennet demonstrated five ways marketers can use Google Tag Manager to yield profitable insights for their businesses.
Learn how to make yourself indispensable to your development team with valuable data on usability issues and browser incompatibilities, and supercharge your e-commerce tracking with dynamic goal values and granular product data.
Migrating to a more secure web can have multiple benefits, but if not done correctly, it can put your organic search traffic at risk.
Issues can arise when switching a site from HTTP to HTTPS, and underestimating the challenge can lead to a disaster. With the right planning, those risks can be mitigated and entirely eliminated.
Maria Camanes takes us through how to migrate your site to HTTPS, and how to avoid the common pitfalls associated with a migration.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
69. Which pages on your site
need links?
Rebecca Brown | Content Director | rebeccab@builtvisible.com | @RebeccaGraceB
70. What impact will these
links have on visibility
and revenue?
Which pages on your site
need links?
Rebecca Brown | Content Director | rebeccab@builtvisible.com | @RebeccaGraceB
71. What impact will these
links have on visibility
and revenue?
Which pages on your site
need links?
What is the effort
required to build these
links?
Rebecca Brown | Content Director | rebeccab@builtvisible.com | @RebeccaGraceB
72. What impact will these
links have on visibility
and revenue?
What is the ROI of your
link building activity?
Which pages on your site
need links?
What is the effort
required to build these
links?
Rebecca Brown | Content Director | rebeccab@builtvisible.com | @RebeccaGraceB
77. The issue
Currently, we’re not
adding enough value
to matter
Rebecca Brown | Content Director | rebeccab@builtvisible.com | @RebeccaGraceB
78. The issue
Currently, we’re not
adding enough value
to matter
The future
Sharing data, and
providing invaluable
insight
Rebecca Brown | Content Director | rebeccab@builtvisible.com | @RebeccaGraceB
79. The solution
Organisational
change, by changing
the conversation and
exclusively talking
about revenue
The issue
Currently, we’re not
adding enough value
to matter
The future
Sharing data, and
providing invaluable
insight
Rebecca Brown | Content Director | rebeccab@builtvisible.com | @RebeccaGraceB