IBM began marketing the term "e-business" in 1997 to describe using internet technologies to transform key business processes. IBM invested $1 billion to promote its expertise in e-business. While IBM did not trademark the term, "e-business" became widely used to describe electronically mediated business exchanges within and between organizations using technologies like intranets, extranets, and the internet. E-business involves using web technologies and IT systems together to connect consumers, businesses, and other stakeholders globally 24/7.

2. •History
•E-business defined
•What is E-business
•Advantages
•Disadvantages
•Categories of E- Business
•How Can An Automobile Manufacturer
Apply E-Business?
•E-Business Types
•How safe are e-Business financial transactions?
•E-business category
•E-business infrastructure
•E-Business – Transaction Medium
•The E-Business Network
•Phases of e-Business Development
•Conclusions
•Thanks

3. In 1997, IBM marketing, with its agency Ogilvy & Mather began
to use its foundation in IT solutions and expertise to market
itself as a leader of conducting business on the Internet
through the term "e-business."Then CEO Louis V. Gerstner, Jr.
was prepared to invest $1 billion to market this new brand.
After conducting worldwide market research, in October 1997,
IBM began with an eight-page piece in the Wall Street Journal
that would introduce the concept of "e-business" and advertise
IBM's expertise in this new field.IBM decided not to trademark
the term "e-business" in the hopes that other companies would
use the term and create an entire new industry.However, this
proved to be too successful and by 2000, to differentiate itself,
IBM launched a $300 million campaign about its "e-business
infrastructure" capabilities.

4. • All electronically mediated information
exchanges, both within an organization and with
external stakeholders supporting the range of
business processes
• Examples:
– Purchasing from suppliers (e-procurement)
– A company intranet
– Supplying partners with information through an
extranet

5. e-business
Using internet technologies to
transform key business processes
Web
Universal Access
Standards
IT
Data
Applications
Core business processes
Reliability, security
and availablitiy
e-business = Web + I/T

6. 1. It connects the consumers and business people
anywhere from world through internet.
2. Customers can get products at their door-step by
just few clicks. This gives comfort to customers. This
saves time.
3. This supports the elderly and disabled people who
cannot go out to get their needs.
4. This is 24×7 business with less effort of humans and
therefore more convenient to both buyers and
sellers.

7. 1. Some people use this E-Business in wrong way.
There is a possibility of misusing the buyer’s bank
details.
2. E-Business products are little costly because of
using upgraded hardware and training personnel.
3. There are many chances that customers get
cheated by not providing the Product as shown in
the website.
4. The users of the website might get the viruses if
the website has some malware.

8. Categories of E- Business Applications
• Collaboration
• Customer Service
• Customization
• Streamlining
• Management
• Cutting Edge

9. How Can An Automobile Manufacturer Apply E-Business?
• Sales
• Customer Service
• Supplier management
• Marketing
• Product Design
• Financing
• Employees Training

10. CONSUMERS
C2C
BUSINESS
B2B
ADMINISTRATION
B2C
E-Business Types

11. Abbreviation for consumer-to-consumer commerce; that
is,commerce with no middle business people The most notable
examples are Web-based auction and classified as sites. Most
large venues for such models (for example, eBay and
Classifieds2000) are quickly permeated by consumers who
participate so actively and regularly that they become small
businesses for them.
[
C2C stands for consumer to consumer electronic commerce. The
Internet has facilitated new types of C2C although it is important
to note that this kind of commerce -- in the form of barter, yard
sales, flea markets, swap meets, and the like -- has existed since
time immemorial. Notably, most of the highly successful C2C
examples using the Internet actually use some type of corporate
intermediary and are thus not strictly "pure play" examples of
C2C.
[
What is Consumers to Consumers (C2C) ?

12. B2B stands for "business-to-business," as in businesses doing
business with other businesses. The term is most commonly used
in connection with e-commerce and advertising, when you are
targeting businesses as opposed to consumers.
Business-to-business electronic commerce (B2B) typically takes the
form of automated processes between trading partners and is
performed in much higher volumes than business-to-consumer
(B2C) applications.
On the Internet, B2B (business-to-business), is the exchange of
products, services, or information between businesses. B2B is e-
commerce between businesses. B2B Communication using XML over
HTTP B2B - the basics
[
[
[
What is Business to Business (B2B) ?

13. Refers to businesses selling products or services to
end-user consumers.
B2B stands for transaction activities involving two
business entities (business-to-business transaction).
B2C stands for transaction activities involving a
business and a consumer (business-to-consumer
transaction).
Electronic commerce comprises commercial
transactions, involving both organisations and
individuals. From the technical point of view e-
commerce is the processing and transmission of
digitised data. E-commerce decreases the distance
between producers and consumers. Consumers can
make their purchase without entering a traditional
shop.
[
[
[
What is Business to Consumers (BC) ?

14. [
Short for business-to-administration, also known
as e-government. B2A is the idea that government
agencies and businesses can use central Web sites
to conduct business and interact with each other
more efficiently than they usually can off the Web.
Find Law is an example of a site offering B2A
services -- a single place to locate court
documents, tax forms and filings for many
different local, state and federal government
organizations
What is Business to Administration (B2A) ?

15. WEBSERVER
Merchant
Storefront
WEBSERVER
Merchant
Storefront
New security technology like 128-bit SSL encryption ensures the
safety and privacy of both you and your customers, and is built into
the latest e-Business software tools. Your security and privacy is a top
priority with all e-Business providers.
[
INTERNET
WEBSERVER
Merchant
Storefront
VIRTUAL
POS
PAYMENT
GATEWAY
Acquiring
BANK
Credit Card
Network
SSL
Consumer
How safe are e-Business financial transactions?

16. [ E-banks
[ E-trade
[ E-consulting
[ E-engineer
[ E-learning
[ E-mail
[ E-marketing
[ E-transactions
E-business category

17. HARDWARE SOFTWARE
INTERNET ACCESS,
SERVICES,
E-payment,
CERTIFICATES,
ADVERTISEMENT
E-business infrastructure

18. E-Business – Transaction Medium
Most e-commerce is done over the
Internet. But EC can also be
conducted on private networks, such
as value-added networks (VANs,
networks that add communication
services to existing common
carriers), on local area networks
(LANs) or wide area networks
(WANs)

19. The E-Business Network
Intranet and
Extranet
E-Business
Network
Networking
Vendors
Network
Software
Network
Hardware
Enabling
Technology
E-Commerce
Applications

20. Phases of e-Business Development
Four stage model in E-Business maturity relates business value to e-business leverage
E-Business Leverage
BusinessValue
Convergence
Transformation
Channel
Over 50% are in the
channel phase of
E-Business development
with a web presence but
no infrastructure tie-in.
Just under 15% are in the
integration phase.
Connections to suppliers
and customers are fully E-
Business enabled.
Brochureware
and buying /selling
Integrate with
customers
and suppliers
Industry transformation,
achieve competitive
advantage
Cross-Industry
Supplier/Customer
convergence
Integration

21. E-Business is about
business.
IT deployment decisions
are business/investment
decisions.
IT investments make well-
managed companies better,
and poorly-managed
companies worse. 1-1-21