Homework at a Management Information System course

1. MANAGEMENT
INFORMATION
SYSTEM
K AT L E E N M A R T I N

2. E-COMMERCE

3. DEFINING E-COMMERCE
• E-business – activities a company performs for selling or
buying products and services, using computers and
communication technologies
• E-commerce – buying and selling goods and services over
the internet
– builds on traditional commerce by adding
the flexibility that networks offer and the
availability of the internet

4. DEFINING E-COMMERCE (CONT’D)
Business Applications that use the Internet:
• Buying and selling products and services
• Collaborating with other companies
• Communicating with business partners
• Gathering business intelligence on customers and competitors
• Providing customer service
• Making software updates and patches available
• Offering vendor support
• Publishing and disseminating information

5. MOBILE COMMERCE
• Based on Wireless Application Protocol (WAP)
• Using handheld devices such as smart phones or Personal Digital
Assistants (PDAs), to conduct business transactions
Supporting technologies
• Wireless wide area networks and 3G networks
• Short range wireless communication technologies
Examples:
• iPhone apps
• Internet Explorer Mobile

6. BUSINESS INTELLIGENCE
• According to webopedia.com, Business Intelligence (BI)
represents the tools and systems that play a key role in the
strategic planning process within a corporation.
• These BI systems allow a company to gather, store, access and
analyze corporate data to aid in decision-making.
• Generally these systems will illustrate business intelligence in
the areas of customer profiling, customer support, market
research, market segmentation, product profitability, statistical
analysis, and inventory and distribution analysis to name a
few.

7. BUSINESS INTELLIGENCE (CONT’D)
• According to wikipedia.org, Business intelligence (BI) is
often described as "the set of techniques and tools for the
transformation of raw data into meaningful and useful
information for business analysis purposes.”
• The goal of BI is to allow for the easy interpretation of these
large volumes of data. Identifying new opportunities and
implementing an effective strategy based on insights can
provide businesses with a competitive market advantage and
long-term stability.

8. BUSINESS INTELLIGENCE (CONT’D)
• According to searchdatamanagement.techtarget.com,
Business Intelligence (BI) is a technology-driven process for
analyzing data and presenting actionable information to help
corporate executives, business managers and other end users
make more informed business decisions.

9. VIRTUAL SALES
• Business-to-consumer companies such as amazon.com and
barnesandnoble.com, sell directly to consumers
• Amazon.com is an example of a “pure-play” company
meaning it has no physical store

10. VIRTUAL SALES (CONT’D)
• According to support.autobidmaster.com, a Virtual Sale is a live
auction. Copart's VB2 software allows you to participate in live auctions
taking place throughout the United States and Canada from the comfort
of your home or office.
To join a Virtual sale click on the green "Sale in Progress" button on the
auction page to load the sale window. The Virtual Sale window displays
images of the vehicle currently up for auction along with the current high
bid from the Preliminary Bidding period and the current live bids. You can
place your live bids by clicking on the button that corresponds to your
new high bid. The bid box is located in the bottom right corner of the
Virtual Sale window in the yellow "Sellin' All the Way" box.

11. HYBRID SALES
• Companies that do have a physical store called “brick and
mortar” companies – have also entered the virtual
marketplace by establishing comprehensive web sites and
virtual storefronts
• Walmart, the Gap, and Staples are some examples of
companies active in B2C (Business-to-consumer) e-commerce.
In these cases, e-commerce supplements traditional
commerce

12. HYBRID SALES (CONT’D)
According to hybridevolutionmarketing.com:
• A combination of two or more online marketing models
• Hybrid marketing is combining various marketing mediums
and creating a single, congruent sales funnel where you can
put your business in front of all your prospects
• The Synergy of Online and Offline Marketing

13. HYBRID SALES (CONT’D)
According to www.tax-business.com:
• By definition a “hybrid” is the product of combining two very
different things
• By the term “hybrid” sale of a business, we are referring to
transactions that attempt to inconsistently mix elements of
both a sale of stock and a sale of assets
• There are at least two main consequences of hybrid business
sales — uncertainty over the tax treatment and potentially
adverse, unexpected results